scholarly journals Pengambilan Keputusan Strategis Pemasaran di Perguruan Tinggi dengan menggunakan Analytics Hierarchy Process (AHP)

2020 ◽  
Vol 6 (2) ◽  
Author(s):  
Arie Tunggal ◽  
Setia Budi
Keyword(s):  
Higher Education ◽  
Decision Making ◽  
Marketing Strategy ◽  
Influencing Factors ◽  
Marketing Strategies ◽  
Academic Institutions ◽  
Prospective Students ◽  
Tertiary Institutions ◽  
Intense Competition ◽  
Hierarchy Process

In marketing strategies, it is very important to consider various variables in decision making. With intense competition in higher education, it is important to determine a more appropriate and effective marketing strategy to get prospective students. For this reason, it is necessary to investigate what factors influence prospective students in determining tertiary institutions. This study reveals that the most influencing factors for prospective students in determining academic institutions are the ease of getting a job after graduation, followed by some other supporting factors, such as: scholarships, campus reputation, spiritual activities, and campus lifestyle.

scholarly journals Should Polytechnics Rely Solely on International Agents to Recruit International Students? A Case Study in New Zealand

2017 ◽  
Vol 9 (6) ◽  
pp. 14
Author(s):  
Shaohua Yang ◽  
M. Akhtaruzzaman
Keyword(s):  
Higher Education ◽  
New Zealand ◽  
International Students ◽  
Marketing Strategy ◽  
Marketing Strategies ◽  
Policy Implications ◽  
Tertiary Institutions ◽  
Deductive Method ◽  
Sustainable Marketing ◽  
Visa Application

The aim of this paper is to investigate whether polytechnics should rely solely on international agents to recruit international students or not. To analyse the use of agents to recruit international students by tertiary institutions in New Zealand, this study attempts to find effectiveness and shortcomings of using international agents as a marketing strategy in recruiting international students. Though marketing strategies of marketing higher education is not new to the Anglo-Saxon countries (UK, US, and Australia), however, such marketing strategies of tertiary institutions in New Zealand have not been examined empirically. Deductive method of research was adopted and a total of 150 international students who studied at undergraduate and postgraduate level in a polytechnic in the Bay of Plenty in New Zealand participated in the research. The empirical findings of the research suggest that most international students relied on international agents for visa application and for enrolment process. A significant concern that a large proportion of the international students pointed to is the information mismatch between the promises by the agents and the reality that the international students faced here in New Zealand. It is suggested that relying solely on international agents to recruit international students might not be a sustainable marketing strategy for the tertiary institutions and other marketing strategies needs to be explored as well. Several policy implications in marketing strategy of higher education are also suggested in this study. 

scholarly journals SISTEM PENDUKUNG KEPUTUSAN SELEKSI PEMILIHAN PERGURUAN TINGGI MENGGUNAKAN METODE TOPSIS

2019 ◽  
Vol 15 (1) ◽  
pp. 97-102
Author(s):  
Hylenarti Hertyana
Keyword(s):  
Higher Education ◽  
High School ◽  
Selection System ◽  
Topsis Method ◽  
Prospective Students ◽  
Tuition Fees ◽  
Tertiary Institutions ◽  
Academic Achievements ◽  
Selection Decisions ◽  
Selection Of

High school alumni of the same level often experience difficulties in determining universities to continue their studies. The selection of tertiary institutions for equivalent high school alumni is constrained only by listening to talk, even often because of following friends. This is because there are so many types of criteria from universities that eventually make prospective students confused and choose without consideration. The selection of higher education institutions should be adjusted between the criteria of higher education and the needs and abilities of prospective students. This study uses an experimental model regarding the selection system of higher education selection decisions using the TOPSIS method. The purpose of this study is to help prospective students in the selection of universities to continue their studies. 7 criteria were obtained including Cost (BY) obtained from tuition fees, Accreditation Value (NA) obtained from the value of college accreditation, Achievement (PS) obtained from academic and non academic achievements, Lecturer Education (PD) obtained from education lecturers, facilities (FS) obtained from available facilities, scholarships (BS) obtained from scholarships at tertiary institutions and UKM (UK) obtained from student activity units available at the college. The results of this study can meet the objectives because the results of calculations can be faster in producing information that can help prospective students in choosing a college.

scholarly journals Internationalization of Higher Education: The influencing factors in the Decision Making Process of International Students at UFPI

2021 ◽  
Vol 8 (3) ◽  
pp. 427-436
Author(s):  
Karen da Rocha Oliveira ◽  
Alexandre Rabêlo Neto ◽  
Antônio Vinícius Oliveira Ferreira ◽  
Maria de Lourdes de Melo Salmito Mendes ◽  
Marcelo de Jesus Rodrigues da Nóbrega ◽  
...  
Keyword(s):  
Higher Education ◽  
Decision Making ◽  
International Students ◽  
Influencing Factors ◽  
Internationalization Of Higher Education ◽  
Decision Making Process

Outbound Mobility and Students' Decision Making Process

2016 ◽  
pp. 36-52
Author(s):  
Rashim Wadhwa
Keyword(s):  
Decision Making ◽  
International Student ◽  
Marketing Strategies ◽  
Decision Making Process ◽  
Prospective Students ◽  
Structured Interviews ◽  
Level Of Education ◽  
Factors Influencing ◽  
Indian Students

The author explores the decision making process of Indian students and factors influencing the decision of going abroad from the lens of prospective students. The study involves a sample of 362 prospective students from India. The author used a questionnaire and semi-structured interviews to collect data. The findings revealed that Indian students' decision making process involves four stages and differs according to the type and level of education. This study also provides insights into international student recruiters related to potential clients' choices and usage of different marketing strategies.

IMPLEMENTASI SISTEM INFORMASI REKAPITULASI MANAJEMEN JADWAL KUNJUNGAN (SIREMAJAKU) PRIMAKARA)

2019 ◽  
Vol 1 (1) ◽  
pp. 56-64
Author(s):  
Putu Indra Ari Purnama
Keyword(s):  
Higher Education ◽  
Private Sector ◽  
Private Universities ◽  
Bachelor's Degree ◽  
Prospective Students ◽  
Tertiary Institutions ◽  
Economics Literature ◽  
Specific Discipline ◽  
New Students

In college, a person will study a more specific discipline such as psychology, law, economics, literature, engineering, medicine, and so forth. People who are studying in college are called students (Setiawan). By studying in tertiary institutions, students can gain additional knowledge and insights that can be used in life and to prepare for their future. In addition, by studying in tertiary institutions, students can get a degree, namely a bachelor's degree. Until now, it continues to grow and emerge rapidly with Private Universities with their respective fields of knowledge and excellence in competing to show their charm to attract prospective new students who will study at the College. The tighter competition between private universities, the greater the challenges faced by these private universities to develop their tertiary institutions. One way that can be done by Higher Education the private sector so that they can develop themselves well is by increasing the number of students and maintaining good relations with schools from prospective students.

scholarly journals PENINGKATAN DAYA SAING LULUSAN MELALUI NUDGING JURUSAN DAN PERKULIAHAN DALAM SITUS PERGURUAN TINGGI INDONESIA

2021 ◽  
Vol 14 (1) ◽  
pp. 69-82
Author(s):  
Luther Lie
Keyword(s):  
Higher Education ◽  
Decision Making ◽  
Human Development ◽  
Public Information ◽  
Information Provision ◽  
Prospective Students ◽  
Research Technology ◽  
The Government ◽  
The University ◽  
The Impact

Nudging majors and courses may increase the  ompetitiveness of Indonesian graduates. In order to nudge them, university corporations shall provide the characteristics of majors and courses on their websites. This paper will discuss the value of choice and an understanding of choice in decision-making, the impact of choosing wrong majors on the competitiveness of graduates, and the relation between law and human development. This paper will examine the existing laws and regulation proposal on the provision of the characteristics of majors and courses on the university corporation websites in Indonesia. The research is based on laws and regulations on education and public information related to such information provision and supported by website samples from various university corporations in Indonesia and overseas. The author proposes the government to regulate a Minister of Research, Technology and Higher Education Regulation that requires university corporations in Indonesia to provide the characteristics of majors and courses on their websites to increase the competitiveness of Indonesian graduates. With the availability of the characteristics of majors and courses, prospective students may know and understand better the available majors and its learning materials. This knowledge and understanding will empower prospective students to choose majors that align with their interests and talents. Peningkatkan daya saing lulusan perguruan tinggi di Indonesia dapat dilakukan melalui nudging jurusan dan mata kuliah. Untuk melaksanakan nudge jurusan dan mata kuliah, perguruan tinggi wajib menyediakan informasi jurusan dan mata kuliah dalam situsnya. Karya tulis ilmiah ini akan membahas pentingnya pilihan dan pemahaman akan pilihan dalam pengambilan keputusan, dampak kekeliruan pilihan jurusan terhadap daya saing lulusan, dan keterkaitan pengaturan dengan pembangunan sumber daya manusia. Karya tulis ilmiah ini akan mengkaji pengaturan yang ada dan usulan pengaturan tentang penyediaan informasi jurusan mata kuliah dalam sistem elektronik perguruan tinggi diIndonesia. Penelitian didasarkan pada peraturan perundang-undangan di bidang pendidikan dan informasi publik terkait dengan penyediaan informasi tersebut dan didukung dengan sampel situs pelbagai perguruan tinggi di Indonesia dan mancanegara. Penulis mengusulkan pemerintah untuk mengatur suatu Peraturan Menteri Riset, Teknologi dan Pendidikan Tinggi yang mensyaratkan perguruan tinggi di Indonesia untuk menyediakan informasi jurusan dan mata kuliah dalam sistem elektronik untuk meningkatkan daya saing lulusan Indonesia. Dengan ketersediaan informasi jurusan dan mata kuliah, calon mahasiswa dapat mengetahui dan memahami secara lebih jelas tentang jurusan yang tersedia dan materi ajar dalam suatu jurusan. Pengetahuan dan pemahaman ini akan memampukan calon mahasiswa untuk memilih jurusan yang selaras dengan minat dan bakatnya.

scholarly journals Universities Can Regain the Public’s Trust

2021 ◽  
pp. 205-210
Author(s):  
Frans van Vught
Keyword(s):  
Higher Education ◽  
General Public ◽  
Public Universities ◽  
Public Trust ◽  
The Self ◽  
Labour Markets ◽  
Fake News ◽  
Academic Institutions ◽  
Prospective Students ◽  
Public Resources

AbstractPublic trust in universities appears to be decreasing. In this age of “fake news” and even “fake science”, the esteem of academic institutions is diminishing. In the eyes of the general public, universities may still be respectable institutions, but they are also seen to be relatively self-centred and to have an insatiable hunger for (public) resources. Furthermore, doubts are being raised about the self-organising capacities of autonomous academic institutions to assure and protect the quality, relevance and efficiency of their activities. Stakeholders ask for more information about costs and benefits. And for greater accountability. There are several reasons underlying this growing demand for information and accountability. First, the financial contributions made by students, taxpayers and others to higher education are rising. Second, the increasing number and variety of providers of higher education and the (degree and non-degree) programmes they offer makes it increasingly difficult for (prospective) students to decide where and what to study. Similarly, employers and governments wish to be assured that higher education providers deliver the quality education and research services that are needed for their labour markets, their businesses, and their communities.

scholarly journals Types and Location of Nigerian Universities

2019 ◽  
Author(s):  
Emmanuel Mogaji
Keyword(s):  
Higher Education ◽  
Prospective Students ◽  
Public And Private ◽  
Tertiary Institutions ◽  
The Public ◽  
Key Stakeholders ◽  
Marketing Higher Education ◽  
Practical Implications ◽  
Education In Africa

Marketing higher education in Africa is a growing research domain, and there is a shortage of knowledge about how higher education in Africa are marketing themselves towards prospective students. Despite inadequate funding for the existing tertiary institutions, there are growing numbers of Universities to meet the quest of students for higher education. Understanding the size and key stakeholders in this market is for both administrative and research purposes. Likewise, it is essential for strategic planning and developing effective marketing communications strategies. The paper presents an overview of Universities structure in Nigeria, recognising the different classification of the public and private Universities. The number of Universities across different states and geo-political zones are presented. The analysis offers both theoretical and practical implications for researchers, University managers and policymakers.

scholarly journals Marketing Strategy Universitas Singaperbangsa Karawang

2020 ◽  
Vol 19 (2) ◽  
pp. 87-95
Author(s):  
Fajar Ramadhan ◽  
Syamsu Yusuf
Keyword(s):  
Higher Education ◽  
Marketing Strategy ◽  
Swot Analysis ◽  
Marketing Strategies ◽  
National Education ◽  
Performance Targets ◽  
The Face ◽  
Marketing Activities ◽  
The University ◽  
And Control

Higher education in Indonesia is a national education subsystem that includes undergraduate, master's, specialist, doctoral, and diploma programs. Higher education institutions are obliged to organize education, research, and community service in accordance with their vision, mission, goals, tasks, and authority. A large number of universities has led to intense competition in getting prospective students. Therefore, universities must have a good "marketing strategy" to continue to exist in the face of competition between universities. Marketing strategies must be based on marketing objectives that consider environmental aspects (Dharmmesta, 2014). Marketing strategies took in connection with existing conditions, SWOT analysis, organization, and control at the University of Singapore Karawang based on Education Quality Standards (accredited). Efforts to monitor the implementation of marketing strategies related to the achievement of performance targets for increasing the number of applicants, including re-registration, the achievement of external and internal marketing activities.

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