scholarly journals Branding The Kingdom of Saudi Arabia

2021 ◽  
Vol 18 (1) ◽  
pp. 1
Author(s):  
Ibrahim Alsedrah

Country branding is a systematic process of organising the country's actions, behaviour, investments, innovations, and communications to achieve a desirable reputation. On the other hand, the country image represents the stereotyping of a country that does not always represent its identity, and that is the case of the Kingdom of Saudi Arabia (KSA). Despite KSA's achievements, especially after the 2030 ambitious vision, it is mostly perceived as an oil-producing country. Therefore, this study aims to: review the concept of country image, identity, and branding examples, as well as evaluate the KSA current brand based on secondary information. The author uses a relevant literature review to explore the topic. This paper finds (1) a lack of a strategic plan, studies, and suggest the establishment of branding authority in KSA. (2) Branding KSA is highly essential for two reasons: First, Branding will help KSA to highlight the 2030 vision successes and extend its image beyond the traditional perception. Second, branding is significant, especially with the current competition between countries. The paper may be first to bring attention to the importance of country branding in the KSA context.                                      Keywords: country branding, country image, Kingdom of Saudi Arabia, vision 2030  

2021 ◽  
Author(s):  
Ansa Hameed ◽  
Ismat Jabeen ◽  
Naeem Afzal

Saudi Vision 2030 is a scheme; the Kingdom of Saudi Arabia has formulated to realize its mainstream economic, social, and administrative goals. Accordingly, the Kingdom strategizes to implement this transformative Vision. The current research aims to analyze how American media has reported several events, actions, and policies in line with Saudi Vision 2030. Thus, the question posed is how an image of the transformative Saudi Kingdom has been presented by American media discourse, in line with Vision 2030. The study is substantial for the Kingdom to ascertain how the world has responded to its Vision. Moreover, in a world with media as a dominant directing agency, it is imperious for the Kingdom to keep an eye on its image in the global community. The research is primarily a quantitative study based on the corpus approach to study the designated media discourse. A specialized corpus of 150,000 words is compiled and analyzed through a variety of corpus tools. The results reveal that American newspapers have given limited representation of the Vision and related activities. Their media usually highlights the pre-existing features of the Kingdom. On the other hand, there are very occasional references to some new aspects like the transformation of the economy, promotion of tourism, revision of the society, etc., which are being implemented in the Kingdom. The study suggests that the Kingdom needs to brief the Western world for an enriched campaign of its contemporary image.


2020 ◽  
Vol 11 (4) ◽  
pp. 128-143
Author(s):  
Ansa Hameed ◽  
Ismat Jabeen ◽  
Naeem Afzal

Saudi Vision 2030 is a scheme; the Kingdom of Saudi Arabia has formulated to realize its mainstream economic, social, and administrative goals. Accordingly, the Kingdom strategizes to implement this transformative Vision. The current research aims to analyze how American media has reported several events, actions, and policies in line with Saudi Vision 2030. Thus, the question posed is how an image of the transformative Saudi Kingdom has been presented by American media discourse, in line with Vision 2030. The study is substantial for the Kingdom to ascertain how the world has responded to its Vision. Moreover, in a world with media as a dominant directing agency, it is imperious for the Kingdom to keep an eye on its image in the global community. The research is primarily a quantitative study based on the corpus approach to study the designated media discourse. A specialized corpus of 150,000 words is compiled and analyzed through a variety of corpus tools. The results reveal that American newspapers have given limited representation of the Vision and related activities. Their media usually highlights the pre-existing features of the Kingdom. On the other hand, there are very occasional references to some new aspects like the transformation of the economy, promotion of tourism, revision of the society, etc., which are being implemented in the Kingdom. The study suggests that the Kingdom needs to brief the Western world for an enriched campaign of its contemporary image.


Author(s):  
Ban Ali Hussein Al Mahanadi

The transport sector in its various forms, has an important weight in tourist activity, it is a direct producer that deserves direct planning. It is coordinated with the objectives of the comprehensive tourism plan. Also, it is an important factor in the tourism industry where depend on it to transport tourists from outside their places of residence to the tourist destination. An analysis of the reality of transport and tourism activity in the Kingdom of Saudi Arabia shows the relative importance of the transport and communications sector, the relative importance of the retail sector, restaurants and hotels, the highest level of passenger services, In addition, there is the presence of religious tourism as the Kingdom of Saudi Arabia benefits from the influx of millions of Muslim pilgrims from all over the world to perform Hajj rituals annually and Umrah every day. And to see the archaeological sites and the holiest Bekaa in the Holy Haram area where in 2017 religious tourism attracted more than 8 million Muslim visitors, around 3 million came to perform Hajj. According to the National Transition Program, the Ministry of Hajj is committed to achieving the goal of providing the greatest possible number of Muslims to perform Hajj and Umrah. The end of this ministry is to increase the number of pilgrims from outside Saudi Arabia to 15 million by 2020 compared to 2017 (6.8 million) And according to Vision 2030, this number will double to 30 million by 2030, This is due to major growth in the fields of living accommodations, wellness maintenance, advanced shipping, retail and infrastructure. Equally part of its vision for growing the tourism sector and diversifying the sources of income, it intends to implement the first two projects, the Red Sea project and the second project of the city of Neum.


Author(s):  
Muhammad Shah ◽  
Rab Nawaz ◽  
Muhammad Mahsud

Introduction. No doubt that the Iran-USA nuclear deal of 2015 got fame in the international politics. Some countries were in favor of such a deal and some were against this development. The Kingdom of Saudi Arabia (KSA) has more concerns over the Iran nuclear deal, it feels that after the deal Iran will become a regional power and will increase its military and political power which will disturb the regional security and stability. As the Kingdom of Saudi Arabia (KSA) itself provokes the creation of such conditions, thus their influence in the Middle East will be affected. Analysis. The article analyzes the concerns of Israel, implications for Turkey, the question why deal is beneficial for Pakistan, economic concerns of Saudi Arabia, implications for Persian Gulf and Middle East, economic implications for Turkey, economic opportunities for Pakistan. After the nuclear deal, Iran becomes a regional power and increases its political and economic influence in the region, especially in the Persian Gulf. The world says that Iran cannot get nuclear weapons after the deal because it has no such a capacity. However, according to some findings from the documents of the deal Iran is not blocked to become a nuclear power and the deal legitimizes the nuclear program. So, on the other hand after the Iran nuclear deal the regional political and economic environment is totally favorable to Iran. On the other hand, scholars believe that the United States of America (USA) operate in terms of diplomatic competition. From the economic standpoint, the deal will be favorable for Iran. Thus, some countries have objections related to the deal, while others express a positive attitude towards it. Results. Pakistan will be able to generate economic opportunities from Iran, especially with the help of Iran-Pakistan-India Gas pipeline project (IPI project). Consequences of the deal will be beneficial for the regional economic development of the Middle East and South Asia respectively.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Lubna Javed Rizvi ◽  
Zahid Hussain

Purpose This paper aims to review the literature of CG regime in Saudi Arabia, an emerging market for several compelling reasons. Most of the earlier literature on corporate governance subjects mainly aimed at large emerging economies. To date, there is a lack of studies examining the following: authorities and obligations, subcommittees and the regulatory system in Saudi Arabia. Therefore, this paper is an attempt to bridge this gap by reviewing the current laws, regulation, trends and key reforms in corporate governance framework in the country as the current amended laws focused to offer more competence and precision to the regulatory setting in line with the development of the Saudi Arabian stock market and the influx of foreign reserves. Design/methodology/approach The current paper has espoused a content analysis approach in which relevant literature was deliberated and studied. Findings The amended CG rules include some developments into corporate governance and substitutes the earlier version of the long overdue regulation of 1965. The new 2017 implemented Code will reinforce the implication of good governance as a condition model for accomplishing good financial management in the country. This study has provided an overview of the evolution and development of corporate governance in Saudi Arabia by highlighting the key reforms. Research limitations/implications This study has implications for the policymakers and institutional bodies to review the current developments and progress in the country’s overall corporate governance framework in an attempt to attract more foreign direct investment. Saudi Arabia is among the nations that have a potential for huge foreign investments due to its plan of expanding its economy “Vision 2030.” Therefore, this paper will aid foreign investors in deciding to invest in the country after reviewing the current developments in an attempt to implement vision 2030. Originality/value This study contributes to existing literature by examining the current trends in CG, with the discussion on the development of company law in Saudi Arabia which emphasizes on sections that borders on corporate governance.


Zootaxa ◽  
2019 ◽  
Vol 4701 (6) ◽  
pp. 501-519 ◽  
Author(s):  
MAGDI S. EL-HAWAGRY ◽  
MAHMOUD S. ABDEL-DAYEM ◽  
HATHAL M. AL DHAFER

Egyptian and Saudi Arabian Thyridanthrax spp. collected in field trips or preserved in the Efflatoun’s insect collection in Cairo University were taxonomically studied. One new species, T. elegansoides sp. nov., is herein described, and two species, T. decipulus (Austen) and T. polyphemus (Wiedemann), are newly recorded from Egypt. Ten species are treated: one species from the Kingdom of Saudi Arabia, T. anomalus Greathead; two species from Egypt and the Kingdom of Saudi Arabia, T. decipulus (Austen) and T. perspicillaris (Loew); and seven species from Egypt: T. elegans (Wiedemann), T. elegansoides sp. nov., T. griseolus (Klug), T. incanus (Klug), T. lotus (Loew), T. obliteratus (Loew), and T. polyphemus (Wiedemann). Taxonomic comments, an identification key to species, diagnoses, and photographs of some species and genitalia are provided. Based on wing morphology and male genitalic characters, T. lotus clearly does not fit in the genus Thyridanthrax, and may need to be placed elsewhere, nevertheless it is not clear whether it can be included in any of the other currently recognized genera in the tribe Villini. It is here kept in Thyridanthrax until a more rigorous study can be conducted to better ascertain its position in the Villini. 


2018 ◽  
Vol 10 (7) ◽  
pp. 111 ◽  
Author(s):  
Abdullah Ghthaith Almutairi ◽  
Hilal Al Shamsi

BACKGROUND: The Kingdom of Saudi Arabia (KSA) is a developing nation with significant resources to improve the nations population health and a planned objective to do so with its Vision 2030 plan. Nonetheless to achieve national strategic goals in health policy and outcomes, the structures and methods necessary to do so must first be elucidated, and outcomes of proposed actions must be appropriately predicted. The primary purpose of this literature review is to compare and critically analyse the structural and policy aspects of the Australian and KSA health systems to offer insights into the potential mechanics of developing further health system accessibility within the KSA. Importantly, this review addresses the issue of accessibility in the context of the recently proposed privatisation of hundreds of services throughout the KSA as a major component of the Vision 2030 plan.METHOD: 43 peer-reviewed articles were identified using the PRISMA approach and systematically analysed to determine the effects of policy changes in the 2030 Vision to the accessibility of healthcare, in particular the effect of privatisation, as observed in other nations such as Australia.FINDINGS & DISCUSSION: the literature review demonstrated that privatisation can, but does not always, lead to productivity and efficiency gains, however privatisation also leads to increasing administrative costs and service cost inflation. Health outcomes or service quality indicators are not significantly affected by privatisation. It is probable that privatising health services will reduce accessibility to health services in some subsets of the population.CONCLUSION: according to the international evidence, the proposed plan to privatise health services in the KSA will probably have a negative effect on the accessibility of health services and downstream improvement in population health outcomes. If inappropriate governance is not implemented, the plan to privatise services also carries the risk of decreasing access to vulnerable populations and threatens health equity and needs-based health care.


Author(s):  
Fahad Albejaidi ◽  
Kesavan Sreekantan Nair

Non-communicable diseases (NCDs) pose critical challenges in achieving Saudi Arabia's Vision 2030. This paper provides an overview of NCDs in Saudi Arabia and identifies various critical issues and challenges in reducing the burden of NCDs. All relevant data for this paper was extracted from existing published literature in various database including Medline, Scopus, ScienceDirect and PubMed. Google Scholar search engine was used to identify papers and reports on relevant literature published after the year 2000. NCDs account for about 73% of all deaths in Saudi Arabia. Deaths due to cardiovascular diseases account for 37% of all deaths, cancers 10%, diabetes mellitus 3% and other NCDs cause 20% of all deaths. Economic costs of NCDs likely to increase with the undesirable life style of youths and increasing share of old population. Further, the shortage of local health workforce, lack of primary health care focus and covid-19 pandemic are likely to affect the government efforts to prevent and control NCDs. Ministry of Health (MOH) needs to play a catalyst role in raising awareness of population through multi-sectoral linkages and policies to reduce the exposure to NCD risk factors. There is a need to review all relevant policy documents to ensure consistency of these policies with prevention and control measures of NCDs.


Sign in / Sign up

Export Citation Format

Share Document