scholarly journals Analysis of footwear business development strategy using QSPM and SWOT analysis

2019 ◽  
Vol 19 (4) ◽  
pp. 167-176
Author(s):  
Syufriadi Ibrahim ◽  
Dodik Ridho Nurrochmat ◽  
Agus Maulana
Keyword(s):  
Development Strategy ◽  
Swot Analysis ◽  
Business Development

scholarly journals Pengembangan Agribisnis Ikan Balita di UD Suhada, Kabupaten Cianjur

2013 ◽  
Vol 8 (2) ◽  
pp. 181-189
Author(s):  
Andi Asrianto Iskandar ◽  
Sapta Raharja ◽  
Komar Sumantadinata
Keyword(s):  
Development Strategy ◽  
Swot Analysis ◽  
Financial Analysis ◽  
World Market ◽  
Business Development ◽  
Market Demand ◽  
Fishery Products ◽  
Internal And External Factors ◽  
Development Methods

The world market demand for fishery products is increasing even frequently not fulfilled. It required an effort to overcome the problems in fulfilling the demand for fishery products. Types of freshwater fish cultivated for balita fish at UD Suhada is a type of tilapia and goldfish. The purpose of this study is to examine the feasibility of balita fish agribusiness investment in UD Suhada; identify the internal and external factors that influence the development of agribusiness balita fish at UD Suhada; formulate and recommend appropriate alternative development strategies to be applied to agribusiness balita fish at UD Suhada in business development. Methods of data collection using purposive sampling method, is by deliberately selecting the sample to be studied as a respondent. Respondents were selected from the management and the workers UD Suhada. Financial analysis at 14 percent of interest rate and 5 years of project lifetime resulted in feasible decision with Rp1,105,005,110 of NPV; 4.85 of net B/C Ratio; 38.95 percent of IRR, 3 years and 5 month of PBP; and Rp1,522,035,876 or 32.725 kg of BEP. The combination of value IFE EFE values for 2.688 and 2.651 in the IE matrix shows that the position of the business in V (five) cells, that cell growth. Based on the SWOT analysis and QSPM analysis the strategic priorities is to create a diverse variety of products while maintaining the quality of balita fish, extending the range of distribution and marketing, in collaboration with researchers in developing the quality of balta fish products to face competition.Key words: balita fish, business feasibility, agribusiness, business development strategy

scholarly journals Tedung Bali Craft Business Development: SWOT Analysis and Marketing Strategy

2021 ◽  
Vol 5 (1) ◽  
Author(s):  
Nyoman Dwika Ayu Amrita ◽  
Made Mulia Handayani
Keyword(s):  
Development Strategy ◽  
Swot Analysis ◽  
Field Studies ◽  
Problem Formulation ◽  
Business Owners ◽  
Business Development ◽  
Marketing Strategies ◽  
Business Competitiveness ◽  
The Village ◽  
Target Output

The local potential of the cultural heritage must be able to improve the village economy and the welfare of micro business craftsmen. Tedung is one of the medium of Hinduism ceremony. There is quite a tight competition in Tedung marketing. Marketing is difficult because people don't buy Tedung every day. The types of Tedung handicraft products produced by craftsmen in Mengwi village are still limited with several designs, even though according to their needs and functions. Strategic planning for business development needs to be made so that the operations of Tedung craftsmen can run effectively and efficiently. This study aims to formulate a business development strategy and make Tedung, the handicraft business of the Tedung as an economic booster for the community. This study uses descriptive qualitative research methods with SWOT analysis. This method is able to analyze strengths, weaknesses, opportunities and threats. The data were obtained from interviews with business owners and consumers. The research stages consisted of literature studies, field studies, problem formulation, conducting data analysis using SWOT, formulating marketing strategies for business development for Tedung craftsmen. The target output is that the craftsmen have the knowledge to develop business with increasing efficiency, productivity, scale of production and business competitiveness to get a better welfare.

scholarly journals Strategy for the Development of Seaweed Cultivation in Karawang Regency, West Java Province

2021 ◽  
pp. 12-22
Author(s):  
M. F. A. Pratama ◽  
A. Nurhayati ◽  
A. Rizal ◽  
A. A. H. Suryana
Keyword(s):  
Qualitative Analysis ◽  
Development Strategy ◽  
Swot Analysis ◽  
Secondary Data ◽  
Local Communities ◽  
Business Development ◽  
Primary Data ◽  
Analysis Method ◽  
Seaweed Cultivation ◽  
Aquaculture Ponds

Seaweed is one of the leading commodities in the marine sector which has a high selling value. However, this potential is currently not optimally utilized in Karawang Regency. Karawang Regency has a large enough potential for aquaculture ponds, has a pond area of 18,273.30 hectares, and only 1% is cultivated for seaweed. This research aims to formulate a seaweed cultivation business development strategy that has not developed optimally. The respondents in this research were all 60 seaweed cultivators in Karawang Regency. The data used were primary and secondary data. Primary data were obtained through an interview with seaweed cultivators and using the questionnaire. Secondary data were obtained from institutions/agencies related to research, such as the Karawang Regency Fisheries Service The data analysis method used in this research is qualitative analysis. Qualitative analysis was used to determine a seaweed cultivation development strategy using a SWOT analysis. The results showed that the relative position of seaweed cultivation development based on the SWOT analysis is in the first quadrant which means the strategy used is a progressive or aggressive. The progressive strategy of developing seaweed cultivation can be carried out with strategies such as increasing production to meet the demand for seaweed, expanding the area for seaweed cultivation, empowering local communities about seaweed cultivation and diversifying processed seaweed products.

scholarly journals Ana Batik Magelang’s Business Development Strategy Based on SWOT and Business Model Canvas

2021 ◽  
Vol 2 (4) ◽  
pp. 224-235
Author(s):  
Tri Puji Hastutik ◽  
Ivo Novitaningtyas
Keyword(s):  
Development Strategy ◽  
Business Model ◽  
Business Strategy ◽  
Swot Analysis ◽  
Secondary Data ◽  
Global Market ◽  
Business Development ◽  
Primary Data ◽  
Business Model Canvas ◽  
Business Conditions

This study aims to analyze Ana Batik's business conditions as one of the MSMEs in Magelang based on the Business Model Canvas (BMC) analysis to develop a business strategy based on a SWOT analysis. The research was developed based on a descriptive qualitative approach. The data used in this study are primary data and secondary data. Primary data were collected through observation and interviews, while secondary data were collected through literature studies. The data that has been collected is analyzed based on the Business Model Canvas (BMC) analysis and the SWOT analysis. The Business Model Canvas (BMC) analysis is used to describe Ana Batik's business conditions, while the SWOT analysis is used to formulate a business development strategy that is applied to the new business model. The results of the data analysis indicate that the appropriate strategy for Ana Batik Magelang's business development is the SO strategy. SO strategies that can be applied are developing products according to fashion trends, using brand ambassadors to attract and increase consumer buying interest, and expand the market to the scope of the global market. By implementing this strategy, it is hoped that Ana Batik Magelang's business can develop and be sustainable.

scholarly journals STRATEGI PENGEMBANGAN BISNIS TAMBAK IKAN BANDENG DI DESA MENGARE WATUAGUNG GRESIK

Profit ◽  
2021 ◽  
Vol 15 (01) ◽  
pp. 112-119
Author(s):  
Ersa Nanda Aulia
Keyword(s):  
Development Strategy ◽  
Business Strategy ◽  
Swot Analysis ◽  
Field Extension ◽  
Business Development ◽  
Business Functions ◽  
Business Conditions ◽  
Marketing Margins

This research was conducted to analyze the factual conditions in the milkfish pond business, find out the development business strategy, and compile a business plan for milkfish pond business development. This study uses data analysis methods in the form of in-depth interviews, observation and documentation. From the results of the research the factual business conditions on the technical aspects including pond preparation, fertilizing and eradicating pests, acclimatization and spreading nener, feeding, and harvesting have been going well. In the management aspect which consists of planning, organizing, moving, and supervising according to business functions. In the marketing aspects including marketing mix, marketing channels, marketing margins and ways of payment have been distributed to consumers. In the calculation of short-term and long-term financial aspects it can be concluded that this business is profitable and feasible to run financially. The business development strategy with the SWOT analysis is located in quadrant I, which supports aggressive growth policies using the SO (Strength Opportunities) strategy. The strategy used is to maintain the quality of milkfish, conduct training with field extension workers, utilize natural resources, facilities and infrastructure to support business and optimize this business for the better by looking at financial aspects that are viable.

scholarly journals BUSINESS DEVELOPMENT STRATEGY USING BUSINESS MODEL CANVAS APPROACH

2020 ◽  
Vol 4 (1) ◽  
pp. 106
Author(s):  
Yulia Yulia ◽  
Novyandra Ilham Bahtera ◽  
Evahelda Evahelda ◽  
Laila Hayati ◽  
Novyandri Taufik Bahtera
Keyword(s):  
Development Strategy ◽  
Business Model ◽  
Swot Analysis ◽  
Business Development ◽  
Online Media ◽  
Single Element ◽  
Marketing Activity ◽  
Business Model Canvas ◽  
Medium Enterprise

Dalam pengembangan suatu usaha perlu dilakukan suatu model bisnis yang dikenal dengan Business Model Canvas. Dalam model bisnis ini perusahaan bercerita tentang kondisi internal maupun eksternal perusahaan. Adapun bisnis model canvas perusahaan menampilkan model blok/elemen bisnis yang terdiri dari sembilan elemen. Pendekatan ini digunakan untuk menerapkan implementasi Business Model Canvas di UKM“Raja Abon Makmur Lestari” Kota Pangkalpinang. Penelitian ini bertujuan untuk mengevaluasi model bisnis produk abon menggunakan analisis Business Model Canvas. Data didapatkan dalam penelitian ini hasil wawancara dengan kuesioner terhadap pemilik, dua orang karyawan serta konsumen abon sebanyak 30 orang di kota Pangkalpinang serta hasil studi literatur pendukung. Hasil yang didapatkan dari penelitian ini adalah setiap elemen yang diidentifikasi telah dipertajam dengan menggunakan analisis SWOT. Dari analisis tersebut diketahui bahwa diperlukan perbaikan pada hampir semua elemen model bisnis dalam usaha raja abon makmur lestari. Perbaikan model bisnis raja abon makmur lestari terfokus kepada perbaikan kegiatan pemasaran. Terutama melalui media online guna meningkatkan pendapatan.  Business model canvas is known as an approach in business development and used as a business model. It describes about a condition of internal and external of organization.  It also shows the business element which consists of nine elements. The approach is applied on the business model canvas in a small medium enterprise which is called as “Raja Abon Makmur Lestari” in Pangkalpinang City. The study aims to evaluate the business model of the product using business model canvas analysis. The data was collected through the interview using questionnaire towards the owner, two staffs and 30 customers in Pangkalpinang City and other related articles or documents. The study revealed that every identified element has been emphasized using SWOT analysis. It stated that it required the improvement on every single element of business model in Raja Abon Makmur Lestari. The improvement of business model of Raja Abon Makmur Lestari prioritized on the improvement of marketing activity especially throuh the online media in order to increase the income.

scholarly journals Analisa Strategi Pengembangan Bisnis PT Tanabe Indonesia Dalam Mengahadapi Era Jaminan Kesehatan Nasional

2020 ◽  
Vol 4 (5) ◽  
pp. 173
Author(s):  
Midyan Aji Arso
Keyword(s):  
Development Strategy ◽  
Production Efficiency ◽  
Swot Analysis ◽  
Secondary Data ◽  
Business Development ◽  
Efficiency And Effectiveness ◽  
The Face ◽  
Qualitative Descriptive ◽  
Focus Strategy ◽  
Descriptive Method

This research was conducted to analyze the business development strategy of PT Tanabe Indonesia in the face of the JKN era, by describing the internal conditions such as Marketing, Finance, production and human resources and also external condition of companies, namely the five-force analysis. Then a SWOT analysis is performed to identify the strengths, weaknesses, opportunities and threats. The study was conducted with a qualitative-descriptive method using primary and secondary data collection techniques through interviews, observation and identification of company documents. From the results of the study it was concluded that the business development strategy in facing the JKN era carried out by PT Tanabe Indonesia was a focus strategy, namely focusing the company on narrower market segments and maintaining production efficiency and effectiveness.

scholarly journals BUSINESS DEVELOPMENT MODEL IN THE MICRO, SMALL AND MEDIUM ENTERPRISES AT TOURISM VILLAGE

2020 ◽  
Vol 3 (2) ◽  
pp. 233
Author(s):  
Siti Arbainah ◽  
Hadiahti Utami ◽  
Sugiarti Sugiarti
Keyword(s):  
Development Strategy ◽  
Swot Analysis ◽  
Small And Medium Enterprises ◽  
Business Development ◽  
Development Model ◽  
Strategy Model ◽  
Tourist Village ◽  
The Government ◽  
The Right ◽  
Medium Enterprises

The Micro, Small and Medium Enterprises (MSMEs) have an important role in economic development. It is reasonable if the empowerment of MSMEs gets special attention by the government, including MSMEs in tourism villages. The tourist village of Loram Kulon MSME which is one of the objects of this research is growing and diverse in both number and type. The diversity of MSMEs has resulted in village governments having difficulties in implementing MSME development programs that are in harmony with the characteristics of tourism villages. This study aims to formulate a business development strategy model for MSMEs in resource-based and local wisdom-based tourism villages. Except in the village of Loram Kulon, research has been carried out with the object of the Jambearum tourism village in Kendal Regency. The study used 7-10 samples of MSMEs taken randomly. Respondents are owners / managers of MSMEs. Data was collected through interviews with the help of questionnaires. Processed using descriptive statistics and analyzed quantitatively and qualitatively. From these two studies can be formulated a model of village tourism MSME development. The results show that the development model based on the SWOT analysis is the right model for formulating the tourism village MSME development strategy. This is because the SWOT analysis considers the internal and external conditions of MSMEs and provides four alternative strategies namely SO, ST, WO, WT which can be selected according to the general objectives of MSMEs in the tourism village

scholarly journals STRATEGY OF BUSINESS DEVELOPMENT BAMBOO CRAFT (A Study in Pasirjambu Village Pasirjambu District Bandung Regency)

AdBispreneur ◽  
2017 ◽  
Vol 2 (1) ◽  
Author(s):  
Encep Sopandi
Keyword(s):  
Development Strategy ◽  
Swot Analysis ◽  
External Factor ◽  
Business Development ◽  
Alternative Strategy ◽  
Internal Factor ◽  
Alternative Strategies ◽  
Strength Factor ◽  
Threat Score ◽  
The Right

ABSTRACTThis study aims to determine alternative strategies in the development of bamboo handicrafts business in Pasirjambu Village Pasirjambu District in Bandung Regency. Method used survey with SWOT analysis. The results show that the total value obtained from the IFAS table is 6.40 (average 3.20) with a strength score of 3,550 and the weakness score of 2.850, it shows that the strength factor of the bamboo handicraft business is greater than the weakness factor, while the total value EFAS of 6.10 (average 3.05). A opportunity score of 3.10 and a threat score of 3.0. This means that the opportunity factor is greater than the threat factor. The result of calculation of rating value and internal factor weight of bamboo handicraft business development strategy in Pasirjambu Village as X axis equal to 0,100, while external factor as Y axis equal to 0,700. This means the right alternative strategy is the SO strategy. The SO strategy is a strategy that uses the power to take advantage of existing opportunities.Keywords : Bamboo craft, craftmanship of bamboo, SWOT analysis  STRATEGI PENGEMBANGAN USAHA KERAJINAN BAMBU(Studi di Desa Pasirjambu Kecamatan Pasirjambu Kabupaten Bandung) ABSTRAKPenelitian ini bertujuan untuk mengetahui strategi alternatif dalam pengembangan usaha kerajinan bambu di Desa Pasirjambu Kecamatan Pasirjambu Kabupaten Bandung. Metode yang digunakan survey dengan analisis SWOT. Hasil, menunjukkan bahwa total nilai yang diperoleh dari tabel IFAS  adalah 6,40  (rata-rata 3,20) dengan skor kekuatan 3,550 dan skor kelemahan sebesar 2,850, ini menunjukkan bahwa faktor kekuatan usaha kerajinan bambu lebih besar dari faktor kelemahan, sedangkan total nilai EFAS yaitu sebesar 6,10 (rata-rata 3,05).  Skor peluang 3,10 dan skor ancaman sebesar 3,0. Artinya faktor peluang yang dimiliki lebih besar dari faktor ancaman. Hasil perhitungan nilai rating dan bobot faktor internal dari strategi pengembangan usaha kerajinan bambu di Desa Pasirjambu sebagai sumbu X sebesar 0,100, sedangkan faktor eksternal sebagai sumbu Y sebesar 0,700. Artinya strategi alternatif yang tepat adalah strategi SO. Strategi SO adalah strategi yang menggunakan kekuatan untuk memanfaatkan peluang yang ada. Kata kunci : Kerajinan bambu, perajin bambu, analisis SWOT

scholarly journals Yeobo Topokki Franchise Business Development Strategy with Business Model Canvas Approach

e3 ◽  
2020 ◽  
Vol 6 (2) ◽  
pp. 033-045
Author(s):  
Deni Septandi
Keyword(s):  
Development Strategy ◽  
Business Model ◽  
Swot Analysis ◽  
Value Added ◽  
Business Development ◽  
Value Proposition ◽  
Strategy Formulation ◽  
Business Model Canvas ◽  
The Development Strategy ◽  
Model Improvement

Indonesians in general especially for younger generation, are more familiar with foreign cultures rather than being used to their own domestic culture, this phenomenon also occurred to the food aspect as a culture. This research aims to examine the development strategy of business model canvas approach in yeobo topokki franchise. The method used in this study is a descriptive business model, canvas model, and SWOT Analysis. The research was conducted in CV Usaha Anak Bangsa Perkasa which is located in Grand Depok City, Kalimulya, Depok, West Java. This study was conducted in April 2019 until December 2019The results indicated that Yeobo Topokki accepted the business model improvement and the results of the strategy formulation that the company was in an aggressive position. Based on this analysis, it can be concluded that c ompanies need to create value-added elements of the value proposition to create interest from prospective customers, such as by doing some certification on the products offered .

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