scholarly journals Buyer Perceptions of Foliage Trade Shows: Implications for Marketing

1991 ◽  
Vol 9 (2) ◽  
pp. 75-79
Author(s):  
John J. Haydu ◽  
Alan W. Meerow ◽  
Gina Sitaras
Keyword(s):  
Retail Trade ◽  
Target Group ◽  
Intended Audience ◽  
Trade Show ◽  
Important Target ◽  
Trade Sector ◽  
Trade Shows ◽  
Insight Into ◽  
Question Survey

Abstract A ten question survey was mailed to all registered buyers of the 1988 Foliage Expo trade show in Hallandale, Florida to seek their opinions on the performance of the show, to better understand the buyer profile, and gain insight into the effectiveness of these shows as marketing tools. Based on the results of this survey, it appears that an important target group, namely the retail trade sector, were not being drawn in sufficient numbers to this particular trade show. These findings indicate that sponsors may not have clearly identified the intended audience, determined unambiguously the preferences of this audience, nor effectively advertised and promoted the trade exhibition.

Comparative assessment of the inter-sectoral communications of the light industry of Ukraine and the certain countries EU

2020 ◽  
pp. 52-56
Author(s):  
Lyubomyr Sozanskyy
Keyword(s):  
Public Administration ◽  
Raw Materials ◽  
Comparative Assessment ◽  
Retail Trade ◽  
Motor Vehicles ◽  
Light Industry ◽  
Industrial Activity ◽  
Trade Sector ◽  
A Chain ◽  
Production Areas

The light industry is an important inter-sectoral segment and a chain of individual production areas. The purpose of the article is to carry out a comparative assessment of the cross-sectoral linkages of light industry of Ukraine with some EU countries and to prepare relevant analytical conclusions. The research revealed that the largest consumers of light industry products in 2013-2017 in Ukraine were the industries that belonged to this type of industrial activity (textile, clothing, leather and other materials), as well as the trade, furniture industry, public administration, and defense. The key problem for the functioning of the Ukrainian light industry is its high import dependence. In particular, the share of imports in intermediate consumption of light industry of Ukraine in 2017 was almost 60%. The share of imports in the expenditures of the Ukrainian light industry was almost 49%. The production activities of light industry in Ukraine use products of many ECs, but the main suppliers of raw materials and components are: textile production, production of clothing, leather, and other materials; production of chemicals and chemical products; wholesale and retail trade; supply of electricity, gas, steam, and air conditioning. In 2017, these four sectors totaled 70.74%. The following types of industrial activity in Ukraine have a significant potential for increasing output: production of rubber and plastic products; production of motor vehicles, trailers and semi-trailers; production of other vehicles; public administration and defense; compulsory social security; health care and social assistance. The further development and improvement of the technological level of Ukrainian light industry products requires greater integration of the latter with the trade sector. However, the trade sector in Ukraine requires a thorough “unshadowing”, i.e. legalization of all operations.

The Path to Adoption and Advocacy: Exploring Dimensions Of Brand Experience and Engagement at Trade Shows

2019 ◽  
Vol 23 (6) ◽  
pp. 871-881
Author(s):  
Pamela A. Kennett-Hensel ◽  
Elyria Kemp ◽  
Kim Williams ◽  
Aberdeen Leila Borders
Keyword(s):  
Quantitative Data ◽  
Personal Selling ◽  
Brand Experience ◽  
Positive Outcomes ◽  
Product Adoption ◽  
Qualitative And Quantitative ◽  
Brand Engagement ◽  
Trade Show ◽  
Trade Shows ◽  
Business To Business

Trade shows are typically second only to personal selling in business-to-business promotional expenditures. As a result, trade show attendees are often inundated with product offerings by competing firms. In order to successfully vie for attention, firms must find ways to engage attendees and potential consumers. A key component of engaging with a brand is considering how consumers experience the brand. This research examines the dynamics which enhance brand engagement by understanding the factors which contribute to the brand experience of attendees at trade shows. Both qualitative and quantitative data collected from actual trade show attendees highlight the dimensions of brand experience and indicate that a positive brand experience is related to product adoption, which in turn is related to advocacy for the brand. Considering how to shape the brand experience of consumers in trade show settings enables a brand to successfully compete for attention with other offerings as well as helps to foster engagement levels that eventually lead to positive outcomes for the firm. Implications for considering brand experience as a key element of trade show marketing strategy are discussed.

The Retail Trade Sector and the Food Industry in Italy

2012 ◽  
Author(s):  
Eliana Viviano ◽  
Aimone Gigio Luciana ◽  
Emanuela Ciapanna ◽  
Daniele Coin ◽  
Fabrizio Colonna ◽  
...  
Keyword(s):  
Food Industry ◽  
Retail Trade ◽  
Trade Sector

scholarly journals Good Idea But Not Here! A Pilot Study of Swedish Tourism Stakeholders’ Perceptions of Halal Tourism

2021 ◽  
Vol 13 (5) ◽  
pp. 2646
Author(s):  
Saeid Abbasian
Keyword(s):  
Content Analysis ◽  
Pilot Study ◽  
Tourism Industry ◽  
Target Group ◽  
Exploratory Research ◽  
Swedish Study ◽  
Increased Risk ◽  
Insight Into

The following study is the first Swedish study on Halal tourism in Sweden. The purpose of this exploratory research is to get insight into the perception of Halal tourism in Sweden among representatives of tourism stakeholders. The overall methodology approach in this research is qualitative, consisting of 25 qualitative questionnaires, 21 short letters, four follow-up interviews, and a web observation, and content analysis was employed. The results indicate that there is a low knowledge of Halal tourism in Sweden including Swedish tourism industry. The concept is very challenging, and profits are low. It might result in problem scenarios such as detrimental effects on non-Halal tourism, cultural difficulties and increased risk of xenophobia, anti-Islamism, and tension in the society. There is low interest for Sweden among Muslim tourists as the interest and priority for Halal tourism is rather low from Swedish tourism industry. Despite Halal tourism’s importance internationally, these representatives are rather cautious and doubtful about promotion of Sweden towards this niche. Still, a majority seems to be positive to a lighter version of Muslim-friendly tourism with secular/moderate Muslims as a target group.

Assessing Trade Show Functions and Performance: An Exploratory Study

1987 ◽  
Vol 51 (3) ◽  
pp. 87-94 ◽  
Author(s):  
Roger A. Kerin ◽  
William L. Cron
Keyword(s):  
Exploratory Study ◽  
Trade Show ◽  
Frequency Of Use ◽  
Marketing Tool ◽  
And Performance ◽  
Trade Shows

Though trade shows are an important marketing tool, as evidenced by their frequency of use and expenditure level, little research has examined this activity. The authors document the selling and non-selling roles of trade shows and identify marketing and trade show strategy-related variables that affect performance. Their study is a necessary first step in understanding how trade shows are used and identifying factors that should be considered in the management of this promotion medium.

scholarly journals Socioeconomic inequalities in type 2 diabetes among different population subgroups

2020 ◽  
Vol 30 (Supplement_5) ◽  
Author(s):  
B Safieddine ◽  
S Sperlich ◽  
J Beller ◽  
K Lange ◽  
J Epping ◽  
...  
Keyword(s):  
Type 2 Diabetes ◽  
Explanatory Power ◽  
Multivariate Logistic Regression Analysis ◽  
Socioeconomic Inequalities ◽  
School Education ◽  
Target Group ◽  
Lower Saxony ◽  
Important Target ◽  
Prevention Interventions

Abstract Background Type 2 diabetes (T2D) is a rising global epidemic with lower socioeconomic status (SES) groups being more affected. Considering specific population subgroups to examine prevalence and SES inequalities in T2D is rare. In addition, using only one indicator to depict SES inequalities in health has been a common practice despite evidence on differences in what different indicators measure. This study examines the prevalence of and SES (school education, occupation and income) inequalities in T2D in the three population subgroups: employed individuals, nonworking spouses and pensioners. This study also determines the SES indictor with the highest explanatory power. Methods This study is based on claims data from a statutory health insurance provider in Lower Saxony, Germany. T2D prevalence in the period between 2013 and 2017 was examined in 1,345,841 employed individuals, 180,949 nonworking spouses and 773,427 pensioners. Multivariate logistic regression analysis was applied to examine SES inequalities in T2D in the three subgroups. Explanatory power of the three SES indicators was compared by deviance analysis. Results T2D prevalence was four times higher in male nonworking spouses (24.2%) and 2.6 times higher in female nonworking spouses (12.7%) compared to employed men (6.4%) and women (4.7%) respectively, while it accounted for 40% of men and 36% of women in pensioners. Clear gradients in T2D inequalities emerged for all three SES indicators and were observed in the three population subgroups. School education had the highest explanatory power in employed men and women and male nonworking spouses. Conclusions Nonworking spouses are an important target group in T2D prevention interventions. The three SES indicators differ in their explanatory power where low school education appears to be a major risk factor. It can be discussed that health literacy and the associated health behavior play a role in mediating the association between education and T2D. Key messages The population subgroup “nonworking spouses” is an important target group for type 2 diabetes prevention interventions. The level of school education is a substantial determinant of socioeconomic inequalities in type 2 diabetes.

scholarly journals And You Will Be Amazed: The Rhetoric of Authority in the Greek Magical Papyri

2020 ◽  
Vol 21-22 (1) ◽  
pp. 29-49
Author(s):  
Radcliffe G. Edmonds
Keyword(s):  
Rhetorical Strategies ◽  
Traditional Authority ◽  
Medical Texts ◽  
Second Person ◽  
Intended Audience ◽  
Dominant Strategies ◽  
Insight Into

AbstractAn analysis of the rhetorical strategies used in the so-called Greek Magical Papyri to bolster the authority of the authors provides insight into the authors of these texts and their intended audiences. This article reviews the scholarship on the identity of the composers of the Greek Magical Papyri and explores the rhetorical strategies used in the texts to create authority, before comparing the dominant strategies in the Greek Magical Papyri with similar ones in other kinds of recipe collections, specifically alchemical and medical texts. The authors of the recipes in the Greek Magical Papyri make little use of the traditional authority of the temples but instead justify their claims of superiority with reference to the amazing efficacy of the procedures they describe. The direct, second person address in formulas such as “and you will be amazed” suggests that the intended audience was imagined not as potential clients who need to be convinced of the author’s expertise, but rather as potential practitioners interested in impressing their own clients.

On the Retail Sector

2009 ◽  
Vol 21 (1) ◽  
pp. 69-78
Author(s):  
Amelia Correa
Keyword(s):  
Interest Rates ◽  
Price Level ◽  
Industrial Sector ◽  
Retail Trade ◽  
Retail Sector ◽  
Macroeconomic Model ◽  
Trade Sector

We append a retail trade sector to the industrial sector of an economy. The macroeconomic model is a variant of the circuit approach to monetary macroeconomics. The conclusion is that an increase in the size of the ‘unproductive’ sector, employment in the ‘productive’ sector remaining constant, leads to a rise in the price level and interest rates.

scholarly journals Between me, my younger self and the whole world: letters to one's younger self as epistolary genre

2020 ◽  
pp. 27-39
Author(s):  
Iryna Alyeksyeyeva
Keyword(s):  
Identity Construction ◽  
Good Life ◽  
Modern Society ◽  
Intended Audience ◽  
Intrapersonal Communication ◽  
To Come ◽  
Imperative Mood ◽  
True Values ◽  
Insight Into

The research treats letters to one’s younger (usually teen) self posted on the Internet as epistolary genre marked with peculiar linguistic and pragmatic features. Though the letters to one’s self imply intrapersonal communication, i.e. the sender is identical to the addressee, it is not how the sender perceives the situation, which is revealed by the use of pronouns (I for the sender and you for the younger self). However, these two may merge and then we appears to refer to the author’s younger and current selves. Another feature of the letters is roles assumed by the addressors. They may occur as a mentor to their rebellious and anxious younger self, which correlates with the purpose of the letter – giving advice. Alternatively, the authors may position themselves as omniscient fortune-tellers who step in in times of trouble to offer support to their teen self by telling what is there to come. Each of the two roles and purposes correlates with specific language means. The mentor role turns the letter into a lesson where the Imperative Mood prevails. The role of a fortune-teller transforms the letter into an autobiographical sketch told in a bizarre way: the author shifts past events into the future with the help of deictic markers (e.g., today, this) and tenses (e.g., future tenses or their synonyms such as constructions to be about to and to be going to). The letters to one’s younger self that contain an autobiographical component provide the researcher with an insight into the process of identity construction, since they show how one endows identity with continuity and bridge the divide between one’s teen and adult selves. In addition, the letters meant as advice deliver the culture specific idea of what ‘a good life’ is: they are written to guide their actual intended audience, i.e. Internet (teen) users, in modern society and inform them of true values and right choices.

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