Cultural Diplomacy of France: Essence, Main Directions and Tools

2019 ◽  
Vol 9 (4) ◽  
pp. 199-204
Author(s):  
Emil Gochaevich Adleiba ◽  
Vasil Timerjanovich Sakaev

Abstract The article is devoted to the study of “cultural diplomacy” of France in recent history. The relevance of the topic is conditioned by the fact that states use new, non-leverage levers of influence more and more, striving to spread their values and culture in the world to expand and strengthen their presence in the international arena. The French Republic, in order to revive its former greatness, has accelerated the activities of its institutions over the past decades, which can be interpreted as the manifestations of “soft power” in general, and “cultural diplomacy” in particular. The increase of the French language, culture and history status among the population of Europe, America, Africa and the Middle East is becoming an increasing priority task of the state foreign policy. This, in particular, is evidenced by the statements of the French leadership, as well as the reforms carried out in internal structures to increase the effectiveness of its “cultural diplomacy” concept implementation. The authors of the article concluded that over the past ten years, France has not only stepped up and renewed its cultural and partnership relations around the world, but also opened up new opportunities for the dissemination of information and cooperation, adapting to the diverse expectations of the audience, taking into account, first of all, the factors of multilateral diplomacy and interculturalism. This, in its turn, makes it possible to expect the increase of France foreign policy potential in the international arena. The obtained results are consistent with the conclusions of a number of researchers and expand the existing ideas about the nature, the application of “cultural diplomacy” approaches and the specifics of its influence in the world. The reliability of the study is based on a wide range of published materials, and the obtained results make a significant contribution to knowledge expansion about this problem. At the end of the article, on the basis of France experience study, they determined the potential opportunities for the development of “cultural diplomacy” of Russia.

IZUMI ◽  
2017 ◽  
Vol 5 (2) ◽  
pp. 1
Author(s):  
Chadijah Isfariani Iqbal

Pokemon Go is a smartphone game that blends the real and digital worlds, tasking players with exploring their neighborhoods to find creatures and treasure for in-game use. This research describes the ways Japan uses its soft power in international coorporation relations, particulary through Pokemon Go’s game. Based on Joseph S. Nye, Jr, the soft power defined as the ability of country to achieve its goal using cultural attraction rather than coercion and violence. After the World War II, Japan has tried to change its image as war crime through popular culture, such as anime, manga and cosplay. According to Nye, Japan has more potential resources in soft power compared to the other countries. This research is focus on Popular Culture of Pokemon Go’s Game as Japan’s Soft Diplomacy. Pokemon Go is one of  Japan’s cultural diplomacy activities and the other countries uses popular culture to strengthen the positive image of Japan in the international world. The development of popular culture as a soft power and soft diplomacy also a diplomacy tool of development that can be used by Japan in conducting foreign policy in relation to international cooperation.


Author(s):  
A. A. Vershinin ◽  
A. V. Korolkov

he spate of violence all over the world including the West makes us to pay attention to the factor of force in world politics. During the past decades Western countries tried to reduce the problem of force to the discussion about so-termed soft power. As a result they were not politically and morally ready to the outbreaks of the use of force in its traditional meaning. This fact to large extent explains their pained reaction to the foreign policy of the Russian Federation and the ups and downs of their politics in regard to China.


Author(s):  
N. Viartasiwi ◽  
A. Trihartono ◽  
A.E Hara

Cultural diplomacy is an influential element of soft power. The concept covers a wide range of activities that aim to promote national interests through strengthening relationships and enhancing sociocultural cooperation among countries. Cultural diplomacy is built upon the culture, identity, and values of the country. As government apparatuses often activate cultural diplomacy, it is civil society that plays the most prominent role. This study takes Indonesia`s diplomacy as a case study to highlight the importance of cultural diplomacy as a soft power instrument. The study seeks to identify the challenges in the creation of a grand narrative of Indonesia’s cultural diplomacy. Finally, the study argues that in the age of globalization in which the world is moving toward a global culture, Indonesia`s cultural diplomacy concept that is rotating around its unique culture, identity and values needs to be reassessed to not only contain unique Indonesian cultural products, but also contain the spirit of the culture, values, and traditions of the Indonesian people who have sustained the unity of Indonesia. Keywords: Cultural Diplomacy; Soft Power; Indonesia *


2020 ◽  
pp. 59-70

The Turkish Maarif Foundation (TMF) is the most recent state-led institution to promote Turkey’s cultural diplomacy and soft power. Since 2016, it has contributed to the transformation of international education with a Turkey-centric perspective through its schools, dormitories and universities in more than 40 countries. Through its educational fairs and student guidance from abroad to Turkey, TMF has the potential to play a coordinating role in Ankara’s educational outreach to the world. Similarly, TMF’s activities should be seen to advance the UN Millennium Development Goals in education, especially in LDC countries. This article contextualizes the Turkish Maarif Foundation in Turkish foreign and domestic policy and outlines a vision through evaluating its activities over the past three years.


Author(s):  
Valentyna Bohatyrets ◽  
Olena Yehorova

The research aims to delve into the problem of systematic neglecting and denying of the tools of soft power in Ukrainian foreign policy. The key issue of the project is to disclose the importance of cultural diplomacy and explore the significance of different countries’ cultural institutions abroad. The research highlights the examples of successful implementation of cultural diplomacy cases and its role in crafting the approaches in bridge-building between Ukraine and the world during the years of its gaining independence. The objective is to point out the value and the potential of such institutions in today’s globalized world. Noteworthy, the Ukrainian Institute (UI) was established by the Ministry of Foreign Affairs of Ukraine in 2017. The key message of ours is to show that Ukrainian Institute could make drastic changes in the approaches to the cultural diplomacy of Ukraine by promoting a positive image of Ukraine around the world, fight stereotypes, foster business connections, facilitate mutual understanding, attract investments and tourist, and put our country on the map. We also have to deal with the syndrome of the international community fatigue in terms of Ukraine and its careless attitude and disconnectedness in reforming and advancing of key branches of the Ukrainian society as well as unsuccessful tackling of corruption issues. Thus, we need to concentrate our efforts on showing relatively new Ukraine, fight international community’s unawareness and recognition of Ukraine, and give the voice to our rich and vibrant cultural sector. Keywords: soft power, cultural diplomacy, cultural institute, Ukrainian Institute, image-building, foreign policy, Ukraine  


2021 ◽  
pp. 63-71
Author(s):  
Maryna Okladna ◽  
Oksana Stasevska ◽  
Maryna Vandzhurak

Problem setting. The success of a country's foreign policy in the modern world is determined not only by its military and economic power, but also by its success in shaping the strategy of public diplomacy. A positive image abroad is a key element of successful international cooperation. A wide range of public diplomacy tools contribute to the establishment of a high level of trust, partnership, economic, political and humanitarian ties in the world. Target of research. The purpose of the article is to determine the potential of the fashion industry as an important tool of public diplomacy of Ukraine, to promote a positive image of the country based on the study of domestic and world experience. Analysis of resent researches and publications. The problems of public diplomacy are actively considered by the scientific community. At the same time, it is obvious that the domestic scientific opinion lacks work on understanding the experience of using the potential of the fashion industry to implement the tasks of promoting a positive image of the state. Article’s main body. The authors of the article proceed from a broad conceptual understanding of public diplomacy as a complex system of institutions and mechanisms, the task of which is to create an attractive image of the country and to support the foreign policy of the state. An analysis of the definition of public and cultural diplomacy in the domestic scientific discourse has revealed the dominance of the traditional approach: the recognition of cultural diplomacy as a key component of public diplomacy, emphasizing its direct connection with the mechanisms of «soft power». A specific form of cultural expression can be considered fashion - one of the most complex phenomena of modern culture, which allows to emphasize social status and meet aesthetic needs. The versatility of the mod determines its great impact on the world economy, political life of society, and the environment. In the modern world, fashion has become one of the strongest diplomatic tools that combine art, creativity and business. For a long time, the fashion industry in Ukraine was not defined as a separate area of socio-cultural diplomacy. However, recently there has been a tendency to draw more attention to the fashion industry as one of the manifestations of cultural diplomacy, which has the potential to become a successful tool in shaping Ukraine's widespread recognition in the world. Studies of our country's experience in the use of the fashion industry in public diplomacy prove the existence of both extensive experience in this area and the existence of untapped opportunities to achieve greater efficiency. Conclusions and prospects for the development. Ukraine is taking various powerful measures at the institutional level to use the fashion industry as a tool of public diplomacy, but our country is only taking the first steps in this direction. The analysis of this experience allows to recognize it rather successful.


2019 ◽  
Vol 13 (2) ◽  
pp. 74-90
Author(s):  
Junuguru Srinivas

Ever since Prime Minister Narendra Modi came into the helm of affairs, he has stressed the role of the Indian Diaspora in Indian foreign policy making because he had realized the importance of the Diaspora in his development strategy. More than 25 million members of the Indian Diaspora are scattered around the world, which includes more than 3 million Indian origin Diaspora in the United States (US). According to the Ministry of Indian Overseas Affairs [This Ministry has been scrapped during National Democratic Alliance (NDA) government], the Indian Diaspora is the second largest in the world after China. Thus, it is imperative to give importance to Indian foreign policy framing. This trend is new in Indian policy making as India had hardly focused on its Diaspora to tap their resources, potential and assets that they have. In 2015, former Indian Foreign Ministry’s spokesperson Syed Akbaruddin said that ‘India’s soft power diplomacy now goes beyond books, culture and cinema’. Mr Modi made a total of 49 foreign trips by May 2017 to woo the Indian Diaspora. In almost every meeting during his foreign visit, he urged the Indian Diaspora to be a part of Indian development by investing in the Indian economy, by donating to the clean river Ganges program, and participating in Indian rural development programmes as well. In this context, this article expounds the role of the NDA government’s cultural diplomacy in Indian foreign policy making. This article also seeks to answer what the Indian government’s strategy to tap the ‘resources’ of the Indian Diaspora is. Finally, the article examines the role of the Indian Diaspora in the development strategy of India.


Author(s):  
David M. Malone ◽  
C. Raja Mohan ◽  
Srinath Raghavan

India has emerged as a leading voice in global affairs in the past two decades. Its fast-growing domestic market largely explains the ardour with which Delhi is courted by powers great and small. India is also becoming increasingly important to global geostrategic calculations, being the only Asian country with the heft to counterbalance China over time. Nevertheless, India’s foreign policy has been relatively neglected in the existing literature. ThisHandbook, edited by three widely recognized students of the topic, provides an extensive survey of India’s external relations. The authors include leading Indian scholars and commentators of the field and several outstanding foreign scholars and practitioners. They address factors in Indian foreign policy flowing from both history and geography and also discuss key relationships, issues, and multilateral forums through which the country’s international relations are refracted.


2021 ◽  
Vol 14 (2) ◽  
pp. 114-127
Author(s):  
Tiffany Rhoades Isselhardt

Where are the girls who made history? What evidence have they left behind? Are there places and spaces that bear witness to their memory? Girl Museum was founded in 2009 to address these questions, among many others. Established by art historian Ashley E. Remer, whose work revealed that most, if not all, museums never explicitly discuss or center girls and girlhood, Girl Museum was envisioned as a virtual space dedicated to researching, analyzing, and interpreting girl culture across time and space. Over its first ten years, we produced a wide range of art in historical and cultural exhibitions that explored conceptions of girlhood and the direct experiences of girls in the past and present. Led by an Advisory Board of scholars and entirely reliant on volunteers and donations, we grew from a small website into a complex virtual museum of exhibitions, projects, and programs that welcomes an average 50,000 visitors per year from around the world.


1960 ◽  
Vol 64 (590) ◽  
pp. 87-92
Author(s):  
A. H. Wheeler

The first International Agricultural Aviation Conference, held at the College of Aeronautics at Cranfield between the 15th and 18th of September 1959, was well timed to mark one stage in the development of the art of airborne farming—it was the stage when the art ceased to be mainly experimental and became essentially a commercial business.Intermittently for the past thirty years, in various parts of the world, attempts have been made with varying degrees of economic and practical success to do certain operations connected with farming, forestry or other allied activities. Two main factors within the past decade have served to intensify the interest and activity in the art. One important factor is the general improvement in aircraft, including helicopters, coupled with the very large number of relatively suitable ones which became redundant (and therefore cheap) at the end of the Second World War. The other factor, equal in importance, concerns the development of the science of agricultural chemistry which has given the farmer a new and wide range of fertilisers, selective weed killers and other chemical forms of pest control which are effective in reasonably small bulk.


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