scholarly journals ‘Ukrainian Institute’ as a Strategic Narrative of Ukraine’s Positive Image Making

2018 ◽  
pp. 228-233
Author(s):  
Valentyna Bohatyrets ◽  
Olena Yehorova
Keyword(s):  
Foreign Policy ◽  
Soft Power ◽  
Cultural Diplomacy ◽  
Successful Implementation ◽  
Positive Image ◽  
The World ◽  
Image Building ◽  
Business Connections ◽  
Cultural Sector ◽  
Bridge Building

The research aims to delve into the problem of systematic neglecting and denying of the tools of soft power in Ukrainian foreign policy. The key issue of the project is to disclose the importance of cultural diplomacy and explore the significance of different countries’ cultural institutions abroad. The research highlights the examples of successful implementation of cultural diplomacy cases and its role in crafting the approaches in bridge-building between Ukraine and the world during the years of its gaining independence. The objective is to point out the value and the potential of such institutions in today’s globalized world. Noteworthy, the Ukrainian Institute (UI) was established by the Ministry of Foreign Affairs of Ukraine in 2017. The key message of ours is to show that Ukrainian Institute could make drastic changes in the approaches to the cultural diplomacy of Ukraine by promoting a positive image of Ukraine around the world, fight stereotypes, foster business connections, facilitate mutual understanding, attract investments and tourist, and put our country on the map. We also have to deal with the syndrome of the international community fatigue in terms of Ukraine and its careless attitude and disconnectedness in reforming and advancing of key branches of the Ukrainian society as well as unsuccessful tackling of corruption issues. Thus, we need to concentrate our efforts on showing relatively new Ukraine, fight international community’s unawareness and recognition of Ukraine, and give the voice to our rich and vibrant cultural sector. Keywords: soft power, cultural diplomacy, cultural institute, Ukrainian Institute, image-building, foreign policy, Ukraine  

scholarly journals BUDAYA POPULER GAME POKEMON GO SEBAGAI SOFT DIPLOMACY JEPANG

IZUMI ◽  
2017 ◽  
Vol 5 (2) ◽  
pp. 1
Author(s):  
Chadijah Isfariani Iqbal
Keyword(s):  
Foreign Policy ◽  
Popular Culture ◽  
World War Ii ◽  
International Cooperation ◽  
Soft Power ◽  
Cultural Diplomacy ◽  
The Other ◽  
World War ◽  
The World ◽  
Pokémon Go

Pokemon Go is a smartphone game that blends the real and digital worlds, tasking players with exploring their neighborhoods to find creatures and treasure for in-game use. This research describes the ways Japan uses its soft power in international coorporation relations, particulary through Pokemon Go’s game. Based on Joseph S. Nye, Jr, the soft power defined as the ability of country to achieve its goal using cultural attraction rather than coercion and violence. After the World War II, Japan has tried to change its image as war crime through popular culture, such as anime, manga and cosplay. According to Nye, Japan has more potential resources in soft power compared to the other countries. This research is focus on Popular Culture of Pokemon Go’s Game as Japan’s Soft Diplomacy. Pokemon Go is one of  Japan’s cultural diplomacy activities and the other countries uses popular culture to strengthen the positive image of Japan in the international world. The development of popular culture as a soft power and soft diplomacy also a diplomacy tool of development that can be used by Japan in conducting foreign policy in relation to international cooperation.

Cultural Diplomacy of France: Essence, Main Directions and Tools

2019 ◽  
Vol 9 (4) ◽  
pp. 199-204
Author(s):  
Emil Gochaevich Adleiba ◽  
Vasil Timerjanovich Sakaev
Keyword(s):  
Foreign Policy ◽  
Soft Power ◽  
Cultural Diplomacy ◽  
French Language ◽  
The Past ◽  
Priority Task ◽  
Internal Structures ◽  
Wide Range ◽  
The World ◽  
Multilateral Diplomacy

Abstract The article is devoted to the study of “cultural diplomacy” of France in recent history. The relevance of the topic is conditioned by the fact that states use new, non-leverage levers of influence more and more, striving to spread their values and culture in the world to expand and strengthen their presence in the international arena. The French Republic, in order to revive its former greatness, has accelerated the activities of its institutions over the past decades, which can be interpreted as the manifestations of “soft power” in general, and “cultural diplomacy” in particular. The increase of the French language, culture and history status among the population of Europe, America, Africa and the Middle East is becoming an increasing priority task of the state foreign policy. This, in particular, is evidenced by the statements of the French leadership, as well as the reforms carried out in internal structures to increase the effectiveness of its “cultural diplomacy” concept implementation. The authors of the article concluded that over the past ten years, France has not only stepped up and renewed its cultural and partnership relations around the world, but also opened up new opportunities for the dissemination of information and cooperation, adapting to the diverse expectations of the audience, taking into account, first of all, the factors of multilateral diplomacy and interculturalism. This, in its turn, makes it possible to expect the increase of France foreign policy potential in the international arena. The obtained results are consistent with the conclusions of a number of researchers and expand the existing ideas about the nature, the application of “cultural diplomacy” approaches and the specifics of its influence in the world. The reliability of the study is based on a wide range of published materials, and the obtained results make a significant contribution to knowledge expansion about this problem. At the end of the article, on the basis of France experience study, they determined the potential opportunities for the development of “cultural diplomacy” of Russia.

scholarly journals Taras Shevchenko in foreign media: lingvoimage discourse

2021 ◽  
pp. 104-120
Author(s):  
Olga Pliasun
Keyword(s):  
Soft Power ◽  
Cultural Diplomacy ◽  
Effective Means ◽  
Image Modeling ◽  
Positive Image ◽  
Media Space ◽  
The World ◽  
The Media ◽  
Foreign Media ◽  
World Information

The article considers the linguistic specifics of modeling the image of Taras Shevchenko in foreign media. The author's attention is focused on the great image-forming potential of this iconic, precedent for Ukrainian culture personality and the importance of its correct presentation in the modern media space. It is determined that Ukrainians themselves are the main creators of image texts about Kobzar in the world media. Thus, three main channels of image information about Shevchenko abroad are analyzed: (1) cultural diplomacy as a part of the "soft power" policy; (2) the Ukrainian diaspora, which addresses the figure of Kobzar in the media; (3) information resources of world encyclopedic publications dedicated to the poet. Thus, the study of the linguistic and image specifics of the representation of Shevchenko in the foreign media proves that a great deal of image-making work in this aspect is carried out by cultural diplomacy, which represents Ukraine and its national cultural products in the world information space. Thanks to the efforts of cultural diplomacy, Shevchenko is known and appreciated abroad, as evidenced by the activities of Ukrainian embassies. In the context of linguistic imageology, the information presented by Ukrainian embassies is unambiguously of image nature, which confirms the use of effective linguistic means of image modeling: metaphors, personifications, emotionally-evaluative lexemes, epithet forms of the word, which verbalize positive author's assessment of the covered information. An equally important linguistic tool for modeling the poet's image is the use of creolized media texts that have great suggestive properties and significant image potential. In addition, Shevchenko's positive image abroad is successfully constructed by the media resources of the Ukrainian diaspora. The author's attention in this research context is attracted by the leading Canadian and Australian media. From the standpoint of linguistic imageology, effective means of forming the image of Kobzar in the considered foreign media are emotional and evaluative lexemes with elements of hyperbole, paraphrase with a positive semantics, the use of oxymoron etc. The article emphasizes that Shevchenko's positive image abroad is created not only at the textual level, but also at the extralinguistic level, which is realized in the annual holding of numerous mass events related to the celebration of Shevchenko's days. In turn, a high assessment of the poet's work and his role in Ukrainian cultural life is found in world encyclopedic publications: Encyclopædia Britannica, Oxford World Encyclopedia, bibliographic fund of The Library of Congress etc. Thus, the study convinces that Taras Shevchenko is a bright image figure of modern foreign media space, which forms not only internal but also external image of Ukraine. That is why its correct presentation in world media should be one of the priorities of the national image strategy.

Fashion industry as a tool of public diplomacy: Ukrainian and world experience

2021 ◽  
pp. 63-71
Author(s):  
Maryna Okladna ◽  
Oksana Stasevska ◽  
Maryna Vandzhurak
Keyword(s):  
Foreign Policy ◽  
Public Diplomacy ◽  
Cultural Diplomacy ◽  
The State ◽  
Modern World ◽  
Main Body ◽  
Fashion Industry ◽  
Positive Image ◽  
Wide Range ◽  
The World

Problem setting. The success of a country's foreign policy in the modern world is determined not only by its military and economic power, but also by its success in shaping the strategy of public diplomacy. A positive image abroad is a key element of successful international cooperation. A wide range of public diplomacy tools contribute to the establishment of a high level of trust, partnership, economic, political and humanitarian ties in the world. Target of research. The purpose of the article is to determine the potential of the fashion industry as an important tool of public diplomacy of Ukraine, to promote a positive image of the country based on the study of domestic and world experience. Analysis of resent researches and publications. The problems of public diplomacy are actively considered by the scientific community. At the same time, it is obvious that the domestic scientific opinion lacks work on understanding the experience of using the potential of the fashion industry to implement the tasks of promoting a positive image of the state. Article’s main body. The authors of the article proceed from a broad conceptual understanding of public diplomacy as a complex system of institutions and mechanisms, the task of which is to create an attractive image of the country and to support the foreign policy of the state. An analysis of the definition of public and cultural diplomacy in the domestic scientific discourse has revealed the dominance of the traditional approach: the recognition of cultural diplomacy as a key component of public diplomacy, emphasizing its direct connection with the mechanisms of «soft power». A specific form of cultural expression can be considered fashion - one of the most complex phenomena of modern culture, which allows to emphasize social status and meet aesthetic needs. The versatility of the mod determines its great impact on the world economy, political life of society, and the environment. In the modern world, fashion has become one of the strongest diplomatic tools that combine art, creativity and business. For a long time, the fashion industry in Ukraine was not defined as a separate area of socio-cultural diplomacy. However, recently there has been a tendency to draw more attention to the fashion industry as one of the manifestations of cultural diplomacy, which has the potential to become a successful tool in shaping Ukraine's widespread recognition in the world. Studies of our country's experience in the use of the fashion industry in public diplomacy prove the existence of both extensive experience in this area and the existence of untapped opportunities to achieve greater efficiency. Conclusions and prospects for the development. Ukraine is taking various powerful measures at the institutional level to use the fashion industry as a tool of public diplomacy, but our country is only taking the first steps in this direction. The analysis of this experience allows to recognize it rather successful.

scholarly journals Modi’s Cultural Diplomacy and Role of Indian Diaspora

2019 ◽  
Vol 13 (2) ◽  
pp. 74-90
Author(s):  
Junuguru Srinivas
Keyword(s):  
Foreign Policy ◽  
Development Strategy ◽  
Soft Power ◽  
Policy Making ◽  
Cultural Diplomacy ◽  
The United States ◽  
Indian Diaspora ◽  
The World ◽  
Indian Foreign Policy

Ever since Prime Minister Narendra Modi came into the helm of affairs, he has stressed the role of the Indian Diaspora in Indian foreign policy making because he had realized the importance of the Diaspora in his development strategy. More than 25 million members of the Indian Diaspora are scattered around the world, which includes more than 3 million Indian origin Diaspora in the United States (US). According to the Ministry of Indian Overseas Affairs [This Ministry has been scrapped during National Democratic Alliance (NDA) government], the Indian Diaspora is the second largest in the world after China. Thus, it is imperative to give importance to Indian foreign policy framing. This trend is new in Indian policy making as India had hardly focused on its Diaspora to tap their resources, potential and assets that they have. In 2015, former Indian Foreign Ministry’s spokesperson Syed Akbaruddin said that ‘India’s soft power diplomacy now goes beyond books, culture and cinema’. Mr Modi made a total of 49 foreign trips by May 2017 to woo the Indian Diaspora. In almost every meeting during his foreign visit, he urged the Indian Diaspora to be a part of Indian development by investing in the Indian economy, by donating to the clean river Ganges program, and participating in Indian rural development programmes as well. In this context, this article expounds the role of the NDA government’s cultural diplomacy in Indian foreign policy making. This article also seeks to answer what the Indian government’s strategy to tap the ‘resources’ of the Indian Diaspora is. Finally, the article examines the role of the Indian Diaspora in the development strategy of India.

Indonesia's Position in Asia: Increasing Soft Power and Connectivity through the 2018 Asian Games

2020 ◽  
pp. 1-17
Author(s):  
Friederike Trotier
Keyword(s):  
Foreign Policy ◽  
Soft Power ◽  
Domestic Politics ◽  
Political Capital ◽  
Global Flow ◽  
The World ◽  
History Of ◽  
Domestic Affairs ◽  
Mega Event ◽  
Regional Character

Abstract Hosting a sports mega-event strengthens connectivity with the world and provides opportunities to establish or increase networks and to build soft power. These events operate as hubs for the global flow of capital, people, knowledge and technology, and they perform important rituals and symbolic functions. In particular, they become coveted opportunities to enrich the soft power portfolio of governments or individual leaders. Despite its regional character, the Asian Games have developed into such a mega-event. In 2018 – only for the second time in the history of the Asian Games – Indonesia staged the event in Jakarta and Palembang. This paper scrutinises the ways in which Indonesia used or failed to use the Asian Games as a platform to increase the country's soft power and reputation and to strengthen intra-Asian connectivity. Three aspects serve as examples to assess Indonesia's soft power initiatives: (1) the “spirit of 1962”, (2) the host country's emergence on the Asian stage and (3) Indonesia's cooperation with other countries and intra-Asia connections in the context of the sports event. Examining the prominence of domestic politics reveals shortcomings and untapped potential. The analysis shows that the inward-looking foreign policy approach of the Jokowi administration limited the initiatives to increase Indonesian soft power and to establish and address Asian themes and debates; consequently, this approach downgraded the sports event to a tool to generate political capital for domestic affairs.

scholarly journals The cultural constituent of the European Soft Power in the Republic of Kazakhstan

2020 ◽  
Vol 132 (3) ◽  
pp. 103-113
Author(s):  
A.Zh. Seitkhamit ◽  
◽  
S.M. Nurdavletova
Keyword(s):  
European Union ◽  
Foreign Policy ◽  
Soft Power ◽  
Cultural Diplomacy ◽  
European Countries ◽  
The European Union ◽  
Member States ◽  
Eu Member States ◽  
The Republic ◽  
The Eu

The European Union dynamically exercises various forms and methods of the Soft Power in its foreign policy. The article reviews its main principles and characteristics as well as conceptual basics. As an example, the article considers the European cultural diplomacy in the Republic of Kazakhstan as a method of soft power. The authors pay an attention specific actions of the European cultural diplomacy in Kazakhstan as well as the mechanisms of its implementation. Apart from that, cultural soft power of two European countries – France and Germany – are considered as separate actions of the EU member states in the sphere of culture. Finally, it assesses importance of Kazakhstan for the EU and effectiveness of such policy in this country.

scholarly journals Multi-vector Management of Soft Power Policies: Will Russian Soft Power Be Victimized by the Moscow-Erdogan Association?

2020 ◽  
Vol 7 (4) ◽  
pp. 361-370
Author(s):  
Costas Melakopides
Keyword(s):  
Foreign Policy ◽  
Middle East ◽  
Soft Power ◽  
Aegean Sea ◽  
Toxic Impact ◽  
Significant Damage ◽  
Vector Management ◽  
The World ◽  
Potential Impact ◽  
The Mediterranean

This article analyzes the potential impact of Turkeys foreign policy on Russias soft power in several regions of the world. The author believes that the policy of President R.T. Erdogan in the Mediterranean, the Middle East and the Aegean Sea can cause significant damage to the image and international prestige of Moscow. The article argues that Russian policy should minimize the toxic impact of R.T. Erdogans foreign policy on Russias soft power in the considered regions.

scholarly journals PERAN DIPLOMASI PUBLIK DALAM MEMPERKUAT HUBUNGAN BILATERAL INDONESIA - AMERIKA SERIKAT PADA MASA PEMERINTAHAN SUSILO BAMBANG YUDHOYONO (2004 – 2014)

2017 ◽  
Vol 1 (2) ◽  
Author(s):  
Dina Puspita Plehanku
Keyword(s):  
Social Media ◽  
Foreign Policy ◽  
Soft Power ◽  
Public Diplomacy ◽  
Main Principle ◽  
Positive Image ◽  
Bilateral Relations ◽  
American Society

Abstract Public Diplomacy as a part of soft power has been the main principle of Indonesia’s diplomacy under President Yudhoyono. Due to the ineffectiveness of Track 1 Diplomacy, Government-to-Government (G2G) relations, in promoting the positive image of Indonesia, the role of public diplomacy becomes important. Thus, public diplomacy practice which involves all aspects of society; Government to Government (G2G), Government to People Contact (G2P), and People to People Contact (P2P), is relevant in order to promote Indonesia to American society and strengthening its bilateral relations as well. This research, therefore, is trying to discuss the role of public diplomacy in strengthening the RI-US bilateral relations and its benefits to Indonesia’s foreign policy. The findings show that public diplomacy contributes in strengthening RI-US bilateral relations by the use of public diplomacy instruments such as cultural and educational exchanges, official visits and social media. Keywords: Soft Power, Public Diplomacy, RI-US Bilateral Relations.

Features of “Soft Power” in the Eurasian Economic Union and the Role of Russia

2020 ◽  
pp. 135-150 ◽  
Author(s):  
Natalia Markushina
Keyword(s):  
Foreign Policy ◽  
International Relations ◽  
Soft Power ◽  
Foreign Affairs ◽  
Modern Theory ◽  
Common Language ◽  
Eurasian Economic Union ◽  
The World ◽  
Eurasian Region

The chapter is devoted to the problem of the formation of “soft power” in the Eurasian space. All attempts to find a common language between states in the world lead to the fact that an appeal to “soft power” appears more and more often on the states' agenda as a tool of achieving the goals of the states, including the states of Eurasian region. The concept of “soft power”, introduced into the circulation of the modern theory of international relations by J. Nye, is being actively discussed in Russia. In recent years, President V. Putin and Minister of Foreign Affairs of Russia S. Lavrov were repeatedly called upon to multiply the Russian resource of “soft power” for solving foreign policy tasks. Undoubtedly, this is also valid when we speak about Eurasian integration.

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