scholarly journals Usage of Online Marketing Tools in Industrial Companies

2020 ◽  
Vol 28 (46) ◽  
pp. 22-28
Author(s):  
Peter Dóza ◽  
Jaromíra Vaňová
Keyword(s):  
Slovak Republic ◽  
Online Marketing ◽  
Secondary Research ◽  
Industrial Companies ◽  
Different Types ◽  
Basic Concepts ◽  
Theoretical Foundations

AbstractIn this paper, we present the results of a secondary research regarding the use of online marketing tools in industrial companies. We focused on researching the theoretical foundations of online marketing, especially in the field of using its SEO and PPC tools. We defined the basic concepts, described the principles of individual tools and dealt with their comparison. Based on the study of data from published studies, we analysed the use of online marketing tools in the conditions of industrial companies operating in the Slovak republic. In future, it will be appropriate to expand the research and focus on the specifics and comparison of these tools’ utilisation in different types of industrial companies.

scholarly journals Putting resilient sustainability into strategy decisions – case studies

2018 ◽  
Vol 56 (7) ◽  
pp. 1598-1612 ◽  
Author(s):  
Julie Winnard ◽  
Jacquetta Lee ◽  
David Skipp
Keyword(s):  
Case Studies ◽  
Real World ◽  
Design Methodology ◽  
Strategic Decision ◽  
New Approach ◽  
Content Type ◽  
Industrial Companies ◽  
Different Types ◽  
Strategic Decision Support ◽  
Practical Implications

Purpose The purpose of this paper is to report the results of testing a new approach to strategic sustainability and resilience – Sustainable Resilient Strategic Decision-Support (SuReSDS™). Design/methodology/approach The approach was developed and tested using action-research case studies at industrial companies. It successfully allowed the participants to capture different types of value affected by their choices, optimise each strategy’s resilience against different future scenarios and compare the results to find a “best” option. Findings SuReSDS™ enabled a novel integration of environmental and social sustainability into strategy by considering significant risks or opportunities for an enhanced group of stakeholders. It assisted users to identify and manage risks from different kinds of sustainability-related uncertainty by applying resilience techniques. Users incorporated insights into real-world strategies. Research limitations/implications Since the case studies and test organisations are limited in number, generalisation from the results is difficult and requires further research. Practical implications The approach enables companies to utilise in-house and external experts more effectively to develop sustainable and resilient strategies. Originality/value The research described develops theories linking sustainability and resilience for organisations, particularly for strategy, to provide a new consistent, rigorous and flexible approach for applying these theories. The approach has been tested successfully and benefited real-world strategy decisions.

Theoretical foundations of commodity science

2021 ◽  
Author(s):  
Mariya Nikolaeva
Keyword(s):  
Advanced Training ◽  
Science Activity ◽  
Basic Concepts ◽  
Theoretical Foundations

The textbook reveals the basic concepts of commodity science, objects, subjects and methods of commodity science activity; the factors that ensure the formation and preservation of commodity characteristics are considered. Special attention is paid to the means of information about the product: accompanying documents and labeling, including information signs. For students studying in the specialties "Commerce" and "Commodity Science and examination of goods", as well as for students of the system of advanced training of trade workers and practitioners whose activities are related to commodity science and examination of goods.

New methods of metaphor identification in various types of discourse (Review of publications)

2021 ◽  
Vol 1 (6) ◽  
pp. 19-31
Author(s):  
Peter M. Shitikov ◽  
◽  
Svetlana V. Vershinina
Keyword(s):  
Corpus Linguistics ◽  
Large Scale ◽  
Historical Background ◽  
Great Success ◽  
Research Groups ◽  
Identification Procedure ◽  
New Methods ◽  
Starting Point ◽  
Different Types ◽  
Theoretical Foundations

This article presents a review of the latest procedures for identifying metaphor in multilingual texts and different types of discourse. The choice of methods for identifying and decoding metaphorical expressions is the starting point of any research in the field of metaphorology. With the development of corpus linguistics methods, the volume of analyzed material has grown thousands of times. So, the identification of linguistic expressions in discourse that realize conceptual metaphors has become one of the most challenging issues of modern metaphorology. The paper describes theoretical foundations and historical background for the solution of this issue. It is shown that it is impossible to verify this or that method without a large-scale approbation; in this connection, the developments of research groups (PALASIGMET, PRAGGLEJAZ) proved to be the most perspective. The MIP (metaphor identification procedure) was finalized in the metaphor laboratory of the Free University of Amsterdam with the name MIPVU. This methodology was a great success all over the world, however, in Russia only a few articles of introductory character have appeared. This article summarizes the experience of applying the procedures of metaphor identification in different languages and types of discourse.

Hierarchies

2003 ◽  
pp. 91-115 ◽  
Author(s):  
Elaheh Pourabbas ◽  
Maurizio Rafanelli
Keyword(s):  
Hierarchical Structures ◽  
Different Types ◽  
Basic Concepts ◽  
Points Of View

In this chapter we will focus on the rules of aggregation hierarchies in analysis dimensions of a cube. We give an overview of the related works on the basic concepts of the different types of aggregation hierarchies. We then discuss the hierarchies from two different points of view: mapping between domain values and hierarchical structures. In relation to them, we introduce the characterization of some OLAP operators on hierarchies and give a set of operators that concern the change in the hierarchy structure. Finally, we propose an enlargement of the operator set concerning hierarchies.

Attitudes and Tourists’ Sustainable Behavior: An Overview of the Literature and Discussion of Some Theoretical and Methodological Issues

2019 ◽  
Vol 59 (4) ◽  
pp. 579-601 ◽  
Author(s):  
Paola Passafaro
Keyword(s):  
Empirical Research ◽  
Environmental Psychology ◽  
Methodological Issues ◽  
Tourism Studies ◽  
Different Types ◽  
Sustainable Behavior ◽  
Effective Use ◽  
Theoretical Foundations

The article reports an overview of studies that have investigated the role of attitudes in understanding tourists’ sustainable choices. The literature is discussed in the light of theories and empirical research in social and environmental psychology. The aim is to show how past and present work in these disciplines can help tourism scholars to deal with the complex functioning of the attitude concept when this is applied to sustainability issues. Particular attention has been paid to the theoretical and methodological distinctions between the different types of attitudes as they relate to sustainability. Suggestions for improving the effective use of attitudes in sustainability related tourism studies are made together with a discussion of the possible research avenues directed to consolidate as well as to broaden the theoretical foundations of the use of the attitude concept in this field.

Concepts, History and the Game of Giving and Asking for Reasons: A Defense of Conceptual History

2013 ◽  
Vol 7 (3) ◽  
pp. 426-452
Author(s):  
D. Timothy Goering
Keyword(s):  
Basic Concept ◽  
Philosophy Of Language ◽  
Wilfrid Sellars ◽  
Conceptual History ◽  
Historical Sources ◽  
Abstract Entities ◽  
Basic Concepts ◽  
Definition Of ◽  
Semantic Transformation ◽  
Theoretical Foundations

Abstract This article offers a defense of the theoretical foundations of Conceptual History (Begriffsgeschichte). While Conceptual History has successfully established itself as an historical discipline, details in the philosophy of language that underpin Conceptual History continue to be opaque. Specifically the definition of what constitutes a “basic concept” (Grundbegriff) remains problematic. Reinhart Koselleck famously claimed that basic concepts are “more than words,” but he never spelled out how these abstract entities relate to words or can be subject to semantic transformation. I argue that to clarify the definition of what constitutes a basic concept we should turn to the functionalist and inferentialist philosophy of Wilfrid Sellars. By viewing historical sources as partaking in what Sellars calls the ‘game of giving and asking for reasons,’ Conceptual History can accurately trace the semantic changes of basic concepts and thus offer an important tool to the historical discipline.

ANALYSIS OF THE RELATIONSHIP BETWEEN PRACTICES OF MANAGING EXTERNAL SOURCES OF TECHNOLOGY INFORMATION AND INDICATORS OF INNOVATIVE PERFORMANCE

2011 ◽  
Vol 15 (04) ◽  
pp. 709-730 ◽  
Author(s):  
CLANDIA MAFFINI GOMES ◽  
ISAK KRUGLIANSKAS ◽  
FLÁVIA LUCIANE SCHERER
Keyword(s):  
Technological Innovation ◽  
Sources Of Information ◽  
Major Focus ◽  
Innovative Performance ◽  
Industrial Companies ◽  
Dependent Variables ◽  
Different Types ◽  
External Sources ◽  
The Relationship ◽  
Quantitative Nature

This study has the aim of understanding the different processes for managing outside sources of technology information, with a major focus on practices that companies actually adopt. The specific intention of the study is to construct a theoretical and practical frame of reference for developing processes of sustainable technological innovation. This study, of a quantitative nature, involved carrying out a survey on Brazilian industrial companies with innovative characteristics. to identify how the management of sources of information, influences the innovative performance of the companies that participated in the survey. The independent and dependent variables suggest the existence of an association between the management of outside sources of technology information, and innovative performance. Especially important here is how the different types of sources of information influence the indicators related to innovation in products and how the type of modality of access to technology affects the indicators relating to innovation of processes.

scholarly journals ФУНДАМЕНТАЛЬНІ ПОНЯТТЯ ЯК ІНТЕГРАТИВНИЙ КОМПОНЕНТ ОРГАНІЗАЦІЇ НАВЧАННЯ ДОСЛІДЖЕННЯ ОПЕРАЦІЙ МАЙБУТНІХ БАКАЛАВРІВ ІНФОРМАТИКИ

2016 ◽  
Vol 52 (2) ◽  
pp. 36
Author(s):  
Ulyana P. Kogut
Keyword(s):  
Computer Science ◽  
Operations Research ◽  
Educational Process ◽  
Integrated System ◽  
Modern Computer ◽  
Basic Concepts ◽  
Theoretical Foundations ◽  
Knowledge In Practice

The article analyzes the role of basic concepts of operations research in teaching of future bachelor of computer science. On the basis of the analysis it was determined the possible use of modern computer mathematics systems (CMS) as a means of educational process fundamentalization. Singling out the basic concepts of operations research, their understanding through experience of research is integrable component of training, the establishment of inter-subject relationship, the formation of an integrated system of students’ knowledge and understanding of both the theoretical foundations and the ways to use the acquired knowledge in practice. Also the role of CMS in training bachelors of computer science, the directions of the pedagogical use of CMS in studying of operations research are considered.

scholarly journals Sexting Types and Motives Detected among Slovak Adolescents

2020 ◽  
Vol 15 (2) ◽  
pp. 75-92
Author(s):  
Katarína Hollá
Keyword(s):  
Slovak Republic ◽  
Frequent Form ◽  
Different Types ◽  
Different Ages ◽  
Gender Based

The present study maps different types of adolescent sexting in the Slovak Republic, i.e. primary and secondary sexting, as well as self- and peer-sexting. Our research has been focused on the investigation and comparison of motives that make the adolescents of different ages and genders decide for voluntary, forced, primary, secondary, self- or peer-sexting. The research sample included 790 Slovak adolescents aged 12–18, of which 376 were boys (47.6%) and 414 were girls (52.4%). The gender-based comparison provided us with statistically significant differences in pursuing various types of sexting. The most frequent form of sexting is peer sexting. In terms of motivation, the research shows that most adolescents use individual sexting forms to seek attention or entertain themselves. Secondary sexting (as the most dangerous form of this behavior) is most often driven by entertainment, retaliation, revenge and jealousy. All these motives were also statistically more significant for male respondents.

scholarly journals DEVELOPMENT STEM-EDUCATION IN UKRAINE (ACCORDING TO THE RESULTS OF THE RESEARCH “THE STATE OF DEVELOPMENT STEM-EDUCATION IN UKRAINE”)

2020 ◽  
pp. 71-81
Author(s):  
V. V. Chernomorets ◽  
I. V. Vasylenko ◽  
M. V. Kovalenko
Keyword(s):  
Computer Science ◽  
Stem Education ◽  
Legal Framework ◽  
The State ◽  
Educational Process ◽  
Training Support ◽  
Different Types ◽  
City District ◽  
Conducting Research ◽  
Theoretical Foundations

The article considers the results of the research “The state of development STEM-education in Ukraine”, which was conducted by the Department of STEM-education of Institute of education content modernization. The study was conducted by questionnaire. The toolkit is Google Forms, for all groups of respondents: regional coordinators, methodologists of city/district methodological centers, heads of secondary education institutions, teachers of subjects: computer science, mathematics, physics, biology, chemistry, technology. The number of respondents is 2,988. The questionnaires contained different types and content of questions, the analysis of the answers to which allows us to draw conclusions about the state of development of STEM education in Ukraine. The process of developing the field of STEM-education is in the following main areas: creating a legal framework, methodological and scientific-methodological basis, conducting research on the content and results of the process, acquainting teachers with the best examples of foreign and domestic innovation experience, training, support and support STEMteachers, etc. Research of the content, processes and results of STEM-education provides prompt receipt of information that reflects the changing pedagogical reality, helps to introduce innovation into the practice of the educational process, allows to draw conclusions and adjust educational activities at a certain stage. Thanks to the generalized results of research we have the opportunity to draw conclusions, make recommendations, and sometimes improve the theoretical foundations of the field of STEM education.

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