scholarly journals PLUMMETING CONSUMERS' BRAND SWITCHING BEHAVIOUR USING A HOLISTIC PRODUCT STRATEGY IN THE ZIMBABWEAN COLA INDUSTRY

2021 ◽  
Vol 11 (3) ◽  
Author(s):  
Forbes Makudza ◽  
Gratitude Tasara ◽  
Gibson Muridzi
Keyword(s):  
Product Quality ◽  
Holistic Approach ◽  
Theoretical Modelling ◽  
Equation Modeling ◽  
Product Strategy ◽  
Product Price ◽  
Marketing Orientation ◽  
Brand Switching ◽  
Switching Behaviour ◽  
Effective Product

The study was driven by the need to elevate consumers’ switching costs so as to minimise consumer churning behaviour. The purpose of this study was to examine the effect of the product strategy on consumers’ brand switching intention behaviour. A marketing orientation of managing a product from a holistic approach was adopted and that was informed by previous theoretical modelling. The study followed a quantitative approach in the cola industry in Zimbabwe. Data was collected using questionnaires from a sample size of 432 respondents. Structural Equation Modeling (SEM) - Amos Graphics was used to analyse data. The study confirmed that a holistic approach to product strategy is statistically significant in minimising churning behaviour of customers. Product availability and product quality were inversely influencing behavioural intention to switch brands whilst product price recorded a significant positive impact. Product range had an insignificant association with consumer attrition. The study concluded that consumers’ switching behaviour can be managed through a well implemented product strategy. To plummet brand switching behaviour, the study recommends effective product pricing, effective product distribution and improvements in product quality.

scholarly journals Measuring the Mediating Effect of Utilitarian Motive in the Relationship of Product Quality, Product Price with Consumer Purchase Intention

2019 ◽  
Vol 8 (2S10) ◽  
pp. 809-816
Keyword(s):  
Product Quality ◽  
Purchase Intention ◽  
Structural Equation ◽  
Research Work ◽  
Mediating Effect ◽  
Primary Data ◽  
Equation Modeling ◽  
Product Price ◽  
Quality Product ◽  
Consumer Purchase Intention

Retail business has always been an attractive business for marketers. In recent years, many research works were being carried out in the retail industry. Most of this research work was being carried out in the developed cities of India but none of the researchers has focused on smaller states or new cities of India. This research work was undertaken in the state of Chhattisgarh (Raipur, Bilaspur and Durg). The researcher has used one dependent variable (consumer purchase intention), three independent variables (product quality, product price and utilitarian motive, and one mediating variable (utilitarian motive). The researcher has used descriptive research design to undertake this work. Convenience sampling method was chosen to collect the primary data for the study. The researcher has collected data from 470 respondents, whereas 153 responses were found to be unsuitable for the study. They were found to be unengaged responses, where respondents have ticked on the answers without reading the questions. After eliminating these questionnaires, the researcher is left with 317 responses. Then the researcher has used confirmatory factor analysis (CFA) to check the validity and reliability of the constructs. Thereafter, the researcher has used structural equation modeling to test the hypothesis.

Non-Muslim Malaysians’ purchase intention towards halal products

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Shyue Chuan Chong ◽  
Chin Chai Yeow ◽  
Choon Wei Low ◽  
Pei Yew Mah ◽  
Diep Thanh Tung
Keyword(s):  
Product Quality ◽  
Purchase Intention ◽  
Food Products ◽  
Partial Least Square ◽  
Least Square ◽  
Partial Least Square Regression ◽  
Product Price ◽  
Content Type ◽  
Halal Food ◽  
Klang Valley

Purpose Halal products were a norm in the Muslim countries; however, halal food products were not only being consumed by Muslims nowadays. People are concerned about their daily needs, especially their food and spend in this modern society. Customers nowadays are more educated, and all the information can be easily accessed by just a click. Previous literature found that customers are looking for quality products and products that are safer to be consumed. Design/methodology/approach The purpose of this study investigates non-Muslim customers’ intention in consuming halal food products in Klang Valley, Malaysia. Using 321 non-Muslim responses from Klang Valley, partial least square regression was used to examine the factors influencing the customer’s purchase intention on halal products. Findings The results show that product quality, product price, product availability and product safety significantly influence the purchase intention of urban non-Muslim on halal food products. The result implies that product quality is the most significant factor compared with other variables. Originality/value The data and results may contribute to the relevant authority to form a proper plan to improve Malaysia’s halal food items.

scholarly journals Quality and Competitive Ability Evaluation Method Development Mobile Fleet

2018 ◽  
Vol 47 (1) ◽  
pp. 44-50
Author(s):  
Radik Ildarkhanov
Keyword(s):  
Product Quality ◽  
Competitive Ability ◽  
Method Development ◽  
Evaluation Method ◽  
Analytical Formula ◽  
Least Square ◽  
Product Price ◽  
Research Activities ◽  
Quality Coefficient ◽  
Ability Evaluation

The purpose of the article was to develop the evaluation method of mobile fleet. It is found that to evaluate production quality criterion of "integrated quality coefficient" is needed. Quality coefficient can be defined analytically. The author proposes the special formula to do this. Usage of analytical formula enables to conclude where one model excels the other, and where it is inferior. The formula validity check was performed. The research activities pursued by author enable to conclude that designed formula gives opportunity to evaluate product quality level objectively. Thus, competitive ability evaluation method resolves itself into choosing estimated product analogues and defining product quality coefficient using analytical method. Subsequently, prices and analogous product quality coordinates are put on two-coordinate field and dependency diagram of product price on its quality is built via least square method. Such method enables to evaluate quality and competitive ability of mobile fleet and make right choice.

scholarly journals Pengaruh Kualitas Produk, Harga Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Kedai Warsu Coffe Cafe

2019 ◽  
Vol 15 (2) ◽  
pp. 250
Author(s):  
Risatul Umami ◽  
As'at Rizal ◽  
Sumartik Sumartik
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Product Quality ◽  
Sampling Technique ◽  
Product Price ◽  
Descriptive Research ◽  
Good Product ◽  
Analysis Technique ◽  
Dominant Influence ◽  
Good Product Quality

This research finds out the effect of product, price and service quality toward customer satisfaction both partially and simultaneously at Warsu Coffe Cafe. It is descriptive research with a quantitative method. The data were collected using questionnaires and documentation. The populations were the consumers who visited and bought a product in Warsu Coffe Cafe. The samples were 87 respondents that were chosen by using nonprobability sampling technique with incidental sampling type. The analysis technique used multiple linear regression. The result showed that both partially and simultaneously, the product, price, and service quality affect customer satisfaction. The most dominant influence is product quality on customer satisfaction, it shows that the Warsu Coffee Cafe has good product quality.

scholarly journals Product innovation, process innovation and advertising-based goodwill: A dynamic analysis in a monopoly

2021 ◽  
Vol 0 (0) ◽  
pp. 0
Author(s):  
Genlong Guo ◽  
Shoude Li
Keyword(s):  
Product Quality ◽  
Product Innovation ◽  
Dynamic Control ◽  
Innovation Process ◽  
Process Innovation ◽  
Social Optimum ◽  
Social Planner ◽  
State Variables ◽  
Product Price ◽  
The Social

<p style='text-indent:20px;'>In this paper, we develop a dynamic control model to investigate a monopolist's investment strategies in product innovation, process innovation and advertising-based goodwill. The significant features of our study are: (ⅰ) considering the effect of product quality on goodwill; (ⅱ) considering the instantaneous cost of producing a quality using machinery and/or skilled labour; (ⅲ) the customers' demand function depends on product quality, product price and goodwill in a separable multiplicative way between the state variables and control variables. Our results suggest that (ⅰ) the system admits unique saddle-point steady-state equilibrium under the monopolist optimum and the social optimum; (ⅱ) and the monopolist will have an underinvestment problem as compared with the social planner; and (ⅲ) although the product price is still determined by the monopolist under the social planner optimum, the product price is higher under the monopolist optimum than that under the social planner optimum.</p>

scholarly journals Quality Product And Excellent Service: The Impact of Repeat Savings Decision

2019 ◽  
Vol 15 (1) ◽  
pp. 46-53
Author(s):  
Paulus Wardoyo ◽  
Lia Kumalasari ◽  
Endang Rusdianti
Keyword(s):  
Product Quality ◽  
Structural Equation ◽  
Equation Modeling ◽  
Service Excellence ◽  
Analysis Technique ◽  
Quality Product ◽  
Excellent Service ◽  
Managerial Implications ◽  
Study Population ◽  
The Impact

The tight competition in the banking industry has forced management to be creative in serving customers. Research related to product quality and service excellence has been carried out, but the research is still done partially. This research combines product quality and service excellence by utilizing customer satisfaction as a mediating variable in the decision to save again. The study population was customers of deposit accounts. This study used purposive sampling, with a number of respondents as many as 125 people. The analysis technique used was structural equation modeling, the collected data was then processed using AMOS software. After analysis, all hypotheses submitted in this study were considered to be acceptable. The managerial implications of the research are that the service excellence provided by the bank must be a service that can truly be directly felt and provide benefits, so that it can satisfy customers.

PENGARUH KUALITAS PRODUK TERHADAP BRAND IMAGE DAN DAMPAKNYA TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK ALDO SHOES

2020 ◽  
Vol 10 (2) ◽  
pp. 208-222
Author(s):  
Cindy Oktavia Cahayani ◽  
Sutar Sutar
Keyword(s):  
Structural Equation Modeling ◽  
Product Quality ◽  
Structural Equation ◽  
Brand Image ◽  
Equation Modeling ◽  
Sampling Techniques ◽  
Equal Opportunities ◽  
Purchasing Decisions ◽  
Increase Product Quality

This study aims to analyze empirical evidence of the effect of product quality on brand image and its impact on purchasing decisions on Aldo Shoes products at Mall Kelapa Gading 2 North Jakarta. Samples obtained as many as 90 respondents, sampling techniques using non-probability sampling, namely sampling techniques that provide equal opportunities for each element (member) of the population to be selected as sample members. Analysis of the data used is Structural Equation Modeling (SEM).The results of this study indicate that product quality on brand image has a positive and significant effect, so that if the quality of the product gets better the brand image will increase. Product quality on purchasing decisions has a positive and significant effect, so that if the quality of the product gets better the purchasing decision will increase. Brand image of purchasing decisions has a positive and significant effect, so that if the brand image of the product is increasingly attached to the minds of consumers, purchasing decisions will increase. And product quality on purchasing decisions through brand image has positive and significant influence.

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