scholarly journals STRATEGI PENGEMBANGAN KUTA LOMBOK SEBAGAI DESTINASI PARIWISATA BERKELANJUTAN

2015 ◽  
Author(s):  
K a n o m K a n o m
Keyword(s):  
Development Strategy ◽  
Environmental Sustainability ◽  
Sustainable Tourism ◽  
Public Awareness ◽  
Human Resources Management ◽  
Applied Theory ◽  
Tourism Destination ◽  
Tourism Product ◽  
Grand Strategies ◽  
Depth Interviews

This article is about development strategy of Kuta Lombok as a sustainable tourism destination. It aims were identifying and analyzing potencies, obstacles, and formulating the strategies and programs.This article applied theory of planning and theory of tourism area life cycle. The data were collected by observation, in–depth interviews, and documentation studies. Data was analyzed by descriptive qualitative method, and analysis of matrix SWOT: Strengths, Weakness, Opportunities, and Threats.Potency of Kuta Lombok as a sustainable tourism destinations are consists of nature and social culture potency. The factors are that become obstacles as such the lack of adequate human resources, management of tourism destination, lack of public awareness in preventing the cleanliness and environmental sustainability, also security and comfort. The article proposes that two grand strategies include strategy of market penetration and development of tourism product.

scholarly journals Sustainable Tourism in New Zealand: the Chinese Visitors' View

2021 ◽  
Author(s):  
◽  
Diana Chan
Keyword(s):  
New Zealand ◽  
Environmental Sustainability ◽  
Global Financial Crisis ◽  
Sustainable Tourism ◽  
Tourism Industry ◽  
Sample Population ◽  
Research Approach ◽  
Tourism Destination ◽  
Global Issues ◽  
The Impact

<p>This thesis addresses sustainable tourism in New Zealand, in the context of the Chinese inbound visitor market to New Zealand. The purpose of this research is to achieve a better understanding of environmental sustainability in New Zealand's tourism industry, how this impacts on New Zealand's marketing image, and the way the New Zealand tourism industry caters to the Chinese inbound visitor market. To achieve the research aims this study focuses on the following themes: visitor characteristics, trip characteristics, satisfaction, factors that impact on the visitors' decision to visit a destination, sustainable tourism in New Zealand, and New Zealand's marketing image. Using a triangulation research approach the visitors' perspective was obtained through the use of a visitor survey, whereas the suppliers' perspective was gathered via face-to-face interviews. The analytical framework adopted for this study further assisted in the comparison of the two travel structures: tour group and independent travellers, but also the evaluation of the visitors' and suppliers' perspectives. However, one of the key challenges with regards to the size of the visitor sample population during the time of this study was the impact of global issues such as the Sichuan Earthquake, Beijing Olympics, and the global financial crisis; which in essence affected the overall Chinese inbound visitor arrivals to New Zealand. From the combination of both the quantitative and qualitative data this study indicated that the Chinese visitor market is not as homogeneous as first established by other studies. This research also identified that a number of factors do impact on their decisions to visit a destination, such as safety and security, as well as the destination having a high level of environmental protection. A large proportion of Chinese visitors also perceived New Zealand to be more than just a reasonably sustainable tourism destination. This indicates that New Zealand's 'clean, green' reputation does potentially act as a key pull factor in the Chinese visitors'  holidaymaking decisions. However, tour operators believe New Zealand has potential to become a sustainable tourism destination; however, more work is needed to retain the tourism industry's environmental 'sustainability'. Overall, it was established from the findings that there is a need for alternative tourism products as a means to retain the interest of Chinese visitors to New Zealand. It is indicated that current Chinese visitor package tours need to shift focus from being commission-based shopping endeavours to tours that entail aspects that feature the essence of New Zealand and the country's environmental sustainable position. In addition, it is also demonstrated that New Zealand's '100% PURE' tourism campaign is very standardized, and therefore makes it difficult to attract all of New Zealand's key visitor markets. Hence, to effectively attract the Chinese visitor market, New Zealand should adopt a specific promotional venture that takes advantage of the Chinese visitors concern for status, and their developing use of various information sources, such as the Internet, to push a marketing tagline that appeals explicitly to the Chinese visitor market.</p>

scholarly journals DEVELOPMENT STRATEGY OF JOGGING TRACK AS TOURIST ATTRACTION IN ANGGABAYA VILLAGE, PENATIH DENPASAR

2018 ◽  
Vol 4 (1) ◽  
pp. 51
Author(s):  
Putu Eka Wirawan ◽  
I Nyoman Sudiarta
Keyword(s):  
Development Strategy ◽  
Research Methodology ◽  
Sustainable Tourism ◽  
Tourism Destination ◽  
Tourism Planning ◽  
Interesting Phenomenon ◽  
Sports Tourism ◽  
Green Tourism ◽  
Tourism Potential ◽  
Sports Activities

Development of tourism destination should be supported by the potential of tourism activities; one of them is sports tourism. Sports tourism is a tourism activity by doing sports activities as a fundamental and significant part of a vacation. Sanur Tourism Destination, known by many tourists as a place where they can perform sports activities as a mode of movement, has tourism potential that supports the development of sports tourism. That potential is also supported by the planning and activities of stakeholders in order to develop this tourism for society and tourists in realizing sustainable tourism (green tourism).  The purposes of this research were: 1) to discover the potential that makes Sanur Tourism Destination has the opportunity to develop cycling tourism. 2) to find out the benefits of cycling tourism towards Sanur Tourism Destination. The research methodology used was descriptive research methodology. It aimed to obtain a complete profile or description of relevant aspects of an interesting phenomenon, which occurs in an individual, organization, industry, or other things. Techniques for collecting the data were direct observation, in-depth interview and documentation/literature studies.The results showed that: 1) the potential that makes Sanur Tourism Destination has the opportunity to develop cycling tourism. 2) the benefits of cycling tourism towards Sanur Tourism Destination. The recommendation of this research is expected to provide input to Stakeholder and Government in analyzing the potential of Sanur Tourism Destination in developing sports tourism as a friendly destination both in its activities and way of traveling, therefore, it is useful for the welfare of society. The results of this research could also help local people and government in reviewing the strategy of sports tourism planning in Sanur Tourism Destination in realizing sustainable tourism planning. 

scholarly journals The Tourism Development Strategy of Yeh Gangga Beach to be Competitive Tourism Product at Tabanan Bali

2015 ◽  
Vol 1 (1) ◽  
pp. 14
Author(s):  
I Made Bayu Wisnawa ◽  
I Ketut Sutapa ◽  
I Gusti Agung Bagus Widiantara
Keyword(s):  
Development Strategy ◽  
Coastal Area ◽  
Public Awareness ◽  
Tourism Development ◽  
Tourist Attraction ◽  
Sustainable Tourism Development ◽  
Tourism Product ◽  
Tourism Sector ◽  
The Government ◽  
Tourism Potential

This research has a specific purpose: (i) determine the potential of coastal area can be developed as a tourism product, (ii) Knowing constraints are faced in developing the tourism potential, and (iii) determine strategies that can be used in developing the tourism potential of the coast as a creative tourism products Yeh Gangga Beach, Sudimara village, Tabanan Bali. The general objective to be achieved is to improve the performance of the tourism sector in the welfare of society Tabanan through sustainable tourism development by developing creative potential.. The research found that (i) Yeh Gangga Beach has some potential creativity attraction, such as : art market, handycraft,video and photography, music and art performance, scenery, and accomodation; (ii) The main problems encountered are (i)Most strategic land has been switched ownership to investors. The strategy should be applied is (i) Maintain Yeh Gangga Beach as tourist attraction developed Tabanan through local regulations, (ii) increasing public awareness of tourism. The implications are (i) theoretically enriching literature of sustainability in tourism coastal area, (ii)practically could enhance the government to develop coastal tourism in Tabanan Bali.

scholarly journals Pengembangan Potensi Wisata Asam Jokowi sebagai Produk Wisata Berbasis Masyarakat Kawasan Perbatasan di Desa Tulakadi Kabupaten Belu

2021 ◽  
pp. 430
Author(s):  
Yudha Eka Nugraha
Keyword(s):  
Development Strategy ◽  
Swot Analysis ◽  
Border Region ◽  
Rural Tourism ◽  
Community Based ◽  
Cross Border ◽  
Tourism Product ◽  
Tourism Potential ◽  
Depth Interviews

This research is concerned with cross-border tourism in Asam Jokowi, Desa Tulakadi. It aims to determine the potential of tourism based on supporting and inhibiting factors of rural tourism development in Asam Jokowi and analyzing the strategy of Community Based Tourism in Desa Tulakadi. The research was conducted in Desa Tulakadi. This study uses qualitative method which the data obtained through depth interviews with five key informants. Futhermore, the data were analyzed using IFAS EFAS analysis and SWOT analysis. The result of this study indicate that Desa Tulakadi has a potential tourist attraction. Based from IFAS EFAS analysis, Asam Jokowi Desa Tulakadi classified in Quadrant I (Agresive Growth) which means the strategies needed to maintain and improve the quality of tourism potential attractions. The role and cooperation of the community, media, academics, and government are necessary to develop the tourism potential of Asam Jokowi in Desa Tulakadi as a tourist destination in the cross-border region. Keywords: Development Strategy, Tourism Product, Community Based Tourism, Cross-Border Tourism, Rural Tourism

scholarly journals STRATEGI PENGEMBANGAN PARIWISATA BERBASIS MASYARAKAT DI PULAU SAMALONA, MAKASSAR

2016 ◽  
Author(s):  
Nurdin Nurdin
Keyword(s):  
Development Strategy ◽  
Qualitative Method ◽  
Applied Theory ◽  
Tourist Attraction ◽  
Tourism Destination ◽  
Improvement Strategy ◽  
Community Based ◽  
Promotion Strategy ◽  
Tourist Destinations ◽  
Life Cycle Theory

Samalona Island is one of the tourist destinations in Makassar. Therefore it needs an effective strategy for the tourism development by empowering local communities.The research aims were identifying and analyzing potency and tourist attraction, community participation and formulate development strategies.This research applied theory of tourism area life cycle, theory of planning and theory of participation. The data were collected by documentation studies, observation and in–depth interviews.Data were analyzed by descriptive qualitative method and matrix SWOT.The results suggested that Samalona Island is very feasible to be developing as a community-based tourism destination with the natural and socio-cultural potencies.The development of those obstacles are by applied strategies are as follows; strategy of strength–opportunity (S–O) with development strategy of tourism destination and development strategy of tourism attraction, strategy of strength–threat (S–T) with improvement strategy of environmental quality, development strategy of sustainable tourism, strategy of weakness–opportunity (W–O) with promotion strategy of tourism destination, whereas strategy of weakness–threat (W–T) with development strategy of human resources and development strategy of institutional and management of destination.

scholarly journals Sustainable Tourism Destination Assessment as a Baseline for Tanjung Kelayang Tourism Development

2021 ◽  
Vol 3 ◽  
pp. 64-75
Author(s):  
Herdi Andrariladchi ◽  
Narumon Arunotai
Keyword(s):  
Environmental Sustainability ◽  
Sustainable Tourism ◽  
Tourism Development ◽  
Secondary Data ◽  
Primary Data ◽  
Tourism Destination ◽  
Tourism Impact ◽  
Public And Private ◽  
Small Medium Enterprises ◽  
Medium Enterprises

Tourism is a complex and prominent sector in Indonesia that involved many stakeholders. Led by the success story of Bali tourism development which able to grow beyond all expectation, helping to improve public and private infrastructure, including the birth and growth of small-medium enterprises, led the Indonesian government to distribute and spread the development all over Indonesia through Ten New Bali concept. One of these is Tanjung Kelayang, located in Belitung Island. Despite Bali success stories, negative impacts of Bali tourism development on environmental sustainability appeared, such as land-use change, soil and water degradation, pollutions, waste mismanagement, etc. Reflected from Bali negative tourism impact, this paper will identify and analyse Tanjung Kelayang tourism development as a New Bali using sustainable tourism destination criteria to create baseline data. A qualitative approach using both primary data by on-site observation and in-depth interview with related parties, and secondary data by identifying the Local Official Tourism Development Master Plan (RIPPARKAB) year 2014 and other studies in regards with Tanjung Kelayang tourism development by using GSTC-D V2 as a tool to reflect sustainability commitment was occurred on this paper. The result of compliance shows that only 19% for Sustainable Management, 4% for Socio-Economy Sustainability, 11% for Cultural Sustainability, and 0% for Environmental Sustainability. Thus, it shows the gap of Tanjung Kelayang tourism development in regards with sustainable destination concept. Hence, a commitment, communication, and cooperation from all related parties is necessary to be in place to achieve a sustainable tourism destination development in Tanjung Kelayang.

Collaboration for sustainable tourism through strategic bridging: A case of travel2change

2018 ◽  
Vol 25 (1) ◽  
pp. 99-110 ◽  
Author(s):  
Sun-Young Park ◽  
Thomas Kohler
Keyword(s):  
Outcome Measures ◽  
Sustainable Tourism ◽  
Third Party ◽  
Tourism Destination ◽  
Implementation Challenges ◽  
Local Organizations ◽  
Depth Interviews ◽  
Shed Light ◽  
Shared Mission

Although the importance of collaboration for sustainable tourism has been widely emphasized for value co-creation, there is a lack of understanding about alternative collaboration models and how partnerships develop and operate. This study examines strategic bridging, which can be a viable collaboration form fostered by an independent third party. We investigate a case, travel2change (t2c) that connects travelers and local organizations through a crowdsourcing platform to facilitate concerted efforts for sustainable Hawaii. In-depth interviews with t2c and its 13 partners show that their shared mission ties them to join the endeavors, although there are some implementation challenges. We further discuss collaboration outcomes, outcome measures, and future improvements. The findings shed light on actions stakeholders can take, so that the constituents can mobilize, synchronize, and synthesize their resources and efforts toward a sustainable tourism destination.

scholarly journals Sustainable Tourism in New Zealand: the Chinese Visitors' View

2021 ◽  
Author(s):  
◽  
Diana Chan
Keyword(s):  
New Zealand ◽  
Environmental Sustainability ◽  
Global Financial Crisis ◽  
Sustainable Tourism ◽  
Tourism Industry ◽  
Sample Population ◽  
Research Approach ◽  
Tourism Destination ◽  
Global Issues ◽  
The Impact

<p>This thesis addresses sustainable tourism in New Zealand, in the context of the Chinese inbound visitor market to New Zealand. The purpose of this research is to achieve a better understanding of environmental sustainability in New Zealand's tourism industry, how this impacts on New Zealand's marketing image, and the way the New Zealand tourism industry caters to the Chinese inbound visitor market. To achieve the research aims this study focuses on the following themes: visitor characteristics, trip characteristics, satisfaction, factors that impact on the visitors' decision to visit a destination, sustainable tourism in New Zealand, and New Zealand's marketing image. Using a triangulation research approach the visitors' perspective was obtained through the use of a visitor survey, whereas the suppliers' perspective was gathered via face-to-face interviews. The analytical framework adopted for this study further assisted in the comparison of the two travel structures: tour group and independent travellers, but also the evaluation of the visitors' and suppliers' perspectives. However, one of the key challenges with regards to the size of the visitor sample population during the time of this study was the impact of global issues such as the Sichuan Earthquake, Beijing Olympics, and the global financial crisis; which in essence affected the overall Chinese inbound visitor arrivals to New Zealand. From the combination of both the quantitative and qualitative data this study indicated that the Chinese visitor market is not as homogeneous as first established by other studies. This research also identified that a number of factors do impact on their decisions to visit a destination, such as safety and security, as well as the destination having a high level of environmental protection. A large proportion of Chinese visitors also perceived New Zealand to be more than just a reasonably sustainable tourism destination. This indicates that New Zealand's 'clean, green' reputation does potentially act as a key pull factor in the Chinese visitors'  holidaymaking decisions. However, tour operators believe New Zealand has potential to become a sustainable tourism destination; however, more work is needed to retain the tourism industry's environmental 'sustainability'. Overall, it was established from the findings that there is a need for alternative tourism products as a means to retain the interest of Chinese visitors to New Zealand. It is indicated that current Chinese visitor package tours need to shift focus from being commission-based shopping endeavours to tours that entail aspects that feature the essence of New Zealand and the country's environmental sustainable position. In addition, it is also demonstrated that New Zealand's '100% PURE' tourism campaign is very standardized, and therefore makes it difficult to attract all of New Zealand's key visitor markets. Hence, to effectively attract the Chinese visitor market, New Zealand should adopt a specific promotional venture that takes advantage of the Chinese visitors concern for status, and their developing use of various information sources, such as the Internet, to push a marketing tagline that appeals explicitly to the Chinese visitor market.</p>

EMPLOYER BRANDING OF MICRO, SMALL AND MEDIUM ENTERPRISES (MSMES) IN INDONESIA

2019 ◽  
Vol 4 (1) ◽  
pp. 165-174
Author(s):  
Ambara Purusottama ◽  
Teddy Trilaksono ◽  
Ari Ardianto
Keyword(s):  
Financial Constraints ◽  
Small And Medium Enterprises ◽  
Human Resources Management ◽  
Qualitative Approach ◽  
Human Resource Managers ◽  
Employer Branding ◽  
Resources Management ◽  
Resource Managers ◽  
Medium Enterprises ◽  
Depth Interviews

This study attempts to narrow the gaps that exist in the literature about branding in the context of micro, small and medium enterprises (MSMEs). The research method used is a qualitative approach through in-depth interviews with Owners, Managing Directors, and Human Resource Managers in MSMEs. The results of this study indicate that the UMKM employer branding is still limited to intention. It can be seen from the absence of programs or activities that support employer branding programs that are felt directly by their employees. This is induced by the focus of MSME businessmen who are still on fundamental issues such as financial constraints and the absence of loyal consumers. The results of this study can be used by educators or stakeholders in Indonesian MSMEs as a reference for formulating employer branding approaches and strategies that are in line with the characteristics of MSMEs in Indonesia. Keywords: Employer branding, Human resources management, Micro, small and medium enterprises

scholarly journals The Valorization of Italian “Borghi” as a Tool for the Tourism Development of Rural Areas

2021 ◽  
Vol 13 (12) ◽  
pp. 6643
Author(s):  
Carmen Bizzarri ◽  
Roberto Micera
Keyword(s):  
Rural Areas ◽  
Swot Analysis ◽  
Theoretical Foundation ◽  
Sustainable Tourism ◽  
Tourism Development ◽  
Territorial Identity ◽  
Development Policies ◽  
Depth Interviews

The paper comes from the need to search for criteria useful for the valorization of heritage towns, located in rural and/or inland areas of Italy, now affected by depression and depopulation process. To this end, the authors point out how territorial identity can constitute the theoretical foundation to influence development policies and, in particular, tourism development for the sustainability process. It was therefore decided to interview a number of stakeholders who could contribute, with their professionalism and expertise, to identifying possible paths and processes for the enhancement of these areas for tourism development. The methodology was based on in-depth interviews, which allowed for the identification of a of a Strength, Weakness, Opportunities and Threat (SWOT) analysis, offering a guideline for the correct governance of these rural areas for their tourist enhancement in terms of the sustainability of development and tourist attractiveness. The study is an observatory that will monitor the implementation of sustainable tourism enhancement of the “borghi”.

Sign in / Sign up

Export Citation Format

Share Document