scholarly journals Analysis of Brand Barriers and Its Impacts on SMEs Performance (Case Study of Dagadu and Batik Soenardi)

2019 ◽  
Vol 34 (2) ◽  
Author(s):  
Dominica A. Widyastuti

<p class="Default">The purpose of this study is to find out the brand development carried out by SMEs, the obstacles that occur, and the impact brand on SMEs performance. The in-depth interview method was carried out to the owners and managers of two SMEs in Jogjakarta namely Dagadu and Batik Soenardi. Interviews were conducted using a questionnaire as a guideline, with the intention of gaining an understanding of business practices and brand development processes. The data collection start from 15 November 2017 to 18 April 2018. Data obtained were analyzed using the within-case method, followed by cross-cases. Based on the research findings, it is known that the two SMEs have built brands through marketing strategies. The obstacles to SME brand development are limited human resources, intense competition, production and management. However, brand barriers do not significantly influence on sales, due there is a product uniqueness, which helps customers obtain the desired product.</p><p><strong>Keywords:</strong>          Brand, Brand Development, Barriers of Brand, Performance of Brand, Small-Medium Enterprise (SMEs).</p><p class="Default"><em>Tujuan penelitian ini adalah untuk mengetahui pengembangan merek yang dilakukan oleh UKM, hambatan yang terjadi, serta dampak merek terhadap kinerja UKM. Metode wawancara mendalam dilakukan kepada para pemilik dan manajer dua UKM di Jogjakarta yaitu Dagadu dan Batik Soenardi. Wawancara dilakukan menggunakan daftar pertanyaan sebagai pedoman, dengan maksud mendapatkan pemahaman mengenai praktek bisnis dan proses pengembangan merek. Pengumpulan data dilaksanakan mulai 15 November 2017 sampai dengan 18 April 2018. Data yang diperoleh dianalisis dengan metode within-case, dilanjutkan cross-case.  Berdasarkan hasil temuan penelitian, diketahui kedua UKM telah membangun merek melalui strategi pemasaran. Hambatan pengembangan merek UKM adalah keterbatasan sumber daya manusia, adanya persaingan yang ketat, produksi, dan manajemen. Meskipun demikian, hambatan merek tersebut tidak mempengaruhi kinerja merek  itu sendiri. </em></p><p><strong><em>Kata Kunci:</em></strong><em> Merek, Pengembangan Merek, Hambatan Merek, Kinerja Merek, UKM</em></p>

2010 ◽  
Vol 22 (2) ◽  
pp. 361-383 ◽  
Author(s):  
Dariush Hayati ◽  
Masoud Yazdanpanah ◽  
Fereshteh Karbalaee

The slow-onset disasters, like drought, consistently deplete farmers’ resources at a faster rate than they can be replenished. Drought has been a recurring phenomenon in the southern regions of Iran and it has repeatedly been a leading cause of declining production and great human suffering. In view of the fact that poor and small farmers are more vulnerable, it is expected that they would be the main victims of such conditions. Investigation of rural poor strategies in drought conditions and assessing the impact of the governmental interventions to mitigate the drought consequences, especially on the poor state, constituted the main objectives of this study. Case study was the research method and an in-depth interview was used as the main technique of data collection. Findings revealed that farmers’ attitude towards drought was mostly metaphysical rather than physical and environmental. Poor farmers were harshly affected by the drought. It hurt them not only because of their attitude or belief, but also because of their low socio-economical position. Moreover, governmental interventions worsen the poor farmers’ situation because they treated all the farmers’ homogeneously. Much of governmental supportive services were benefited by non-poor farmers. On the contrary, the poor farmers’ who were in dire need, benefited the least. Therefore, governmental interventions fail to support the poor farmers, because it considers all stratums similar and it only focuses on productive policies. Some recommendations are pre-sented at the end of the article based on research findings.


2021 ◽  
Author(s):  
Oliver Benning ◽  
Jonathan Calles ◽  
Burak Kantarci ◽  
Shahzad Khan

This article presents a practical method for the assessment of the risk profiles of communities by tracking / acquiring, fusing and analyzing data from public transportation, district population distribution, passenger interactions and cross-locality travel data. The proposed framework fuses these data sources into a realistic simulation of a transit network for a given time span. By shedding credible insights into the impact of public transit on pandemic spread, the research findings will help to set the groundwork for tools that could provide pandemic response teams and municipalities with a robust framework for the evaluations of city districts most at risk, and how to adjust municipal services accordingly.


Author(s):  
Bushra Jauhar ◽  
Masood Hassan ◽  
Muhammad Asad Ullah ◽  
Imam Uddin ◽  
Shouvik Sanyal

The organizational success is largely depending on its employees; they are considered as vital assets for any organization. Therefore, the management should know how to appraise them so that they can get the desired results. The current study aims to investigate the impact of performance appraisal on employee’s motivation in an educational institute of Karachi. The population of interest was permanent faculty, visiting faculty and non-teaching staff of the ABC institute which was selected through convenience sampling technique. A survey of 56 employees was conducted with the help of a questionnaire based on close ended items on a 5-point Likert scale ranging from strongly agrees to strongly disagree. For data analysis, SPSS was used to check the reliability test, descriptive statistics and regression analysis. The research findings provided the insights regarding the impact of performance appraisal on employees’ motivation and showed a positive significant impact. The more satisfied employees are by their appraisals, the more motivated and committed they would be. Moreover, the study also shed light for future direction by keeping in view the respondents concern regarding biasness free rating, feedback and appeal process. The educational institutes should come up with better strategies in order to build trust among employees by providing fair appraisal solely based on their performance.


1993 ◽  
Vol 8 (2) ◽  
pp. 82-91 ◽  
Author(s):  
Theodora N. Ngosi ◽  
John O. Jenkins

This paper discusses research findings on information requirements for developing international Information Technology (IT) standards. Using the software standard development domain as a case study, the objective is to examine the standard development processes and the problems associated with IT standardization, and based upon the findings, an information requirement framework is provided.


2017 ◽  
Vol 47 (3) ◽  
pp. 457-474 ◽  
Author(s):  
Martin Brown ◽  
Gerry McNamara ◽  
Joe O’Hara ◽  
Stafford Hood ◽  
Denise Burns ◽  
...  

This paper suggests that distributed leadership is a vital first step in making schools flexible enough to respond to new pressures. However, it is then argued that distributed leadership per se does not necessarily imply a commitment to a particular stance on issues of social justice, such as equality, but rather that this can only flow from leaders becoming culturally responsive to the diverse traditions and needs of the changing populations of their schools. We define this combination as ‘distributed culturally responsive leadership’. The second part of the paper attempts to illustrate this argument by closely examining the philosophy and actions of a particular principal who is regarded as an exemplar of good practice. The methodology used in the school case study is described and, finally, we provide a presentation and analysis of the data followed by a discussion of the research findings.


2021 ◽  
Vol 4 (2) ◽  
pp. 46-53
Author(s):  
Anuja Ravindran

Divorce leads to many conflicts as women being single at an early age. This study aimed to determine the rate and socio-demographic associations of Divorce in Sri Lanka. A larger range of remarriages have conjointly additional to the increased numbers of marriages per annum. The data were gathered through an in-depth interview method and Questionnaire from 60 divorced young couples, to ignore the data duplication, data were collected from one of the divorced young couples who live in Batticaloa District, Sri Lanka. The research findings demonstrated that to reverse this trend, elders of the couple recommend and instruct them about the realities of life. Compromises and sacrifices are important aspects that the couple ought to have a secure married life.


2020 ◽  
Vol 3 (1) ◽  
pp. 29-39
Author(s):  
Mustika Kusumaning Wardhani ◽  
Tomohiko Yoshida ◽  
Alpraditia Malik

In recent years, Urban population density spreads towards suburbs of the metropolitan city as the impact of urbanisation. In Indonesia, Commuting activity does not only occur in the centre of metropolitan city Jakarta but spreads outside to the suburbs such as in Tangerang City. Commuting activities often cause stress, and some outdoor public spaces are expected to be healing space for recreation needs amidst a busy life. The lack of integration of urban design that supports commuting activities along with leisure activities is a problem that will be raised. This paper aims to evaluate the configuration of a potential location as the third space in Tangerang City infrastructure around bus stops and train station. Methods used are qualitative methods with a rationalistic approach. The research findings postulated three paradigms in Tactical Urbanism design strategy, which are: (1) Functionally, Tactical Urbanism can form a multipurpose proximity network that functions simultaneously between mobility and relaxation activities; (2) Socially, tactical urbanism design strategy can eliminate social segregation where there are no gaps to spend leisure time around Tangerang station for commuter, community, also tourist; (3) Visually, Tactical Urbanism can encourage people to come and sit for a while and become an icon of Tangerang City with the design of public open spaces integrated with infrastructure for transportation. Based on the above findings, a framework is conceptualised as an attempt to strengthen the tactical urbanism design strategy in the suburbs area.


2015 ◽  
Vol 2 (4) ◽  
pp. 35 ◽  
Author(s):  
Tripti Kumari ◽  
Anand Prasad Mishra

Development is a multi-dimensional process that affects society in multiple ways. It is well documented that women constitute about half of the world’s population but their share in the economy and other development spheres remain neglected. In addition, this large section of population (including Indian women) have been suffering from various disadvantages - lack of accessibility to resources, non-recognition of their economic contribution within the family and society. In order to resolve these emerging challenges, Government of India (GOI) has implemented various programmes and policies since Independence. Among these programmes, Self Help Groups (SHGs) may be considered as a significant initiative of the government as well as the non-governmental organisations (NGOs). These are based on the principle of democratic process of development. The democratic institution provides a platform to the socially and economically deprived sections and encourages them for economic participation. Since the 1970s, SHGs have been working in many states of India and contributing to the development processes. The present paper is an attempt to analyse the contribution of SHGs in women’s development in the district of Varanasi in Uttar Pradesh. The impact of these groups on women’s development has been analysed by Gender Development Index (GDI), which focused on the male-female differences in terms of longevity of life, knowledge and economic betterment.Key words: Development, Self Help Groups, Women in Development, Varanasi, India


2019 ◽  
Vol 7 (4) ◽  
pp. 325-332
Author(s):  
Dyah Pikanthi Diwanti ◽  
Muhammad Zakiy ◽  
Anidah Robani

Purpose of the study: This study aims to examine the effect of Nasyiatul Aisyiyah business on the development of its member’s self-potential, a case study in Central Java. There are several research findings that reinforce the involvement of members of the BUANA community in the activities of small and enterprises both on government agencies and private. Methodology: This research used to survey, the data source of this research is primary data, collected using questionnaire instrument, Data measurement using interval scale, with a five-point Likert scale score. This research conducts analysis to 100 participants in Nasyiatul Aisyiyah member in Kendal Central Java as sample.  Results:  The finding of research indicates that BUANA has become a model for the entrepreneurial organization. Obviously, BUANA is a form of business practices as its members would have a lot of experiences and skills to become an independent and creative business woman. BUANA has become a superior program as it managed to enhance the spirit of entrepreneurship among its members. BUANA is also the real laboratory for Nasyiatul Aisyiyah Organization. Every region in Indonesia obliged to own BUANA. The limitation of this research: This research only focuses on Central Java. Future improvement may involve other regions outside Java. Applications of this study: This research is suitable in explaining the phenomena of women entrepreneurship in Central Java and how they contribute to the local economy. More programs and activities can be organized to ensure that BUANA may become more productive and innovative in the near future to further boost Nasyiatul Aisyiyah’s economy. Novelty/Originality of this study: The novelty of this research that BUANA is a tangible manifestation of organizational entrepreneurship from branch-region to center.


2020 ◽  
Vol 21 (2) ◽  
pp. 89-101
Author(s):  
Fatimah Syarha Mohd Noordin ◽  
Mohammed Yusuf ◽  
Nur Shahidah Paad

Today's world sees globalization leaving a huge impact on women's lives. Globalization is shaping a complex life with positive and negative impacts. For female celebrity preachers, globalization has its own challenges when it comes to managing society. Qualitative methods were used in this study with a case study approach and in-depth interview method. In terms of sampling, the informants selected were two female celebrity preachers in Malaysia: Isfadiah Mohamed and Norhafizah Musa. Studies have found that the challenges they face are ambiguity, complexity, complexity, volatility and uncertainty. Dunia hari ini menyaksikan globalisasi meninggalkan impak yang besar dalam kehidupan wanita. Globalisasi mencorakkan kehidupan serba kompleks dan mempunyai impak positif dan negatif. Bagi pendakwah selebriti wanita, globalisasi mempunyai cabaran tersendiri dalam mendepani pengurusan masyarakat. Metode kualitatif digunakan dalam kajian ini dengan pendekatan kajian kes dan menggunakan metod temubual secara mendalam. Dari segi persampelan, informan yang dipilih adalah dua orang pendakwah selebriti wanita di Malaysia iaitu Isfadiah Mohamed dan Norhafizah Musa. Kajian mendapati antara cabaran yang dihadapi oleh mereka adalah kekaburan (ambiguity), kerumitan (complexity), perubahan mendadak (volatility) dan ketidakpastian (uncertainty).


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