scholarly journals Analisis Isi Daya Tarik Pesan Iklan Berdasarkan Elemen Print Ad pada Iklan Sabun Mandi di Majalah Femina Periode Januari 2014- Agustus 2016

2017 ◽  
Vol 9 (1) ◽  
pp. 44
Author(s):  
Nadya Istighfarina ◽  
Ratih Hasanah Sudrajat
Keyword(s):  
Content Analysis ◽  
Mass Media ◽  
Target Audience ◽  
Descriptive Content ◽  
Quantitative Descriptive

One of mass media in Indonesia that used for advertising is Femina magazine. The target audience of Femina is women and because of its target audience, so Femina being potential magazine for cosmetics and toiletries product to advertise. One of toiletries product is soap.  In copywriting, print ad has an element that consist of headline, subheadline, body copy and ilustration. An advertisement has an appealing point that consist of informational, emotional and combination to attract the readers. The aim of this research is to identify domination of appealing point by print ad element in soap advertisement on Femina magazine period of Jauari 2014- August 2016. Method of this research using quantitative descriptive content analysis. Total object of this research are 27 advertisement. The result of this research showing that domination of using headline in advertisement is provocative headline with percentage 44,44%, advertisement tend to not using subheadline with percentage 51,85%, domination of body copy in advertisement is using picture- caption copy with percentage 48,15%, advertisement tend to using photography ilustration technique with percentage 96,29% and domination of appealing point is using informational appealing point with percentage 48,15%.Salah satu media massa yang terdapat di Indonesia yang digunakan untuk sarana beriklan adalah majalah wanita Femina. Karena target pembaca Femina adalah untuk wanita, maka Femina adalah majalah berpotensial bagi para produk kecantikan dan toiletries untuk beriklan. Salah satu produk toiletries adalah sabun mandi. Dalam penulisan iklan (print ad) memiliki elemen yang terdiri dari headline, subheadline, body copy dan ilustrasi serta mengandung suatu daya tarik agar menarik perhatian pembaca yang terdiri dari daya tarik rasional, emosional dan kombinasi. Tujuan penelitian ini adalah untuk mengetahui dominasi daya tarik pesan berdasarkan elemen print ad pada iklan produk sabun mandi di majalah Femina periode Januari 2014 hingga Agustus 2016. Metode pada penelitian ini menggunakan analisis isi kuantitatif deskriptif. Objek dalam penelitian ini adalah 27 iklan produk sabun mandi. Dari hasil penelitian yang dibagi ke dalam 5 kategori, menunjukkan bahwa dominasi penggunaan headline adalah provocative headline sebesar 44,44%, iklan cenderung tidak menggunakan subheadline dengan persentase 51,85%, dominasi body copy pada iklan menggunakan  picture- caption copy sebesar 48,15%, iklan cenderung menggunakan teknik ilustrasi fotografi dengan persentase sebesar 96,29% dan dominasi daya tarik pesan pada iklan menggunakan daya tarik rasional sebesar 48,15%. 

scholarly journals A content analysis of oral health messages in Australian mass media

2016 ◽  
Vol 61 (1) ◽  
pp. 16-20 ◽  
Author(s):  
K Jones ◽  
J Merrick ◽  
C Beasley
Keyword(s):  
Content Analysis ◽  
Oral Health ◽  
Mass Media ◽  
Health Messages

scholarly journals Media economically oriented tecnologies in mass media activity

2020 ◽  
Author(s):  
Olga Nikolaevna Kasperovich-Rynkevich
Keyword(s):  
Content Analysis ◽  
Mass Media ◽  
Effective Mass ◽  
Cost Effective ◽  
Media Content ◽  
Media Industry ◽  
Global Media ◽  
Media Technologies ◽  
The Media ◽  
Industry Trends

This article explores cost-effective mass media technologies. The experience of the use of paid access to the media content of Belarus was studied, the author also made the forecast on its future functioning. The paper provides global media industry trends and focuses on the use of messagers to promote content and increase the target audience of mass media. The research used the methods of content analysis and a written survey. During the study the author revealed that the media economically oriented technologies help to make a profit through distribution of content and formation of a loyal mass media audience.

scholarly journals BOOKTUBERS E A INFLUÊNCIA LITERÁRIA: UM ESTUDO DE CASO DO VLOG DA JU CIRQUEIRA

2020 ◽  
Vol 3 ◽  
pp. 25
Author(s):  
Pâmela Da Silva Pochmann ◽  
Magali De Moraes Menti
Keyword(s):  
Content Analysis ◽  
Mass Media ◽  
Communication Strategies ◽  
Reading Practices ◽  
The Public ◽  
Text Reading ◽  
Methodological Procedures

RESUMOEste estudo teve como problema de pesquisa verificar como blogs/vlogs literários, enquanto meios de comunicação, podem influenciar a escolha leitora. Para isso, selecionou-se o vlog da Ju Cirqueira, blogueira do blog Nuvem Literária, para um estudo de caso. O objetivo geral foi identificar quais estratégias a blogueira utiliza que podem influenciar na escolha literária dos seus seguidores a partir de suas publicações/vídeos. Os objetivos específicos foram verificar as estratégias que a blogueira utiliza para transmitir suas mensagens e criar conexões, e se utiliza algum padrão em seus vídeos. Para tanto, abordou-se questões relacionadas à leitura, texto, práticas de leitura, formação de leitores e ato comunicativo. Os procedimentos metodológicos abrangeram uma parte quantitativa, em que foram destacados números de blogs existentes, perfil dos usuários e categorias de blogs, e uma parte qualitativa em que, por meio de categorização de análise proposta por Jeffman (2015) e de análise de conteúdo, examinou-se dez vídeos do canal da Ju Cirqueira. A partir dos dados coletados, pode-se ter uma amostragem de como são os blogs no Brasil, o perfil do público leitor de blogs e vlogs e características que fazem com que os booktubers fidelizem seus seguidores e, consequentemente, apresentem novas opções de leitura. Entre os padrões utilizados pela blogueira destacam-se a cultura do quarto, as estratégias de comunicação e a cultura de participação.Palavras-chave: Booktubers. Influência literária. Ju Cirqueira. Vlog. Formação do Leitor. ABSTRACTThis study aimed to verify how literary blogs/vlogs, as a means of communication, can influence te choice for reading. To this end, the vlog by Ju Cirqueira, blogger of the blog Nuvem Literária, was chosen for a case study. The goal of the survey was to look at how the blogger influences the literary choice of her followers, what strategies she uses to broadcast her messages and make connections, and whether she uses some pattern in her videos. The focus of the analysis was on concepts pertaining to reading, the text, reading practices, reader training and mass media. There were quantitative methodological procedures in which  numbers of existing blogs, profile of users and categories of blogs were sought; followed by  qualitative procedures carried out through categories of analysis and content analysis to look for patterns in ten videos of the channel of Ju Cirqueira. From the data collected, one can have a sampling of how blogs are in Brazil, the profile of the public readers of blogs and vlogs and characteristics that make booktubers loyal to their followers and, consequently, present new reading options. Among the different languages used in communication, we highlight the culture of the room, the communication strategies and the culture of participation.Keywords: Booktubers. Literacy influence. Ju Cirqueira. Literary Vlog. Formation of the reader.

scholarly journals Mass Media and Ethnic Discourse in the North Caucasus: Politicization or Depoliticization?

2020 ◽  
pp. 12-20
Author(s):  
Viktor Anatolyevich Avksentev ◽  
Boris Vladimirovich Aksiumov ◽  
Galina Dmitrievna Gritsenko
Keyword(s):  
Ethnic Identity ◽  
Content Analysis ◽  
Mass Media ◽  
Historical Memory ◽  
North Caucasus ◽  
Ethnic Media ◽  
The North ◽  
Optimal Balance ◽  
Made In

Based on the content analysis of “non-ethnic” mass media in the federal subjects of Russia in the North Caucasus, the attempt to determine the place of ethnicity in the information field of the region and the influence of these sources on the processes of politicization/depoliticization of ethnicity is made in the paper. It was revealed that the topic “historical memory” is the leading one in ethnically marked publications. The next places in the thematic classi-fier are occupied by “ethnic identity” and “ethnic traditions and values”. Along with this, the dis-course of modernization turned out to be in de-mand, which indicates that the North Caucasus is in a situation of search for an optimal balance between old and new, traditions and innovations. Only one case of the use of the concept of “nation” as a syn-onym for the Russian (“Rossiyan”) nation has been identified, however, references to the nation in the ethnic sense are extremely rare. It is concluded that the “non-ethnic” media of the North Caucasus keep ethnic and confessional issues within public dis-course, but it is not “superfluous”, i. e. the tendency to politicize ethnicity is not typical or explicit.

scholarly journals From journal to headline: the accuracy of climate science news in Danish high quality newspapers

2011 ◽  
Vol 10 (02) ◽  
pp. A03 ◽  
Author(s):  
Gunver Lystbæk Vestergård
Keyword(s):  
Climate Change ◽  
Content Analysis ◽  
Mass Media ◽  
Scientific Research ◽  
Climate Science ◽  
High Quality ◽  
Scientific Publications ◽  
News Stories ◽  
Science News ◽  
Preliminary Study

A significant number of mass media news stories on climate change quote scientific publications. However, the journalistic process of popularizing scientific research regarding climate change has been profoundly criticized for being manipulative and inaccurate. This preliminary study used content analysis to examine the accuracy of Danish high quality newspapers in quoting scientific publications from 1997 to 2009. Out of 88 articles, 46 contained inaccuracies though the majority was found to be insignificant and random. The study concludes that Danish broadsheet newspapers are ‘moderately inaccurate’ in quoting science publications but are not deliberately hyping scientific claims. However, the study also shows that 11% contained confusion of source, meaning that statements originating from press material or other news outlets were incorrectly credited to scientific peer-reviewed publications.

Channels Television on YouTube

2020 ◽  
pp. 115-141
Author(s):  
Oluwafolafunmi Omoladun Afolabi ◽  
Tolulope Kayode-Adedeji ◽  
Evaristus Adesina ◽  
Babatunde Adeyeye ◽  
Suleimanu Usaini ◽  
...  
Keyword(s):  
Content Analysis ◽  
South Korea ◽  
Descriptive Analysis ◽  
South Sudan ◽  
Descriptive Content ◽  
Cultural Divide ◽  
Large Numbers ◽  
Online Comments ◽  
Youtube Videos ◽  
Future Implication

The migration of people in large numbers from Syria, Iraq, Afghanistan, Somalia, and South Sudan, to receiving countries such as South Korea, America, Canada, Russia, and Germany among others remains a challenge because of its attendant violence and conflicts. This study, using descriptive content analysis, examined the comments of Channels Television's YouTube channel commenters, as it relates to migration stories reported online. A total number of 30 YouTube videos on migration were selected based on their recency. Comments under the YouTube videos from January 2018 until April 2019, were examined using descriptive analysis to extract themes from these comments. The theories adopted for this study were the Framing and Priming theories. The analysis of public comments was to understand public discussions on migration and observe future implication of this discourse on inter-national relationships. Results revealed a possible future cultural divide among nations affected by migration if necessary actions are taken globally. The authors fear that such outcome could further promote disunity across nations and deprive individuals of their search for the greener pastures. The prevalent perceptions of the audience on the issue of migration which are advanced by these online comments can lure audience who read these comments but not involved in the discussions to believe and act it out.

Framing health for land-use planning legislation: A qualitative descriptive content analysis

2016 ◽  
Vol 148 ◽  
pp. 42-51 ◽  
Author(s):  
Patrick Harris ◽  
Jennifer Kent ◽  
Peter Sainsbury ◽  
Anne Marie Thow
Keyword(s):  
Land Use ◽  
Content Analysis ◽  
Land Use Planning ◽  
Descriptive Content ◽  
Qualitative Descriptive
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