scholarly journals BOOKTUBERS E A INFLUÊNCIA LITERÁRIA: UM ESTUDO DE CASO DO VLOG DA JU CIRQUEIRA

2020 ◽  
Vol 3 ◽  
pp. 25
Author(s):  
Pâmela Da Silva Pochmann ◽  
Magali De Moraes Menti
Keyword(s):  
Content Analysis ◽  
Mass Media ◽  
Communication Strategies ◽  
Reading Practices ◽  
The Public ◽  
Text Reading ◽  
Methodological Procedures

RESUMOEste estudo teve como problema de pesquisa verificar como blogs/vlogs literários, enquanto meios de comunicação, podem influenciar a escolha leitora. Para isso, selecionou-se o vlog da Ju Cirqueira, blogueira do blog Nuvem Literária, para um estudo de caso. O objetivo geral foi identificar quais estratégias a blogueira utiliza que podem influenciar na escolha literária dos seus seguidores a partir de suas publicações/vídeos. Os objetivos específicos foram verificar as estratégias que a blogueira utiliza para transmitir suas mensagens e criar conexões, e se utiliza algum padrão em seus vídeos. Para tanto, abordou-se questões relacionadas à leitura, texto, práticas de leitura, formação de leitores e ato comunicativo. Os procedimentos metodológicos abrangeram uma parte quantitativa, em que foram destacados números de blogs existentes, perfil dos usuários e categorias de blogs, e uma parte qualitativa em que, por meio de categorização de análise proposta por Jeffman (2015) e de análise de conteúdo, examinou-se dez vídeos do canal da Ju Cirqueira. A partir dos dados coletados, pode-se ter uma amostragem de como são os blogs no Brasil, o perfil do público leitor de blogs e vlogs e características que fazem com que os booktubers fidelizem seus seguidores e, consequentemente, apresentem novas opções de leitura. Entre os padrões utilizados pela blogueira destacam-se a cultura do quarto, as estratégias de comunicação e a cultura de participação.Palavras-chave: Booktubers. Influência literária. Ju Cirqueira. Vlog. Formação do Leitor. ABSTRACTThis study aimed to verify how literary blogs/vlogs, as a means of communication, can influence te choice for reading. To this end, the vlog by Ju Cirqueira, blogger of the blog Nuvem Literária, was chosen for a case study. The goal of the survey was to look at how the blogger influences the literary choice of her followers, what strategies she uses to broadcast her messages and make connections, and whether she uses some pattern in her videos. The focus of the analysis was on concepts pertaining to reading, the text, reading practices, reader training and mass media. There were quantitative methodological procedures in which  numbers of existing blogs, profile of users and categories of blogs were sought; followed by  qualitative procedures carried out through categories of analysis and content analysis to look for patterns in ten videos of the channel of Ju Cirqueira. From the data collected, one can have a sampling of how blogs are in Brazil, the profile of the public readers of blogs and vlogs and characteristics that make booktubers loyal to their followers and, consequently, present new reading options. Among the different languages used in communication, we highlight the culture of the room, the communication strategies and the culture of participation.Keywords: Booktubers. Literacy influence. Ju Cirqueira. Literary Vlog. Formation of the reader.

scholarly journals The impacts of local endogenous initiatives on the public (the case of the Tradice Bílých Karpat)

2008 ◽  
Vol 53 (No. 11) ◽  
pp. 495-504 ◽  
Author(s):  
M. Lošťák ◽  
E. Kučerová
Keyword(s):  
Content Analysis ◽  
Mass Media ◽  
Efficient Tool ◽  
The Public ◽  
Local Resources ◽  
Research Technique ◽  
Organic Farmers

The paper addresses the initiative Tradice Bílých Karpat. It is the example of innovative use of local resources through joining together organic farmers and environmentalists. Content analysis (research technique used in combination with case study) proved to be an efficient tool when evaluating the impacts of this initiative for the public. The results documenting the impacts of this initiative for the public are rather of regional nature. They address only some activities of the Tradice Bílých Karpat, mostly those concentrated around processing of local apples. The paper also outlines the possible reasons for the existing image of this initiative presented in mass media and presenting it for the public.

scholarly journals As RP em rede e o envolvimento dialógico em plataformas feministas (“A Coletiva” e “INMUNE”)

2020 ◽  
Vol 10 (20) ◽  
pp. 05-26
Author(s):  
Sonia de Sa
Keyword(s):  
Social Networks ◽  
Content Analysis ◽  
Digital Media ◽  
Exploratory Study ◽  
Communication Strategies ◽  
Gender Violence ◽  
Modus Operandi ◽  
The Public ◽  
Communication Option ◽  
Feminist Movements

Feminist movements are currently asserting themselves by the capacity of involvement and aggregation of activists and the public identified with the feminist cause, who have in common both the struggle for women's rights and the spaces where they create existence and attribute dimension to that struggle: digital social networks. The purpose of this article is to understand the communication strategies, supported by dialogue, that underlie this aggregation and sharing of meaning when it comes to feminism and its close connection with the fight for gender equality, the end of gender violence or the eradication of racism. Based on the theoretical review on networked PR (Grunig, 2009; Kent, 2017), networked dialogue (Theunissen & Wan Noordin, 2011; Smith & Taylor, 2017; and networked feminism (Fullagar, Parry and Johnson, 2019; Keller, Mendes & Ringrose, 2018; Araüna, Willem & Tortajada, 2019; Yang, Uysal & Taylor, 2017), we applied content analysis (Bardin, 2006) to publications and digital interactions on two Portuguese feminist platforms. Thus, in an adaptation of the model proposed by Lane and Kent (2018) - Dialogic Engagement Interaction - this exploratory study analyzes the dialogical involvement of Coletiva and INMUNE - Instituto da Mulher Negra de Portugal. The analysis results, however, shows a low level of dialogical involvement between organizations and their audiences and, consequently, a reduced collective force to stop online hate clusters with increasing protagonism and with highly technological and effective modus operandi. Thus, the outcomes indicate that the two platforms analyzed do not apply communication strategies through dialogue, limiting exchanges between the organization and the public to the classic top-down communication option, summarizing the practice of dialogical involvement in social digital media to the publication unidirectional content and openness to comments and other reactions. As for the hypotheses raised, only one of them was validated, taking into account that 1) there was no significant dialogical involvement in the content analysis of the two feminist platforms, and 2) although we were unable to verify in the content analysis of the two feminist platforms, the theoretical review validated the idea that online anti-feminist and hate clusters can be fought by online anti-feminist and anti-hate clusters with the same effectiveness in spreading messages as the former. And here, the networked PR must take the strategic and tactical leadership of the action. This work also proposes a model for the analysis of dialogical involvement in digital social networks based on the broader initial proposal of Lane and Kent (2018). The model we propose comprises six categories: 1) existence of comment(s), sharing(s) and / or emoji(s); 2) existence of comment(s) and answer(s); 3) existence of dialogue (with the five dialogical principles: mutuality, propinquity, empathy, risk and commitment; see in Kent, 2017).; 4) existence of freedom to choose the theme and the dialogical flow (when both parts – public and organization – are given freedom to choose the topic and flow of dialogue); 5) without agenda or manipulation (when there is no intention to put issues on the agenda, essentially, those that indicate manipulation); and 6) rhetorical (when a persuasion strategy is applied by both parts participating in the dialogue).

scholarly journals A case study on the public knowledge and awareness of the Philippine Pangolin Manis culionensis (Mammalia: Pholidota: Manidae)

2019 ◽  
Vol 11 (12) ◽  
pp. 14484-14489
Author(s):  
Frances Mae Tenorio ◽  
Joselito Baril
Keyword(s):  
Social Media ◽  
Mass Media ◽  
Public Knowledge ◽  
High Demand ◽  
The Public ◽  
Illegal Market ◽  
Medicinal Value ◽  
The Social ◽  
High Degree

Pangolins are poorly known species despite their high demand in the illegal international trade.  This study has been conducted to analyze the awareness of Filipinos towards the endemic Philippine Pangolin Manis culionensis and how much they would be willing to contribute to its conservation.  The respondents were selected from the social media reach of the researchers.  The results showed that most of the respondents know about the pangolin from mass media such as news from television.  Social media is also a factor in their awareness of the animal.  They unanimously agreed that pangolins are important ecologically rather than its medicinal value in the illegal market trade.  Overall, the respondents showed a high degree of knowledge of pangolins and have favorable attitudes towards its conservation.

scholarly journals Globalization and media imperialism : a case study of the Slovak Republic's television media structure and content

2021 ◽  
Author(s):  
Katarina Kuruc
Keyword(s):  
Content Analysis ◽  
Mass Media ◽  
Cultural Theory ◽  
Current Form ◽  
Global Circulation ◽  
Articulation Theory ◽  
The Media ◽  
Television Media ◽  
Media Imperialism

An increase in the global circulation of symbolic commodities allows for both new and older forms of mass media to re-construct the ways in which individuals identify with themselves and with their own cultures. The goal of this project was to employ former communist Slovakia as a case study in order to examine the global circulation of symbolic commodities, specifically television programmes. This paper outlines Slovakia's television media structure and its development from the communist era to its current form. Secondly, it employs content analysis and articulation theory as methodologies in order to place Slovakia's television into context with two cultural theory theses; the media imperialism thesis and the globalization thesis. It was found that the [sic] as a result of several historical and political changes, the current conjuncture of Slovakia's television media includes a large number of American entertainment programmes, some domestic productions and a European structure of broadcasting

scholarly journals Communication Strategies in Providing Good Government Education Through Social Media: A Case Study at the Parliament of the Republic of Indonesia

2021 ◽  
Vol 58 (1) ◽  
pp. 722-734
Author(s):  
Anindya Larasati, Achmad Jamil, Rizki Briandana
Keyword(s):  
Social Media ◽  
Good Governance ◽  
Communication Strategies ◽  
Communication Strategy ◽  
The Public ◽  
Government Education ◽  
Good Government ◽  
The Republic ◽  
Depth Interviews

Objective: To analyze the communication strategy of the parliament of the Republic of Indonesia in providing good government education through social media.Methods: Case studies are used as a method in this research, and data collection techniques using in-depth interviews. The basis for selecting informants used a purposive technique by looking at the criteria for informants.Results:The results showed that the communication strategy implemented by the DPR-RI has shown success in educating the public regarding good govenment. The strategy of the parliament's news bureau to absorb the information needed by the public regarding the performance of the parliament is an important key to success.Conclusion: The good governance through Instagram social media was very effective in publishing the performance of leaders and members of the parliament.

scholarly journals Fulfilling the journalistic principles of truth and objectivity in the context of mediatisation of political communication – the terrorist attacks in Paris in November 2015

2017 ◽  
Vol 43 (5) ◽  
Author(s):  
Rafał Leśniczak
Keyword(s):  
Mass Media ◽  
Political Communication ◽  
Time Frame ◽  
Political Life ◽  
Political Actors ◽  
The Public ◽  
The Mass Media ◽  
The Public Sphere ◽  
The Times

The mediatisation of political communication indicates two main functions of the mass media: they report on events from the world of politics and create the images of political actors in the eyes of the public. I attempt to answer the question: can one talk about respecting the basic principles of journalistic ethics (the truth and the objectivity principles) in the times of the mediatisation of the public sphere? The theme of the article applies to terrorism, which is a form of political communication, having its own special expression. The activities of terrorist organisations influence the actions of the leaders of political life, citizens and the mass media. The research material consisted of Polish opinion-making weeklies Newsweek Polska and Polityka and national dailies in their printed versions: Gazeta Wyborcza and Rzeczpospolita. The time frame covered a period from 1 November 2015 to 11 December 2015. The topic of the article was treated as a case study.

Understanding donor preferences to optimise charity marketing and communications

2021 ◽  
pp. 147078532110356
Author(s):  
Kimberley Ferguson
Keyword(s):  
Quantitative Data ◽  
Market Research ◽  
Communication Strategies ◽  
Real Life ◽  
British Heart Foundation ◽  
Marketing Communications ◽  
The Public ◽  
Qualitative And Quantitative ◽  
Heart Foundation

This case study explores how a leading charity, the British Heart Foundation (BHF), used research to ensure that the focus of its marketing and communications contributed to a story that people found engaging and were compelled to support. Amongst some staff, there was a view that the methodology of some of the BHF’s previous market research was not robust enough and that studies often lacked the quantitative data needed to develop marketing and communication strategies with confidence. Behavioural economics shows that there is usually a disconnect between what people say they will do and what they do in real life, the BHF wanted to develop a methodology that would interrogate this paradox. In doing so, it hoped to identify the areas of its work the public found most engaging and which would encourage people to support them. This insight would then be used to inform their new marketing communications plans. This note explains what the BHF learnt from involving explicit and implicit testing via a mix of qualitative and quantitative techniques.

Impliciete en expliciete communicatiestrategieën tijdens organisatieveranderingen

2011 ◽  
Vol 39 (4) ◽  
Author(s):  
Anna Wamsteeker ◽  
Mark van Vuuren
Keyword(s):  
Organizational Change ◽  
Public Sector ◽  
Communication Strategies ◽  
Communication Strategy ◽  
Service Center ◽  
The Public ◽  
Shared Service ◽  
Implicit And Explicit ◽  
Explicit Communication

Implicit and explicit communication strategies during organizational change: a case study on a shared service center implementation within the public sector Implicit and explicit communication strategies during organizational change: a case study on a shared service center implementation within the public sector In this case study, we used the Organizational Stakeholder Model of Change Implementation Communication (Lewis, 2007) to evaluate the communication strategy used during the implementation of a Shared Service Center in a large governmental agency. The model proves to be useful for describing the strategic choices made by the project managers. Most of the dimensions were recognizable in the communication efforts, even though most of these choices were made implicitly. Interestingly, several stakeholders disagreed with the project management team about the identification of the strategy. They experienced the communication efforts negatively rather than balanced or positive. The results show the complexity of communication during change and the ways people make sense of these dynamic processes. The strategy dimensions can be useful guides when managing complex changes like the implementation of a Shared Service Center.

Ethics and aesthetics: the social theory of barbershop harmony

Popular Music ◽  
1999 ◽  
Vol 18 (1) ◽  
pp. 41-61 ◽  
Author(s):  
Liz Garnett
Keyword(s):  
Mass Media ◽  
Social Theory ◽  
Musical Life ◽  
The Public ◽  
Relative Paucity ◽  
The Social ◽  
The World ◽  
The Relationship ◽  
The Way

Until recently, the world of the British barbershop singer was a self-enclosed community whose existence went largely unrecognised both by musicians involved in other genres and by the public at large. In the last few years this has started to change, chiefly due to the participation of barbershop choruses in the televised competition ‘Sainsbury's Choir of the Year’. Encouraged by the success of Shannon Express in 1994, many other choruses entered the 1996 competition, four of them reaching the televised semi-finals, and two the finals. During this increased exposure, it became apparent that television commentators had little idea of what to make of barbershoppers, indeed regarded them as a peculiar, and perhaps rather trivial, breed of performer. This bafflement is not surprising given the genre's relative paucity of exposure either in the mass media or in the musical and musicological press; the plentiful articles written by barbershoppers about their activity and its meanings are almost exclusively addressed to each other, to sustain the community rather than integrate it into wider musical life. The purpose of this paper, however, is not to follow the theme of these intra-community articles in arguing that barbershop harmony should actually be regarded as a serious and worthy art, or to explain to a bewildered world what this genre is actually about; rather, it aims to explore the way that barbershop singers theorise themselves and their activity to provide a case study in the relationship between social and musical values. That is, I am not writing as an apologist for a hitherto distinctly insular practice, but exploiting that very insularity as a means to pursue a potentially very broad question within a self-limited field of enquiry.

scholarly journals The Police Use of Social Media: Transformation or Normalisation?

2017 ◽  
Vol 17 (2) ◽  
pp. 245-258 ◽  
Author(s):  
Karen Bullock
Keyword(s):  
Social Media ◽  
Citizen Participation ◽  
Communication Strategies ◽  
Cultural Dynamics ◽  
Cultural Changes ◽  
The Public ◽  
Transformative Potential ◽  
Use Of Social Media ◽  
Public Organisations

There has been optimism that social media will facilitate citizen participation and transform the communication strategies of public organisations. Drawing on a case study of the public police in England, this article considers whether social media are transforming or normalising communications. Arguing that social media have not yet served to facilitate interaction between constabularies and citizens in the ways that have been proposed and desired, the article considers factors that structure the transformative potential of social media. It is argued that the uses of social media are mediated by the existing organisational and occupational concerns of the police. This article reveals how an interplay of organisational, technological and individual and cultural dynamics come together to shape how social media are used in constabularies. Embedding social media into police communications is challenging and the technology itself will not bring about the organisational and cultural changes needed to transform police–citizen engagement.

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