scholarly journals Pengajuan Analisa Marketing Mix-4p Terhadap Purchase Intention Produk Aqua Di Dki Jakarta

2019 ◽  
Vol 2 (3) ◽  
Author(s):  
Airin Anggraeni Sutedjo
Keyword(s):  
Purchase Intention ◽  
Sampling Method ◽  
Sampling Methods ◽  
Sample Selection ◽  
Marketing Mix ◽  
Analysis Model ◽  
Probability Sampling ◽  
Research Findings ◽  
Research Questions

This research aims to analyze the effect Marketing Mix-4P on consumer’s Purchase Intention towards Aqua Product in DKI Jakarta. Data used in this research were obtained from questionnaires (primary). Sampling Methods used in this study using the Non-Probability Sampling Method, in which each element in the population does not have the opportunity or the same opportunity to be selected as a sample. The technique used is Convenience Judgment Sampling because the respondents selected are respondents who are willing and can help answer the research questions asked. To facilitate the study, the researcher has determined the criteria to be used in the sample selection in this research. The sample used by the researcher is people who live in DKI Jakarta province. Research findings show that the four Marketing Mix variables used in this study, Price, Product, and Promotion variables have a significant effect on Aqua Product Purchase Intention. Meanwhile, the Marketing Mix variable that does not provide significant impact to Aqua Product Purchase Intention is Place. The contribution of the four Marketing Mix variables included in the analysis model of the Purchase Intention of Aqua Products is 47.3% and the rest of 52.7% is influenced by other factors not tested in this study.

Non-Probabilistic Sampling in Quantitative Clinical Research

2022 ◽  
Vol 7 (1) ◽  
pp. 0-0
Keyword(s):  
Best Practices ◽  
Quantitative Research ◽  
Sampling Method ◽  
Sampling Methods ◽  
Early Career ◽  
Probability Sampling ◽  
Probabilistic Sampling ◽  
Quantitative Studies ◽  
Health Studies ◽  
Probabilistic Sample

Quantitative researchers need a probabilistic sample to generalise their findings, but research constraints often compel them to use non-probabilistic samples. The use of non-probability sampling methods in quantitative studies has therefore become a norm. Interestingly, even studies published in top-quality journals compromise best practices that the use of non-probabilistic samples requires. Based on a thorough review of relevant studies, we developed a typology of non-probability sampling methods used in quantitative health studies. An attempt was made to discuss the limit of inference under each type of non-probability sampling method. Non-probability sampling in quantitative research was also delineated as a way to maximise response rate. This study is expected to guide students and early career epidemiologists to understand how to apply non-probabilistic sampling methods in quantitative approaches and plausibly document or report their chosen methods.

scholarly journals Pengaruh Estetika pada Minat Konsumen Terhadap Pembelian Smartphone Xiaomi di Jakarta Barat

2020 ◽  
Vol 2 (4) ◽  
pp. 906
Author(s):  
Deynis Devlin ◽  
Carunia Mulya Firdausy
Keyword(s):  
Purchase Intention ◽  
Sampling Method ◽  
Sampling Technique ◽  
Purchase Intentions ◽  
Social Value ◽  
Probability Sampling ◽  
Functional Value ◽  
Emotional Value ◽  
Positive Effect

This study aims to determine the effect of aesthetics on purchase intention mediated by functional value, social value, and emotional value. The population of this study was consumers who use Xiaomi smartphones. The sampling technique was by using non-probability sampling method. The method of analysis was by using PLS-SEM. The results showed that aesthetics had a positive and significant effect on consumer purchase intentions mediated by functional value, and aesthetics had a positive effect on consumer purchase intentions through emotional value mediation in West Jakarta. Penelitian ini bertujuan untuk mengetahui pengaruh estetika terhadap minat pembelian yang dimediasi oleh nilai fungsional, nilai sosial, dan nilai emosional. Populasi penelitian ini adalah konsumen yang menggunakan smartphone Xiaomi. Teknik pengambilan sampel menggunakan metode non-probability sampling. Metode analisis menggunakan PLS-SEM. Hasil penelitian menunjukkan bahwa estetika memiliki pengaruh positif dan signifikan terhadap niat pembelian konsumen yang dimediasi oleh nilai fungsional, dan estetika memiliki efek positif pada niat pembelian konsumen melalui mediasi nilai emosional di Jakarta Barat.

scholarly journals UTILITARIAN SHOPPING VALUE AND HEDONIC SHOPPING VALUE TO IMPROVE CUSTOMER SATISFACTION AND REPURCHASE INTENTION ON E-COMMERCE BUSINESS

2021 ◽  
Vol 19 (1) ◽  
pp. 166-174
Author(s):  
Nova Andriani ◽  
◽  
Mugiono Mugiono ◽  
Mintarti Rahayu ◽  
◽  
...  
Keyword(s):  
Customer Satisfaction ◽  
Direct Effect ◽  
Sampling Method ◽  
Sample Selection ◽  
Sampling Technique ◽  
Repurchase Intention ◽  
Probability Sampling ◽  
Hedonic Shopping Value ◽  
Hedonic Shopping ◽  
Research Criteria

This study aims to examine and analyze the relationships between motivation shopping value, repurchase intention, and customer satisfaction on Lazada Indonesia’s ecommerce consumers in Malang City. The population of this research is Lazada Indonesia consumers who are of productive age (19-34 years old) in Malang City and the number of samples obtained following the research criteria is 100 correspondents. Sample selection is done by the non-probability sampling technique with the purposive sampling method. The research instrument used was a questionnaire that was analyzed using smartPLS 2.0 software. The results of this study indicate that utilitarian shopping value and hedonic shopping value have a direct effect on customer satisfaction and repurchase intention. Meanwhile, indirectly hedonic shopping value did not affect repurchase intention through customer satisfaction.

scholarly journals Pengaruh Persepsi Kemudahan Berbelanja, Reputasi Website, Dan Kualitas Website Terhadap Minat Beli Online: Kepercayaan Sebagai Variabel Mediasi

2019 ◽  
Vol 3 (1) ◽  
Author(s):  
Wiendy Deborah Dan Keni
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Purchase Intention ◽  
Sampling Method ◽  
Website Quality ◽  
Probability Sampling ◽  
Independent Variables ◽  
Descriptive Research ◽  
Main Factors ◽  
Area Data

This study aims to determine the main factors that can influence the purchase intention from consumers. Based on previous research, three independent variables were obtained: perceptions of ease to use, website reputation, website quality and one intervening variable; trust that can attract purchase intention. This is a descriptive research by using questionnaire which distributed to 164 respondents in Jakarta area. Data was collected by using non probability sampling method. Regression analysis were used for data analysis by using SPSS. From this study, it was found that the influence of each variables can directly and indirectly influence purchase intention significantly.

FAKTOR MINAT BELI KONSUMEN PADA KARTU PRA BAYAR TELKOMSEL AS DAN PRA BAYAR INDOSAT IM3 DI YOGYAKARTA

2015 ◽  
Vol 10 (1) ◽  
pp. 85
Author(s):  
Stafanus Andi ◽  
Singgih Santoso
Keyword(s):  
Factor Analysis ◽  
Random Sampling ◽  
Purchase Intention ◽  
Sampling Method ◽  
Marketing Mix ◽  
Purchasing Decisions ◽  
Collection Method ◽  
Five Factors ◽  
Two Factors ◽  
Product Factor

ABSTRACT Research purposes is to identify factors that forms Telkomsel AS and Indosat IM3 purchase intention. Using survey as a data collection method, a questionnaire was distributed to respondents whose using Telkomsel AS and Indosat IM3 with purposive random sampling method. Data analysis tools are factor analysis. Results show that there four five factors that significantly form Telkomsel AS purchasing decisions, i.e access and servicesfactor, product factor, advertising and perception factor, and promotion and pricing factor. Meanwhile, there are two factors that form IM3 purchase intention, i.e information, promoiton, and product factor, and accessand quality factor. Keywords: marketing mix, factor analysis, purchase intention ABSTRAK Tujuan penelitian untuk mengetahui faktor-faktor apa saja yang membentuk minat beli seorang pengguna jasa telekomunikasi Telkomsel AS dan Indosat IM3.Pengumpulan data menggunakan kuesioner yang disebar pada sejumlah responden untuk kedua jenis kartu dengan menggunakan metode purposive random sampling.Metode analisis data yang digunakan adalah analisis faktor. Hasil penelitian menunjukkan kartu TelkomselAS memiliki empat faktor terbentuk yang berpengaruh secara positif dan signifikan terhadap minat beli konsumen, yaitu faktor pelayanan dan akses, faktor produk, persepsi dan iklan, faktor harga dan promosi, dan faktor keluarga.Sementara itu, pada IndosatIM3 terdapat dua faktor terbentuk, yakni faktor produk, promosi dan informasi, dan faktor kualitas dan akses. Kata kunci: bauran pemasaran, analisis faktor, minat pembelian

scholarly journals Quota Sampling as an Alternative to Probability Sampling? An Experimental Study

2014 ◽  
Vol 19 (1) ◽  
pp. 56-66 ◽  
Author(s):  
Keming Yang ◽  
Ahmad Banamah
Keyword(s):  
Presidential Elections ◽  
Sampling Method ◽  
Sampling Methods ◽  
Response Rate ◽  
Probability Sampling ◽  
Two Factors ◽  
The Difference ◽  
Quota Sampling ◽  
Student Society ◽  
Experimental Survey

In spite of the establishment of probability sampling methods since the 1930s, non-probability sampling methods have remained popular among many commercial and polling agents, and they have also survived the embarrassment from a few incorrect predictions in American presidential elections. The increase of costs and the decline of response rates for administering probability samples have led some survey researchers to search for a non-probability sampling method as an alternative to probability sampling. In this study we aim to test whether results from a quota sample, believed to be the non-probability sampling method that is the closest in representativeness to probability sampling, are statistically equivalent to those from a probability sample. Further, we pay special attention to the effects of the following two factors for understanding the difference between the two sampling methods: the survey's topic and the response rate. An experimental survey on social capital was conducted in a student society in Northeast England. The results suggest that the survey topic influences who responded and that the response rate was associated with the sample means as well. For these reasons, we do not think quota sampling should be taken as an acceptable alternative to probability sampling.

scholarly journals Ad Intrusiveness dan Sikap Konsumen terhadap Iklan On-Line pada E-Commerce

2019 ◽  
Vol 11 (2) ◽  
pp. 117
Author(s):  
Wahyu Raharjo ◽  
Widyastuti Widyastuti
Keyword(s):  
Path Analysis ◽  
Purchase Intention ◽  
Sampling Method ◽  
Online Advertising ◽  
Negative Attitude ◽  
Sampling Technique ◽  
Likert Scale ◽  
Probability Sampling ◽  
Online Advertisements ◽  
On Line

There are lots of online advertisements presented by E-commerce, but online advertising in the form of remarketing is the most intrusive advertisement. Remarketing ad is included as an ad intrusiveness which is very disturbing and can build a negative attitude towards ad, and it will make a negative purchase intention too. But in reality, this advertisement is very developed and almost E-commerces implement it, while what happens is that many consumers actually feel annoyed. The purpose of this study is to analyze and discuss the effect of ad intrusiveness in the form of remarketing toward purchase intention of E-commerce with an attitude toward ad as an intervening variable. The sampling technique used is non-probability sampling with judgmental sampling method. The sample used was 220 respondents. Respondents in this study were E-commerce users aged 19 and above who had seen ad intrusiveness in the form of remarketing. Questionnaire uses likert scale and  processing using path analysis. The results show that ad intrusiveness has a negative and significant effect on attitude toward ad and attitude toward ad has a positif and significant effect ad toward purchase intention. 

scholarly journals Pengaruh bauran promosi dan gaya hidup terhadap minat beli pada kedai kopi serasi

2019 ◽  
Vol 2 (2) ◽  
pp. 137-144
Author(s):  
Yosie Anne Putri
Keyword(s):  
Purchase Intention ◽  
Quantitative Research ◽  
Sampling Method ◽  
Management Team ◽  
Sampling Techniques ◽  
Probability Sampling ◽  
Research Show

The purpose of this research is to understand the influence of promotion mix and lifestyle towards purchase intention of Kedai Kopi Serasi product. This research is a quantitative research with 130 respondent of sample which are consumers of Kedai Kopi Serasi in Cilincing who coincidentally met with the researcher if deemed concerned was appropriate to be used as a source of data by using non-probability sampling method and incedential sampling techniques. The result of this research show that promotion mix influence significantly to purchase intention and lifestyle influence significantly to purchase intention. The implications of this research can be a reference for the management team in formulating Kedai Kopi Serasi increase purchase intention strategy through promotion mix and lifestyle.

scholarly journals Pengaruh Brand Image, Trust, Perceived Price, dan eWOM terhadap Purchase Intention Smartphone di Jakarta

2021 ◽  
Vol 5 (5) ◽  
pp. 512
Author(s):  
Deddy Saputra
Keyword(s):  
Purchase Intention ◽  
Sampling Method ◽  
Word Of Mouth ◽  
Brand Image ◽  
Sampling Technique ◽  
Electronic Word Of Mouth ◽  
Probability Sampling ◽  
Perceived Price ◽  
Convenience Sampling ◽  
Data Collection Technique

The purpose of this research is to examine the influence of brand image, trust, perceived price and eWOM (electronic word of mouth) towards purchase intention smartphone on Jakarta. The populations are all smartphone user in Jakarta. The samples data number is collected from 220 respondents who lived in Jakarta, and aged between 21-30 years old who has chosen the smartphone.the data collection technique was carried out by distributing the questionnaires online using Google Form through social media (Whatsapp, Line, Instagram and Facebook). This research uses the non-probability sampling method with conveniece sampling technique. Multiple regression analysis is used to analyze research data by using SPSS Version 22 software. The result of this study has showed that brand image, trust, perceived price and eWOM have positive and significant effect on purchase intention smartphone in Jakarta. Tujuan dari penelitian ini adalah untuk menguji pengaruh brand image, trust, perceived price and eWOM (electronic word of mouth) terhadap purchase intention smartphone di Jakarta. Populasinya adalah seluruh pengguna smartphone di Jakarta. Jumlah sampel data dikumpulkan dari 220 responden yang berdomisili di Jakarta, berusia antara 21-30 tahun yang telah memilih smartphone. Teknik pengumpulan data dilakukan dengan menyebarkan kuesioner secara online menggunakan Google Form melalui media sosial (Whatsapp, Line, Instagram dan Facebook). Penelitian ini menggunakan metode non probability sampling dengan teknik convenience sampling. Analisis regresi berganda digunakan untuk menganalisis data penelitian dengan menggunakan software SPSS versi 22. Hasil penelitian ini menunjukkan bahwa brand image, trust, perceived price dan eWOM berpengaruh positif dan signifikan terhadap purchase intentio smartphone di Jakarta.

scholarly journals Analysis of 7P Marketing Mix Factors on Consumer Buying Interests Dodol Kawista Cap Dewa Burung in Rembang District

HABITAT ◽  
2021 ◽  
Vol 32 (1) ◽  
pp. 47-53
Author(s):  
Abdillah Rahmawanti ◽  
Sugiharti Handayani ◽  
Setyowati Setyowati
Keyword(s):  
Significant Relationship ◽  
Sampling Method ◽  
Linear Regression Analysis ◽  
Sample Selection ◽  
Secondary Data ◽  
Multiple Linear Regression Analysis ◽  
Marketing Mix ◽  
Dominant Effect ◽  
Quantitative Sample ◽  
The Impact

Kawista is a typical plant in Rembang that can be proceseds into food products, known as dodol kawista. MSME Dewa Burung is a business process which processes kawista fruit into dodol to gain higher selling value. This study aims to determine the impact of the marketing mix on consumer buying interests and to determine the variables that have the most dominant effect. The research method used is descriptive and quantitative. Sample selection using accidental sampling method with 100 respondents. The location has chosen by the purposive method. This research used primary and secondary data with observational data collection techniques, interviews, and documentation. The data were analyzed using multiple linear regression analysis using SPSS version 25. The results showed that individually variable products, places, people, processes, and physical evidence had a positive significant relationship on consumer’s buying interests, while price and promotion variables had negative significant relationship. All variables have a significant relationship collectively with consumer buying interests and the most dominant variable in process.

Sign in / Sign up

Export Citation Format

Share Document