scholarly journals Analysis of 7P Marketing Mix Factors on Consumer Buying Interests Dodol Kawista Cap Dewa Burung in Rembang District

HABITAT ◽  
2021 ◽  
Vol 32 (1) ◽  
pp. 47-53
Author(s):  
Abdillah Rahmawanti ◽  
Sugiharti Handayani ◽  
Setyowati Setyowati

Kawista is a typical plant in Rembang that can be proceseds into food products, known as dodol kawista. MSME Dewa Burung is a business process which processes kawista fruit into dodol to gain higher selling value. This study aims to determine the impact of the marketing mix on consumer buying interests and to determine the variables that have the most dominant effect. The research method used is descriptive and quantitative. Sample selection using accidental sampling method with 100 respondents. The location has chosen by the purposive method. This research used primary and secondary data with observational data collection techniques, interviews, and documentation. The data were analyzed using multiple linear regression analysis using SPSS version 25. The results showed that individually variable products, places, people, processes, and physical evidence had a positive significant relationship on consumer’s buying interests, while price and promotion variables had negative significant relationship. All variables have a significant relationship collectively with consumer buying interests and the most dominant variable in process.

Author(s):  
Desy Wulandari ◽  
Carmidah . ◽  
Adi Wiratno

This study was intended to indentify the impact of the profitability ratio and ratios in model Altman Z-Score on the prices of stocks. The study was conducted at a go public mining company registered at the Indonesia’s Stock Exchange in 2012-2015. The sample included 8 companies which were taken using purposive sampling method. The data used were the secondary data which were in the form of annual financial statements of the company and were collected using data base collection method. The data were analyzed using multiple linear regression analysis supported with SPSS 24.00 program. The result of the study showed that (1) Profitability ratio are proxied by Return On Asset (ROA) did not significantly affect the prices of stocks with sig. 0,088. (2) Altman’s ratios (Z-Score) significantly contributed to the prices of stocks with sig. 0,009.


2019 ◽  
Vol 15 (2) ◽  
pp. 321
Author(s):  
Putri Gianny Erdipriwiranti ◽  
Paulus Adrian Pangemanan ◽  
Grace Adonia Josefina Rumagit

This study aims to analyze how influential the brand image, price, and product quality are on consumer loyalty at Dunkin’ Donuts Manado Town Square. This research was conducted for 1 month, starting from April to May 2019. Primary data was obtained from 96 respondents who werecollected through filling out the prepared questionnaire in advance. Sample selection is done using accidental sampling method. Secondary data was obtained through information from the Dunkin' Donuts company, from the internet through google search and google scholar to get articles, journals and theses related to the topic of research on consumer loyalty. The analysis used is multiple linear regression analysis. The results show that brand image, price, and product quality together influence consumer loyalty. Brand image, price, and product quality individually have a positive and significant effect on consumer loyalty. Brand image, price, and product quality have an effect of 47.9 percent on consumer loyalty, and the remaining 52.1 percent is influenced by other factors.*eprm*


Author(s):  
Dimas Rijalul Fanny ◽  
Ratna Septiyanti ◽  
Usep Syaippudin

This research aims to analyze the influence of company performance elements, auditor reputation and repeat audit on audit duration. The length of the audit is measured from the closing date of the financial year to the date the audit report was issued. The data used in this study are secondary data and sample selection using a purposive sampling method which consists of 320 companies listed on the Indonesia Stock Exchange (BEI) and publishes financial statements consistently in the 2014-2018 period. The method of analysis of this study uses multiple linear regression analysis. Based on the estimation results used it can be seen that only the auditor's reputation variable has no significant effect on the length of the audit, while the other variables are proven to have significant influence as follows: (i) Profitability has a significant negative effect on the length of the audit, (ii) Solvency has a positive influence and significant to the length of the audit, (iii) the size of the company has a negative and significant effect on the length of the audit, (iv) repeat audit has a negative and significant effect on the length of the audit.


2021 ◽  
Vol 5 (2) ◽  
pp. 109
Author(s):  
Putri Nurmala ◽  
Akhmad Sigit Adiwibowo

<em>Bond ratings are a scale of risk of all bonds traded, which indicates how safe a bond is. The security of a bond is indicated by its ability to pay interest and repay the loan principal. The purpose of this study is to find out empirical evidence that good corporate governance has an effect on bond ratings. This study uses secondary data. The population in this study are non-financial companies listed on the IDX in 2014-2018. The research sample was selected using purposive sampling method. After subtraction with several criteria, as many as 20 companies were set as the sample. The analysis technique in this study uses multiple linear regression analysis. The results of this study indicate that institutional ownership and audit committee have a significant effect on bond ratings. Meanwhile, the independent board of commissioners has no significant effect on bond ratings</em>


2018 ◽  
Vol 12 (1) ◽  
pp. 29-57
Author(s):  
Loh Wenny Setiawati

Economic growth that affects the welfare of the people can be pursued by investing. Investors will be interested to invest when the value of the company is high. Corporate value is an important concept for investors, because it is an indicator for the market to assess the company as a whole.  This study aims to examine the effect of profitability, firm size, leverage, and social disclosure of corporate value. This research uses purposive sampling method in conducting sample selection. The statistical method used to test the hypothesis is multiple linear regression analysis. This study uses 81 manufacturing industry companies listed on the Indonesia Stock Exchange in the period 2011-2015.  The results of this study indicate that profitability, firm size, leverage, and social disclosure affect the value of the company.


2021 ◽  
Vol 5 (1) ◽  
pp. 168
Author(s):  
Muhammad Efendi ◽  
Kartika Hendra Titisari ◽  
Suhendro Suhendro

This study aims to determine the effect of profitability, liquidity, asset structure, company size, and tax avoidance on capital structure. The population in this study is the food and beverage sub-sector companies listed on the Indonesia Stock Exchange (BEI) 2016-2019. The sample was selected from the purposive sampling method and got a sample of 10 companies from several criteria. The data source is secondary data from the website www.idx.co.id. This research uses multiple linear regression analysis. The results of this research indicate that profitability affects the capital structure. Meanwhile, liquidity, asset structure, company size and tax avoidance have no effect on capital structure.


2019 ◽  
Author(s):  
Rizka Hadya

This research as a purpose to know what influence of liquidity ratio solvency ratio for profitability ratio.This research was conducted on the consumer goods industrycompanies in Indonesia Stock Exchange (IDX) . The data used are secondary data from company financial statements of consumer goods industry. The population in this study is a consumer goods industryand sample period 2013-2017 and used a total of 7 samples from 32 companies . The technique of taking the sample using purposive sampling method The data analysis technique used multiple linear regression analysis using Eviews. The results showed that the variable, Liquidity, Solvency has a positive and significant impact on profitability ( ROE)


2020 ◽  
Vol 15 (2) ◽  
pp. 175
Author(s):  
Ablessy Mumu ◽  
Jullie J. Sondakh ◽  
I Gede Suwetja

Tax has a very important role for development in Indonesia because tax is the biggest source of state revenue. Compliance with paying taxes is very important to increase the country's income and welfare. The purpose of this study was to determine the effect of tax knowledge, tax sanctions, and taxpayer awareness of tax compliance in paying land and building taxes. The research method is quantitative. The sample selection uses the accidental sampling method by distributing questionnaires to 100 land and building taxpayers in Sonder District, Minahasa Regency. The analytical method used is multiple linear regression analysis using the SPSS program. The results showed that tax knowledge, tax sanctions and awareness of taxpayers had a positive and significant effect on compliance with paying land and building taxes in Sonder District, Minahasa Regency.


2021 ◽  
Vol 8 (2) ◽  
Author(s):  
Wulan Purnama Rais ◽  
Nur Fiskayani Yustika ◽  
Adhe Alda Rezky Darmawan ◽  
Muhammad Irfai Sohilauw

The purpose of this study is to examine and evaluate the impact of return on assets (ROA), return on equity (ROE), and net profit margin (NPM) on PT. Bank Rakyat Indonesia (Persero), Tbk's profit growth. The method of explanatory analysis with a quantitative approach is used in this study. From 2010 to 2019, secondary data were analyzed quarterly, yielding 40 observations. The data was analyzed with Microsoft Excel 2013 and SPSS Version 21. Using multiple linear regression analysis, Return On Assets (ROA) / X1 had a negative and insignificant effect on Profit Growth (Y) of PT. Bank Rakyat Indonesia (Persero), Tbk from 2010 to 2019. However, Return On Assets (ROE) / X2 and Net Profit Margin (NPM) / X3 have a positive and significant impact on Changes in Profit (Y) PT. Bank Rakyat Indonesia (Persero), Tbk from 2010 to 2019.


2019 ◽  
Vol 2 (2) ◽  
pp. 187
Author(s):  
Aqinatul Munawaroh Agustina ◽  
Abdul Haris Naim ◽  
Surepno S

<p class="bdabstract"><em>The purpose of this study was to analyze the effect of the rupiah exchange rate, economic growth and inflation on the Jakarta Islamic Index. This type of research is quantitative research with secondary data sources. The sampling method uses purposive sampling method. The data analysis method used in this research is multiple linear regression analysis. The results of this study indicate that partially the rupiah exchange rate has a significant effect on the Jakarta Islamic Index while economic growth and inflation have no significant effect on the Jakarta Islamic Index. Simultaneously variables of the rupiah exchange rate, economic growth, and inflation significantly influence the Jakarta Islamic Index.</em></p>


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