scholarly journals Pengaruh Citra Toko dan Kualitas Pelayanan terhadap Intensi Pelanggan Untuk Membeli Kembali Produk pada Toko Subur Makmur di Cirebon

2021 ◽  
Vol 5 (3) ◽  
pp. 313
Author(s):  
Evi Marlina

This study aims to analyze the influence of store image and service quality on customer intentions to repurchase Subur Makmur store products in Cirebon. The design in this research is descriptive research design. While the descriptive research approach in this study is a cross-sectional approach. The research period was conducted during the period 2019 and 2020. The data source in this study uses primary data. Data were collected by distributing questionnaires to Subur Makmur store customers in Cirebon. The population in this study are all customers who have bought at the prosperous Subur Makmur store. In connection with the number of customers who have bought at the Subur Makmur Store, this research was conducted with a non-probability sampling method using Convenience sampling technique. The number of samples selected was 70 customers. The data analysis technique used in the study was multiple regression analysis processed using the SPSS program. Hypothesis testing used in this study is the F-Test, T-Test, and R-Square (R²). The results showed that store image has a positive effect on intention to repurchase and service quality has a positive effect on intention to repurchase. Penelitian ini bertujuan untuk menganalisis pengaruh citra toko dan kualitas layanan terhadap intensi pelanggan untuk membeli kembali produk Toko Subur Makmur di Cirebon. Desain dalam penelitian ini adalah desainpenelitian deskriptif. Sementara pendekatan penelitian deskriptif dalam penelitian ini adalah pendekatan cross-sectional. Periode penelitian dilakukan selama periode tahun 2019 dan 2020. Sumber data pada penelitian ini menggunakan data primer. Data dikumpulkan dengan penyebaran kuesioner kepada pelanggan Toko Subur Makmur di Cirebon. Populasi dalam penelitian ini adalah seluruh pelanggan yang telah membeli di Toko Subur makmur. Sehubungan dengan banyaknya pelanggan yang telah membeli di Toko Subur Makmur, maka penelitian ini dilakukan dengan metode pengambilan sampel secara tidak acak (Non-Probability sampling) menggunakan teknik Convenience sampling. Jumlah sampel yang dipilih adalah 70 pelanggan. Teknik analisis data yang digunakan dalam penelitian adalah analisis regresi ganda diolah menggunakan program SPSS. Pengujian hipotesis yang digunakan dalam penelitian ini adalah Uji-F, Uji-t, dan R-Square (R²). Hasil penelitian menunjukkan bahwa Citra toko berpengaruh positif terhadap intensi pelanggan untuk membeli kembali dan Kualitas layanan berpengaruh positif terhadap niat untuk membeli kembali.

2017 ◽  
Vol 5 (1) ◽  
Author(s):  
Arnold Japutra

<p>This research is quantitative descriptive research with cross sectional study. The primary data is obtained from students of a university located in Jakarta Barat. The method of sampling is non probability sampling and the technique is judgmental sampling. The sample consisted of 300 respondent. The result of this research shows that there is a positive effect satisfaction to trust, there is a positive effect on trust to commitment, there is a positive effect commitment to loyalty, there is a positive effect satisfaction to loyalty and there is a positive effect trust to loyalty.</p><p> </p><p>Key Words- Satisfaction, Trust, Commitment, Loyalty</p>


2021 ◽  
Vol 3 (3) ◽  
pp. 661
Author(s):  
Delvin Valentino Agustinus ◽  
Keni Keni

The purpose of this study is to examine whether confirmation, service quality, and personalization quality can predict customer satisfaction. This study is classified as a descriptive research, whereas the data collection was done by using cross-sectional method. This study conducted non-probability sampling, in which convenience sampling method was used to collect data from a total sample of 150 respondents. Data analysis was conducted by using the Smart Partial Least Square (SPLS) software version 3.00. The results of this study indicate that confirmation, service quality, and personalization quality can predict customer satisfaction positively.Tujuan penelitian ini adalah untuk menguji apakah confirmation, service quality, dan quality of personalization dapat memprediksi kepuasan pelanggan. Penelitian ini diklasifikasikan sebagai penelitian deskriptif, dimana pengumpulan data dilakukan dengan menggunakan metode cross-sectional. Penelitian ini menerapkan non-probability sampling dengan metode convenience sampling untuk mengumpulkan data dari 150 responden. Analisis data dilakukan dengan menggunakan perangkat lunak Smart Partial Least Square (SPLS) versi 3.00. Hasil penelitian ini menunjukkan bahwa confirmation, service quality, dan personalization quality dapat secara positif memprediksi kepuasan pelanggan.


2020 ◽  
Vol 10 (2) ◽  
pp. 149-158
Author(s):  
Eka Febriani ◽  
Norra Isnasia Rahayu

This study aims to examine the effect of service quality and fairness on taxpayer compliance and the mediating role of satisfaction in the effect of service quality and fairness on taxpayer compliance. The population of this research is individual local taxpayers in Samarinda. The sample of this study is 164 respondents selected using non probability method with convenience sampling technique. This study uses primary data obtained from seven-scale Likert questionnaires. The data were analyzed using path analysis in SPSS. The results of this study show that, first, service quality has a significant positive effect on satisfaction and taxpayer compliance; second, fairness has an insignificant effect on satisfaction and taxpayer compliance; third, satisfaction has a significant positive effect on taxpayer compliance; fourth, service quality has a significant positive effect on taxpayer compliance mediated by satisfaction; fifth, mediated by satisfaction, fairness has no significant effect on tax compliance.


2019 ◽  
Vol 2 (3) ◽  
Author(s):  
Lucia Lanny

This research includes descriptive research type of research that aims to explain the relationship between the variables studied. This research is categorized as cross sectional which will be done starting from May 2018 to get the data needed in writing this thesis, researcher conduct research to Garuda customer which located in Indonesia. Primary data is data collected by the researchers themselves from the object of research. Primary data in question through questionnaires given / distributed to Garuda's customers as respondents. Secondary data collection is relatively easy, but has advantages and disadvantages. Researcher obtain secondary data from PT company profile. GARUDA, journals, books, internet and other reading materials related to the factors to be studied. In this study, the variables used and classified into independent variables (independent variables) are service quality (x1), price (x2) and promotion (x3) and dependent variable (non-free variable) ie customer satisfaction (y) .2. It was found that the variable of service quality, price and promotion have contribution or ability to explain the variance of the purchase decision variable by 48,3% while for the rest equal to 51,7% explained by other variable not examined here.


2021 ◽  
Vol 11 (1) ◽  
pp. 013
Author(s):  
Yunita Astikawati ◽  
Eka Suryani ◽  
Avelius Dominggus Sore

ABSTRACTThe general objective of this study is to determine the effect of service quality on customer satisfaction at the Intan Market Lintas Melawi Sintang. The research approach used a descriptive quantitative approach. form of research is simple linear regression. The population in this research are all consumers who have been customers of the Intan Market Lintas Melawi Sintang. The sampling technique used is a non-probability sampling technique with a type of incidental sampling. Data collection techniques used are indirect communication techniques, and documentation techniques with data collection tools in the form of questionnaires and documents. Based on the analysis results obtained: The criteria of service quality at the the Intan Market Lintas Melawi Sintang are sufficient. 2) Customer satisfaction has good criteria. 3) Based on a simple regression test, it is proven that service quality has a positive effect on customer satisfaction with a determination coefficient of 36.02%.Keywords: Quality, Service, and Satisfaction.ABSTRAKTujuan umum penelitian ini adalah untuk mengetahui pengaruh kualitas pelayanan terhadap kepuasan konsumen pada Pasar Intan Lintas Melawi Sintang. Pendekatan penelitian menggunakan pendekatan kuantitatif deskriptif. Bentuk penelitiannya adalah regresi linier sederhana. Populasi dalam penelitian ini adalah seluruh konsumen yang pernah menjadi pelanggan Pasar Intan Lintas Melawi Sintang. Teknik pengambilan sampel yang digunakan adalah teknik non-probability sampling dengan jenis pengambilan sampel insidental. Teknik pengumpulan data yang digunakan adalah teknik komunikasi tidak langsung, dan teknik dokumentasi dengan alat pengumpulan data berupa angket dan dokumen. Berdasarkan hasil analisis diperoleh: Kriteria kualitas pelayanan di Pasar Intan Lintas Melawi Sintang sudah cukup. 2) Kepuasan pelanggan memiliki kriteria baik. 3) Berdasarkan uji regresi sederhana terbukti kualitas pelayanan berpengaruh positif terhadap kepuasan konsumen dengan koefisien determinasi 36,02%.Kata Kunci: Kualitas, Pelayanan, dan Kepuasan.


2021 ◽  
Vol 5 (1) ◽  
pp. 72
Author(s):  
Iskandy Wijaya ◽  
Yanuar Yanuar

The purpose of this study is to analyze the effect of Financial Satisfaction, Financial Knowledge, Financial Confidence on Financial Behavior. This study uses the theory of planned behavior and financial behavior theory. The problem in this research is to find out the factors that can improve an individual's financial behavior in making appropriate financial decisions. This study uses a conclusive and descriptive research design. This research data is primary data obtained by a cross-sectional design. The sampling technique of this study was non-probability sampling using convenience sampling. This research was conducted with OVO application users in UNTAR. The results of this study indicate that Financial Knowledge and Financial Confidence have a significant effect on Financial Behavior while Financial Satisfaction does not affect Financial Behavior. Tujuan penelitian ini adalah untuk menganalisis pengaruh Financial Satisfaction, Financial Knowledge, Financial Confidence terhadap Financial Behavior. Penelitian ini menggunakan teori perilaku terencana dan teori perilaku keuangan. Masalah dalam penelitian ini yaitu untuk mengetahui faktor yang dapat meningkatkan perilaku keuangan individu dalam pengambilan keputusan keuangan yang tepat. Penelitian ini menggunakan desain penelitian konklusif dan deskriptif. Data penelitian ini merupakan data primer yang diperoleh dengan cross-sectional design. Teknik pengambilan sampel penelitian ini adalah non-probability sampling dengan menggunakan convenience sampling. Penelitian ini dilakukan kepada pengguna aplikasi OVO di UNTAR. Hasil penelitian ini menunjukan bahwa Financial Knowledge dan Financial Confidence berpengaruh signifikan terhadap Financial Behavior sedangkan Financial Satisfaction tidak berpengaruh terhadap Financial Behavior.


2020 ◽  
Vol 1 (2) ◽  
pp. 51-67
Author(s):  
Izhar Allessandria Mardini ◽  
Bambang Agus Pramuka ◽  
Negina Kencono Putri

Zakat can become a significant source of state revenue. This can be realized if the people of Islam in Indonesia obedient in paying the zakat. Besides, the zakat institution in charge of managing the zakat must be honest, transparent and accountable in managing the zakat so that can increase the confidence of zakat payers (muzakki). But in reality, until this time there are still found a lack of potential for the payment of zakat in Indonesia. There are several factors that lead to loyalty of zakat payers that will increase zakat collection, such as accountability, transparency, and service quality applied by zakat management organization.This study aims to examine the effect of accountability, transparency, and service quality toward loyalty of zakat payers. This research is a quantitative study with primary data from questionnaires distributed to zakat payers of zakat management organization in Purwokerto. Sampling technique uses a convenience sampling method. There are 100 respondents that fulfilled questionnaires. Data analysis technique used is multiple regression analysis. The results of this study indicate that accountability, transparency, and service quality have a significant and positive effect toward loyalty of zakat payers.


2019 ◽  
Vol 16 (2) ◽  
pp. 33
Author(s):  
Ayu Aulia Oktaviani ◽  
Florencia Trisna Juang ◽  
Dwi Ayu Kusumaningtyas

<p>The purpose of this study is to find out a significant influence between Knowledge and Understanding of Taxation, Tax Service Quality, and Tax Awareness on the Compliance of Individual Taxpayers registered at the KPP of Jakarta Penjaringan. The research method used is multiple regression analysis. The data used are primary data; a sample is determined by convenience sampling method, data collected using a questionnaire. Respondents in this study amounted to 100 people. The results of this study are knowledge and understanding of taxation, tax service quality, and tax awareness have a significant positive effect on the compliance of individual taxpayers. This study also proves that tax awareness, knowledge, and understanding of taxation, and tax service quality are jointly influential towards individual taxpayer compliance.</p>


2020 ◽  
Vol 4 (1) ◽  
Author(s):  
Denis Fidita Karya

This study aims to examine the effect of service quality and satisfaction on reuse intention on tour and travel. The research used primary data derived from the questionnaire respondents of tour and travel “X” consumer. The sample in this study amounted to 134 respondents. This study using a non-probability sampling method with a purposive sampling approach and the method used in analyzing data in this study using partial least square. The empirical result of the study show that service quality had a positive effect and significant to customer satisfaction, satisfaction had a positive effect and significant to reuse intention and service quality had a positive effect and significant to reuse intention.


2021 ◽  
Vol 3 (1) ◽  
pp. 277
Author(s):  
Italia Bunawan ◽  
Joyce Angelique Turangan

The purpose of this study is to determine the effect of compensation and leadership on employee job satisfaction at PT X in Jakarta. Data collection from the sample was carried out using a cross-sectional design method by distributing an online Google Form questionnaire. The sample was collected using a non-probability sampling method with a convenience sampling type with a total of 100 respondents. The data analysis method used is PLS-SEM and it is processed using SmartPLS version 3.3.2 software. The results of this study indicate that there is no significant effect of compensation on job satisfaction. Meanwhile, leadership has a significant positive effect on job satisfaction.Tujuan dari penelitian ini yaitu untuk mengetahui pengaruh dari kompensasi dan kepemimpinan terhadap kepuasan kerja karyawan pada PT X di Jakarta. Pengumpulan data dari sampel dilakukan dengan menggunakan metode cross-sectional design dengan membagikan kuesioner online Google Form. Sampel dikumpulkan dengan metode non-probability sampling berjenis convenience sampling dengan total 100 responden. Metode analisis data yang digunakan yaitu PLS-SEM dan diolah dengan menggunakan software SmartPLS versi 3.3.2. Hasil penelitian ini menunjukkan tidak terdapat pengaruh yang signifikan kompensasi terhadap kepuasan kerja. Sedangkan kepemimpinan memiliki pengaruh yang positif signifikan terhadap kepuasan kerja.


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