scholarly journals Pengaruh Perceived Price Dan Country Of Origin Terhadap Repurchase Intention Merek Minuman Xing Fu Tang Di Jakarta: Word Of Mouth Sebagai Variabel Mediasi

2021 ◽  
Vol 3 (1) ◽  
pp. 52
Author(s):  
Lucas Kevin ◽  
Miharni Tjokrosaputro
Keyword(s):  
Significant Influence ◽  
Sampling Method ◽  
Word Of Mouth ◽  
Country Of Origin ◽  
Repurchase Intention ◽  
Perceived Price ◽  
Convenience Sampling

The purpose of this research is to examine whether 1) perceived price can effect repurchase intention. 2) perceived price can effect word of mouth. 3) country of origin can effect repurchase intention. 4) word of mouth can effect repurchase intention. 5) word of mouth mediates the effect perceived price on repurchase intention. Sample was selected using convenience sampling method amounted to 200 respondents. The result of this study show that perceived price and country of origin have not significant influence on repurchase intention, perceived price has significant influence on word of mouth, word of mouth has significant influence on repurchase intention, and word of mouth mediates the influence of perceived price on repurchase intention.Tujuan dari penelitian ini adalah untuk menguji apakah 1) perceived price dapat mempengaruhi repurchase intention. 2) perceived price dapat mempengaruhi word of mouth. 3) country of origin dapat mempengaruhi repurchase intention. 4) word of mouth dapat mempengaruhi repurchase intention. 5) word of mouth memediasi pengaruh perceived price terhadap repurchase intention. Sampel dipilih menggunakan metode convenience sampling berjumlah 200 responden. Hasil dari penelitian ini menunjukkan bahwa perceived price dan country of origin tidak memiliki pengaruh yang signifikan terhadap repurchase intention, perceived price memiliki pengaruh yang signifikan terhadap word of mouth, word of mouth memiliki pengaruh yang signifikan terhadap repurchase intention, dan word of mouth dapat memediasi pengaruh perceived price terhadap repurchase intention.

scholarly journals Pengaruh Brand Image, Trust, Perceived Price, dan eWOM terhadap Purchase Intention Smartphone di Jakarta

2021 ◽  
Vol 5 (5) ◽  
pp. 512
Author(s):  
Deddy Saputra
Keyword(s):  
Purchase Intention ◽  
Sampling Method ◽  
Word Of Mouth ◽  
Brand Image ◽  
Sampling Technique ◽  
Electronic Word Of Mouth ◽  
Probability Sampling ◽  
Perceived Price ◽  
Convenience Sampling ◽  
Data Collection Technique

The purpose of this research is to examine the influence of brand image, trust, perceived price and eWOM (electronic word of mouth) towards purchase intention smartphone on Jakarta. The populations are all smartphone user in Jakarta. The samples data number is collected from 220 respondents who lived in Jakarta, and aged between 21-30 years old who has chosen the smartphone.the data collection technique was carried out by distributing the questionnaires online using Google Form through social media (Whatsapp, Line, Instagram and Facebook). This research uses the non-probability sampling method with conveniece sampling technique. Multiple regression analysis is used to analyze research data by using SPSS Version 22 software. The result of this study has showed that brand image, trust, perceived price and eWOM have positive and significant effect on purchase intention smartphone in Jakarta. Tujuan dari penelitian ini adalah untuk menguji pengaruh brand image, trust, perceived price and eWOM (electronic word of mouth) terhadap purchase intention smartphone di Jakarta. Populasinya adalah seluruh pengguna smartphone di Jakarta. Jumlah sampel data dikumpulkan dari 220 responden yang berdomisili di Jakarta, berusia antara 21-30 tahun yang telah memilih smartphone. Teknik pengumpulan data dilakukan dengan menyebarkan kuesioner secara online menggunakan Google Form melalui media sosial (Whatsapp, Line, Instagram dan Facebook). Penelitian ini menggunakan metode non probability sampling dengan teknik convenience sampling. Analisis regresi berganda digunakan untuk menganalisis data penelitian dengan menggunakan software SPSS versi 22. Hasil penelitian ini menunjukkan bahwa brand image, trust, perceived price dan eWOM berpengaruh positif dan signifikan terhadap purchase intentio smartphone di Jakarta.

PENGARUH COUNTRY OF ORIGIN, WORD OF MOUTH, KUALITAS YANG DIPERSEPSIKAN TERHADAP NIAT BELI: STUDY PADA KAMERA DIGITAL MEREK JEPANG

2019 ◽  
Vol 4 (3) ◽  
pp. 365-374
Author(s):  
Edy Purwanto ◽  
Aryo Wibisono
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Sampling Method ◽  
Word Of Mouth ◽  
Country Of Origin ◽  
Digital Camera ◽  
Perceived Quality ◽  
Equation Modeling ◽  
Country Of Origin Image ◽  
Method Analysis

This study aims to test the influence of country of origin image and word of mouth on perceived quality. Then, the country of origin image and word of mouth and perceived quality on purchase intention of digital camera from Japan. The number of samples in this research are 230 respondents taken by purposive sampling method. Analysis of Structural Equation Modeling (SEM) is used to test the hypothesis. The results of this study showed that country of origin image and word of mouth have a positive and significant effect on perceived quality. Then, Word of mouth and perceived quality have a positive and significant effect on purchase intention but a country of origin image has no significant effect on purchase intention. 

scholarly journals PENGARUH KUALITAS PRODUK, CITRA MEREK DAN WORD OF MOUTH TERHADAP MINAT BELI ULANG MELALUI KEPUASAN KONSUMEN PADA MAHASISWA ESA UNGGUL PENGGUNA IPHONE

2021 ◽  
Vol 4 (2) ◽  
pp. 10-23
Author(s):  
Sugiyanto ◽  
Edo Maryanto
Keyword(s):  
Product Quality ◽  
Consumer Satisfaction ◽  
Quantitative Research ◽  
Sampling Method ◽  
Word Of Mouth ◽  
Brand Image ◽  
Test Reliability ◽  
Repurchase Intention ◽  
Economics Faculty ◽  
Image Variables

The purpose of this study was to determine the effect of product quality, brand image and word of mouth on repurchase interest through consumer satisfaction in Esa Unggul Student Iphone users. This type of research is quantitative research with causal associative research. The population in this study were 170 regular and parallel active students at Esa Unggul University, Faculty of Economics, Citra Raya, which were taken using the purposive sampling method. Data testing was carried out using the validity test, reliability test, and path analysis methods. Based on the results of the study, several conclusions can be drawn as follows: 1) Product Quality, Brand Image, Word of Mouth variables have a positive and significant effect on consumer satisfaction in students of the economics faculty of Esa Unggul University; 2) Variables of Product Quality, Brand Image, Word of Mouth, and Consumer Satisfaction have a positive and significant effect on repurchase interest in students of the economics faculty of Esa Unggul University; 3) Product Quality and Brand Image variables have a positive and significant influence on repurchase intention but consumer satisfaction does not mediate; and 4) Word of Mouth variable has a positive and significant effect on repurchase intention by mediating consumer satisfaction.

scholarly journals THE INFLUENCE OF MARKETING PUBLIC RELATION AND SERVICE QUALITY ON CORPORATE IMAGE THROUGH PUBLIC OPINION: STUDIES AT MANDIRI BANK

ETIKONOMI ◽  
2013 ◽  
Vol 12 (2) ◽  
Author(s):  
Vera Suciyati
Keyword(s):  
Public Opinion ◽  
Service Quality ◽  
Significant Influence ◽  
Sampling Method ◽  
Research Result ◽  
Corporate Image ◽  
Public Relation ◽  
Structure Equation ◽  
Convenience Sampling

This research aims to analyze the influence of marketing public relation and service quality at Bank Mandiri on corporate image through public. Convenience sampling method has been selected in order to obtain the data in this study. The analysis method that used was the path analysis. The research result had shown that: marketing public relation and service quality have significant influence simultaneously and partially on public opinion on the first structure equation. The second structure equation shows that: marketing public relation, service quality had significant influence simultaneously on corporate image. The service quality have not partially the quality of service have not influence significant partially on corporate, but variable marketing and public relation have  partially influential public opinion influence significant partially on corporate image.DOI: 10.15408/etk.v12i2.1916

scholarly journals The Effect of Product Quality, Service Quality, Customer Value on Customer Satisfaction And Word Of Mouth

2018 ◽  
Vol 1 (3) ◽  
Author(s):  
AFIF SYAIFUL RACHMAN
Keyword(s):  
Data Analysis ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Product Quality ◽  
Customer Value ◽  
Sampling Method ◽  
Word Of Mouth ◽  
Quality Service ◽  
Convenience Sampling ◽  
Positive Effect

This study aims to find out "The Effect of Product Quality, Service Quality, Customer Valueon Customer Satisfaction and Promotion of Mouth to Mouth". The population in this studywere Telkom customers of IndiHome. This study uses a sample of 150 respondents. Thesampling technique was carried out by convenience sampling method. Data analysis usespath analysis. The results of the analysis show that product quality, service quality,customer value have positive effect on the customer satisfaction of Telkom IndiHome,Purwokerto, (2) Service quality has a positive effect on the customer satisfaction and wordof mouth

scholarly journals Intensi Pemilihan Wisata Berkelanjutan di Pulau Belitung: Pengetahuan Pariwisata Sebagai Variabel Moderasi

2020 ◽  
Vol 9 (1) ◽  
pp. 1
Author(s):  
Echo Perdana Kusumah ◽  
Kusnendi Kusnendi ◽  
Maya Sari
Keyword(s):  
Sampling Method ◽  
Word Of Mouth ◽  
Sustainable Tourism ◽  
Destination Image ◽  
Tourist Destination ◽  
Marine Tourism ◽  
Travel Motivation ◽  
Convenience Sampling ◽  
Tourism Destinations ◽  
Tourism Potential

Purpose of this study is to predict the intentions of tourists to choose sustainable tourism destinations based on travel motivation, destination image, and word of mouth (WoM). Destination image factor is moderated by the knowledge factor. Survey targets domestic and international tourists who have visited or planned to travel at least one tourist destination around Belitung Island using the convenience sampling method. A total of 250 online questionnaires were distributed to tourists in popular tourism destinations on the island of Belitung and analyzed using the Smart PLS application. Findings of this study prove that all factors positively influence tourist intentions to choose sustainable tourism destinations. Furthermore, this research proves that tourism knowledge cannot moderate image of destination in intention of tourists to choose sustainable tourism destinations. Belitung Island is one of the main islands in Bangka Belitung Province which is developing tourism potential, especially in marine tourism. Stakeholders related to tourism on Belitung Island must find ways to encourage knowledge sharing among all interested parties and also outside their direct influence, namely information owned by tourists.

scholarly journals Pengaruh Dukungan Selebriti, Kepercayaan, Dan Pemasaran Dari Mulut Ke Mulut Secara Elektronik Terhadap Niat Beli Pengguna Shopee Di Jakarta

2021 ◽  
Vol 3 (2) ◽  
pp. 559
Author(s):  
Willyana Cendrawati ◽  
Carunia Mulya Firdausy
Keyword(s):  
Significant Influence ◽  
Purchase Intention ◽  
Sampling Method ◽  
Purchase Intentions ◽  
Celebrity Endorsement ◽  
Convenience Sampling

This study aims at  examining  the influences of celebrity endorsement, trust, and e-WOM on purchase intentions of shopee users in Jakarta. The population of this study were 300 respondents who used the Shopee application in Jakarta. The convenience sampling method is used by distributing questionnaires online which are then processed using the SPSS version 25 program. The results showed that celebrity support had no significant influence effec tothe purchase intention of shopee users in Jakarta, while trust and e-WOM had  significant and positive influences  to the purchase intention of Shopee application users in Jakarta. Therefor, Shopee needs to pay attention to those two variables to improve purchase intention of their products’ users. Penelitian ini bertujuan untuk menguji pengaruh dukungan selebriti, kepercayaan, dan pemasaran dari mulut ke mulut secara elektronik terhadap niat beli pengguna shopee di Jakarta. Populasi dari penelitian ini adalah 300 responden yang menggunakan aplikasi shopee di Jakarta. Metode convenience sampling digunakan dengan menyebarkan kuesioner secara online yang kemudian diolah menggunakan bantuan program SPSS versi 25. Hasil penelitian menunjukkan bahwa dukungan selebriti tidak berpengaruh signifikan terhadap niat beli pengguna Shopee di Jakarta, sedangkan kepercayaan dan Pemasaran dari Mulut ke Mulut Secara Elektronik berpengaruh signifikan dan positif terhadap niat beli pengguna aplikasi Shopee di Jakarta. Oleh karena itu, Shopee perlu memperhatikan kedua variabel tersebut untuk meningkatkan niat beli pengguna produknya.

scholarly journals Pengaruh E-Wom, Lifestyle, Kepercayaan Terhadap Keputusan Pembelian Ticket Online Booking Pada Situs Traveloka.Com Di Ponorogo (Studi Kasus Pembelian Tiket Pesawat Dan Kereta Api)

2019 ◽  
Vol 7 (4) ◽  
pp. 474
Author(s):  
Vivi Endah Sari
Keyword(s):  
Linear Regression ◽  
Significant Influence ◽  
Sampling Method ◽  
Word Of Mouth ◽  
Research Use ◽  
Electronic Word Of Mouth ◽  
Probability Sampling ◽  
Determination Coefficient ◽  
The Subject ◽  
Made In

This research is made in order to identify the effect of Electronic Word Of Mouth, Lifestyle, and Trust towards online ticket Buying Decision on Traveloka.com site. Traveloka.com is one of the most famous online ticket buying site in Indonesia. The subject of this research refers to Ponorogo citizens whom have done online ticket buying on Traveloka.com site. The research use  analysis double linear regression, the research took in total 97 samples with probability sampling method. Result of this research shown that Electronic Word Of Mouth, Lifestyle, and Trust has positive and significant influence towards Buying Decision both simultaneously and partially. Meanwhile, the determination coefficient shown 66,1% value for the contribution of Electronic Word Of Mouth, Lifestyle, and Trust and the rest is 33,9% value which is affected by other variable not explained in this research.

scholarly journals THE INFLUENCE OF COUNTRY OF ORIGIN TOWARDS BRAND EQUITY DIMENSIONS AND PURCHASE INTENTION OF CHINESE SMARTPHONE BRAND

2021 ◽  
Vol 5 (2) ◽  
pp. 297
Author(s):  
Edy Kalme Haganta Sinulingga ◽  
Jean Richard Jokhu
Keyword(s):  
Significant Influence ◽  
Brand Loyalty ◽  
Purchase Intention ◽  
Structural Equation ◽  
Country Of Origin ◽  
Perceived Quality ◽  
Equation Model ◽  
Brand Awareness ◽  
Brand Association ◽  
Convenience Sampling

Penelitian ini bertujuan untuk mengetahui: pengaruh negara asal terhadap dimensi ekuitas merek dan niat beli merek smartphone Cina yaitu Xiaomi. Variabel yang digunakan dalam penelitian ini adalah: negara asal, kesadaran merek, asosiasi merek, loyalitas merek, persepsi kualitas, dan niat beli. Penelitian ini menggunakan metode kuantitatif dengan metode convenience sampling. Pengumpulan data dalam penelitian ini menggunakan data primer dengan menyebarkan kuesioner kepada 302 responden yang pernah menggunakan smartphone chines. Teknik analisis data dalam penelitian ini menggunakan Structural Equation Model (SEM) dengan software SmartPLS 3.0. Berdasarkan analisis yang telah dilakukan, hasil penelitian ini menunjukkan (1) terdapat pengaruh yang signifikan dari negara asal terhadap kesadaran merek, asosiasi merek, loyalitas merek dan persepsi kualitas. (2) Terdapat pengaruh yang signifikan antara kesadaran merek, loyalitas merek, dan persepsi kualitas terhadap niat beli. (3) Tidak terdapat pengaruh yang signifikan antara negara asal dan asosiasi merek terhadap niat beli. This study aimed to find out: the influence of country of origin towards brand equity dimensions and purchase intention of Chinese smartphone brand which is Xiaomi. The variables that used in this study are: country of origin, brand awareness, brand association, brand loyalty, perceived quality, and purchase intention. This study used quantitative methods with convenience sampling method. Data collection in this study used primary data by distributing a questionnaire to 302 respondents who are ever use chines smartphone. The data analysis technique in this study used Structural Equation Model (SEM) with SmartPLS 3.0 software. Based on the analysis that has been done, the result of this study shows (1) there are significant influence of country of origin on brand awareness, brand association, brand loyalty and perceived quality. (2) There are significant influence of brand awareness, brand loyalty, and perceived quality towards purchase intention. (3) There are no significant influence of country of origin and brand association towards purchase intention.

scholarly journals Analysis Of Factors Affecting Individual Taxpayers In Fulfilling The Obligation To Pay Taxes

2022 ◽  
Vol 2 (3) ◽  
pp. 299-306
Author(s):  
Ari IRAWAN ◽  
Minda SEBAYANG
Keyword(s):  
Quality Of Service ◽  
Willingness To Pay ◽  
Significant Influence ◽  
Sampling Method ◽  
Tax System ◽  
Factors Affecting ◽  
Convenience Sampling

The purpose of this study was to determine the variables that influence the willingness to pay taxes, namely awareness of paying taxes, knowledge and understanding of tax regulations, good perceptions of the tax system, and quality of service to taxpayers. The method used in this research is convenience sampling method. The conclusion in this study is that the variable awareness of paying taxes, knowledge and understanding of tax regulations, a good perception of the tax system, and the quality of service to taxpayers have a positive and significant influence on willingness to pay taxes at KPP Pratama Medan Belawan. taxes, knowledge and understanding of tax regulations, a good perception of the tax system, and the quality of service to taxpayers by 40.9% and the remaining 59.1% is influenced by other factors not examined in this study.

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