scholarly journals Pengaruh E-Wom, Lifestyle, Kepercayaan Terhadap Keputusan Pembelian Ticket Online Booking Pada Situs Traveloka.Com Di Ponorogo (Studi Kasus Pembelian Tiket Pesawat Dan Kereta Api)

2019 ◽  
Vol 7 (4) ◽  
pp. 474
Author(s):  
Vivi Endah Sari
Keyword(s):  
Linear Regression ◽  
Significant Influence ◽  
Sampling Method ◽  
Word Of Mouth ◽  
Research Use ◽  
Electronic Word Of Mouth ◽  
Probability Sampling ◽  
Determination Coefficient ◽  
The Subject ◽  
Made In

This research is made in order to identify the effect of Electronic Word Of Mouth, Lifestyle, and Trust towards online ticket Buying Decision on Traveloka.com site. Traveloka.com is one of the most famous online ticket buying site in Indonesia. The subject of this research refers to Ponorogo citizens whom have done online ticket buying on Traveloka.com site. The research use  analysis double linear regression, the research took in total 97 samples with probability sampling method. Result of this research shown that Electronic Word Of Mouth, Lifestyle, and Trust has positive and significant influence towards Buying Decision both simultaneously and partially. Meanwhile, the determination coefficient shown 66,1% value for the contribution of Electronic Word Of Mouth, Lifestyle, and Trust and the rest is 33,9% value which is affected by other variable not explained in this research.

scholarly journals Pengaruh Brand Image, Trust, Perceived Price, dan eWOM terhadap Purchase Intention Smartphone di Jakarta

2021 ◽  
Vol 5 (5) ◽  
pp. 512
Author(s):  
Deddy Saputra
Keyword(s):  
Purchase Intention ◽  
Sampling Method ◽  
Word Of Mouth ◽  
Brand Image ◽  
Sampling Technique ◽  
Electronic Word Of Mouth ◽  
Probability Sampling ◽  
Perceived Price ◽  
Convenience Sampling ◽  
Data Collection Technique

The purpose of this research is to examine the influence of brand image, trust, perceived price and eWOM (electronic word of mouth) towards purchase intention smartphone on Jakarta. The populations are all smartphone user in Jakarta. The samples data number is collected from 220 respondents who lived in Jakarta, and aged between 21-30 years old who has chosen the smartphone.the data collection technique was carried out by distributing the questionnaires online using Google Form through social media (Whatsapp, Line, Instagram and Facebook). This research uses the non-probability sampling method with conveniece sampling technique. Multiple regression analysis is used to analyze research data by using SPSS Version 22 software. The result of this study has showed that brand image, trust, perceived price and eWOM have positive and significant effect on purchase intention smartphone in Jakarta. Tujuan dari penelitian ini adalah untuk menguji pengaruh brand image, trust, perceived price and eWOM (electronic word of mouth) terhadap purchase intention smartphone di Jakarta. Populasinya adalah seluruh pengguna smartphone di Jakarta. Jumlah sampel data dikumpulkan dari 220 responden yang berdomisili di Jakarta, berusia antara 21-30 tahun yang telah memilih smartphone. Teknik pengumpulan data dilakukan dengan menyebarkan kuesioner secara online menggunakan Google Form melalui media sosial (Whatsapp, Line, Instagram dan Facebook). Penelitian ini menggunakan metode non probability sampling dengan teknik convenience sampling. Analisis regresi berganda digunakan untuk menganalisis data penelitian dengan menggunakan software SPSS versi 22. Hasil penelitian ini menunjukkan bahwa brand image, trust, perceived price dan eWOM berpengaruh positif dan signifikan terhadap purchase intentio smartphone di Jakarta.

scholarly journals Pengaruh Debt To Equity Ratio, Return On Equity dan Earning Per Share Terhadap Harga Saham Perusahaan Real Estate dan Properti yang Terdaftar di Bursa Efek Indonesia

2020 ◽  
Vol 4 (5) ◽  
pp. 178
Author(s):  
Romy Lawandi ◽  
Carunia Mulya Firdausy
Keyword(s):  
Linear Regression ◽  
Real Estate ◽  
Significant Influence ◽  
Stock Price ◽  
Sampling Method ◽  
Stock Exchange ◽  
Research Use ◽  
Analysis Method ◽  
Return On Equity ◽  
Equity Ratio

This study aims to analyze the influence of  Debt to Equity Ratio (DER), Return on Equity (ROE), Earning per Share (EPS) simultaneously and partially to Stock Price of real estate and property company that listed on Indonesian Stock Exchange for period 2015-2018. This research use purposive sampling method and obtained 25 real estate and property company as  sample. The analysis method used is multiple linear regression through SPSS 24.00 program. Results of this study shows that simultaneously Debt to Equity Ratio (DER), Return on Equity (ROE), Earning per Share (EPS) have significant influence to stock price. While Partially, only Earning per Share has significant influence to stock price. Meanwhile Debt to Equity Ratio and Return on Equity have not significant influence  on stock price of real estate and property company that listed on Indonesian Stock Exchange for period 2015-2018

scholarly journals Pengaruh Electronic Word of Mouth, Credibility Celebrity Endorser, dan Visibility Celebrity Endorser Dewi Sandra terhadap Brand Image Wardah Cosmetics (Studi Kasus Mahasiswi Fakultas Ekonomi dan Bisnis Universitas YARSI)

JURNAL PUNDI ◽  
2020 ◽  
Vol 3 (3) ◽  
pp. 259
Author(s):  
Ainun Nadhiroh ◽  
La Diadhan Hukama
Keyword(s):  
Linear Regression ◽  
Significant Influence ◽  
Analytical Method ◽  
Word Of Mouth ◽  
Brand Image ◽  
Descriptive Analysis ◽  
Image Formation ◽  
Electronic Word Of Mouth ◽  
Celebrity Endorser ◽  
Endorser Credibility

The purpose of this study was to determine the effect of electronic word of-mouth (eWOM), celebrity endorser credibility, and visibility celebrity endorser Dewi Sandra on brand image formation of Wardah Cosmetics for student in Faculty of Economics and Business, YARSI University. The analytical method used is descriptive analysis and multiple linear regression. The results of this study indicate that electronic word of-mouth (eWOM) and Credibility Celebrity Endorser have a positive and significant influence on brand image formation of Wardah Cosmetics. Meanwhile, Visibility Celebrity Endorser has a negative and not and not significant on brand image formation of Wardah Cosmetics.

scholarly journals Pengaruh Bauran Pemasaran terhadap Penjualan Motor Bekas pada Dealer Syaf Motor di Bukittinggi

2019 ◽  
Vol 3 (02) ◽  
pp. 193-202
Author(s):  
Nurfitriyenni Nurfitriyenni
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Data Collection ◽  
Significant Influence ◽  
Random Sampling ◽  
Sampling Method ◽  
Simple Random Sampling ◽  
Sampling Techniques ◽  
Analysis Techniques ◽  
The Subject

This study aims to determine the effect of products, prices, promotions, and locations on used motorcycle sales at Syaf Motor dealerships in Bukittinggi City. This research is a quantitative study using SPSS version 16.00. Sampling in this study using probability sampling techniques with simple random sampling method, which is each individual has the same opportunity to be the subject of research. The number of samples to be taken in this study can be calculated using the Slovin formula, the sample to be used in this study is 60 people. Data collection using questionnaire methods and consumer techniques. Data collection using questionnaire methods and data analysis techniques using Multiple Linear Regression. The results of the analysis show that products, prices, promotions, and locations have a positive and significant influence on sales, both partially and simultaneously. The most dominant variable affecting sales is the product. From this study, it was concluded that the four variables used provided 54.8% of the influence on sales, the remaining amounted to 45, 20% influenced by other factors not used in this study.

Pengaruh Motivasi Kerja Terhadap Kinerja Pegawai Kantor Sekretariat Daerah Kabupaten Gunungkidul

2017 ◽  
Vol 23 (2) ◽  
pp. 121-137
Author(s):  
Ary Sutrischastini ◽  
Agus Riyanto
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Sampling Method ◽  
Work Motivation ◽  
Probability Sampling ◽  
Random Probability

This paper will discuss the effect of work motivation (incentives, motives and expectations) on the performance of the staff of the Regional Secretariat Gunungkidul. The purpose of this paper is: 1) Determine the effect of incentives on the performance of the staff of the Regional Secretariat Gunungkidul, 2) Determine the effect of motive on the performance of the staff of the Regional Secretariat Gunungkidul, 3) To know the effect of expectations on the performance of the staff of the Regional Secretariat Gunungkidul, 4)To know the effect of incentives, motives and expectations on the performance of the staff of the Regional Secretariat Gunungkidul.Research sites in the Regional Secretariat Gunungkidul and the population is 162entire employee in the Regional Secretariat Gunungkidul. Samples amounted to 116 respondents taken with simple random probability sampling method. Data were analyzed using multiple linear regression. Results obtained: (1) incentives positive and significant effect on the performance of, (2) motif positive and significant effect on the performance of, (3) expectations positive and significant impact on the performance of , and (4) incentives, motives and expectations of positive and significant impact on the performance of the staff of the Regional Secretariat Gunungkidul.

Pengaruh Kualitas Produk, Kepuasan Pelanggan, Hambatan Beralih Dan Kepercayaan Merek Terhadap Retensi Pelanggan Wardah Kosmetik Di Kabupaten Klaten

2020 ◽  
Vol 17 (2) ◽  
Author(s):  
Amelia Galuh Werdaningrum ◽  
Faizal Ardiyanto
Keyword(s):  
Linear Regression ◽  
Customer Satisfaction ◽  
Multiple Linear Regression ◽  
Product Quality ◽  
Sampling Method ◽  
Customer Retention ◽  
Sampling Technique ◽  
Brand Trust ◽  
Probability Sampling ◽  
Switching Barriers

This research aims to determine the effect of product quality, customer satisfaction, switching barriers, and brand trust on customer retention. The sample in this research was 116 respondents of Wardah Cosmetics customers from Klaten Regency. This research used one of non probability sampling technique which is purposive sampling method. This study is also using multiple linear regression to analyze the collected data. The results in this research are product quality, customer satisfaction, switching barriers, and brand influence customer retention both partially and simultaneously.

scholarly journals PENGARUH STRUKTUR MODAL, UKURAN PERUSAHAAN, DAN PROFITABILITAS TERHADAP NILAI PERUSAHAAN OTOMOTIF YANG TERDAFTAR DI BEI PERIODE 2012 -2016

2019 ◽  
Author(s):  
Rahima Yahdi ◽  
Aminar Sutra Dewi
Keyword(s):  
Linear Regression ◽  
Capital Structure ◽  
Multiple Linear Regression ◽  
Significant Influence ◽  
Sampling Method ◽  
Company Size ◽  
Purposive Sampling ◽  
Company Value ◽  
The Capital Structure

Automotive companies suffered a loss due to a decrease in sales caused by high taxes and the proliferation of manufacturing components.The purpose of this study is to determine the effect of capital structure on value of company, Company size on value of company and profitability on value of company of IDX period 2012-2016, with 6 companies using purposive sampling method. Method of analysis used was multiple linear regression analysis.The result of the research shows that the capital structure do not have positive and significant influence to company value, and company size do not have positive and significant influence to company value while profitability has an effect on company value. This shows that high profitability influences company value in the eyes of investors.

scholarly journals Pengaruh Electronic Word of Mouth dan Brand Experience terhadap Brand Trust (Studi terhadap Pengguna OVO di Jakarta)

Prologia ◽  
2020 ◽  
Vol 4 (2) ◽  
pp. 237
Author(s):  
Karin Charvia ◽  
Rezi Erdiansyah
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Significant Influence ◽  
Word Of Mouth ◽  
Brand Experience ◽  
Electronic Word Of Mouth ◽  
Brand Trust ◽  
Analysis Method ◽  
Data Analysis Method ◽  
Dependent Variables

This study aims to determine the effect of electronic word of mouth and brand experience on brand trust of OVO users in Jakarta. Data collection by distributing questionnaires to 100 respondents. The data analysis method in this study uses SEM through the Lisrel 8.70 application. The results showed that there was a significant influence of electronic word of mouth and brand experience on brand trust. Between the two dependent variables, what has a greater influence on brand trust is electronic word of mouth. The conclusion of this research to improve brand trust can be done by improving electronic word of mouth and brand experience.Penelitian ini bertujuan untuk mengetahui pengaruh electronic word of mouth dan brand experience terhadap brand trust para pengguna OVO di Jakarta. Pengumpulan data dengan melakukan penyebaran kuesioner kepada 100 responden. Metode analisis data dalam penelitian ini menggunakan SEM melalui aplikasi Lisrel 8.70. Hasil penelitian menunjukkan bahwa terdapat pengaruh yang signifikan electronic word of mouth dan brand experience terhadap brand trust. Diantara kedua variabel dependen maka yang memiliki pengaruh lebih besar terhadap brand trust adalah electronic word of mouth. Kesimpulan dari penelitian ini untuk meningkatkan brand trust dapat dilakukan dengan cara memperbaiki electronic word of mouth dan brand experience.

scholarly journals THE EFFECT OF ENTREPRENEURSHIP EDUCATION AND FAMILY ENVIRONMENT ON INTERESTS ENTREPRENEURSHIP IN STUDENT OF THE FACULTY OF ECONOMICS, UNIVERSITY OF NGURAH RAI IN DENPASAR

2020 ◽  
Vol 1 (2) ◽  
pp. 158-166
Author(s):  
Ni Kadek Purnamawati ◽  
Ade Maharini Adiandari ◽  
Nyoman Dwika Ayu Amrita ◽  
Luh Putu Virra Indah Perdanawati
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Family Environment ◽  
Significant Influence ◽  
Random Sampling ◽  
Sampling Method ◽  
Sampling Technique ◽  
Entrepreneurship Education ◽  
Simple Random Sampling ◽  
The Family

This study aims to determine the effect of entrepreneurship education and family environment partially and simultaneously on the interest in entrepreneur in student of the Faculty of Economics, University of Ngurah Rai in Denpasar. The number of samples is determined by the Probability Sampling technique using the Simple Random Sampling method of 75 students in the sixth semester of the Faculty of Economics, University of Ngurah Rai in Denpasar. Analyzed by classical assumption, multiple linear regression analys, determination analys, simultaneous significant test (F-test) and partial significant test (T-test). The results showed that there was a positive and significant influence partially or simultaneously between entrepreneur education and the family environment towards the interest in entrepreneurship in students of the Faculty of Economics, University of Ngurah Rai in Denpasar.

scholarly journals PENGARUH PROFITABILITAS, LEVERAGE, DAN LIKUIDITAS TERHADAP NILAI PERUSAHAAN SUB SEKTOR FOOD AND BEVERAGES

2018 ◽  
Vol 8 (1) ◽  
pp. 439
Author(s):  
I Putu Sukarya ◽  
I Gde Kajeng Baskara
Keyword(s):  
Significant Influence ◽  
Firm Value ◽  
Sampling Method ◽  
Stock Exchange ◽  
Sampling Technique ◽  
Negative Influence ◽  
Positive Influence ◽  
Probability Sampling ◽  
Food And Beverages ◽  
Sampling Approach

The firm value is important because it reflects the performance of the company that affect the perception of investors to the company. The purpose of the study is to determine the effect of profitability, leverage, and liquidity to the firm value. Sampling method used in this research is non-probability sampling approach with purposive sampling technique. The number of samples are 12 companies in the food and beverages sector in Indonesia Stock Exchange 2014-2016. The results showed that simultaneously profitability have significant influence to firm value, leverage have significant influence to firm value, and liquidity have significant influence to firm  value. Partially profitability has a positive influence significantly to  firm value, Leverage has negative influence not significanlyt to firm value, and Liquidity has a positive influence significant to firm value. Keywords: firm value, profitability, leverage, and liquidity

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