scholarly journals Pengaruh Citra Merek, Persepsi Harga dan Kualitas Produk Honda Brio Satya Terhadap Minat Beli Pelanggan di Jakarta

2020 ◽  
Vol 4 (4) ◽  
pp. 156
Author(s):  
Dimas Rizky ◽  
Carunia Mulya Firdausy
Keyword(s):  
Product Quality ◽  
Purchase Intention ◽  
Sampling Method ◽  
Brand Image ◽  
Sampling Unit ◽  
Price Perception ◽  
Potential Customers ◽  
Positive Effect ◽  
Unit Analysis

The purpose of this study is to examine the effects of brand image, perceive price and product quality on purchase intention. The number of sample in this study was 160 respondents consisting of potential customers and the customers Honda Brio Satya of PT. Honda Prospect Motor in Jakarta. The technique to sampling unit analysis was convenience nonprobality sampling method. The results of this study as follow. First, it was found that brand image has a positive and significant effect on purchase intention. Second, perceive price has a positive and significant effect on purchase intention. Third, product quality has a positive effect on purchase intention. Fourth, brand image, price perception and product quality jointlyl effect purchase intention of Honda Brio customer. Therefore, to improve the purchase intention of the customers, the company should give a great concern to brand image, price and the quality of Honda car production.

scholarly journals Pengaruh Citra Merek, Persepsi Harga dan Kualitas Produk Terhadap Minat Beli Pelanggan

2019 ◽  
Vol 3 (6) ◽  
pp. 71
Author(s):  
Yosua Prawira
Keyword(s):  
Product Quality ◽  
Purchase Intention ◽  
Sampling Method ◽  
Brand Image ◽  
Sampling Technique ◽  
Convenience Sampling ◽  
Nonprobability Sample ◽  
Potential Customers ◽  
Positive Effect

The purpose of this study is to find out 1) whether there is an effect of brend image on purchase intention. 2) whether there is an effect of perceive price on purchase intention. 3) whether there is a product quality effect on purchase intention. The population in this study were potential customers and existing customers of automotive brand in Jakarta. The sample used in this study was 180 respondents. The sampling technique used was nonprobability sample with convenience sampling method. Overall the results of this study are 1) Brand image has a positive effect on purchase intention, 2) Perceive price has a positive effect on purchase intention, 3) Product quality has a positive effect on purchase intention.

scholarly journals Pengaruh Kualitas Produk, Citra Merek, Dan Persepsi Harga Terhadap Keputusan Pembelian Masker Sensi Di Tangerang

2021 ◽  
Vol 3 (3) ◽  
pp. 649
Author(s):  
Dea Aurani Qiana ◽  
Yenny Lego
Keyword(s):  
Product Quality ◽  
Sampling Method ◽  
Brand Image ◽  
Purchase Decision ◽  
Significant Positive Effect ◽  
Price Perception ◽  
Purposive Sampling ◽  
Positive Effect

The purpose of this study is to examine the effect of product quality, brand image, and price perception toward purchase decision of Sensi Masks in Tangerang. The sampling method in this study was purposive sampling. The sample in this study are 100 Sensi masks customers in Tangerang by distributing questionnaires online using Google Form. The data were processed using SmartPLS v.3.2.2. The results of this study indicate that product quality has a significant positive effect on purchase decision, brand image has a significant positive effect on purchase decision, and price perception has a significant positive effect on purchase decision. Tujuan dari penelitian ini adalah untuk menguji pengaruh kualitas produk, citra merek, dan persepsi harga terhadap keputusan pembelian masker Sensi di Tangerang. Metode pengambilan sampel pada penelitian ini adalah purposive sampling. Sampel pada penelitian ini sebanyak 100 konsumen masker Sensi di Tangerang dengan menyebarkan kuesioner daring melalui Google Form. Data penelitian ini diolah menggunakan SmartPLS v.3.2.2. Hasil dari penelitian ini menunjukkan bahwa kualitas produk memiliki pengaruh positif yang signifikan terhadap keputusan pembelian, citra merek memiliki pengaruh positif yang signifikan terhadap keputusan pembelian, dan persepsi harga memiliki pengaruh positif yang signifikan terhadap keputusan pembelian.

scholarly journals PERAN BRAND IMAGE DALAM MEMEDIASI PENGARUH KUALITAS PRODUK TERHADAP NIAT BELI ULANG

2019 ◽  
Vol 8 (10) ◽  
pp. 6139
Author(s):  
Ketut Joni Santika ◽  
Kastawan Mandala
Keyword(s):  
Data Collection ◽  
Path Analysis ◽  
Product Quality ◽  
Sampling Method ◽  
Brand Image ◽  
Repurchase Intention ◽  
Purposive Sampling ◽  
Analysis Technique

This research was conducted on consumers who have already purchased isotonic Mizone beverage products in Denpasar City. The number of samples used in this study were 120 respondents, with a purposive sampling method. Data collection was carried out through questionnaires. The analysis technique used is path analysis (analyze path). Based on respondents' data, it can be directly seen that: (1) product quality has a positive and significant effect on brand image; (2) product quality has a positive and significant effect on repurchase intention; (3) brand image has a positive and significant effect on repurchase intention; (4) brand image acts as a mediating variable between product quality variables and repurchase intention. The findings of this study conclude that product quality has a positive and significant effect on the brand image and consumer repurchase intention on isotonic Mizone beverage products in Denpasar City, the brand image is able to mediate the quality of the product against repurchase intention. Keywords: brand image, product quality, intention to repurchase

scholarly journals The Role of Product Quality and Price Perception in affecting Purchase Decision (Study on Milkmo Product)

2020 ◽  
Vol 18 (3) ◽  
pp. 95
Author(s):  
Timotius F.C.W. Sutrisno ◽  
Gladys Greselda Gosal ◽  
Serin Fransisca Hernandes
Keyword(s):  
Product Quality ◽  
Quantitative Method ◽  
Sampling Method ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Purchase Decision ◽  
Business Owner ◽  
Price Perception

This research aims to analyze the role of product quality and price perception in affecting purchase decision. The object of this study is Milkmo, which is a startup business that offers milk-based drink coated with chocolate syrup. This research distributes as many as 97 questionnaires to majority of male and female respondents aged 15 to 25 years old, using purposive sampling method. This research uses quantitative method by using multiple linear regression analysis. Based on the result of the research, it can be concluded that product quality and the perception of each price have significant effect on purchase decision of Milkmo product, therefore all hypotheses were upheld. This implies that the business owner should improve the quality of the product and set the price of the product carefully so they would not be rivaled by their competitors.

scholarly journals Pengaruh Kualitas Produk Dan Brand Image Handphone Samsung Terhadap Purchase Intention Konsumen Pada Galeri Teknologi Di Badung

2020 ◽  
Vol 2 (2) ◽  
pp. 17-45
Author(s):  
Ni Ketut Budiani ◽  
Ni Wayan Ari Sudiartini ◽  
A.A Elik Astari ◽  
I Dewa Nyoman Usadha
Keyword(s):  
Product Quality ◽  
Purchase Intention ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Smart Phone ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Consumer Purchase Intention ◽  
Positive Effect

This study aims to examine the effect of product quality and brand image of samsung mobile phone to purchase intention of consumer in Denpasar technology gallery. The tendency for product purchase intentions make the smart phone as a product aimed at the businessman who has a need for the Internet, there is no age limit or a job to be able to afford it. Public purchasing power is determined based on product quality and brand image of certain products that show the value of the purchased product.This study used 90 samples were taken using purposive sampling technique. The method of collecting data through questionnaire. Data analysis was performed with multiple linear regression analysis. The results showed by the F- test is product quality and brand image significant positive effect on purchase intention of consumer in technology gallery. The results showed by the coefficient of multiple correlation states is product quality and brand imagesimultaneous positive effect on purchase intention of consumer in technology gallery. Coefficient of determination was obtained equal to 58,2%. There is a partially significant influence between product quality and brand image in the technology gallery. The quality of products is the dominant variables that influence consumer purchase intention on technology gallery. Based on this suggested to the manufacturer Samsung to provide products that comply with the age of the user, such as parents need a keypad with large buttons. The producers through their business partners to create an image that is easily remembered by the public through media that has a wide network.

scholarly journals Pengaruh Kualitas Pesan Iklan Bakpia Kukus Tugu Jogja Terhadap Niat Beli Dengan Citra Merek Sebagai Variabel Pemediasi

2018 ◽  
Vol 9 (2) ◽  
Author(s):  
Chriswardana Bayu Dewa
Keyword(s):  
Structural Equation Model ◽  
Purchase Intention ◽  
Structural Equation ◽  
Brand Image ◽  
Equation Model ◽  
Purposive Sampling ◽  
Advertising Message ◽  
Positive Effect

Abstract - This research aims to examine the effect of quality of the advertising message to the buying intention and mediated by brand image. Subjects are tourist who buy Bakpia Kukus Tugu Jogja in Yogyakarta. In this study developed a theoretical mode of the proposed four hypotheses to be tested using Structural Equation Model (SEM) by AMOS software 18. This research was conducted by distributing questionnaires to survey 150 respondents. Respondents were obtained through purposive sampling tehnique, the respondents were selected based on certain goals established researcher. The results of this study show that quality of the advertising message has positive effect to brand image, brand image has positive effect to buying intention, quality of the advertising message has positive effect to buying intention and brand image can partially mediated the positive effect of quality of advertising message toward buying intention. Keyword : Quality of Advertising message, Purchase Intention, Brand Image Abstraks - Penelitian ini bertujuan untuk menguji pengaruh kualitas pesan iklan terhadap minat beli dengan dimediasi oleh citra merek. Subyek adalah wisatawan yang membeli Bakpia Kukus Tugu Jogja kota Yogyakarta. Dalam penelitian ini dikembangkan suatu model teoritis dengan mengajukan empat hipotesis yang akan diuji dengan menggunakan Structural Equation Model (SEM) melalui software AMOS 18. Penelitian ini dilakukan dengan metode survei melalui penyebaran kuesioner kepada 150 responden. Responden diperoleh melalui teknik purposive sampling, yaitu responden dipilih berdasarkan tujuan-tujuan yang ditetapkan peneliti. Hasil penelitian menunjukkan bahwa kualitas pesan iklan berpengaruh positif terhadap citra merek, citra merek berpengaruh positif terhadap minat beli, kualitas pesan iklan berpengaruh positif terhadap minat beli dan citra merek memediasi secara parsial hubungan positif antara kualitas pesan iklan terhadap minat beli. Kata Kunci : Kualitas Pesan Iklan, Minat beli, Citra Merek

scholarly journals Peran Citra Merek, Celebrity Endorser, Kualitas Produk Dalam Keputusan Pembelian

2021 ◽  
Vol 22 (1) ◽  
pp. 140-150
Author(s):  
Anggi Tri Utami ◽  
◽  
Jeanne Ellyawati ◽  
Keyword(s):  
Product Quality ◽  
Sampling Method ◽  
Brand Image ◽  
Purchase Decisions ◽  
Process Data ◽  
Statistical Tool ◽  
Celebrity Endorser ◽  
Positive Effect ◽  
Structured Questionnaire

Nowadays, almost everyone uses smartphones in their daily activities. This is an opportunity for the smartphone industry to produce good products and create consumer attractiveness so that consumers want to buy them. This study aims to determine the role of brand image, product quality, and celebrity endorser in purchase decisions. Data collection was gathered online via google form using a structured questionnaire. A total of 200 samples were recruited using a purposive sampling method. The sample used as respondents are consumers who have purchased a Vivo brand smartphone during last year. This study uses the SmartPLS statistical tool to process data. The results showed that brand image and product quality had a significant positive effect on purchase decisions. Meanwhile, celebrity endorser has no effect on the purchase decision.

scholarly journals Pengaruh Ewom Terhadap Brand Image Dan Purchase Intention Produk Innisfree Di Jakarta

2020 ◽  
Vol 2 (1) ◽  
pp. 152
Author(s):  
Theresia Yonita ◽  
Herlina Budiono
Keyword(s):  
Random Sampling ◽  
Purchase Intention ◽  
Sampling Method ◽  
Brand Image ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Probability Sampling ◽  
Probability Sample ◽  
Positive Effect

The purpose of this study is to find out 1) whether there is an effect of EWOM on Purchase Intention 2) whether there is an influence of the EWOM on Brand Image 3) whether there is an Influence of Brand Image on Purchase Intention 4) whether Brand Image can meditiate EWOM influence on Purchase Intention. The population in this study were Innisfree products users in Jakarta. The sample used in this study was 100 respondents from Innisfree products users in Jakarta. The sampling technique used was probability sample with simple random sampling method. Overall the results of this study are 1) EWOM has a significant and positive effect on Purchase Intention, 2) EWOM has a significant and positive effect on Brand Image, 3) Brand Image  has a significant and positive effect on Purchase Intention 4) Brand Image has significantly and positively meditiate the effect of EWOM on Purchase Intention. Tujuan penelitian ini adalah untuk mengetahui 1) apakah terdapat pengaruh EWOM terhadap Niat pembelian 2) apakah terdapat pengaruh EWOM terhadap Citra Merek 3) apakah terdapat pengaruh Citra Merek terhadap Niat pembelian 4) apakah terdapat pengaruh EWOM terhadap Niat Pembelian melalui mediasi Citra Merek. Populasi dalam penelitian ini adalah pengguna Produk Innisfree di Jakarta. Sampel yang digunakan pada penelitian ini yaitu 100 responden pengguna produk Innisfree di Jakarta. Teknik pengambilan sampel yang digunakan yaitu probability sampling dengan metode pengambilan sampel simple random sampling. Secara keseluruhan hasil dari penelitian ini yaitu 1) EWOM berpengaruh signifikan dan positif terhadap Niat Pembelian 2) EWOM berpengaruh signifikan dan positif terhadap Citra Merek, 3) Citra Merek berpengaruh signifikan dan positif terhadap Niat Pembelian 4) Citra Merek secara signifikan dan positif memediasi pengaruh EWOM terhadap Niat Pembelian.

scholarly journals The Influence Of Price, Product Quality And Brand Image On Purchase Decisions (Study At Nahdlatul Ulama University Students Of Surabaya UsingInk Brand Helmet)

2021 ◽  
Vol 1 ◽  
Author(s):  
Rachma Rizqina Mardhotillah ◽  
Denis Fidita Karya ◽  
Muhammad Ainur Rosyad
Keyword(s):  
Product Quality ◽  
Quantitative Research ◽  
Sampling Method ◽  
Brand Image ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Nahdlatul Ulama ◽  
Positive Effect ◽  
Sampling Approach

Business competition in today's globalization era is very tight, where every company is required to be able to meet consumer needs and strive to create a product that has advantages and creates different products from competitors. Data recorded according to the Central Bureau of Statistics (BPS) in 2014 - 2018. That the number of motorbikes has increased each year. With the increasing number of motorcycle users, there are also more helmet users and other accessories. This study aims to examine the effect of price, product quality, and brand image on purchasing decisions (a study on students of the Nahdlatul Ulama University Surabaya who used the INK brand helmet). In this study using quantitative research, which uses a research sample of 120 respondents. Using non-probability sampling method with purposive sampling approach and the method used in analyzing the data in this study using SmartPLS 3.0. Based on the results of the analysis and hypothesis testing on the data carried out, all variables obtained the result that the price had a positive effect on the purchase decision, while the product quality had a positive effect on the purchase decision, and the brand image did not have a positive effect on the purchase decision

scholarly journals Halal Label vs Product Quality in Halal Cosmetic Purchasing Decisions

IKONOMIKA ◽  
2020 ◽  
Vol 4 (2) ◽  
pp. 227-242
Author(s):  
Grisna Anggadwita ◽  
Dini Turipanam Alamanda ◽  
Veland Ramadani
Keyword(s):  
Rural Communities ◽  
Product Quality ◽  
Significant Influence ◽  
Quantitative Methods ◽  
Sampling Method ◽  
Brand Image ◽  
Cosmetic Products ◽  
Purchasing Decisions ◽  
Purposive Sampling

The purpose of this study was to analyze cosmetics purchasing decisions by consumers with consideration of halal labels or product quality where brand image as an intervening variable. This study uses quantitative methods with confirmatory objectives. Questionnaires are distributed using a purposive sampling method for 400 respondents in several villages throughout Indonesia. The results showed that the halal label significantly influenced brand image and purchasing decisions. Product quality affects brand image but has no impact on purchasing decisions. Meanwhile, brand image has a significant influence on purchasing decisions.  The research implications show that for rural communities, promotion of halal cosmetics is more useful for driving purchasing decisions compared to the quality of cosmetic products.

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