Proses Interaksi Simbolik dalam Pembentukan PProses Interaksi Simbolik Perencanaan Komunikasi Pemasaran (Studi Kasus pada Instagram @Appetonindonesia)

Product marketing activities can be carried out using Integrated Marketing Communication. With marketing communication, the company can inform the product to be marketed to the target market more broadly. This study examines the role of symbolic interactions in the marketing planning of the Appeton brand in marketing its products. This research uses a qualitative approach through the case study method. Data collection was done by in-depth interviews, observations, and records of PT. Biomed. The conclusion of this research is marketing communication planning on Instagram @appetonindonesia can be translated into several stages, namely analyzing the situation, strategy, implementation, and evaluation. Situation analysis is that there are generalized others, where there are rules to make advertisements in accordance with Indonesian customs or culture. The implementation phase has a pygmalion effect. The strategic stage is the Pygmalion effect. Where social media specialists must meet the desires of business managers in making promotional advertisements. At the implementation stage there is the application of generalized others as rules agreed upon together in the publication. The rule is to upload promotional material as much as 10x in one week. Evaluation is done by using special symbols that are mutually understood, such as engagement rate, impression.Kegiatan memasarkan produk dapat dilakukan menggunakan Komunikasi Pemasaran Terpadu. Dengan komunikasi pemasaran, perusahaan dapat menginformasikan mengenai produk yang hendak dipasarkan kepada target pasar secara lebih luas. Penelitian ini meneliti peran interaksi simbolik dalam perencanaan komunikasi pemasaran merek Appeton dalam memasarkan produk-produknya. Penelitian ini menggunakan pendekatan kualitatif melalui metode studi kasus. Pengumpulan data dilakukan dengan wawancara mendalam, observasi, dan rekaman arsip PT. Biomed. Kesimpulan dari penelitian ini adalah perencanaan komunikasi pemasaran atas instagram @appetonindonesia dapat dijabarkan menjadi beberapa tahap, yaitu menganalisis situasi, strategi, implementasi, dan evaluasi. Analisis situasi ada terdapat generalized others, dimana adanya aturan membuat iklan yang sesuai dengan kebiasaan atau budaya Indonesia. Tahap implementasi terdapat efek pygmalion. Tahap srategi terdapat efek Pygmalion. Dimana sosial media spesialis harus memenuhi keinginan business manager dalam pembuatan iklan promosi. Pada tahap implementasi ada penerapan wujud generalized others sebagai aturan yang telah disepakati bersama dalam publikasi. Aturannya adalah mengunggah materi promosi sebanyak 10x dalam satu minggu.Evaluasi dilakukan dengan menggunakan simbol khusus yang saling dimengerti, seperti engagement rate, impression.

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Perencanaan Komunikasi Pemasaran di Masa Pandemi (Studi Kasus Interaksi Simbolik Hann Prawira Fotografi)

Prologia ◽

10.24912/pr.v5i2.10151 ◽

2021 ◽

Vol 5 (2) ◽

pp. 242

Author(s):

Karl Vincent ◽

Muhammad Adi Pribadi

Keyword(s):

Qualitative Methodology ◽

Symbolic Interaction ◽

Target Market ◽

Marketing Communication ◽

Organizational Goals ◽

The Public ◽

Marketing Activities ◽

Symbolic Interactions ◽

Communication Planning ◽

Depth Interviews

In marketing activities, marketing communication planning plays a role and is applied as a sales and promotion solution for a product to the public which uses several effective and interactive ways and the content of its service products can be felt by all target audiences. Hann Prawira Photography is a service provider company in the form of photography, the service company does photo shoots for Indonesian or foreign artists, not only shooting artists but also working on photo shoots for commercial needs, such as shooting for billboards, websites and others. This communication research focuses on symbolic interactions and has a very important role, in which Hann Prawira Photography uses this symbolic interaction by presenting his work through photography and also the importance of relationships with consumers. This study uses a qualitative methodology with a strategy and case studies. The data were collected using in-depth interviews directly to the founder of Hann Prawira Photography and his team. The conclusion of this research is that it has 8 marketing communication plans, namely, business objectives, target market, competitors, communication themes, tactical, implementation, monitoring, communication channels and evaluation. At all these stages there are symbolic interactions such as organizational goals, to the company's vision and mission.Di dalam kegiatan pemasaran, perencanaan komunikasi pemasaran berperan dan diterapkan sebagai solusi penjualan dan promosi untuk suatu produk kepada masyarakat yang dimana menggunakan beberapa cara yang efektif dan interaktif juga isi produk pelayanannya dapat dirasakan oleh semua target audience. Hann Prawira Fotografi merupakan suatu perusahaan penyedia jasa dalam bentuk fotografi, perusahaan jasa tersebut mengerjakan pemotretan artis indonesia ataupun luar negeri, tidak hanya pemotretan artis tetapi juga mengerjakan pemotretan untuk kebutuhan komersial, seperti pemotretan untuk billboard, website dan lainnya. Penelitian komunikasi ini berfokus pada interaksi simbolik dan mempunyai peran yang sangat penting, yang di mana Hann Prawira Fotografi sangat menggunakan interaksi simbolik ini dengan mempersembahkan karyanya lewat fotografi dan juga pentingnya hubungan dengan konsumen. Penelitian ini menggunakan metodologi kualitatif dengan strategi dan studi kasus. Data-data dikumpulkan menggunakan wawancara mendalam langsung kepada pendiri Hann Prawira Fotografi dan tim. Kesimpulan dari penelitian ini yakni memiliki 8 perencanaan komunikasi pemasaran yaitu, Tujuan bisnis, Target Market, Kompetitor, Tema Komunikasi, Taktis, Implementasi, Monitoring, saluran komunikasi dan Evaluasi. Pada semua tahapan tersebut terdapat interaksi simbolik seperti, tujuan organisasi, sampai visi dan misi perusahaan.

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INFLUENCE OF INTEGRATED MARKETING COMMUNICATION TO BRAND AWARENESS AND BRAND IMAGE TOWARD PURCHASE INTENTION OF LOCAL FASHION PRODUCT

International Journal of Entrepreneurship and Management Practices ◽

10.35631/ijemp.415002 ◽

2021 ◽

Vol 4 (15) ◽

pp. 23-41

Author(s):

Nahda Ihzaturrahma ◽

Nurrani Kusumawati

Keyword(s):

Purchase Intention ◽

Brand Image ◽

Sales Promotion ◽

Brand Awareness ◽

Target Market ◽

Marketing Communication ◽

Integrated Marketing ◽

Integrated Marketing Communication ◽

Fashion Products ◽

Fashion Brand

Many young Indonesian entrepreneurs have opened clothing brands to introduce local fashion products that are not inferior to other well-known brands. Business owners are still confused about how they can increase brand awareness and brand image through effective information dissemination methods. This really affects several things in the business they have, such as sales, followers on social media, consumers, etc. Therefore, this research aims to identify Integrated marketing communications methods can affect brand awareness and brand image toward the purchase intention of local fashion products by using smart PLS analysis. This time, the object of the questionnaire this time is using a local brand from Dama Kara. Six hypotheses are proposed based on the needs you want to analyse and a quantitative approach was adopted with 215 respondents. This study confirmed that one of the most influential factors on purchase intention towards local fashion products is sales promotion, in which people will purchase local fashion products if they get many promotions that are offered from the local fashion brand they want to buy. According to the data processing results, there are two aspects that influence brand image and brand awareness: advertising and sales promotion. Thus, this finding highlights the need to analyse many local fashion brands in Indonesia more deeply and more specifically so that they can find out the problems that occur in each local fashion brand in Indonesia and get perspectives from various consumers from various local fashion brands. These findings from this research will be used as a recommendation for the Look at Me brand to develop a sustainable marketing strategy for the more specific Indonesian target market with methods from integrated marketing communication.

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Feeding the hungry surfers: www.justeat.in

Emerald Emerging Markets Case Studies ◽

10.1108/20450621211308104 ◽

2012 ◽

Vol 2 (8) ◽

pp. 1-21

Author(s):

Rik Paul ◽

Debapratim Purkayastha

Keyword(s):

Services Marketing ◽

Subject Area ◽

Marketing Communication ◽

Integrated Marketing ◽

Content Type ◽

Link Type ◽

New Development ◽

Marketing Activities ◽

Communication Challenges ◽

Electronic Channels

Subject area Services marketing. Study level/applicability This case can be taught effectively to MBA/MS students. The case provides students with an opportunity to closely examine various marketing activities and to understand how problems associated with intangible services can be dealt with by using effective integrated marketing communications. Case overview On March 1, 2011, JustEat, the world's largest and premium online food ordering and table reservation portal, acquired a 60 per cent stake in India's premium online food ordering and table reservation portal – Hungryzone. Following this, Hungryzone was rebranded as www.justeat.in. Ritesh Kumar Dwivedy Founder and CEO of Hungryzone and now the CEO of www.justeat.in, soon faced some challenges that cropped up as a result of this new development. Rebranding and the scalability of operations with the existing resources were the major causes of concern. To overcome these problems, www.justeat.in undertook several marketing initiatives and in the process implemented innovative ideas like JustConnect Terminal; introduction of the global JustEast mascots Belly and Brain to replace the existing mascot Aloo Patel of Hungryzone; and various innovative promotional activities to promote www.justeat.in. The case highlights the issues and challenges faced by the management. Finally some significant challenges yet to be resolved are posed. What should be done to deal with the problem of poaching of customers by partnering restaurants? How should www.justeat.in ensure that the partnering restaurants do not perceive it as their competitor in spite of the fact that registering with www.justeat.in helps increase their revenues by 10-15 perx cent? How should www.justeat.in convince popular restaurant chains to register with it keeping in mind the fact that they are already facing excess demand situations? Expected learning outcomes The case is designed to enable students to understand: the concepts associated with delivering services through electronic channels; communications and the services marketing triangle; key serxvice communication challenges; the integrated services marketing communication mix; strategies to match service promises with delivery; and the services branding model. Supplementary materials Teaching notes are available; please consult your librarian for access.

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DIGITAL MARKETING AS AN INTEGRATED MARKETING COMMUNICATION STRATEGY IN BADAN USAHA MILIK DESA (BUMDesa) IN EAST JAVA

Competence : Journal of Management Studies ◽

10.21107/kompetensi.v13i2.6829 ◽

2020 ◽

Vol 13 (2) ◽

pp. 121-151

Author(s):

Bambang Setiyo Pambudi ◽

Suyono Suyono

Keyword(s):

Online Reviews ◽

Communication Strategy ◽

Digital Marketing ◽

Online Media ◽

Theory Approach ◽

Marketing Communication ◽

Integrated Marketing ◽

Marketing Activities ◽

Village Communities ◽

The Village

The purpose of this study is how the marketing communication strategy through digital marketing is carried out by BUMDesa businesses as a driver of the village economy in order to prosper the Village Communities in East Java in marketing their products. This research is focused on the online media such as Instagram Business, Facebook Business and Whatshapp Business.This study used qualitative research methods to provide data and facts about the application of digital marketing in Badan Usaha Milik Desa (BUMDesa). Interviews, documentation, and observation used as data collection techniques. Data is analyzed with a grounded theory approach that provides development of the field of research studies. The analysis techniques consisted of data reduction, data presentation and conclusion.The research findings show that in marketing BUMDesa products, marketing trends are shifting from conventional (offline) to digital (online). The concept of digital marketing for BUMDesa businesses is to be able to market their products from anywhere and anytime through the internet / online media. So the communication strategy is done through digital marketing are the submission of positioning statements in each post on online media (Instagram Bisnis, Facebook Bisnis and Whatshap Bisnis) and the speed of response to online reviews of online media. Suggestions for BUMDesa in carrying out marketing activities, both conventional and especially digital marketing, can be developed for better management.

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PREFERENSI KOMUNIKASI PEMASARAN TERPADU PERGURUAN TINGGI DI SURABAYA PADA ERA POSMODEREN

Bricolage Jurnal Magister Ilmu Komunikasi ◽

10.30813/bricolage.v6i02.2146 ◽

2020 ◽

Vol 6 (02) ◽

pp. 171

Author(s):

Hilda Yunita Wono ◽

Imanuel Deny Krisna Aji

Keyword(s):

Random Sampling ◽

Sampling Method ◽

Direct Marketing ◽

Sales Promotion ◽

Marketing Communication ◽

Integrated Marketing ◽

Integrated Marketing Communication ◽

Tertiary Institution ◽

Marketing Activities ◽

Existing Data

This study aims to determine the activities of Integrated Marketing Communication (IMC) which is the preference of students at private universities X in Surabaya. This research is a quantitative type of research using the slovin method and stratified random sampling combined with purposive sampling as a sampling method. Existing data is processed using SPSS Statistics so that the data is presented in tabular form as data analysis. The results of this study were to find several IMC activities that were considered the most interesting by these college students, starting from the most popular ones namely sales promotion (42%) and followed by personal sales, and advertising. In this study also known some IMC activities that are considered unattractive or even unknown by students in this tertiary institution starting from those considered unattractive or unknown such as events and experiences (31%), then following with direct marketing activities, and finally is an advertisement where some unknown or uninterested students are found.

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Implementasi Total Branding dalam Perspektif Semiotika Pemasaran

CoverAge: Journal of Strategic Communication ◽

10.35814/coverage.v10i2.1384 ◽

2020 ◽

Vol 10 (2) ◽

pp. 59-73

Author(s):

Angelia Sampurna ◽

Monica Tandian ◽

Viviana Huang ◽

Ruth Florescia Simanjuntak ◽

Rustono Farady Marta

Keyword(s):

Case Studies ◽

Research Method ◽

Communication Process ◽

Brand Identity ◽

Marketing Communication ◽

Integrated Marketing ◽

Integrated Marketing Communication ◽

Brand Values ◽

Marketing Activities ◽

Exploratory Case Studies

The integrated marketing communication process creates positive relationships with consumers, stakeholders, suppliers, and distributors bringing profit through the delivery of carefully planned messages or strategies with integrated marketing objectives. This study aims to describe the implementation of total branding in the application of integrated marketing communication in a food brand, which is seen from many aspects such as brand identity, brand elements, suppliers, distributors, competitors, packaging, and others. The analysis offered by Laura R. Oswald in the semiotic marketing, where the signs, strategies and brand values are interrelated with one another is implemented. The research method is exploratory case studies elaborated with marketing semiotics resting on a constructivism paradigm that thoroughly examines signs and the way they work and can convey meaning to all aspects of marketing activities carried out by Kecap Bango. The results of this study are Kecap Bango’s plan and carry out a through total branding that is in line with the target of the intended marketing.

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Interaksi Simbolik dalam Komunikasi Pemasaran Terpadu di PT. Creative Motion Pctures: Studi Kasus Komunikasi Pemasaran Film Once Upon a Time in Indonesia

Prologia ◽

10.24912/pr.v4i2.6514 ◽

2020 ◽

Vol 4 (2) ◽

pp. 310

Author(s):

Ricardo Silenzie ◽

Muhammad Adi Pribadi

Keyword(s):

Qualitative Methodology ◽

Symbolic Interaction ◽

Participant Observation ◽

Motion Pictures ◽

Target Audience ◽

Target Market ◽

Marketing Communication ◽

Integrated Marketing ◽

Integrated Marketing Communication ◽

Communication Planning

Integrated marketing communication planning in film marketing activities is implemented as a sales solution and promotes a film title to the public in a variety of effective and interactive ways in which the message in the film can touch the appropriate target audience. PT. Creative Motion Pictures is a film company that uses an integrated marketing communication planning formula to meet the needs of its audience. PT. Creative Motion Pictures formulas when planning marketing communication. The influence of symbolic interaction has a major contribution in the marketing communication planning of PT. Creative Motion Pictures. This research uses a qualitative methodology with a case study method. Data collection was done by participant observation, in-depth interviews with PT. Creative Motion Pictures. The conclusion of this research is that it has 4 stages of integrated marketing communication planning namely Film Products, Target Market, Promotion, Distribution. At all stages there are symbolic interactions such as language selection, organizational regulations, and company vision.Perencanaan komunikasi pemasaran terpadu dalam kegiatan pemasaran film diterapkan sebagai solusi penjualan dan mempromosikan sebuah judul film kepada masyarakat dengan berbagai cara yang efektif dan interaktif dimana pesan dalam film bisa menyentuh target audience yang sesuai. PT. Creative Motion Pictures merupakan perusahaan film yang menggunakan formula perencanaan komunikasi pemasaran terpadu untuk memenuhi kebutuhan penontonnya. PT. Creative Motion Pictures formula-formula yang ketika melakukan perancanaan komunikasi pemasaran. Pengaruh Interaksi simbolik memiliki kontribusi yang besar dalam perencanaan komunikasi pemasaran PT. Creative Motion Pictures. Penelitian ini menggunakan metodologi kualitatif dengan metode studi kasus. Pengumpulan data dilakukan dengan observasi partisipan, wawancara yang mendalam dengan tim PT. Creative Motion Pictures. Kesimpulan dari penelitian ini yakni memiliki 4 tahapan perencanaan komunikasi pemasaran terpadu yaitu Produk Film, Target Pasar, Promosi,Pendistribusian. Pada semua tahapan tersebut terdapat interaksi lambing-lambang seperti, pemilihan bahasa,peraturan organisasi, sampai visi perusahaan.

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“SCANDAGRA LATVIA” LTD MARKETING COMMUNICATIONS RESEARCH

INDIVIDUAL. SOCIETY. STATE. Proceedings of the International Student and Teacher Scientific and Practical Conference ◽

10.17770/iss2017.3035 ◽

2017 ◽

pp. 92

Author(s):

Dagnija Kotāne ◽

Iluta Arbidāne

Keyword(s):

Positive Result ◽

Target Audience ◽

Marketing Communications ◽

Marketing Communication ◽

Work Activities ◽

Theoretical Literature ◽

Communication Processes ◽

Marketing Planning ◽

Marketing Activities ◽

Faster Development

The topic: “Scandagra Latvia” Ltd. marketing communications research. The problem to be studied: “Scandagra Latvia” Ltd. marketing communications plan does not cover the target audience hindering the company from faster development. Detailed marketing communications planning can help the company to make their marketing activities more target-audience oriented and with higher potential returns, that can give a positive result– new clients. The aim of the research: to investigate marketing communications “Scandagra Latvia” Ltd. “Scandagra Latvia” Ltd. work, activities and supply are described. Marketing communications and their management are examined. Marketing communication processes in “Scandagra Latvia” Ltd. are described and assessed. After the analysis of already existing marketing communications plans, author of the research made some supplements and developed “Scandagra Latvia” marketing communications plan for the year 2017. Theoretical literature was used as well as, periodicals, “Scandagra Latvia” Ltd. no published materials and scientific articles on processes of marketing planning.

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Interaksi Simbolik sebagai Pembentukan Perencanaan Komunikasi Pemasaran (Studi Etnografi pada PT. Inti Ozzigeno Nara Solusi)

Prologia ◽

10.24912/pr.v4i1.6433 ◽

2020 ◽

Vol 4 (1) ◽

pp. 59

Author(s):

Bella Sisyadi ◽

Muhammad Adi Pribadi

Keyword(s):

Qualitative Methodology ◽

Planning Process ◽

Participant Observation ◽

Target Audience ◽

Communication Strategy ◽

Marketing Communication ◽

Integrated Marketing ◽

Advertising Agencies ◽

Integrated Marketing Communication ◽

Symbolic Interactions

Integrated marketing communication is an activity to increase the sales, and to introduce a brand to people in an effective way using a consistent message for the appropriate target audience. PT. Inti Ozzigeno Nara Solusi is an advertising agency in Indonesia that implements integrated marketing communication to reach client’s objective. PT. Inti Ozzigeno Nara Solusi has its own step of integrated marketing communication which is different compared to other advertising agencies. Symbolic interactionism takes an important role in creating the integrated marketing communication of PT. Inti Ozzigeno Nara Solusi. The research uses qualitative methodology with ethnography method. The data is obtained from participant observation, in depth interview with the team, and document analysis. The results concluded that PT. Inti Ozzigeno Nara Solusi has nine steps in the integrated marketing communication planning process that includes the following steps: OZIM, Brand and Competitor Analysis, Target Audience Research, to find ‘Benang Merah’ of client, Set Umbrella Communication, Set the integrated marketing communication strategy, Pitching with Client, Execute the Integrated Marketing Communication, and Monitoring. Symbolic interactions are found during the integrated marketing process such as rules, language of use, up to the company expectations. Kegiatan komunikasi pemasaran terpadu dilakukan untuk meningkatkan penjualan dan memperkenalkan sebuah merek kepada masyarakat dengan cara menetapkan cara terefektif dan pesan yang konsisten untuk target audience yang sesuai. PT. Inti Ozzigeno Nara Solusi adalah perusahaan periklanan di Indonesia yang menerapkan komunikasi pemasaran terpadu untuk memenuhi objektif klien. PT. Inti Ozzigeno Nara Solusi memiliki cara tersendiri dalam pembentukan perencanaan komunikasi pemasaran yang berbeda dengan perusahaan periklanan lainnya. Interaksi simbolik berperan penting dalam perencanaan komunikasi pemasaran PT. Inti Ozzigeno Nara Solusi. Penelitian ini menggunakan metodologi kualitatif dengan metode etnografi. Pengumpulan data dilakukan dengan observasi partisipan, wawancara mendalam dengan tim PT. Inti Ozzigeno Nara Solusi, dan analisis dokumen. Kesimpulan dari penelitian ini yaitu terdapat 9 tahapan perencanaan komunikasi pemasaran terpadu yang terdiri dari OZIM, Analisis Merek dan Kompetitor, Riset Target Audience, Menemukan ‘Benang Merah’ dengan klien, Menetapkan Umbrella Communication, Menetapkan Strategi Komunikasi Iklan, Pitching dengan Klien, Eksekusi Strategi Komunikasi Pemasaran Terpadu, dan Monitoring. Pada tahapan tersebut terjadi interaksi yang mengandung simbol-simbol seperti peraturan, penggunaan bahasa, hingga harapan para tim perusahaan

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STRATEGI INTEGRATED MARKETING COMMUNICATION (IMC) USAHA KEDAI SUSU MOM MILK UNTUK MENARIK MINAT KONSUMEN

SEPA Jurnal Sosial Ekonomi Pertanian dan Agribisnis ◽

10.20961/sepa.v13i2.21026 ◽

2018 ◽

Vol 13 (2) ◽

pp. 167

Author(s):

Firsto Rozi Kurniawan ◽

Setyowati Setyowati ◽

Hanifah Ihsaniyati

Keyword(s):

Marketing Communications ◽

Marketing Communication ◽

Integrated Marketing Communications ◽

Integrated Marketing ◽

Integrated Marketing Communication ◽

The Face ◽

Marketing Activities ◽

Asean Economic Community ◽

Creativity And Innovation

Abstract: This study aims to identify the activities of Integrated Marketing Communications Mom Milk in maintaining marketing activities and consumer interest. Then the strategy could be an alternative strategy for the other businesses in the face of the ASEAN Economic Community. The basic method used in this research is descriptive qualitative method. The location of this study purposively taking case study in Mom Milk considering that Mom Milk is milk bar businesses that are already using some of the activities of integrated marketing communications. Sources of data in this study is a resource, and field observations. Researchers collected data were interviews, records and documentation. Data analysis techniques in this study using an interactive model that consists of three basic components: data reduction, data presentation, and drawing conclusions with the verification to know each Integrated Marketing Communication activities carried out by Mom Milk. The results showed that the marketing communication activities conducted by Mom Milk is linked activities and support each other to inform Mom Milk to consumers. Each activity has functionality ranging from building awareness through radio advertising and magazine advertising, advertising to persuade consumers via the Internet and social media, and to maintain customer loyalty through the provision of incentives andprom otion to its customers. Barriers faced by Mom Milk is the number of competitorsand people's lifestyles are highly volatile change. However, through creativity and innovation Milk Mom both of products and marketing styles, Mom Milk was never afraid to face it.Abstrak: Penelitian ini bertujuan untuk mengindentifikasi kegiatan Integrated Marketing Communications kedai Susu Mom Milk dalam mempertahankan kegiatan pemasaran dan menarik minat konsumen. Kemudian strategi tersebut bisa menjadi alternatif strategi bagi pelaku usaha lain dalam menghadapi ASEAN Economic Community.Metode dasar yang digunakan dalam penelitian ini adalah metode deskriptif kualitatif. Lokasi penelitian ini secara purposive mengambil studi kasus di Mom Milk dengan pertimbangan bahwa Mom Milk merupakan usaha kedai susu yang sudah menggunakan beberapa kegiatan komunikasi pemasaran terpadu. Sumber data pada penelitian ini adalah narasumber, dan observasi lapangan. Peneliti mengumpulkan data menggunakan teknik wawancara, pencatatan, dan dokumentasi. Teknik analisis data dalam penelitian ini menggunakan model analisis interaktif yang terdiri dari 3 komponen pokok yaitu reduksi data, sajian data, dan penarikan simpulan dengan verifikasinya untuk mengetahui masing-masing kegiatan Integrated Marketing Communication yang dilakukan oleh Mom Milk.Hasil penelitian menunjukkan bahwa kegiatan komunikasi pemasaran yang dilakukan oleh Mom Milk merupakan kegiatan yang saling berhubungan dan saling mendukung untuk menginformasikan Mom Milk kepada para konsumen. Setiap kegiatan memiliki fungsi mulai dari membangun kesadaran melalui iklan radio dan iklan majalah, membujuk konsumen melalui periklanan internet dan media social, dan untuk menjaga loyalitas konsumen melalui pemberian insentif dan promosi kepada para konsumennya. Hambatan yang dihadapi oleh Mom Milk adalah banyaknya pesaing dan gaya hidup masyarakat yang sangat mudah berubah ubah. Namun melalui kreatifitas dan inovasi Mom Milk baik itu dari produk maupun gaya pemasaran, Mom Milk tidak pernah takut untuk menghadapinya.

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