scholarly journals Pengaruh Motif Mengakses Akun Video dalam Aplikasi Chatting terhadap Kepuasan Khalayak (Survei terhadap Generasi Milenial yang Menggunakan LINE TODAY)

Prologia ◽  
2020 ◽  
Vol 4 (2) ◽  
pp. 419
Author(s):  
Parousia Parousia ◽  
Riris Loisa
Keyword(s):  
Information Technology ◽  
Social Media ◽  
Data Collection ◽  
New Media ◽  
Sampling Technique ◽  
Media Theory ◽  
Probability Sampling ◽  
Purposive Sampling ◽  
Uses And Gratification ◽  
Uses And Gratification Theory

Humans who continue to communicate with other humans cause the spread and acceptance of information increasingly consciously or unconsciously. This also causes a lot of renewal in various fields of life, including information technology. Now, information are more easily and quickly accessed through various existing media, including through new media and social media. The study aims to determine the effect of motives for accessing video accounts in chat applications towards audience satisfaction. This research uses social media theory, new media, and uses and gratification theory. The approach used is quantitative. The sampling technique used was non probability sampling, purposive sampling with a sample of 100 respondents who are millennials who access video accounts in a chat application (LINE TODAY). The technique of data collection is done by distributing Google Forms questionnaires consisting of 18 indicators. The final result obtained are the closeness between the two variables included in the high criteria. And there is an influence between the two variables whose direction is said to be positive.Manusia yang terus menerus melakukan komunikasi dengan manusia lain menyebabkan persebaran dan penerimaan terhadap informasi semakin meningkat secara sadar maupun tidak disadari. Ini juga menyebabkan banyak pembaharuan di berbagai bidang kehidupan, tak terkecuali teknologi informasi.  Kini, informasi semakin mudah dan cepat diakses melalui berbagai media yang ada, termasuk melalui media baru dan media sosial. Penelitian bertujuan untuk mengetahui pengaruh motif mengakses akun video dalam aplikasi chatting terhadap kepuasan khalayak. Pendekatan yang digunakan adalah kuantitatif. Penelitian ini menggunakan teori sosial media, media baru, penggunaan dan kepuasan media. Teknik sampling yang digunakan adalah non probabilitas, yaitu teknik purposive sampling dengan sampel sebanyak 100 responden yang merupakan generasi milenial yang mengakses akun video dalam aplikasi chatting (LINE TODAY). Teknik pengumpulan data dilakukan dengan menyebarkan kuisioner Google Forms yang terdiri dari 18 indikator.  Hasil akhir yang diperoleh adalah keeratan antara dua variabel termasuk dalam kriteria tinggi. Serta terdapat pengaruh antara kedua variabel yang arahnya dikatakan positif.

scholarly journals Konsekuensi Consumer Engagement: Iklan dan Konten Media Sosial Berfokus pada Konsumen Restoran Indonesia: Perspektif Uses and Gratification Theory

2021 ◽  
Vol 12 (2) ◽  
pp. 97-105
Author(s):  
Juliana Juliana ◽  
Amelda Pramezwary ◽  
Alicia Alicia ◽  
Daria Daria ◽  
Fenny Fenny ◽  
...  
Keyword(s):  
Social Media ◽  
Sampling Technique ◽  
Media Content ◽  
Consumer Engagement ◽  
Probability Sampling ◽  
Uses And Gratification ◽  
Uses And Gratification Theory ◽  
Study Results ◽  
Use Of Social Media

Abstrak Pada masa pandemi covid 19 ini kehadiran social media juga membangun pengaruh iklan dan konten di dalamnya untuk mempengaruhi konsumen restoran favorit di negara Indonesia dalam melakukan pembelian produk maupun jasa dan akan membangun consumer engagement. Sehingga, dalam pemasaran yang dilakukan oleh restoran tersebut pada saat ini juga memiliki dampak yang besar bagi keberlangsungan restoran untuk menarik konsumen yang ada demi menciptakan kestabilan pada restoran serta adanya waktu jangka panjang bagi restoran dalam melakukan ekspansi atau promosi terhadap perkembangannya tersebut. Kehadiran konsumen, merek, produk, serta layanan yang diberikan juga sangat penting bagi perkembangan restoran saat ini terutama yang mempengaruhi konsumen adalah dengan adanya informasi yang disebarkan di dalam content social media ataupun pengunaan iklan yang terdapat dalam restoran tersebut.  Tujuan penelitian untuk mengembangkan model konseptual consumer engagement melalui konten media sosial dan iklan. Teknik pengambilan sampel menggunakan kuesioner secara daring dengan teknik non probability sampling. Sampel dalam penelitian yang valid sebanyak 120 responden. Metode analisis data menggunakan PLS-SEM. Hasil penelitian membuktikan bahwa semakin tinggi penggunaan iklan dalam promosi maka semakin tinggi tingkat consumer engagement, begitu juga semakin tinggi penggunaan konten media sosial maka semakin tinggi tingkat consumer engagement yang dapat disimpulkan seluruh hipotesis didukung. Penelitian ini memberikan wawasan kepada manajer pemasar restoran mengenai cara memanfaatkan konten media sosial dan iklan media sosial dalam meningkatkan consumer engagement. Keyword : Content Social Media, Iklan, Consumer Engagement Consequences Consumer Engagement : Advertisement and Content Social Media Focusing on Restaurant Indonesia Consumers A Perspective Uses and Gratification Theory Abstract During the COVID-19 pandemic, social media also builds the influence of advertisements and content to influence consumers of favourite restaurants in Indonesia in purchasing products and services and will build consumer engagement. Thus, the marketing carried out by the restaurant at this time also has a major impact on the sustainability of the restaurant to attract existing consumers to create stability in the restaurant, and there is a long-term period for the restaurant to expand or promote its development. The presence of consumers, brands, products, and services provided is also significant for the development of restaurants today, especially those that affect consumers are the information disseminated in social media content or the use of advertisements contained in the restaurant. The research objective is to develop a conceptual model of consumer engagement through social media content and publicity—the sampling technique used online questionnaires with non-probability sampling techniques. The sample in the valid study was 120 respondents—data analysis method using PLS-SEM. The study results prove that the higher the use of advertising in promotions, the higher the level of consumer engagement, as well as the higher the use of social media content, the higher the level of consumer engagement, which can be concluded that all hypotheses are supported. This research provides insight to restaurant marketers on utilizing social media content and social media advertising to increase consumer engagement. Keywords: Social Media Content, Advertising, Consumer Engagement

scholarly journals The Effect of Tourism Facilities, Service Quality and Promotion of Tourist Satisfaction in South Pesisir District

2020 ◽  
Vol 5 (1) ◽  
pp. 5
Author(s):  
Arif Mustaqim Bahar ◽  
Maizaldi Maizaldi ◽  
Novrianto Putera ◽  
Resky Widiestuty ◽  
Syafrianto Chaniago ◽  
...  
Keyword(s):  
Data Collection ◽  
Service Quality ◽  
Quantitative Research ◽  
Sampling Technique ◽  
Probability Sampling ◽  
Purposive Sampling ◽  
Tourist Satisfaction ◽  
Coastal District

The purpose of this study was to determine the effect of tourism facilities on tourist satisfaction in South Coastal District, to determine the effect of  service quality on tourist satisfaction in South Coastal District, to determine the effect of promotion on tourist satisfaction in South Coastal District. The method used is a quantitative research using descriptive, while the data collection used questionnaire. The sampling technique is non probability sampling with a type of purposive sampling of 115 respondents. The results of this study can be concluded that the: (1) Tourism facilities has a positive and significant effect on tourist satisfaction in South Coastal District. (2) Service quality has a positive and significant effect on tourist satisfaction in South Coastal District. (3) Promotion has a positive and significant effect on tourist satisfaction in South Coastal District.

scholarly journals PEMANFAATAN MEDIA SOSIAL DALAM MENCARI RELASI SEKSUAL GAY DI SURAKARTA

2018 ◽  
Vol 1 (2) ◽  
pp. 167
Author(s):  
Pipin Apriliani ◽  
Bambang Santosa
Keyword(s):  
Social Media ◽  
Data Collection ◽  
Sampling Technique ◽  
Sexual Relationships ◽  
Easy Access ◽  
Sexual Relations ◽  
Purposive Sampling ◽  
Study Approach ◽  
Collection Data

<p>Abstract : The recognized sexual orientation in Indonesia is heterosexual. This makes gays often get discrimination from people who are causing gay difficulties in interacting and seeking sexual relationships, so they should find ways to interact safely. Qualitative research with case study approach conducted in Surakarta aims to find out the utilization of social media in finding gay sexual relation. Sampling technique using purposive sampling. Data collection was conducted with in-depth interviews with gay as the main actors and documentation of recording interviews, screenshoot chat and gay activity in social media. Data analysis was conducted with the basis of four activities: data collection, data reduction, data presentation, and verification using source triangulation. The results showed that social media became a safe enough tool for gays in searching for sexual relations. Gay feel their identity is more awake when interacting in social media. Social media is also instrumental in expanding the network of gay friends, this is considered quite important because gays assume that the more friends they have the greater their chances of getting sexual relations. Gay has a special trick in order to attract the attention of the same social media users by installing exciting status, installing photos and videos with seductive poses, and posting location information for easy access. Like no human is perfect, using social media to search for sexual relationships of gays also has some weaknesses. Nevertheless, social media has remained the main vehicle of most gays in Surakarta in search of sexual relations.<br />Keywords: Gay, social media, exploitation, sexual relations.</p><p>Abstrak : Orientasi seksual yang diakui di Indonesia adalah heteroseksual. Hal ini membuat gay sering mendapatkan diskriminasi dari masyarakat yang mengakibatkan gay kesulitan dalam berinteraksi dan mencari relasi seksual, sehingga mereka harus mencari cara agar dapat berinteraksi secara aman. Penelitian kualitatif dengan pendekatan studi kasus dilakukan di Kota Surakarta bertujuan untuk mengetahui pemanfaatn media sosial dalam mencari relasi seksual gay. Teknik pengambilan sampel menggunakan purposive sampling. Pengumpulan data dilakukan dengan wawancara mendalam bersama gay selaku pelaku utama dan dokumentasi berupa rekaman wawancara, screenshoot chat dan aktivitas gay di media sosial. Analisis data dilakukan dengan berpangkal dari empat kegiatan yaitu pengumpulan data, reduksi data, penyajian data, dan verifikasi dengan menggunakan triangulasi sumber. Hasil penelitian menunjukkan bahwa media sosial menjadi sarana yang cukup aman bagi gay dalam mencari relasi seksual. Gay merasa identitas mereka lebih terjaga ketika berinteraksi di media sosial. Media sosial juga sangat berperan dalam memperluas jaringan pertemanan gay, hal ini dinilai cukup penting karena gay beranggapan bahwa semakin banyak teman yang mereka miliki maka semakin besar kesempatan mereka untuk mendapatkan relasi seksual. Gay memiliki trik khusus agar dapat menarik perhatian gay pengguna media sosial yang sama dengan cara memasang status menggairahkan, memasang foto dan video dengan pose menggoda, dan memasang informasi lokasi agar mudah ditemui. Sepertihalnya manusia tidak ada yang sempurna, menggunakan media sosial untuk mencari relasi seksual para gay juga memiliki beberpaa kelemahan. Meskipun demikian, sampai sekarang media sosial tetap menjadi sarana utama kebanyakan gay di Surakarta dalam mencari relasi seksual.</p><p>Kata kunci: Gay, media sosial, pemanfaatan, relasi seksual.</p>

scholarly journals Social Media Skits: Reshaping the Entertainment Experience of Broadcast Audience

SAGE Open ◽  
2021 ◽  
Vol 11 (3) ◽  
pp. 215824402110321
Author(s):  
Olusegun Ojomo ◽  
Oluwaseyi Adewunmi Sodeinde
Keyword(s):  
Social Media ◽  
New Media ◽  
Technological Determinism ◽  
Broadcast Media ◽  
Uses And Gratification ◽  
Media Technologies ◽  
Uses And Gratification Theory ◽  
Strength Of Interaction ◽  
The Media ◽  
Interacting Features

The emergence of social media has produced diverse changes for broadcast media in the discharge of their entertainment function. While the uses and gratification theory identifies entertainment as one of the needs that motivate the audience to use the media, the technological determinism theory argues that the nature and strength of interaction in the society change as new media technologies evolve. This study is a descriptive and predictive discourse on how social media skits are reshaping audience consumption, participation, expectation, and production of entertainment. As opposed to broadcast experience, the audience engage with social media skits, own them, many times produce them, form relationships around them, demand for new contents, and through their reactions, affect the sustainability of the content providers online. They also redefine entertainment for comedians who release skits to test new comedy materials. These interacting features together reshape the way the audience experience entertainment on social media.

scholarly journals USE OF SOCIAL MEDIA AND PHUBBING BEHAVIOR AGAINST FEAR OF LOSING

2021 ◽  
Author(s):  
Rina Rifayanti ◽  
Alma Yorinda ◽  
Zakki Abdallah Alkatiri ◽  
Muhammad Qori' Hasan
Keyword(s):  
Social Media ◽  
Data Collection ◽  
Millennial Generation ◽  
Sampling Method ◽  
Sampling Technique ◽  
Purposive Sampling ◽  
Technological Advances ◽  
Use Of Social Media

The emergence of fear will lose among the millennial generation due to the influence of smartphones in an era that is increasingly developing with technological advances in social media. The widespread use of social media, Instagram, phubbing behaviour that appears is why someone often ignores the natural interlocutor in front of them. This study analyses the effect of using social media Instagram and phubbing behaviour on the fear of loss in Sungai Kunjang District on the millennial generation in Sungai Kunjang District. The sample of this study was 104 people using the nonprobability sampling technique with the purposive sampling method. The data collection used is a scale of fear of loss, social media, Instagram and phubbing behaviour. The four scales are arranged using a Likert model. The collected data were analyzed by using SPSS 25.0 for the Windows program. This study indicates a significant effect between social media Instagram and phubbing behaviour on the fear of losing. There is a positive and significant effect of using social media Instagram on the fear of losing. There is no effect between phubbing behaviour on fear of loss.

scholarly journals Digital Marketing dan Hedonisme Dalam Pengambilan Keputusan Pembelian

2019 ◽  
Vol 16 (4) ◽  
pp. 58
Author(s):  
I Putu Lugra Agusta Pranawa ◽  
Agus Putu Abiyasa
Keyword(s):  
Social Media ◽  
Data Collection ◽  
Marketing Strategy ◽  
Social Factors ◽  
Reference Group ◽  
Sampling Technique ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Purchasing Decisions ◽  
Purposive Sampling

ABSTRACTThis study discusses digital marketing strategies and hedonism on purchasing decisions. The research location was conducted at the Bali Tree House. The sampling technique uses purposive sampling technique, data collection techniques used are: observation, documentation, and interviews, with the validity method of triangulation data. The results found are as follows: Rumah Pohon Bali has used a digital marketing strategy using E-commerce, blogs, and social media for digital marketing optimization. Hedonism combined with digital marketing with visual summaries can increase consumer attractiveness. This digital marketing strategy and hedosme can increase purchasing decisions through policy factors and social factors regarding the part of the reference group that is expected to be a strategy that can provide maximum sales results for Balinese tree houses.

scholarly journals Pengaruh Kepercayaan, Persepsi Harga, dan Kinerja Operasional Terhadap Minat Beli Pelanggan Lazada

2020 ◽  
Vol 2 (4) ◽  
pp. 897
Author(s):  
Cyntia Sari ◽  
Rodhiah Rodhiah
Keyword(s):  
Social Media ◽  
Data Collection ◽  
Sampling Technique ◽  
Positive Influence ◽  
Sem Analysis ◽  
Operational Performance ◽  
Purposive Sampling ◽  
Perceived Price ◽  
Price Perceptions

The purpose of this study is to determine the trust, perceived price and operational performance have a positive influence on buying interest in Lazada customers in West Jakarta. This research is a Lazada customer who lives in West Jakarta. The sample in this study were 100 people using purposive sampling technique. Data collection techniques are carried out by distributing questionnaires using Google Form through social media Twitter and also Instagram. Data were analyzed using SEM with PLS-SEM analysis media. The results of this study indicate that trust and operational performance affect buying interest positively and significantly, while price perceptions do not affect buying interest positively and significantly. Researchers hope that this research can be useful for further research and can also be useful to increase the knowledge of readers. Tujuan dari penelitian ini adalah untuk mengetahui kepercayaan, persepsi harga dan kinerja operasional memiliki pengaruh positif terhadap minat beli pada pelanggan Lazada di Jakarta Barat. Penelitian ini adalah pelanggan Lazada yang berdomisili di daerah Jakarta Barat. Sampel pada penelitian ini adalah sebanyak 100 orang dengan menggunakan teknik purposive sampling. Teknik pengumpulan data dilakukan dengan menyerbarkan kuesioner menggunakan Google Form melalui media sosial Twitter dan juga Instagram. Data dianalisis menggunakan SEM dengan media analisis PLS-SEM. Hasil pada penelitian ini menunjukkan bahwa kepercayaan dan kinerja operasional mempengaruhi minat beli secara positif dan signifikan, sedangkan persepsi harga tidak mempengaruhi minat beli secara positif dan signifikan. Peneliti berharap agar penelitian ini dapat berguna untuk penelitian selanjutnya dan juga dapat berguna untuk menambah pengetahuan pembaca.

scholarly journals Faktor–Faktor Yang Mempengaruhi Kinerja Umkm Bidang Kuliner Pada Masa Pandemi COVID – 19

2021 ◽  
Vol 3 (3) ◽  
pp. 771
Author(s):  
Keren Eunike ◽  
Louis Utama
Keyword(s):  
Data Collection ◽  
Market Orientation ◽  
Sampling Method ◽  
Sampling Technique ◽  
Likert Scale ◽  
Probability Sampling ◽  
Purposive Sampling

The purpose of this study is to find out whether Entrepreneurship Skills, Market Orientation, Sales Orientation, and Entrepreneurship Competence have an influence on the performance of SMEs in the culinary field. The population in this study is SMEs in the culinary sector. The sample used in this study were 50 respondens who owned MSMEs in the culinary field in Tanjung Duren, West Jakarta. The sampling technique used is non-probability sampling with purposive sampling method. Data collection was carried out using a Likert scale questionnaire. Overall the results of this study are that Entrepreneurship Skills have an influence on the performance of SMEs in the culinary field in Tanjung Duren, West Jakarta during the Covid-19 pandemic, Market Orientation has no effect on the performance of SMEs in the culinary field in Tanjung Duren, West Jakarta during the Covid-19 pandemic. 19, Sales Orientation has an influence on the performance of SMEs in the culinary field in Tanjung Duren, West Jakarta during the Covid-19 pandemic, Entrepreneurship Competence has an influence on the performance of SMEs in the culinary field in Tanjung Duren, West Jakarta during the Covid-19 pandemic.

scholarly journals PENGARUH ETIKA KERJA ISLAM TERHADAP LOYALITAS KARYAWAN YAYASAN NURUL HAYAT SURABAYA

2020 ◽  
Vol 7 (5) ◽  
pp. 852
Author(s):  
Sheila Ayu Pramesti Permatasari ◽  
Ririn Tri Ratnasari
Keyword(s):  
Data Collection ◽  
Significant Influence ◽  
Sampling Technique ◽  
Quantitative Approach ◽  
Employee Loyalty ◽  
Probability Sampling ◽  
Work Ethics ◽  
Purposive Sampling ◽  
Analysis Technique

This study aims to determine the effect of Islamic work ethics on employee loyalty at Nurul Hayat Foundation in Surabaya. This study uses a quantitative approach. Data collection techniques are by distributing questionnaires to employees of Nurul Hayat Surabaya. The analysis technique used is SEM PLS by conducting a non-probability sampling technique used in sampling in this study, namely the purposive sampling technique. The results of this study indicate that Islamic work ethics has a significant influence on employee loyalty.Keywords: Ethics,  Employee Loyalty, Nurul Hayat

scholarly journals Pengaruh Orientasi Kewirausahaan, Lingkungan dan Media Sosial terhadap Kinerja Usaha UMKM di Jakarta

2020 ◽  
Vol 2 (4) ◽  
pp. 1106
Author(s):  
Yohani Dwi Putri ◽  
Mei Ie
Keyword(s):  
Social Media ◽  
Structural Equation Modeling ◽  
Entrepreneurial Orientation ◽  
Structural Equation ◽  
Business Performance ◽  
Sampling Technique ◽  
Sem Analysis ◽  
Equation Modeling ◽  
Probability Sampling ◽  
Purposive Sampling

The purpose of this study was to determine the effect of entrepreneurial orientation on business performance, to determine the effect of the environment on business performance, and to determine the effect of social media on business performance. The population in this study are all SMEs owners in Jakarta. Non-probability sampling method will be used in this study with the sampling technique used is purposive sampling. The determined sample is 50 entrepreneurs who are business owners in the culinary field in the Kelapa Gading area who have been in business for more than one year. Data processing uses Structural Equation Modeling (SEM) analysis with the help of the SmartPLS application. Overall results of this study are, entrepreneurial orientation affects business performance, the environment does not affect business performance, and social media influences business performance. Tujuan penelitian ini adalah untuk mengetahui, pengaruh orientasi kewirausahaan terhadap kinerja usaha, untuk mengetahui pengaruh lingkungan terhadap kinerja usaha, dan untuk mengetahui pengaruh media sosial terhadap kinerja usaha. Populasi dalam penelitian ini adalah seluruh pemilik UMKM di Jakarta. Metode pengambilan sampel dalam penelitian ini adalah non-probability sampling dengan teknik pengambilan sampel, yaitu purposive sampling. Sampel yang diambil sebanyak 50 wirausaha yang menjadi pemilik usaha dibidang kuliner di daerah Kelapa Gading yang menjalankan bisnisnya lebih dari satu tahun. Pengolahan data meenggunakan analisis Structural Equation Modeling (SEM) dengan bantuan aplikasi SmartPLS. Secara keseluruhan hasil dari penelitian ini adalah orientasi kewirausahaan berpengaruh terhadap kinerja usaha, lingkungan tidak berpengaruh terhadap kinerja usaha, dan media sosial berpengaruh terhadap kinerja usaha. 

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