scholarly journals Faktor–Faktor Yang Mempengaruhi Kinerja Umkm Bidang Kuliner Pada Masa Pandemi COVID – 19

2021 ◽  
Vol 3 (3) ◽  
pp. 771
Author(s):  
Keren Eunike ◽  
Louis Utama

The purpose of this study is to find out whether Entrepreneurship Skills, Market Orientation, Sales Orientation, and Entrepreneurship Competence have an influence on the performance of SMEs in the culinary field. The population in this study is SMEs in the culinary sector. The sample used in this study were 50 respondens who owned MSMEs in the culinary field in Tanjung Duren, West Jakarta. The sampling technique used is non-probability sampling with purposive sampling method. Data collection was carried out using a Likert scale questionnaire. Overall the results of this study are that Entrepreneurship Skills have an influence on the performance of SMEs in the culinary field in Tanjung Duren, West Jakarta during the Covid-19 pandemic, Market Orientation has no effect on the performance of SMEs in the culinary field in Tanjung Duren, West Jakarta during the Covid-19 pandemic. 19, Sales Orientation has an influence on the performance of SMEs in the culinary field in Tanjung Duren, West Jakarta during the Covid-19 pandemic, Entrepreneurship Competence has an influence on the performance of SMEs in the culinary field in Tanjung Duren, West Jakarta during the Covid-19 pandemic.

2019 ◽  
Vol 8 (9) ◽  
pp. 5591
Author(s):  
Nyoman Ayu Nidya Larasati Dewi ◽  
A.A.Gede Agung Artha Kusuma

The purpose of this study was to determine the effect of shopping experience on buying interest, and to know the role of satisfaction in mediating the effect of shopping experience and on the interest in buying back. The study was conducted at Zara Beachwalk with a sample of 95 people who are consumers of Zara's fashion products. The sampling technique used is non probability sampling with a purposive sampling method. Data collection is done by distributing questionnaires to consumers of Zara fashion products at Beachwalk. Based on the results of the analysis, it was found that shopping experience and satisfaction variables had a positive and significant effect on interest in repurchasing. The results of this study also indicate that the satisfaction variable mediates the influence of shopping experience on partial repurchase interests. The advice that can be given to the management of Zara's fashion products at Beachwalk is that management must be able to create a good shopping experience for consumers so that the satisfaction felt when shopping will increase and consumer buying interest will be high. Keywords: repurchase intention, satisfaction, shopping experience


2020 ◽  
Vol 6 (7) ◽  
pp. 1494
Author(s):  
Luthfan Hibatul Wafi ◽  
Sri Herianingrum

This research aims to find out and analyze the influence of productive zakat to mustahiq’s business performance and economic welfare at National Amil Zakat Institution Nurul Hayat in Bojonegoro. LAZNAS Nurul Hayat Bojonegoro is one of amil zakat institutions that can develop programs in managing the largest zakat in Bojonegoro. Population in this research is all mustahiqs who received zakat from Amil Zakat Institution Nurul Hayat Bojonegoro. Sampling technique used is non-probability sampling by using purposive sampling method. There are 156 mustahik obtained that received productive zakat.The type of data used is primary data, while data collection method is questionnaire.Keywords: productive zakat, mustahiq’sbusiness performance, mustahiq’s economic welfare


2020 ◽  
Vol 5 (1) ◽  
pp. 5
Author(s):  
Arif Mustaqim Bahar ◽  
Maizaldi Maizaldi ◽  
Novrianto Putera ◽  
Resky Widiestuty ◽  
Syafrianto Chaniago ◽  
...  

The purpose of this study was to determine the effect of tourism facilities on tourist satisfaction in South Coastal District, to determine the effect of  service quality on tourist satisfaction in South Coastal District, to determine the effect of promotion on tourist satisfaction in South Coastal District. The method used is a quantitative research using descriptive, while the data collection used questionnaire. The sampling technique is non probability sampling with a type of purposive sampling of 115 respondents. The results of this study can be concluded that the: (1) Tourism facilities has a positive and significant effect on tourist satisfaction in South Coastal District. (2) Service quality has a positive and significant effect on tourist satisfaction in South Coastal District. (3) Promotion has a positive and significant effect on tourist satisfaction in South Coastal District.


Prologia ◽  
2020 ◽  
Vol 4 (2) ◽  
pp. 419
Author(s):  
Parousia Parousia ◽  
Riris Loisa

Humans who continue to communicate with other humans cause the spread and acceptance of information increasingly consciously or unconsciously. This also causes a lot of renewal in various fields of life, including information technology. Now, information are more easily and quickly accessed through various existing media, including through new media and social media. The study aims to determine the effect of motives for accessing video accounts in chat applications towards audience satisfaction. This research uses social media theory, new media, and uses and gratification theory. The approach used is quantitative. The sampling technique used was non probability sampling, purposive sampling with a sample of 100 respondents who are millennials who access video accounts in a chat application (LINE TODAY). The technique of data collection is done by distributing Google Forms questionnaires consisting of 18 indicators. The final result obtained are the closeness between the two variables included in the high criteria. And there is an influence between the two variables whose direction is said to be positive.Manusia yang terus menerus melakukan komunikasi dengan manusia lain menyebabkan persebaran dan penerimaan terhadap informasi semakin meningkat secara sadar maupun tidak disadari. Ini juga menyebabkan banyak pembaharuan di berbagai bidang kehidupan, tak terkecuali teknologi informasi.  Kini, informasi semakin mudah dan cepat diakses melalui berbagai media yang ada, termasuk melalui media baru dan media sosial. Penelitian bertujuan untuk mengetahui pengaruh motif mengakses akun video dalam aplikasi chatting terhadap kepuasan khalayak. Pendekatan yang digunakan adalah kuantitatif. Penelitian ini menggunakan teori sosial media, media baru, penggunaan dan kepuasan media. Teknik sampling yang digunakan adalah non probabilitas, yaitu teknik purposive sampling dengan sampel sebanyak 100 responden yang merupakan generasi milenial yang mengakses akun video dalam aplikasi chatting (LINE TODAY). Teknik pengumpulan data dilakukan dengan menyebarkan kuisioner Google Forms yang terdiri dari 18 indikator.  Hasil akhir yang diperoleh adalah keeratan antara dua variabel termasuk dalam kriteria tinggi. Serta terdapat pengaruh antara kedua variabel yang arahnya dikatakan positif.


Author(s):  
Rony Jusfarani B2042171020

Repurchase intention is an important factor for the company. The intention to repurchase a product arises because consumers are satisfied with the product they bought before. The purpose of this study was to determine the effect of Store image, Price perception and Private label product image to Repurchase intention on Hypermart and Indomaret Pontianak City. Data collection was carried out by distributing questionnaires containing statements with the number of respondents as many as 60 people on Hypermart and 60 people on Indomaret. The sampling technique uses the non-probability sampling method in the form of purposive sampling. Data from the results of questionnaire collection are processed using validity, reliability, classic assumption and path analysis.The results showed: 1) Store image and price perception has a significantly effect to private label product image on Hypermart customers. 2) Store image and price perception has a significantly effect to repurchase intention on Hypermart customers. 3) Private label product image has a significantly effect to repurchase intention on Hypermart customers. 4) Store image and price perception has a significantly effect to private label product image on Indomaret customers. 5) Store image and price perception has a significantly effect to repurchase intention on Indomaret customers. 6) Private label product image has no significantly effect to repurchase intention on Indomaret customers.


Author(s):  
Nur Rahma Ika Afiyanti ◽  
Sartin T. Miolo ◽  
Helena Badu

This study aims to explore the students’ perception of the use of English as Medium of Instruction (EMI) in teaching and learning at SMA Negeri 1 Kota Gorontalo. This explorative qualitative study employed a purposive sampling method. This study involved 112 twelve-grade students from IPA, IPS, and BAHASA majors of SMA Negeri 1 Kota Gorontalo as the subjects.  This study utilized questionnaires for data collection, while the Likert Scale and Percentage Formula were performed in data analysis. The result showed that the students had positive perceptions of the three EMI types of perception: visual, auditory, and speech perception. The average results in visual, auditory, and speech perceptions were 70.96% (‘strongly agree’ category), 70.49% (‘strongly agree’ category), and 57.90% (‘agree’ category). Further study with bigger samples and different subjects is recommended since this research only focuses on students perception of the Use of EMI in Teaching and Learning at SMA Negeri 1 Kota Gorontalo.


2021 ◽  
Vol 5 (1) ◽  
Author(s):  
Dwi Listiyanto

This study aims to determine whether work motivation, work environment, and work stress affect the performance of employees of UMKM Arumanis Haji Ardi. The population in this study used all employees at UMKM Arumanis Haji Ardi, totaling 80 employees. The sampling method is a non-probability sample with a purposive sampling technique using the Slovin formula, data collection is done through a questionnaire and get the results of 64 respondents as a sample. The results in this study indicate that; (1) Work motivation has no partial effect on employee performance, (2) Work Environment has a partial effect on employee performance, (3) Work Stress has a partial effect on employee performance, (4) Work Motivation, Work Environment, and Work Stress have an effect simultaneously.


2019 ◽  
Vol 8 (10) ◽  
pp. 6367
Author(s):  
Komang Satya Devara ◽  
Eka Sulistyawati

The purpose of this study is to explain product innovation plays a role in mediating the effect of market orientation on marketing performance. This research was conducted at the fashion industry UKM in Denpasar City. The number of samples in this study were 50 respondents. The sampling technique is non-probability sampling using the purposive sampling method. Data collection was obtained from the results of questionnaires in the fashion industry SMEs in Denpasar City. Data analysis in this study used path analysis and sobel test. The results of path analysis and sobel test show that product innovation variables play a role in mediating the effect of market orientation on the marketing performance of the fashion industry SMEs in Denpasar City. The results of this study indicate that the better the fashion industry SMEs in Denpasar City make product innovations, the greater the influence of market orientation on marketing performance. Keywords: market orientation, product innovation, marketing performance


2019 ◽  
Vol 11 (2) ◽  
pp. 117
Author(s):  
Wahyu Raharjo ◽  
Widyastuti Widyastuti

There are lots of online advertisements presented by E-commerce, but online advertising in the form of remarketing is the most intrusive advertisement. Remarketing ad is included as an ad intrusiveness which is very disturbing and can build a negative attitude towards ad, and it will make a negative purchase intention too. But in reality, this advertisement is very developed and almost E-commerces implement it, while what happens is that many consumers actually feel annoyed. The purpose of this study is to analyze and discuss the effect of ad intrusiveness in the form of remarketing toward purchase intention of E-commerce with an attitude toward ad as an intervening variable. The sampling technique used is non-probability sampling with judgmental sampling method. The sample used was 220 respondents. Respondents in this study were E-commerce users aged 19 and above who had seen ad intrusiveness in the form of remarketing. Questionnaire uses likert scale and  processing using path analysis. The results show that ad intrusiveness has a negative and significant effect on attitude toward ad and attitude toward ad has a positif and significant effect ad toward purchase intention. 


Author(s):  
Rina Rifayanti ◽  
Alma Yorinda ◽  
Zakki Abdallah Alkatiri ◽  
Muhammad Qori' Hasan

The emergence of fear will lose among the millennial generation due to the influence of smartphones in an era that is increasingly developing with technological advances in social media. The widespread use of social media, Instagram, phubbing behaviour that appears is why someone often ignores the natural interlocutor in front of them. This study analyses the effect of using social media Instagram and phubbing behaviour on the fear of loss in Sungai Kunjang District on the millennial generation in Sungai Kunjang District. The sample of this study was 104 people using the nonprobability sampling technique with the purposive sampling method. The data collection used is a scale of fear of loss, social media, Instagram and phubbing behaviour. The four scales are arranged using a Likert model. The collected data were analyzed by using SPSS 25.0 for the Windows program. This study indicates a significant effect between social media Instagram and phubbing behaviour on the fear of losing. There is a positive and significant effect of using social media Instagram on the fear of losing. There is no effect between phubbing behaviour on fear of loss.


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