scholarly journals STRATEGI PENETAPAN HARGA DALAM MENINGKATKAN PROFITABILITAS USAHA KONVEKSI KEMBANG MAS

2021 ◽  
pp. 905
Author(s):  
Rodhiah Rodhiah ◽  
Leo Colin ◽  
Fadillah Akbar ◽  
Raden Mas
Keyword(s):  
Pricing Strategy ◽  
Price Strategy ◽  
Selling Price ◽  
Pricing Strategies ◽  
Direct Impact ◽  
Important Decision ◽  
Marketing Activities ◽  
The Right ◽  
Price Strategies

Pricing strategy is the most important decision in marketing activities. Because it will have a direct impact on the acceptance of a company's opinion, the profit obtained is one source because of the price offered to consumers. The partner who is the place of activity is a business engaged in the embroidery convection which is located in West Jakarta. PKM activities are carried out by looking at the problems of SMEs, especially in terms of price strategies offered to consumers, plus there are quite a lot of border businesses around partners, so partners need to have the right price strategy in dealing with competitors and increasing profits. The method offered to training/socialization partners is in the form of a zoom meeting, which includes an introduction to pricing strategies, pricing goals, and steps to determine the selling price that partners should use. The results of the activities carried out run well, partners gain knowledge about pricing strategies, to increase their profits. Strategi harga merupakan keputusan yang paling penting dalam kegiatan pemasaran karena akan berdampak secara langsung pada penerimaan pendapat suatu perusahan. Selanjutnya keuntungan yang diperoleh dapat menjadi salah satu sumber karena adanya harga yang ditawarkan ke konsumen. Mitra yang menjadi tempat kegiatan merupakan usaha yang bergerak di bidang konveksi bordir yang berlokasi di Jakarta Barat. Kegiatan PKM dilakukan dengan melihat permasalahan UKM terutama dalam hal strategi harga yang ditawarkan ke konsumen, ditambah lagi usaha bordir di sekitar mitra cukup banyak, sehingga mitra perlu memiliki strategi harga yang tepat dalam menghadapi pesaing dan meningkatkan keuntungan. Metode yang ditawarkan ke mitra pelatihan/sosialisasi secara online dalam bentuk zoom meeting. yang meliputi pengenalan tentang strategi harga, sasaran penetapan harga, dan langkah melakukan penetapan harga jual yang sebaiknya digunakan mitra. Hasil kegiatan yang dilakukan berjalan dengan lancar, mitra mendapatkan bekal pengetahuan tentang strategi harga, dalam upaya meningkatkan keuntungan . 

scholarly journals The Role of Listing Price Strategies on the Probability of Selling a House: Evidence from Vietnam

2020 ◽  
Vol 28 (2) ◽  
pp. 63-75
Author(s):  
Hong Nguyen Thi Bich ◽  
Hoai Nguyen Trong ◽  
Hiep Truong Thanh
Keyword(s):  
Regression Analysis ◽  
Hedonic Model ◽  
Hazard Models ◽  
Selling Price ◽  
Pricing Strategies ◽  
Dynamic Effects ◽  
Pricing Decisions ◽  
Second Stage ◽  
Price Strategies

AbstractThe aim of this paper is to measure the dynamic effects of listing price strategies and housing features on the probability of selling a house over the marketing period by adopting a two-stage regression analysis. In the first stage, we define the listing price strategies as the gaps between the actual listing price and expected selling price, estimated by a hedonic model. The Cox Probability Hazard models are applied in the second stage to measure the effects of listing price strategies on the probability of sales over various listing periods, such as 30-day, 90-day, 180-day and 270-day listing periods.We find that overpriced listing strategies have a significant impact on the probability of sale at any point during the first 30 days of marketing time. This effect seems to diminish and disappear after six months of marketing time. This shows that the first 30 days of the marketing time are critical and housing liquidity is strongly affected by pricing strategies. When the time on market is over 30 days, the influence of the seller’s pricing decisions on housing liquidity is diminished.

scholarly journals Market buoyancy, information transparency and pricing strategy in the Scottish housing market

Urban Studies ◽  
2021 ◽  
pp. 004209802199178
Author(s):  
Nan Liu
Keyword(s):  
Pricing Strategy ◽  
Selling Price ◽  
Trade Off ◽  
Information Transparency ◽  
North East ◽  
Sealed Bid ◽  
Strategy Changes ◽  
The Impact ◽  
Role Of Information

In housing markets there is a trade-off between selling time and selling price, with pricing strategy being the balancing act between the two. Motivated by the Home Report scheme in Scotland, this paper investigates the role of information symmetry played in such a trade-off. Empirically, this study tests if sellers’ pricing strategy changes when more information becomes available and whether this, in turn, affects the trade-off between the selling price and selling time. Using housing transaction data of North-East Scotland between 1998Q2 and 2018Q2, the findings show that asking price has converged to the predicted price of the property since the introduction of the Home Report. While information transparency reduces the effect of ‘overpricing’ on selling time, there is little evidence to show that it reduces the impact of pricing strategy on the final selling price in the sealed-bid context.

scholarly journals Tourist enterprise marketing complex: international and national aspect

2021 ◽  
pp. 124-127
Author(s):  
О.В. Птащенко ◽  
В.А. Вовк
Keyword(s):  
Development Strategy ◽  
Modern Technology ◽  
Machine Building ◽  
Enterprise Management ◽  
Goods And Services ◽  
Marketing Activities ◽  
Marketing Variables ◽  
Business Entities ◽  
The Right

The main features of the marketing complex for the enterprises of the tourist branch are considered in the article. In a market economy, the concept of marketing, as part of improving enterprise management, becomes an integral part of its activities. With the help of a number of controlled marketing variables, business entities can influence customers, stimulate them, encouraging them to certain, desirable for the company actions in the market until the purchase. One of the elements of the marketing complex is the brand. Increasingly, it is important to use it as one of the most important marketing factors that can ensure the success of the company in the market. To a large extent, this success is due to choosing the right branding strategy. This choice, as well as the positioning and development strategy of the brand directly depend on the chosen variety. In addition, it should be noted that the purpose of marketing is not only to benefit companies, but also to build long-term relationships with consumers, meet their demands, improve the quality of goods and services, improve the conditions of their acquisition. It should also be noted that the formation of marketing activities at the enterprise today is impossible without a focus on modern technology. Such technologies include Internet marketing as a modern way of building a business. Principles of tourism marketing: constant search and maximum respect for the consumer, focus on his needs and requirements, which provide the market is not goods and services, and ways to solve consumer problems; flexibility in achieving the set goal by adapting to the requirements of the market with a simultaneous targeted impact on it; a comprehensive approach to the development of marketing plans, which involves the use not of individual marketing activities, and a set of marketing, a combination of individual elements which allows you to achieve a certain goal; focus on the long-term prospects of the enterprise. Thus, the main purpose of each enterprise is to achieve profitability and stability of services. Today it is possible to achieve only through the introduction of basic principles of marketing and the formation of a comprehensive mechanism of marketing activities. At the same time, the high cost of enterprises, for example, machine-building industry, agricultural machinery enterprises should be compensated by the introduction of modern advanced production technologies, rational use of fundamentally new materials, introduction of modern technological policy, including marketing and work aimed at improving skills. All this once again confirms the importance of marketing management today and as a consequence of the constant introduction of the latest marketing tools.

scholarly journals The Analysis of Blocking Behavior and Pricing: The Case of Airbnb

2020 ◽  
pp. 1-28
Author(s):  
Yifeng Peng
Keyword(s):  
Empirical Analysis ◽  
Rapid Growth ◽  
Profit Maximization ◽  
Sharing Economy ◽  
Pricing Strategy ◽  
Pricing Strategies ◽  
Product Pricing ◽  
Starting Point ◽  
The Future ◽  
Resources Sharing

Over the years, as people's lives have improved, our need for transportation and accommodation has increased, driving the rapid growth of the sharing economy. Some well-known network sharing platforms, such as Uber, Drip and Airbnb, provide a large number of convenient options for users with transactional needs, make more use of idle tourism, accommodation and other resources. Sharing economy platforms continue to improve the content and format of their products, but at the same time, the future of sharing platforms and the difficulty of competition is a concern as more platform companies become involved and prices become more transparent. Under this circumstance, optimizing product pricing has become an urgent need for many sharing economy platforms. In this paper, we take Airbnb as the starting point and conduct an empirical analysis of the blocking behavior of homeowners based on proprietary data to explore the factors that affect their product supply. We find that price, number of beds, and listing type all have a significant impact on blocking houses. After that, we conducted further research on price factors and developed a model aiming at profit maximization to obtain the best pricing range for the region and provide suggestions for pricing strategies. Keywords: Sharing Economy, Blocking behavior, Pricing Strategy, Airbnb

scholarly journals ANALISIS PENETAPAN HARGA JUAL PRODUK PADA PT.WICAKSANA OVERSEASINTERNASIONAL CABANG MEDAN

2018 ◽  
Author(s):  
STIM Sukma
Keyword(s):  
Data Collection ◽  
Selling Price ◽  
Pricing Policy ◽  
Marketing Department ◽  
Volume Increase ◽  
Purchasing Decision ◽  
Qualitative Descriptive ◽  
Research Findings ◽  
The Right ◽  
Descriptive Method

The purpose of this study was to determine the pricing policy applied by selling PT.Wicaksana Overseas Internasional.Analisis data in this study using qualitative descriptive method and data collection by observation and interviews. These results indicate that the right pricing will affect the volume increase in sales and satisfaction to consumers. Because prices affect the volume of sales and the purchasing decision. Therefore, setting the selling price of products made by the International Overseas PT.Wicaksana already running well by doing and observation visit directly into the field, and conduct periodic surveys in the field and carried out by the marketing department who has been given the task by the leadership and results of the research findings discussed in the meeting and obtained conclusions and results that have been agreed. This means that pricing in the International Overseas PT.Wicaksana doing some process so that pricing is done going well and accepted by consumers.

scholarly journals PERSPEKTIF ILMU EKONOMI DAN UNDANG-UNDANG NOMOR 5 TAHUN 1999 TENTANG LARANGAN PRAKTIK MONOPOLI DAN PERSAINGAN USAHA TIDAK SEHAT TERHADAP DISKRIMINASI HARGA

2018 ◽  
Author(s):  
Irwan Sugiarto
Keyword(s):  
Price Discrimination ◽  
Peak Load ◽  
Cost Price ◽  
Price Strategy ◽  
Price Determination ◽  
Intertemporal Price Discrimination ◽  
Price Strategies ◽  
Second Degree

Unfair business competition can cause and trigger monopoly practice where markets arecontrolled and dominated by business doers. Besides, another impact of monopoly practiceis that; the business doers tend to sell expensive products without good quality. Monopolybusiness doers often apply price strategy where the entrepeneurs at normal competitivemarkets are not possible to do that. One of price strategies is price discrimination. Pricediscrimination refers to different price determination at a product at different time to everydifferent customer, or different market, but it is not based on different cost. Price discriminationcan be distinguished into three kinds, namely first degree price discrimination, second degreeprice discrimination, and third degree price discrimination. In addition to that, there is avariant in second degree price discrimination and third degree price discrimination, namelytwo part tariff, intertemporal price discrimination, and also peak load pricing.In Act No. 5 year 1999, discrimination related to prices is regulated in two groups ofrules and articles, that is to say price discrimination which is aproved under agreement, anddiscrimination which is performed by unilateral agreement or without agreement.

scholarly journals Social media in use

2021 ◽  
Vol 26 (1) ◽  
pp. 201-217
Author(s):  
Visar Rrustemi ◽  
Egzona Hasani ◽  
Gezim Jusufi ◽  
Dušan Mladenović
Keyword(s):  
Social Media ◽  
Information Technologies ◽  
Uses And Gratifications ◽  
Digital Marketing ◽  
Western Balkans ◽  
The World ◽  
Digital Environments ◽  
Marketing Activities ◽  
Traditional Marketing ◽  
The Right

Information technologies have caused radical changes in many areas, they have also changed marketing activities. Today, marketing activities are carried out in digital environments, facilitating the work of companies and helping consumers around the world. Consumers get the right information and data about products and services much easier and faster, as well as access different forms of entertainment. Therefore, it can be said that the place of traditional marketing today has been replaced by digital marketing. This paper tries to shed some light on how consumers of Western Balkans and specifically in Kosovo, use social media and how those shape their attitudes, based on the uses and gratifications approach. This is the first paper from this region, which analyzes social media, based on the previously mentioned approach. Since research in the region was prohibitive for us, we selected a sample of 200 consumers from Kosovo, active on social media. The findings of this paper serve managers in better attracting online customers through social media.

scholarly journals Direct marketing practice in Hungarian agriculture

2008 ◽  
Vol 53 (No. 5) ◽  
pp. 230-234 ◽  
Author(s):  
I. Fehér
Keyword(s):  
Geographical Origin ◽  
Direct Marketing ◽  
Point Of View ◽  
Marketing Practice ◽  
Sales Channels ◽  
Product Regulation ◽  
Local Product ◽  
Marketing Activities ◽  
Historical Heritage ◽  
The Right

Farm-sale, also known as direct sale, provides major opportunities to farmers in the future. This kind of sale is of increasing popularity in Europe, but farmers have to be familiar with the regulations concerning processing and sales. Mainly small and medium farmers prefer direct sale. In this activity, they must compete with an increasing number of hypermarkets, supermarkets and wholesale markets. When talking about direct sale, it means that farmers sell their products directly to customers. There are more options: (i) sale in their own shop, (ii) through a catalogue and (iii) delivery to restaurants and shops. It has to be mentioned that the development of special local products means the products representing a common local value and principally those that can be associated with a specific village due to their historical heritage or tradition. There is no standard or official definition for special local products that includes all the possible factors. Efforts of marketing and rural development experts are needed to identify and market these special products to the appropriate consumers. Meanwhile it has to be noticed that, mainly in Europe, the definition and the possibilities of product regulation concerning geographical origin, are clearly defined and well-known. However, the “protection of geographical origin” is not the same issue as “special local products” mentioned above. In a wider sense, these can be described from a marketing point of view as “local product, common product” that interconnect and integrate villages, people and approaches, but are not regulated and protected legally. These products mentioned above reach the consumer in relatively small quantities, through direct sale, and they are often attached to the services of rural tourism. The local products are also developed to ensure high quality products for the consumer or to attract tourists. People can be proud of them since they cannot be bought anywhere else. Advisers are also helping farmers choose the right sales channels to diversify their marketing activities.

scholarly journals Dynamic Pricing Policy Using Preservation Technology with Stock and Price Sensitive Demand

2020 ◽  
Vol 26 (3) ◽  
pp. 266-274
Author(s):  
Uttam Kumar Khedlekar ◽  
Priyanka Singh ◽  
Neelesh Gupta
Keyword(s):  
Dynamic Pricing ◽  
Policy Decision ◽  
Pricing Strategy ◽  
Selling Price ◽  
Market Demand ◽  
Pricing Policy ◽  
Preservation Technology ◽  
Proposed Model ◽  
Stock Policy ◽  
Dependent Demand

This paper aims to develop a dynamic pricing policy for deteriorating items with price and stock dependent demand. In declining market demand of items decreases with respect to time and also after a duration items get outdated. In this situation it needs a pricing policy to sale the items before end season. The proposed dynamic pricing policy is applicable for a limited period to clease the stock. Policy decision regarding the selling price could aggressively attracts the costumers. Objectives are to maximize the prot/revenue, pricing strategy and economic order level for such a stock dependent and price sensitive items. We are giving numerical example and simulation to illustrate the proposed model.

scholarly journals On the Impact of HOT Lane Tolling Strategies on Total Traffic Level

2012 ◽  
Vol 48 (3) ◽  
Author(s):  
Soheil Sibdari ◽  
Mansoureh Jeihani
Keyword(s):  
Numerical Analysis ◽  
Dynamic Pricing ◽  
User Equilibrium ◽  
Pricing Strategies ◽  
Peak Period ◽  
Dynamic Strategy ◽  
Traffic Level ◽  
The Right ◽  
The Impact ◽  
High Occupancy Toll

This paper shows how tolling (or pricing) strategies can be used to control the congestion levels of both untolled and high occupancy toll (HOT) lanes. Using a user-equilibrium method, the paper calculates the number of travelers on each route during the peak period and provides a numerical analysis that determines the distribution of travelers for different tolling strategies. It shows that with the right tolling strategy some travelers who initially plan to use the untolled lane during the peak period will change both their routes (i.e., select the HOT lane) and departure times (i.e., depart earlier or later). Using this result, the paper compares static and dynamic pricing strategies and shows that with a dynamic strategy a larger profit can be earned and congestion reduced in the untolled lane.

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