scholarly journals Biased Random Walk based Social Regularization for Word Embeddings

2018 ◽  
Author(s):  
Ziqian Zeng ◽  
Xin Liu ◽  
Yangqiu Song
Keyword(s):  
Social Media ◽  
Random Walk ◽  
Natural Language ◽  
Language Use ◽  
Personal Characteristics ◽  
Sentiment Classification ◽  
Word Embeddings ◽  
Biased Random Walk ◽  
The Social ◽  
The One

Nowadays, people publish a lot of natural language texts on social media. Socialized word embeddings (SWE) has been proposed to deal with two phenomena of language use: everyone has his/her own personal characteristics of language use and socially connected users are likely to use language in similar ways. We observe that the spread of language use is transitive. Namely, one user can affect his/her friends and the friends can also affect their friends. However, SWE modeled the transitivity implicitly. The social regularization in SWE only applies to one-hop neighbors and thus users outside the one-hop social circle will not be affected directly. In this work, we adopt random walk methods to generate paths on the social graph to model the transitivity explicitly. Each user on a path will be affected by his/her adjacent user(s) on the path. Moreover, according to the update mechanism of SWE, fewer friends a user has, fewer update opportunities he/she can get. Hence, we propose a biased random walk method to provide these users with more update opportunities. Experiments show that our random walk based social regularizations perform better on sentiment classification.

scholarly journals Socialized Word Embeddings

2017 ◽  
Author(s):  
Ziqian Zeng ◽  
Yichun Yin ◽  
Yangqiu Song ◽  
Ming Zhang
Keyword(s):  
Social Media ◽  
Social Relationship ◽  
Large Scale ◽  
Language Use ◽  
Personal Characteristics ◽  
Word Embedding ◽  
Word Embeddings ◽  
Regularization Term ◽  
Local User

Word embeddings have attracted a lot of attention. On social media, each user’s language use can be significantly affected by the user’s friends. In this paper, we propose a socialized word embedding algorithm which can consider both user’s personal characteristics of language use and the user’s social relationship on social media. To incorporate personal characteristics, we propose to use a user vector to represent each user. Then for each user, the word embeddings are trained based on each user’s corpus by combining the global word vectors and local user vector. To incorporate social relationship, we add a regularization term to impose similarity between two friends. In this way, we can train the global word vectors and user vectors jointly. To demonstrate the effectiveness, we used the latest large-scale Yelp data to train our vectors, and designed several experiments to show how user vectors affect the results.

Die Macht der Bilder und Bilder der Macht: die sprachliche Konstruktion von Nationalismus und Konservatismus in der strategischen politischen Kommunikation von Vox España

2020 ◽  
Vol 136 (2) ◽  
pp. 538-566
Author(s):  
Sandra Issel-Dombert
Keyword(s):  
Language Use ◽  
Point Of View ◽  
Right Wing ◽  
Multimodal Discourse ◽  
The Social ◽  
Core Elements ◽  
The Media ◽  
Right Wing Populism ◽  
The One ◽  
The Relationship

AbstractFrom a theoretical and empirical linguistic point of view, this paper emphasizes the importance of the relationship between populism and the media. The aim of this article is to explore the language use of the Spanish right wing populism party Vox on the basis of its multimodal postings on the social network Instagram. For the analysis of their Instagram account, a suitable multimodal discourse analysis (MDA) provides a variety of methods and allows a theoretical integration into constructivism. A hashtag-analysis reveals that Vox’s ideology consists of a nativist and ethnocentric nationalism on the one hand and conservatism on the other. With a topos analysis, the linguistic realisations of these core elements are illustrated with two case studies.

scholarly journals CULTURAL OBSTACLE IN THE COMMUNICATION BETWEEN NATIVE SPEAKER AND NON NATIVE SPEAKER IN ENGLISH.

2020 ◽  
Vol 7 (2) ◽  
pp. 211-215
Author(s):  
Sogimin Sogimin
Keyword(s):  
Social Media ◽  
Native Speaker ◽  
English Learner ◽  
Language Competence ◽  
Cultural Aspects ◽  
The Social ◽  
The One ◽  
Descriptive Method ◽  
British People

This research describes the cultural obstacles in the communication oral and written between native speaker and non native speaker in English.  The obstacles of cultural is one of main obstacles in the  two peoples of communication in the different culural. The research,especially describes the one case of communication between Indonesian people and British people in the social media WhatsApp. The main data of the research is the communication transcript in the social media WhatsApp. Besides of that, the data comes from the interview with the responden.             The research is the case study of the Indonesian people and British people. The data analysis uses qualitative and descriptive method. The result of research shows the miscommunication from different cultural in English. This miscommunication not only caused of the skill of language(language competence) but also difference of cultural between of two peoples. Suggested  to the English learner that  not only learns in the languages aspects but also learns in the cultural aspects, because both of them coud not separate and interplay each others.

Internet blackouts in Meghalaya: A case of emerging complexities in the digital age

2021 ◽  
pp. 016344372110453
Author(s):  
Alexander Lewis Passah
Keyword(s):  
Social Media ◽  
Information Dissemination ◽  
Digital Age ◽  
Eastern Region ◽  
The North ◽  
The Social ◽  
North Eastern ◽  
The One ◽  
Technological Affordances ◽  
Media Practices

The paper is rooted in the observations from the two internet blackouts witnessed in Meghalaya in 2018 and 2019. The state is located in the North Eastern region of India and this study focuses on the Khasi population residing in the East Khasi Hills District. The study explores the complex role social media has played in information dissemination in the digital age. India currently leads the world in terms of internet blackouts and it has been imposed 538 times in the country. This phenomenon has become a reoccurring trend over the last few years with the rise in digital communications and technological affordances. The paper addresses the dualistic nature of social media and how it can be empowering on the one hand, and can also be a key contributor to mis(dis)information on the other. The study offers a non-digital centric approach by adopting digital ethnographic methods and offers insights into the social media practices and experiences of the Khasi participants as well as delving into the problematic nature of internet blackouts with respect to Meghalaya. Evidently, social media has become a space in which most individuals carry their identity, aspirations, views, history, and opinions.

The Social Media Politicians

2020 ◽  
pp. 272-286
Author(s):  
Víctor Hernández-Santaolalla
Keyword(s):  
Social Media ◽  
Personal Characteristics ◽  
Daily Basis ◽  
Political Leaders ◽  
Political Candidates ◽  
Public And Private ◽  
The Public ◽  
Private Lives ◽  
The Social

Social media brings to the forefront two very important factors to today's politics: the prominent role of the internet and the importance of personalisation which is closely tied to a tendency of political candidates to overexpose their private lives. This does not mean that the candidate becomes more relevant than the political party or the ideological platforms thereof, but the interest tends to fall on the candidate's lifestyle; on their personal characteristics and their most intimate surroundings, which blurs the line between the public and private spheres. Online profiles are used as a showcase for the public agenda of the politician at the same time as they gather, on a daily basis, the thoughts, tastes and leisure time activities of the candidates. This chapter offers a reflection of the ways in which political leaders develop their digital narratives, and how they use the social media environment to approach citizens.

scholarly journals ‘Whose context collapse?’: Ethical clashes in the study of language and social media in context

2017 ◽  
Vol 8 (2-3) ◽  
pp. 169-189 ◽  
Author(s):  
Alexandra Georgakopoulou
Keyword(s):  
Social Media ◽  
New Media ◽  
Wide Distribution ◽  
The Other ◽  
Contextual Analysis ◽  
News Stories ◽  
The Social ◽  
Communication Practices ◽  
Media Research ◽  
The One

AbstractThe longstanding tradition of the examination of language and discourse in context has not only spurred the turn to issues of context in language and new media research but it has also led to numerous methodological and analytical deliberations, for instance regarding the roles and nature of digital ethnography and the need for an adaptive, ‘mobile’ sociolinguistics. Such discussions center around social media affordances and constraints of wide distribution, multi-authorship and elusiveness of audiences which are often described with the term ‘context collapse’ (Marwick and boyd 2011; Wesch 2008). In this article, I argue that, however helpful the insights of such studies may have been for linking social media affordances and constraints with users’ communication practices, the ethical questions of where context collapse leaves the language-in-context analysts have far from been addressed. I single out certain key challenges, which I view as ethical clashes, that I experienced in connection with context collapse in my data of the social media circulation of news stories from crisis-stricken Greece. I argue that these ethical clashes are linked with context collapse processes and outcomes on the one hand and sociolinguistic contextual analysis priorities on the other hand. I put forward certain proposals for resolving these clashes arguing for a discipline-based virtue ethics that requires researcher reflexivity and phronesis.

Digitalisierung und Nachbarschaft

2019 ◽  
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Local Community ◽  
Social Science Research ◽  
Science Research ◽  
The Other ◽  
The Internet ◽  
The Social ◽  
The One ◽  
The Relationship

There has hardly been any other development that has changed our everyday lives as significantly as digitalisation, and there is hardly anything as commonplace as neighbourship. Despite the links between these two concepts growing, they have been neglected in social science research in Germany so far. The prevailing sentiment is that the Internet and social media sites have no connection to the real world, but there are countless neighbourship groups on Facebook, Twitter hashtags named after neighbourhoods or entire websites, such as ‘nebenan.de’, which endeavour to strengthen local community bonds through digital means. In short, the social developments in this respect are already considerably more advanced than the knowledge that exists about it. This anthology makes a fundamental contribution to the sociological debate on digitalisation and neighbourship by aiming to provide an overview of the relationship between digitalisation and neighbourship on the one hand, and open up avenues for further research on the other. It therefore examines and systematises attempts to strengthen local community bonds using digital media from different perspectives.

Role And Importance Of Fanpage In Promotion Of Products And Services

2017 ◽  
Vol 1 (2) ◽  
pp. 211
Author(s):  
Klaudia Smoląg ◽  
Anna Lemańska-Majdzik
Keyword(s):  
Social Media ◽  
Economic Life ◽  
Internet Communication ◽  
Media Environment ◽  
The Social ◽  
Information And Communication ◽  
Use Of Social Media ◽  
Mutual Relations ◽  
The One ◽  
A Company

<p>The development of information and communication technology significantly determines how enterprises conduct their activities. The use of ICT solutions is visible in each area of the functioning of enterprises, in particular in activities aimed at promotion of products and services. The aim of all promotional activities is to exercise influence on the current and future customers of a company. They involve providing customers with information to increase their knowledge about the products and services and the company itself. In today's digital economic life, in order to reach potential customers and retain the existing ones, companies have to observe and quickly adapt ICT solutions. Key ICT solutions include social media, which have had a significant impact on both the social and economic life. The growing number of social media users contributed to changes in the form and way of communicating and building mutual relations. Moreover, the final say on many issues belongs more and more often to people for whom Internet communication is an integral part of life, which undoubtedly is a clear signal that preferences of today's and future consumers are undergoing a diametrical change. This change in consumers' preferences, expectations and needs forces enterprises to use effective ways of communication and new forms of providing information to a specific target group. Social media users constitute an increasing group that often actively joins promotional activities undertaken by a company. In addition, the social media environment enables presentation of information that is characterised by high quality, elaborate content and interesting form (text, photos, animation or films). These are only some of the factors in favour of the use of social media in the promotional activity of enterprises. However, the modern reality as well as extended functionality and variety of  social media are on the one hand conducive to building and maintaining relations with customers, while on the other hand, they requires appropriate preparation of a strategy of action in a new, virtual economic world.</p><p class="AbstractText">The aim of the paper is to analyse, based on literature studies, the assumptions of enterprises' strategies of action in the social media environment, with particular reference to fanpage. Based on the results of own studies of a group of 172 Polish users of social media conducted at the end of 2015, key actions taken by users on fanpages were indicated, and significant elements influencing the proper structure of fanpage from the user's perspective were presented.</p>

scholarly journals Personal Online Identity-Branding or Impression Management

2019 ◽  
Vol 24 (1) ◽  
pp. 67-75 ◽  
Author(s):  
Maria Magdalena Popescu
Keyword(s):  
Social Network ◽  
Impression Management ◽  
Technological Progress ◽  
Personal Characteristics ◽  
Content Management ◽  
Western Society ◽  
Online Environment ◽  
Online Identity ◽  
The Social ◽  
The One

Abstract It is said that western society is heading toward individuation, towards personalization. This, along with continuous technological progress, triggers the concept of Personal Identity Online (PIO) which highlights and tailors a specific characteristic of an individual’s behavior in an online network of similar ones, benefitting from a single opportunity to shape an individual’s identity differently from the one he has in reality. Looked at from the network of ties existent in a social online environment, identity is tailored by each individual representation in virtual encounters. This representation is provided by the users’ profiles while the posts used are enriched and shared account for the visual representation of alterity. The present paper looks at how impression management and personal branding are developed in the social network environment in a desire to complete personal characteristics that reality did not grant. Analysis on posted content, management of information and social manifestation are involved to this end.

scholarly journals #aintnobodygottimeforthat: cultural appropriation, stylization and the social life of hashtag interjectionality

2019 ◽  
Vol 10 (1) ◽  
pp. 85-97
Author(s):  
Anne H. Fabricius
Keyword(s):  
United States ◽  
Social Media ◽  
African American ◽  
Social Life ◽  
Language Use ◽  
American English ◽  
The United States ◽  
Cultural Appropriation ◽  
The Social ◽  
The Future

Th is paper will discuss a particular hashtag meme as one example of a potential new manifestation of interjectionality, engendered and fostered in the written online context of social media. Th e case derives from a video meme and hashtag from the United States which ‘went viral’ in 2012. We will ask to what extent hashtags might perform interjectional-type functions over and above their referential functions, thereby having links to other, more prototypically interjectional elements. Th e case will also be discussed from multiple sociolinguistic perspectives: as an example of the (indirect) signifying of ‘whiteness’ through ‘black’ discourse, as cultural appropriation in the context of potential policing of these racial divides in the United States, and as a case of performative stylization which highlights grammatical markers while simultaneously downplaying phonological markers of African American English. We will end by speculating as to the implications of the rise of (variant forms of) hashtags for processes of creative language use in the future.

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