Gaming for Respondents: A Test of the Impact of Gamification on Completion Rates

2017 ◽  
Vol 59 (1) ◽  
pp. 117-138 ◽  
Author(s):  
Susanna Warnock ◽  
J. Sumner Gantz
Keyword(s):  
Marketing Research ◽  
Customer Segmentation ◽  
Decision Makers ◽  
Customer Relationship ◽  
Quality Data ◽  
Business Analytics ◽  
Quantitative Studies ◽  
The One ◽  
The Cost ◽  
The Impact

This paper examines the challenge for marketing research companies in overcoming consumers' reluctance to participate in surveys in order to provide decision makers with quality data. On the one hand, clients are increasingly demanding more data; these clients are interested in employing and refining many of the trends in business analytics - Big Data, data-driven customer relationship management, more sophisticated customer segmentation or simply monitoring customer satisfaction. In order to do this, the clients are demanding more data, more often. On the other hand, marketing research companies are finding it increasingly difficult to get respondents to participate in quantitative studies. The cost of reaching respondents, getting them to begin a survey and, more importantly, complete the survey with thoughtful and honest answers, is decreasing the profit margin for many marketing research companies. How can marketing research companies deal with this difficult dilemma?

scholarly journals Influence of Cyber Security on Social Networks

2020 ◽  
Vol 9 (7) ◽  
pp. 43-46
Keyword(s):  
Social Networks ◽  
Family Relationships ◽  
Cyber Security ◽  
Text Messaging ◽  
Marketing Research ◽  
Physical World ◽  
Vital Role ◽  
Customer Relationship ◽  
New Business ◽  
The Impact

In the 21st century, Media technology plays a vital role in every individual’s life. The world of electronic media, found an exponential growth. Presently the media world is filled with gadgets includes TV, mobile phones, emails, egames, interactive internet games, virtual reality games, iPods, instant messenger, esports, social networks etc.. This makes the physical world smaller in today’s days and helps in effective communication ranging from text messaging, multimedia message, video conferencing, virtual meetings and so on. As of today, social networks including Facebook, Twitter, Wordpress, Whatsapp, LinkedIn, Blogger, Google, Pinterest, and Wikipedia etc. has become the most powerful sources for sharing information and news updates. In addition, the cost of smartphones and internet data are reducing which makes easy penetration of this technology among people. Apart from the entertainment, the social networks created new business opportunities, sales promotions, marketing research, and customer relationship development etc. In this paper, the impact of social networks in family relationships is presented.

The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration

2003 ◽  
Vol 67 (1) ◽  
pp. 77-99 ◽  
Author(s):  
Werner J. Reinartz ◽  
V. Kumar
Keyword(s):  
Customer Value ◽  
Customer Relationships ◽  
Decision Makers ◽  
Customer Relationship ◽  
Traditional Methods ◽  
Monetary Value ◽  
The Impact

The authors develop a framework that incorporates projected profitability of customers in the computation of lifetime duration. Furthermore, the authors identify factors under a manager's control that explain the variation in the profitable lifetime duration. They also compare other frameworks with the traditional methods such as the recency, frequency, and monetary value framework and past customer value and illustrate the superiority of the proposed framework. Finally, the authors develop several key implications that can be of value to decision makers in managing customer relationships.

scholarly journals The use of cellular communication masts for wind share research

Energetika ◽  
2018 ◽  
Vol 64 (2) ◽  
Author(s):  
Valerijs Bezrukovs ◽  
Vladislavs Bezrukovs ◽  
Sabine Upnere ◽  
Linda Gulbe ◽  
Deniss Bezrukovs
Keyword(s):  
Wind Speed ◽  
Methodological Approach ◽  
Cellular Communication ◽  
Quality Data ◽  
Cfd Modelling ◽  
Contour Maps ◽  
Wind Potential ◽  
The Cost ◽  
The Impact

Prior to the start of any Wind Power Park construction project, it is necessary to carefully assess available wind potential in the selected area. The cost of such investigative studies is considerable – even with a relatively small 70 m tall mast it reaches several tens of thousands of Euros. In order to reduce costs related to wind speed measurements it is suggested to use the existing cellular communication masts that are widely spread in Europe. The study presents a methodological approach and the results of wind speed and wind shear measurements performed with the use of lattice cellular communication masts at the height of up to 100 m. A CFD model of airflow around a cellular communication mast structure was created in order to explore the impact of mast structure on the quality of wind speed measurements. The paper presents the results of the CFD modelling in the form of contour maps depicting the severity of airflow disturbances around the mast. The study is based on experimental measurements conducted in 2018 in three coastal sites of Latvia. At each site wind speed and direction were measured at several heights along with air temperature, humidity and air pressure. The experimentally obtained data in combination with the analysis of modelled CFD results shows the possibility of using cellular communication masts for accurate measurements of wind speed. Overall, the study shows that the proposed approach to wind speed measurements can result in high quality data and reduced overall expenses.

The role of analytical CRM on salesperson use of competitive intelligence

2020 ◽  
Vol 35 (12) ◽  
pp. 2127-2137
Author(s):  
Christopher A. Nelson ◽  
Michael F. Walsh ◽  
Annie Peng Cui
Keyword(s):  
Large Scale ◽  
Marketing Research ◽  
Information Use ◽  
Final Analysis ◽  
Information Value ◽  
Customer Relationship ◽  
Competitive Intelligence ◽  
Content Type ◽  
Use Behavior ◽  
The Impact

Purpose The purpose of this paper is to identify the impact of analytical customer relationship management (CRM) on salesperson information use behavior. Design/methodology/approach To achieve the aim of this paper, a vignette experiment was undertaken. The data used for the final analysis included 125 professional salespeople across multiple industries. Findings This paper focuses on the personal use of competitive intelligence. The authors find that to maximize the effectiveness of using competitive intelligence, the salesperson must become adept at both choosing the correct pa`rtners to trust and properly valuing information. Properly valuing information can be accomplished through the use of analytical CRM. Practical implications The managerial implications of this paper are straightforward yet important. CRM providers have improved the tools available to salespeople (e.g., heat maps) and have partnered with other large scale providers of customer and market information (e.g., global marketing research firms) to provide a analytical tool that is user friendly to salespeople. Yet, many firms still use simplified CRM platforms, which do little more for the salesperson than offer an opportunity to document notes. Sales firms should move toward this analytical CRM system because it improves the salesperson’s ability to value information and increases the salesperson’s ability to use intelligence to link products to buyer needs. Originality/value This paper contributes to theory through confirming the importance of analytical CRM on salesperson’s information use behavior by using a motivation, opportunity and ability framework. Additionally, a methodological contribution was made through the development of an information value scale.

scholarly journals A Hybrid Fuzzy Group Multi-Criteria Assessment of Structural Solutions of the Symmetric Frame Alternatives

Symmetry ◽  
2019 ◽  
Vol 11 (2) ◽  
pp. 261 ◽  
Author(s):  
Zenonas Turskis ◽  
Kęstutis Urbonas ◽  
Alfonsas Daniūnas
Keyword(s):  
Steel Beams ◽  
Mechanical Resistance ◽  
Safety Requirements ◽  
Ecological Aspects ◽  
Primary Test ◽  
The One ◽  
Rc Frame Structures ◽  
The Cost ◽  
The Impact ◽  
Structural Solutions

Structural designers that design buildings use different criteria to select the frames’ materiality and structural solutions. Very often, the primary test is the cost of construction. Sometimes, solutions are determined by the terms of structure, architectural preferences, technological needs, fire safety requirements, environmental conditions, exploitation costs over the life of the building, ecological aspects, and experience, etc. This paper proposes an approach for analyzing the structural elements of buildings taking into account the impact on the environment using jointly incorporating subjective and objective aspects. The objective to combine the most important criteria into a single unit and carry out the overall assessment could be done by giving each variable a weighted value and perform a so-called multi-criteria analysis. This article shows the efficiency of the structural solution of the one-story building. The case study presents an investigation and comparison of five possible symmetrical structural solutions by multi-criteria assessment methods: The analysis of three steel frameworks differs majorly due to the beam-column characteristics, as well as precast RC frame structures case and combined steel beams and RC columns frame option. Possible solutions must meet all the essential requirements of the building, including mechanical resistance and stability. The obtained results show a broad assessment of the structural solutions of the building.

Rationality at the Brink: The Role of Cognitive Processes in Failures of Deterrence

1978 ◽  
Vol 30 (3) ◽  
pp. 345-365 ◽  
Author(s):  
Jack L. Snyder
Keyword(s):  
Cognitive Theory ◽  
Decision Makers ◽  
The Other ◽  
International Crises ◽  
Value Conflicts ◽  
Long Run ◽  
Short Run ◽  
The One ◽  
The Cost

Decision makers in international crises seek to reconcile two values: on the one hand, avoiding the loss of prestige and credibility that capitulation would entail and, on the other, avoiding war. These values conflict with each other, in the sense that any policy designed to further one of them will jeopardize the other. Cognitive theory suggests that in ambiguous circumstances a decision maker will suppress uncomfortable value conflicts, conceptualizing his dilemma in such a way that the values appear to be consonant. President Kennedy's process of decision and rationalization in the Cuban missile crisis fits this pattern. He contended that compromise would allay the risk of war in the short run only at the cost of increasing it in the long run. Thus, he saw his policy of no compromise as furthering both the goal of maintaining U.S. prestige and credibility and the goal of avoiding war.

The impact of age on innovation

2015 ◽  
Vol 38 (4) ◽  
pp. 404-420 ◽  
Author(s):  
Richard A Parsons
Keyword(s):  
Older Workers ◽  
Content Type ◽  
Older Employees ◽  
Human Resource Department ◽  
Age Diversity ◽  
Independent Variable ◽  
The One ◽  
The Individual ◽  
The Cost ◽  
The Impact

Purpose – This paper aims to develop a model of individual innovation based on an employee’s innate propensity to innovate and the specific costs and benefits expected to the individual from the innovation. This model is then used to study the way an employees’ age will impact innovation. Design/methodology/approach – This paper proposes variables which drive an individual’s innovative behavior based on a literature review. This theoretical model is then maximized to show how age drives an employees’ innovation output in three ways. A small survey is used to substantiate the theory. Findings – In this model, the age of the employee becomes an important independent variable with negative elements associated with both the cost and benefit the employee will receive from their innovation efforts. However, age will be positively associated with an employee’s ability to implement and capitalize on their innovation. Practical implications – Firm’s must pay attention to the career life cycle of their employees. The human resource department must take on the task of focusing on delivering the programs needed to support older employees’ particular needs relative to producing innovation. Social implications – As the Western workforce ages, considerations for dealing with older workers and age diversity will become more important. Models such as the one developed in this paper will be important for understanding and managing the changing workforce. Originality/value – This model develops a theory of how age can impact an employee’s innovation in three specific ways that have not previously been addressed in the literature. This model also proposes an explanation for surprising results found in several prior studies.

scholarly journals Switch-out and switch-in: What motivates the decision makers in Italian occupational pension funds?

2016 ◽  
Vol 5 (1) ◽  
pp. 37-42
Author(s):  
Andrea Lippi
Keyword(s):  
Decision Process ◽  
Pension Funds ◽  
Decision Makers ◽  
Occupational Pension ◽  
Short Term ◽  
The One ◽  
Long Term Performance ◽  
Term Performance ◽  
The Impact

To switch presumes two kinds of transactions carried out by the same person: on the one hand, the decision to exit an investment line (switch-out) and, on the other hand, the decision to enter into a new investment line (switch-in). What motivates the decision makers? This paper, considering a sample of Italian occupational pension funds, investigates the impact of short-term and long-term performance on the switch decision process and whether the same performance can lead investors to make opposite switch decisions. Some irrational behaviors are identified.

Interaction Mining

2012 ◽  
pp. 688-709
Author(s):  
Vincenzo Pallotta ◽  
Lammert Vrieling ◽  
Rodolfo Delmonte
Keyword(s):  
Social Media ◽  
Text Mining ◽  
Future Development ◽  
Business Intelligence ◽  
Relationship Management ◽  
Marketing Research ◽  
Customer Relationship ◽  
Unstructured Data ◽  
Social Media Analytics ◽  
Business Analytics

In this chapter we present the major challenges of a new trend in business analytics, namely Interaction Mining. With the proliferation of unstructured data as the result of people interacting with each other using digital networked devices, classical methods in text business analytics are no longer effective. We identified the causes of their failure as being related to the inadequacy of dealing with conversational data. We propose then to move from Text Mining towards Interaction Mining, and we make several cases for this transition in areas such as marketing research, social media analytics, and customer relationship management. We also propose a roadmap for the future development of Interaction Mining by challenging the current practices in business intelligence and information visualization.

scholarly journals Evaluation of Health Equity Impact of Structural Policies

2017 ◽  
Vol 47 (3) ◽  
pp. 432-439 ◽  
Author(s):  
Anton E. Kunst
Keyword(s):  
Population Health ◽  
Health Inequalities ◽  
Time Trend ◽  
Health Impact ◽  
Future Studies ◽  
Quantitative Studies ◽  
Quasi Experimental ◽  
The One ◽  
The Impact ◽  
Health And Health Inequalities

This article briefly assesses the research methods that were applied in the SOPHIE project to evaluate the impact of structural policies on population health and health inequalities. The evaluation of structural policies is one of the key methodological challenges in today’s public health. The experience in the SOPHIE project was that mixed methods are essential to identify, understand, and predict the health impact of structural policies. On the one hand, quantitative studies that included spatial comparisons or time trend analyses, preferably in a quasi-experimental design, showed that some structural policies were associated with improved population health and smaller health inequalities. On the other hand, qualitative studies, often inspired by realist approaches, were important to understand how these policies could have achieved the observed impact and why they would succeed in some settings but fail in others. This review ends with five recommendations for future studies that aim to evaluate, understand, and predict how health inequalities can be reduced through structural policies.

Sign in / Sign up

Export Citation Format

Share Document