scholarly journals Influence of Cyber Security on Social Networks

2020 ◽  
Vol 9 (7) ◽  
pp. 43-46
Keyword(s):  
Social Networks ◽  
Family Relationships ◽  
Cyber Security ◽  
Text Messaging ◽  
Marketing Research ◽  
Physical World ◽  
Vital Role ◽  
Customer Relationship ◽  
New Business ◽  
The Impact

In the 21st century, Media technology plays a vital role in every individual’s life. The world of electronic media, found an exponential growth. Presently the media world is filled with gadgets includes TV, mobile phones, emails, egames, interactive internet games, virtual reality games, iPods, instant messenger, esports, social networks etc.. This makes the physical world smaller in today’s days and helps in effective communication ranging from text messaging, multimedia message, video conferencing, virtual meetings and so on. As of today, social networks including Facebook, Twitter, Wordpress, Whatsapp, LinkedIn, Blogger, Google, Pinterest, and Wikipedia etc. has become the most powerful sources for sharing information and news updates. In addition, the cost of smartphones and internet data are reducing which makes easy penetration of this technology among people. Apart from the entertainment, the social networks created new business opportunities, sales promotions, marketing research, and customer relationship development etc. In this paper, the impact of social networks in family relationships is presented.

The role of analytical CRM on salesperson use of competitive intelligence

2020 ◽  
Vol 35 (12) ◽  
pp. 2127-2137
Author(s):  
Christopher A. Nelson ◽  
Michael F. Walsh ◽  
Annie Peng Cui
Keyword(s):  
Large Scale ◽  
Marketing Research ◽  
Information Use ◽  
Final Analysis ◽  
Information Value ◽  
Customer Relationship ◽  
Competitive Intelligence ◽  
Content Type ◽  
Use Behavior ◽  
The Impact

Purpose The purpose of this paper is to identify the impact of analytical customer relationship management (CRM) on salesperson information use behavior. Design/methodology/approach To achieve the aim of this paper, a vignette experiment was undertaken. The data used for the final analysis included 125 professional salespeople across multiple industries. Findings This paper focuses on the personal use of competitive intelligence. The authors find that to maximize the effectiveness of using competitive intelligence, the salesperson must become adept at both choosing the correct pa`rtners to trust and properly valuing information. Properly valuing information can be accomplished through the use of analytical CRM. Practical implications The managerial implications of this paper are straightforward yet important. CRM providers have improved the tools available to salespeople (e.g., heat maps) and have partnered with other large scale providers of customer and market information (e.g., global marketing research firms) to provide a analytical tool that is user friendly to salespeople. Yet, many firms still use simplified CRM platforms, which do little more for the salesperson than offer an opportunity to document notes. Sales firms should move toward this analytical CRM system because it improves the salesperson’s ability to value information and increases the salesperson’s ability to use intelligence to link products to buyer needs. Originality/value This paper contributes to theory through confirming the importance of analytical CRM on salesperson’s information use behavior by using a motivation, opportunity and ability framework. Additionally, a methodological contribution was made through the development of an information value scale.

scholarly journals The Impact of Social Networks on Maximizing the Competitive Value of Micro, Small, and Medium Enterprises

2015 ◽  
Vol 1 (3) ◽  
pp. 64-70 ◽  
Author(s):  
Khaldoun Al-Mommani ◽  
Ahmed Al-Afifi ◽  
Mohammad Abdullah Mahfuz
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Customer Service ◽  
Small And Medium Enterprises ◽  
Customer Relationship ◽  
Theoretical Development ◽  
Advantages And Disadvantages ◽  
Marketing Costs ◽  
Medium Enterprises ◽  
The Impact

The purpose of this paper is to study the effect of social media and social networks on maximizing and increasing the competitive value of micro, small, and medium enterprises (MSMEs). We review social media, social networks, and marketing literature that demonstrate the importance of social media and social networks in maximizing MSMEs competitive value through exploring the company-customer relationship, and the advantages and disadvantages that social media utilization brings. The findings suggest that micro, small and medium sized enterprises can reap benefits from executing an effective social media marketing strategy. These benefits encompass reducing overall marketing costs, improved customer service through social media, and achieving a competitive advantage. On the other hand, social networks have drawbacks that may affect MSMEs performance and decrease market share, such as time consumption and lack of feedback control. Therefore, MSMEs need to rethink about customer relationship management through building a conceptual and operational framework that provides both structure and flexibility. The study makes a contribution to the theoretical development through focusing on a neglected area of MSMEs research as well as a contribution to the relevance of social media in improving the competitive value of MSMEs. competitive value

scholarly journals ANALYSIS OF THE IMPACT OF SOCIAL NETWORKS ON CUSTOMERS’ DECISION TO BUY ONLINE: RESEARCH CONCEPT

2020 ◽  
Vol 30 (6) ◽  
pp. 787-791
Author(s):  
Munther Amin Almandeel ◽  
A.I. Ukhova ◽  
I.P. Savelieva
Keyword(s):  
Social Networks ◽  
Information Exchange ◽  
Marketing Research ◽  
Point Of View ◽  
Internet Commerce ◽  
Customer Support ◽  
Online Purchases ◽  
Exchange Product ◽  
Research Concept ◽  
The Impact

The article discusses in detail the theoretical foundations of the development of Internet commerce and the factors influencing the decision to buy online from the point of view of the concept of Web 2.0. The authors have developed and substantiated the concept of marketing research aimed at studying the factors of social networks in making a purchase decision. In this case, the independent variables are factors such as customer support, information exchange, product rating, the dependent variable in the developed study is customer intention to purchase. To test the hypotheses formulated in the article, it is proposed to conduct a survey with a detailed study and justification of the factors that influence online purchases. This topic is undoubtedly relevant in modern market conditions.

Gaming for Respondents: A Test of the Impact of Gamification on Completion Rates

2017 ◽  
Vol 59 (1) ◽  
pp. 117-138 ◽  
Author(s):  
Susanna Warnock ◽  
J. Sumner Gantz
Keyword(s):  
Marketing Research ◽  
Customer Segmentation ◽  
Decision Makers ◽  
Customer Relationship ◽  
Quality Data ◽  
Business Analytics ◽  
Quantitative Studies ◽  
The One ◽  
The Cost ◽  
The Impact

This paper examines the challenge for marketing research companies in overcoming consumers' reluctance to participate in surveys in order to provide decision makers with quality data. On the one hand, clients are increasingly demanding more data; these clients are interested in employing and refining many of the trends in business analytics - Big Data, data-driven customer relationship management, more sophisticated customer segmentation or simply monitoring customer satisfaction. In order to do this, the clients are demanding more data, more often. On the other hand, marketing research companies are finding it increasingly difficult to get respondents to participate in quantitative studies. The cost of reaching respondents, getting them to begin a survey and, more importantly, complete the survey with thoughtful and honest answers, is decreasing the profit margin for many marketing research companies. How can marketing research companies deal with this difficult dilemma?

scholarly journals The Influence of Virtual Communities in Marketing Decision

2017 ◽  
Vol 10 (12) ◽  
pp. 191 ◽  
Author(s):  
Giuseppe Granata ◽  
Giancarlo Scozzese
Keyword(s):  
Social Networks ◽  
Virtual Communities ◽  
Business Models ◽  
Modern Technology ◽  
Strong Impact ◽  
Competitive Advantages ◽  
Web 3.0 ◽  
New Business ◽  
The Impact ◽  
New Business Models

Purpose – The introduction and growth of the Internet and modern technology has had a strong impact on the structures of companies and led to a change in the decisional processes. In the new economic scenarios, with the growth of social networks and Web 3.0, technologies go through developments and transformations that are of vital importance to ensure the competitiveness of companies.Methodology – The study analyzes the possibility of applying social networks to the new business models, underlining their importance not only with regard to managers but also, and especially, to crowdsourcing processes.Implications – The objective of the study is to focus on the impact that web 3.0 and social networks have on management and marketing decisions, underlining certain processes in order to improve the competitive advantages of companies.

scholarly journals DARI MIYANG KE LONGLENAN : PENGARUH JARINGAN SOSIAL PADA TRANSFORMASI MASYARAKAT NELAYAN

2013 ◽  
Vol 4 (2) ◽  
Author(s):  
Novi Dwi Harini
Keyword(s):  
Social Networks ◽  
Family Relationships ◽  
Economic Factor ◽  
Social Changes ◽  
Economic Changes ◽  
The Social ◽  
Village Communities ◽  
The Impact ◽  
The Village

Stereotip masyarakat miskin umumnya melakat bagi masyarakat wilayah pesisir pantai di Indonesia. Akan tetapi stereotip itu tidak berlaku bagi Masyarakat Desa Suradadi. Tingkat kesejahteraan masyarakat Desa Suradadi cukup tinggi. Hal ini sebabkan karena adanya proses transformasi masyarakat dari miyangan (nelayan tradisional) ke longlenan (nelayan moderen). Proses transformasi tersebut dipengaruhi oleh adanya peran serta jaringan sosial yang ada di masyarakat pesisir Desa Suradadi. Dalam penelitian ini penulis mengeksplorasi alasan yang melatar belakangi nelayan miyangan beralih ke longlenan, peran jaringan sosial terhadap akses kerja para calon nelayan longlenan, dan perubahan sosial yang terjadi di masyarakat. Penelitian ini menggunakan metode penelitian kualitatif. Subjek penelitian adalah nelayan (longlenan). Hasil penelitiannya adalah bahwa factor ekonomi, prestise, keinginan untuk melihat dunia luar merupakan dasar keputusan menjadi nelayan longlenan. Jaringan sosial yang digunakan nelayan longlenan adalah dengan berbagi informasi dan keberadaan broker. Dampak adanya nelayan longlenan adalah perubahan ekonomi, penghargaan sosial yang lebih tinggi terhadap profesi longlenan, perubahan gaya hidup, perubahan relasi dan nilai dalam keluarga, serta tranformasi profesi. Stereotypes as being impoverished are often attached to the inhabitants of coastal areas in Indonesia. But the stereotypes cannot be applied to the residents of Suradadi village where the villagers are quite prosperous. The economic advancement occurs in the village follows the transformation of fishing methods from miyangan (traditional fisherman) to longlenan (modern fisherman). The transformation is influenced by role of social networks that exist in the coastal village communities Suradadi. In this research, the author examines the roots of transformation from miyangan to longlenan, the role of social networks, and the social changes following the transformation in the community. The research use qualitative method. The study found that that the economic factor, prestige, a desire to see the outside world is the basis of transformation from miyangan to longlenan. To be longlenan, fishermen use social networks by sharing information and by being a broker. The impact of longlenan fishing is economic changes, higher social status of longlenan fishermen and the changes of lifestyle, family relationships and values

scholarly journals An Empirical Study on CRM Practices and Customer Loyalty with Reference to BSNL

2019 ◽  
Vol 7 (4) ◽  
pp. 13-19
Author(s):  
K Chandra Sekhar ◽  
P Malyadri
Keyword(s):  
Customer Loyalty ◽  
Service Sector ◽  
Equation Model ◽  
Vital Role ◽  
Customer Relationship ◽  
Primary Data ◽  
Bivariate Correlation ◽  
Structure Equation Model ◽  
Telecom Sector ◽  
The Impact

The customer relationship management is playing vital role in engaging the customer in a competitive world especially in service sector. The present study has made an attempt to examine the CRM practices impact on the customer loyalty. The study has considered the BSNL as the sampling telecom company. The study adopted the convenient sampling method to collect the primary data. The study framed the two objectives and applied the various statistical tools. The study has considered the bivariate correlation to know the CRM practices relationship with the customer loyalty and the result indicated significant relation exists. The structure equation model has been applied and the result reveals that the impact of CRM practices on the customer loyalty has been observed. The study indicated that the service quality and brand image are having the significant effect on the loyalty of the customer in telecom sector (BSNL). This paper is useful to the telecom companies, TRAI and academic researchers.

scholarly journals Real-time Augmented Reality Demo Platform for Exploring Consumer Emotional Responses with Shopping Applications

2013 ◽  
Vol 9 (S8) ◽  
pp. 41 ◽  
Author(s):  
Jasmina Stoyanova ◽  
Ricardo Gonçalves ◽  
Pedro Quelhas Brito ◽  
Antoniio Coelho
Keyword(s):  
Augmented Reality ◽  
Real Time ◽  
Marketing Research ◽  
Evaluation Process ◽  
Physical World ◽  
Interactive Systems ◽  
3D Registration ◽  
Time Interaction ◽  
Consumer Experiences ◽  
The Impact

The present-day revival of Augmented reality (AR) technology has led to its vast expansion in various applications. In marketing, the hunt for more inventive and intriguing approaches for immersive consumer experiences has endorsed the implementation of AR in multiple brand advertising campaigns, specifically for improved product display. The engaging potential of this technology is established in the fusion between computer-generated data and the physical world as seen by the user, where 3D registration and real time interaction are inseparable parts of this system. Alternatively, impressions from user experiences serve as a principal instrument in the evaluation process of the effectiveness of interactive systems. In order to get deeper insight into consumersâ?? reflections from a real-time AR shopping experience, we present a demo platform for the purchase of sneakers, focusing on usersâ?? behavior and more precisely on their perceptions, emotions, personal preferences before, during and after use of the platform. To fully evaluate and compare consumer experiences with the main AR platform, two other shopping systems were designed: a marker-based and a static one. Consecutively, we aim at defining a system of metrics for measuring shopping experiences with AR, as well as at establishing a ground base for subsequent marketing research in the field. Motivated by the large application of the technology and aiming at understanding the impact of AR on consumer psychology, the application will assist in exploring the antecedents of consumer purchase intentions.

Influence of social networks on business processes’ development

2020 ◽  
Vol 19 (12) ◽  
pp. 2225-2252
Author(s):  
E.V. Popov ◽  
V.L. Simonova ◽  
O.V. Komarova ◽  
S.S. Kaigorodova
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Business Models ◽  
Business Processes ◽  
Digital Economy ◽  
Theoretical Understanding ◽  
Sales Channels ◽  
A Value ◽  
The Impact

Subject. The emergence of new ways of interaction between sellers and buyers, the formation of new sales channels and product promotion based on the use of digital economy tools is at the heart of improving the business processes. Social networks became a tool for development; their rapid growth necessitates theoretical understanding and identification of potential application in enterprise's business process digitalization. Objectives. We explore the role of social media in the digitalization of business processes, systematize the impact of social networks on business processes of enterprises in the digital economy. Methods. The theoretical and methodological analysis of social networks as a tool for digitalization of company's business processes rests on the content analysis of domestic and foreign scientific studies, comparison, generalization and systematization. Results. We highlight the key effects of the impact of social networks on the business processes of the company; show that the digitalization of business processes should be considered in the context of a value-based approach, aimed at creating a value through the algorithmization of company operations. We determine that social networks are one of the most important tools for digitalization of company's business processes, as they have a high organizational and management potential. We also systematize the effects of social media on company's business processes. Conclusions. We present theoretical provisions of the impact of social networks on business processes of enterprises, which will enable to model and organize ideas about the development of digital ecosystems and the formation of business models.

Sign in / Sign up

Export Citation Format

Share Document