scholarly journals Social Media and Foreign University Collaboration: A Multi‐Perspective Descriptive Analysis for Indonesian Private Universities

2020 ◽  
Vol 20 (2) ◽  
pp. 109
Author(s):  
Junaid Ali Saeed Rana
Keyword(s):  
Social Media ◽  
Descriptive Analysis ◽  
Marketing Strategies ◽  
Student Perspective ◽  
Multiple Perspective ◽  
Media Usage ◽  
The Social ◽  
Management Perspective ◽  
Descriptive Approach ◽  
The Government

<p>The importance of social media for universities is an important tool for marketing purposes by adopting aggressive marketing strategies. The existence of foreign-based Higher Education Institutes (HEI) in Indonesia is almost non-existent. The government of Indonesia through education ministry requires any foreign HEIs that will operate in Indonesia to have a formal collaboration with the government accredited Indonesian HEIs. The paper empirically studies the multiple-perspective (management role and students’ role) descriptive approach in evaluating the social media usage and the importance of foreign university collaboration. The data collected from 34 universities (management perspective) and from the 5 most populated universities (for student perspective). The data analyzed and compared using graphs to draw some meaningful conclusions. The paper concludes with empirical findings based conclusions to managers to effectively using social media to its optimum benefit and gaining potential assistance from foreign university collaboration. Some meaningful suggestions to the management as how strategically social media should be managed.</p>

scholarly journals Students and Management Perspective on Service Quality and Integrated Marketing Communication: Descriptive Analysis on Indonesian Private Universities

2021 ◽  
Vol 2 (1) ◽  
pp. 26-38
Author(s):  
Junaid Ali Saeed Rana ◽  
Antonius Agus Susanto ◽  
Wenny Chandra Mandagie
Keyword(s):  
Service Quality ◽  
Descriptive Analysis ◽  
Private Universities ◽  
Marketing Strategies ◽  
Student Perspective ◽  
Marketing Communication ◽  
Integrated Marketing ◽  
Integrated Marketing Communication ◽  
Management Perspective ◽  
Message Service

To formulate aggressive marketing strategies, the quality of service and marketing communication tools must provide a meaningful and consistent message. Service quality is gaining substantial respect in service marketing literature and higher education services. Aggressive marketing strategies among private universities have enabled these institutes to become marketing-oriented as students are considered consumers, therefore universities can expand their marketing efforts through improved service quality and consistent marketing communication in the form of Integrated Marketing Communication. This paper provides multiple-perspective (staff and student) descriptive analysis in evaluating service quality along with the importance of integrated marketing communication. The data from 34 universities (management perspective) and 5 large-sized universities (student perspective) was collected, analyzed, and compared using meaningful graphs providing significant conclusions. The paper concludes by providing suggestions, to private universities in Indonesia to efficiently and effectively incorporate service quality and integrated marketing communication in their action plans to improve their ranking and services that they promise to provide their current and prospective students.

scholarly journals Covid-19 dan Gerakan Sosial Perempuan

2021 ◽  
Vol 3 (1) ◽  
pp. 21-32
Author(s):  
Ujang Wardi ◽  
Elfia Elfia
Keyword(s):  
Social Media ◽  
Social Movements ◽  
Women's Groups ◽  
Women’S Groups ◽  
Depth Interview ◽  
The Social ◽  
Traditional Institutions ◽  
Descriptive Approach ◽  
The Government ◽  
Mass Actions

This study explains how social movements are initiated by women's groups. The movement carried out penetrates various spaces in the social environment and even traditional institutions as groups that have authority. Through a descriptive approach and in-depth interview techniques, this study answers questions about how women's groups carry out social movements by constructing the issue of the non-transparent distribution of Covid-19 aid. Thus, the mobilizing structure, which is carried out systematically, attracts traditional institutions (ninik mamak) in the vortex of conflict. This study found that the sources of issues from social movements carried out by women's groups were (a) information from the deputy governor regarding the distribution of Covid-19 aid, (b) nepotism and collusion from the nagari government. Two framing issues (framing) are then packaged through social media to attract the power to carry out mass actions (demonstrations). This study concludes that the demonstration of women giving birth is a new policy related to the distribution of Covid-19 by the government.

scholarly journals Social Media Usage in e-Government: Evidence from Suriname

2017 ◽  
Vol 7 (2) ◽  
pp. 75 ◽  
Author(s):  
Muhammad Firdaus Samijadi
Keyword(s):  
Social Media ◽  
Implementation Strategies ◽  
Successful Implementation ◽  
Online Participation ◽  
Media Usage ◽  
The Social ◽  
Social Media Platforms ◽  
The Government ◽  
Use Of Social Media

Social Media has made its’ way of playing an important role in e-Government implementation strategies. Many governments include social media as a tool to approach and engage its’ citizens, to increase transparency, trust and online participation. Although social media is not yet fully understood by governments on how to effectively utilize social media as a tool to be beneficial to the government and the general public. This research focuses on the Social Media activity of the Government Departments of Suriname. With around 1.9 billion active users, Facebook is one of the largest social media platforms in the world. This study furthers analyzes how active social media accounts are being used by the departments and how online users respond to departmental online activities. In order to achieve the goal of this paper, the 14 social media accounts of Suriname government departments will be taken as a case study. Several accounts indicate that government to citizen engagement show much potential for citizens’ active online participation. While the use of social media in e-Government initiatives is a feasible approach to successful implementation, there are still some improvement governments should take into consideration to increase online participation and fulfilling the needs of their citizens.

scholarly journals Social Media, Religion, Gender and Politics in Malaysia: A Case of the Social Media Usage by Sarawak Muslim Female Candidates in Batang Sadong and Batang Lupar in the 2018 Malaysian General Election

Al-Albab ◽  
2018 ◽  
Vol 7 (2) ◽  
pp. 161
Author(s):  
Nadrawina Isnin
Keyword(s):  
Social Media ◽  
General Election ◽  
Gender And Politics ◽  
Media Usage ◽  
Female Candidates ◽  
The Social ◽  
Election Results ◽  
The Government ◽  
Negative Impacts ◽  
First Time

The 14th Malaysian General Election (GE2018) had changed the political landscape in Malaysia.  For the very first time, the ruling party of Barisan Nasional failed to dominate the government in all states except that of Pahang, Perlis, and Sarawak.  This study is intended to discuss the scenario of GE2018 by focusing on the election results among female candidates in Sarawak. Ten female candidates participated in GE2018 as compared to a total of 78 candidates to grab 31 Parliamentary seats in Sarawak.  Meaning, merely 12.82 percentages of female candidates competed in GE2018.  Nevertheless, out of ten female election candidates competing, only five (4 PBB + 1 DAP) won which was 16.12 percentages of winning whilst a big portion of the percentages of 83.87 went to the winning male election candidates.  Interestingly, the usage of social media is frequently used by the candidates in GE2018.  Hence, this work focuses on the usage of social media among two female Muslim election candidates from a political party of Parti Bumiputera Bersatu Sarawak (PBB).  The findings reveal that the frequent usage of Facebook has positive and negative impacts on both female candidates. Even though both female candidates win the election but one has an increased in votes and majority votes whilst the other has a drastic decrease of votes and majority votes obtained.  

Study of Consumer Brand Following Intention on Instagram

2021 ◽  
Vol 11 (2) ◽  
pp. 32-51
Author(s):  
Simran Kaur Madan ◽  
Payal S. Kapoor
Keyword(s):  
Social Media ◽  
Consumer Motivation ◽  
Media Usage ◽  
Consumer Skepticism ◽  
Consumption Decisions ◽  
The Social ◽  
Media Platform ◽  
Relationship Of ◽  
The Relationship

The research, based on uses and gratifications theory, identifies consumer motivation and factors that influence consumers' intention to follow brands on the social media platform of Instagram. Accordingly, this study empirically examines the role of need for self-enhancement, the need for entertainment, and deal-seeking behaviour on the intention to follow brands on Instagram. Further, the study investigates the mediation of social media usage behaviour for consumption decisions on eliciting brand following behaviour. Moderation of consumer skepticism on the relationship of deal-seeking behaviour, and intention to follow brands is also investigated. Findings reveal a significant direct effect of need for self-enhancement, need for entertainment, and deal-seeking behaviour on intention to follow brands. Indirect effect of social media usage behaviour for consumption decisions was also significant; however, moderation of consumer skepticism was not found to be significant. The study will help marketers create engaging content that enables consumer-brand interactions.

scholarly journals The Personality of the Influencers, the Characteristics of Qualitative Discussions and Their Analysis for Recommendations to Cultural Institutions

Heritage ◽  
2018 ◽  
Vol 1 (2) ◽  
pp. 239-253 ◽  
Author(s):  
Vassilis Poulopoulos ◽  
Costas Vassilakis ◽  
Angeliki Antoniou ◽  
George Lepouras ◽  
Anastasios Theodoropoulos ◽  
...  
Keyword(s):  
Social Media ◽  
Experimental Evaluation ◽  
Cultural Institutions ◽  
Experimental Procedure ◽  
Media Usage ◽  
Cultural Institution ◽  
Cultural Organization ◽  
The Social ◽  
Funded Project ◽  
Museum Experience

Social media usage is affecting peoples’ views through opinion sharing, a fact that has started to attract cultural institutions, as it is possible that this procedure can possibly be a part of a museum experience. As the main goal of a cultural institution is the maximization of senses stimulation, the device that is offered to the visitors’ hands everyday and every moment, becomes an important tool for the art spaces. In this notion we perform research on issues that can be of great importance for the museum’s online presence and attraction. We focus on establishing the personality of influencers related to culture, as well as the characteristics of qualitative discussions on the social media. Crosscult Project is an EU funded project, that aims to spur a change in the way European citizens appraise History, and sets that basis of our research as the experiments are conducted within its scope of. Through the experimental procedure, we collect information in order to define the character of the influencer and the substances of a “serious” conversation. “Serious” conversations are regarded the ones in which a cultural organization can participate actively and benefit from the participation. We present the results of our experimental evaluation and analyze how cultural institutions can benefit from the outcomes of our research.

scholarly journals Social Media in an Emergency: Use of Social Media in Rescuing Abducted School Girls in Nigeria

2019 ◽  
Vol 13 ◽  
pp. 67-75
Author(s):  
Muhammad Abdullahi Maigari ◽  
Uthman Abdullahi Abdul-Qadir
Keyword(s):  
Social Media ◽  
Secondary Sources ◽  
The Social ◽  
Security Challenges ◽  
Social Media Platforms ◽  
Information And Communication ◽  
School Girls ◽  
The Government ◽  
Use Of Social Media ◽  
Domestic Assistance

This paper examines the abduction of the schoolgirls in Chibok Local Government Area of Borno State, Nigeria in 2014. The paper examined how the abduction of the schoolgirls generated responses and support for the rescue of the abducted girls from people and organization from different parts of the globe. The Islamists terrorist organization operating in Borno State has attracted the attention of the world since 2009 when they started attacking government establishments and security installations northeast which later escalated to major cities in Northern Nigeria. Methodologically, the paper utilized secondary sources of data to analyze the phenomenon studied. The paper revealed that the development and innovations in information and communication technology which dismantled traditional and colonial boundaries enabled people to express support, solidarity and assist victims of conflict who resides millions of Kilometers away. This shows that Internet-based communications technology has reduced the distance of time and space that characterised traditional mass media. The campaign for the release of the schoolgirls on the social media platforms particularly Twitter and Facebook has tremendously contributed to the release of some of them. Furthermore, the girls freed from abduction have received proper attention: education and reintegration programmes which enable them to start post-abduction life. In this regard, social media has become a tool for supporting the government in moments of security challenges which the Bring Back Our Girls campaign attracted foreign and domestic assistance to Nigeria in the search of the abducted girls and the fight against the Islamist insurgents.

scholarly journals KLASIFIKASI SISTEM PEMERINTAHAN (Perspektif Pemerintahan Modern Kekinian)

CosmoGov ◽  
2017 ◽  
Vol 3 (2) ◽  
pp. 148
Author(s):  
Muliadi Anangkota
Keyword(s):  
Theoretical Concept ◽  
Character State ◽  
Parliamentary System ◽  
The Social ◽  
Study Results ◽  
Determining Factors ◽  
Political Conditions ◽  
Descriptive Approach ◽  
The Government

The system of government that practiced in many countries today tend to experience the changes. Some countries have special characteristics of its own in the event of the existence of the country. Characteristic of the country one is to have a system of government. This article is the result of the study the theoretical concept about the classification system of government that until now still practiced in various countries. Study method using the methods of the study of literature with descriptive approach. Study results showed that in the classification of the system of government is currently consists of the parliamentary system, presidential, mixture and a referendum. The system of government to be one of the determining factors in the sustainability of the statehood. On the other the government will run effectively and normal where the old system that is selected and used in accordance with the social political conditions character state.

scholarly journals Application of social network analysis for determining the suitable social media influencers

2021 ◽  
Vol 10 (6) ◽  
pp. 348-354
Author(s):  
Mochamad Yudha Febrianta ◽  
Yusditira Yusditira ◽  
Sri Widianesty
Keyword(s):  
Social Media ◽  
Social Network ◽  
Social Network Analysis ◽  
Network Analysis ◽  
Marketing Strategy ◽  
Marketing Strategies ◽  
The Other ◽  
Social Media Marketing ◽  
Other Hand ◽  
The Social

Virtual Hotel Operator (VHO) trend is growing rapidly, especially in Indonesia. Two of the most popular VHO in Indonesia are OYO and RedDoorz, both have been competing to attain the first position. Both OYO and RedDoorz have their own social media marketing strategies. For example, OYO persuades other conventional hotels to collaborate and use the OYO platform in their businesses. On the other hand, RedDoorz was recorded as the most visited Virtual Hotel Operator Platform in 2019, based on the data of Konsumen Jakpat 2019. OYO and RedDoorz also utilize social media to promote their services such as Instagram and Twitter. For advertising their businesses in social media, OYO and RedDoorz often use some social media influencers or known as influencer social media marketing. Influencers should be able to effectively deliver the messages and influence people’s decisions to use the products or services they advertise. This study aims to further explore the social media marketing strategy employed by OYO and RedDoorz. The results of Social Network Analysis by using “oyoindonesia” and ‘reddoorz’ as keywords in social media Twitter showed that RedDoorz has a bigger social network and more users involved in spreading their information than OYO. On the other hand, OYO's official account on Twitter is more efficient in performing its function as marketing media.

scholarly journals Media Sosial dan Gerakan Sosio-Politik Umat Islam di Indonesia

FIKRAH ◽  
2018 ◽  
Vol 6 (2) ◽  
pp. 391
Author(s):  
Firmanda Taufiq ◽  
Lalu Wahyu Putra Utama
Keyword(s):  
Social Media ◽  
Positive Impact ◽  
Descriptive Analysis ◽  
Political Movements ◽  
Access To Information ◽  
The Social ◽  
Technological Developments ◽  
The Media ◽  
Strategic Position ◽  
Ease Of Access

Today's technological developments have a broad impact on people's lives, including religious areas. The ease of access to information does not have a positive impact on Islamic da'wah but is also used as a provocative tool, as it ensnares Ahok. The purpose of this article is to examine how social media is used to spread the news about the condition of Muslims in Indonesia. The method used in this article is descriptive analysis by reviewing and examining the information content of social media, especially the news of the Islamic community in Indonesia. The implications of this article are expected to provide a clear picture of how social media is used in the social and political movements of Muslims in Indonesia. The result is that the media has a strategic position in describing, conceptualizing and influencing a community phenomenon.

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