scholarly journals IMPLIKASI CORPORATE SOCIAL RESPONSIBILITY TERHADAP KEPUASAN PELANGGAN PADA PT PELABUHAN INDONESIA II

2017 ◽  
Vol 4 (2) ◽  
pp. 223
Author(s):  
Andjar Budi Wibawanti ◽  
Sri Untung ◽  
Yosi Pahala
Keyword(s):  
Corporate Social Responsibility ◽  
Data Analysis ◽  
Customer Satisfaction ◽  
Social Responsibility ◽  
Research Method ◽  
Corporate Image ◽  
Descriptive Statistics ◽  
Path Coefficient ◽  
Quota Sampling ◽  
Corporate Social

This research is to find out the influence of corporate social responsibility (CSR) towards corporate image and its implication on customer satisfaction of PT Pelabuhan Indonesia II (Persero). The research method is using survey. The population is taken from customer of PT Pelabuhan Indonesia II (Persero) and with its sample of 100 customers taken by quota sampling. Data analysis used descriptive statistics and inferential statistics of path analysis. The result of the research shows that corporate social responsibility has positive and significant effect on customer satisfaction with indication of path coefficient = 0.45 and tct = 5.40> ttable (2,364). The conclusion of the research is corporate social responsibility influences customer satisfaction with the mediation of corporate image, hopefully customer satisfaction can be improved through improvement of CSR andcorporate image.

scholarly journals Hubungan Program CSR (Corporate Social Responsibility) Mudik Lebaran Gratis terhadap Citra Perusahaan PT. Industri Jamu dan Farmasi Sido Muncul Tbk.

2019 ◽  
Vol 4 (2) ◽  
pp. 57
Author(s):  
Dewi Eka Ningtyas
Keyword(s):  
Corporate Social Responsibility ◽  
Quantitative Analysis ◽  
Social Responsibility ◽  
Research Method ◽  
Research Result ◽  
Semantic Differential ◽  
Corporate Image ◽  
Image Theory ◽  
Business World ◽  
Corporate Social

The Business world is growing rapidly today with many companies competing to generate a huge profit yet leaving their social responsibility behind. Accordingly, a few companies engage in CSR (Corporate Social Responsibility) in order to increase the company’s image to society’s impression. This research aims to figure out whether there is a significant correlation of CSR (Corporate Social Responsibility) programme in the form of “Sido Muncul Mudik Lebaran Gratis” to the image of PT Industri Jamu dan Farmasi Sido Muncul Tbk. The first theories employed were CSR (Corporate Social Responsibility) theory and Corporate Image Theory. The research method used was Pearson’s Correlation research method by using the quantitative analysis, in which questionnaires were spread to 100 herbalist traders in Pondok Gede area, East Jakarta. The scale in use was Semantic Differential with 10% error rate.The research result shows that there is no correlation of CSR (Corporate Social Responsibility) programme in the form of “Sido Muncul Mudik Lebaran Gratis” to the image of PT Industri Jamu dan Farmasi Sido Muncul Tbk. Keywords: CSR, Corporate Social Responsibility, Corporate Image

scholarly journals ANALISIS CORPORATE SOCIAL RESPONSIBILITY, LOYALITAS NASABAH, CORPORATE IMAGE DAN KEPUASAN NASABAH PADA PERBANKAN SYARIAH

INFERENSI ◽  
2016 ◽  
Vol 10 (1) ◽  
pp. 93
Author(s):  
Fetria Eka Yudiana ◽  
Joko Setyono
Keyword(s):  
Corporate Social Responsibility ◽  
Customer Satisfaction ◽  
Social Responsibility ◽  
Customer Loyalty ◽  
Sampling Technique ◽  
Corporate Image ◽  
Central Java ◽  
Corporate Social ◽  
Path Analysis Approach ◽  
Positive Effect

The purpose of this research is to analize the effect of the implementation of Corporate Social Responsibility (CSR) on customer loyalty to the corporate image and customer satisfaction as an intervening variable. This research is a survey research which used a quantitative approach. The data were obtained from 100 respondents from all customers Sariah Banking in Central Java and Yogyakarta by using purposive sampling technique. The research model testing technique used the path analysis approach using multiple regression. The results of this research suggests that CSR is positive and significant impact on the corporate image, CSR positive and significant impact on customer satisfaction, corporate image positive and significant impact on customer loyalty, customer satisfaction positive and significant impact on customer loyalty, CSR has positive effect but not significant on customer loyalty.

scholarly journals PENGARUH PENERAPAN CORPORATE SOCIAL RESPONSIBILITY (CSR), CORPORATE IMAGE, DAN KEPUTUSAN NASABAH TERHADAP LOYALITAS NASABAH

2020 ◽  
Vol 15 (1) ◽  
Author(s):  
Ahmad Faqihudin ◽  
Meinarni Asnawi ◽  
Bill J.C Pangayow
Keyword(s):  
Corporate Social Responsibility ◽  
Customer Satisfaction ◽  
Social Responsibility ◽  
Customer Loyalty ◽  
Sampling Method ◽  
Linear Regression Analysis ◽  
Corporate Image ◽  
Analysis Tool ◽  
Convenience Sampling ◽  
Corporate Social

This study aims to examine the influence of corporate social responsibility (CSR) implementation, corporate image, and customer satisfaction, on customer loyalty. Variables independent were used inthis study namely Corporate Social Responsibility (CSR), corporate image, and customer satisfaction., as well as one dependent variable of customer loyalty. Customers of PT Bank Rakyat Indonesia Jayapura are used as the population in this study. The convenience sampling with a sample of 30 respondents is the technique of sampling method in thisstudy. This study uses a double linear regression analysis to analyses data. The analysis tool used is SPSS version 23. The results of this research demonstrate the implementation of Corporate Social Responsibility (CSR) has positively and significantly affects customer loyalty. Corporate Image has a positive and significant impact on customer loyalty. And customer satisfaction has a positive but does nosignificant impact on customer loyalty.

scholarly journals Corporate Social Responsibility and Customer Loyalty: Exploring the Role of Satisfaction and Corporate Image in the Banking Industry

Market Forces ◽  
2021 ◽  
Vol 16 (1) ◽  
pp. 18
Author(s):  
Munawar Javed Ahmad ◽  
Ali Jawaid ◽  
Muhammad Zulqalnain Arshad ◽  
Sumaira Habib Paracha
Keyword(s):  
Corporate Social Responsibility ◽  
Customer Satisfaction ◽  
Social Responsibility ◽  
Customer Loyalty ◽  
Banking Sector ◽  
Target Population ◽  
Corporate Image ◽  
Mediating Effect ◽  
Corporate Social ◽  
The Impact

This study aims to determine the impact of corporate social responsibility on customerloyalty and satisfaction with the mediating effect of customer satisfaction and the moderatingeffect of corporate image in Pakistan’s banking sector. The study collected 302 responsesfrom the target population. We used a self-administered questionnaire for collecting thedata of banking customers in Pakistan by employing the convenience sampling technique.The study has used the PLS-SEM technique for statistical analysis. The results reveal thatcorporate social responsibility positively influences customer satisfaction. The results alsosuggest that CSR positively affects customer satisfaction. At the same time, CSR has aninsignificant association with customer loyalty. We also found that CS stimulates customerloyalty, and corporate image promotes CL. The results suggest that customer satisfactionmediates CSR and CL. We also found that corporate image does not moderate customerloyalty. Given the importance of CSR, we suggest that banks should allocate considerableresources for CSR activities. CSR is necessary for firms’ growth and sustainability. It also,directly and indirectly, affects the brand image, loyalty, and customer satisfaction. Due to strict regulations, banks have difficulty creating product differentiation; therefore, they relyon strategies such as CSR.

scholarly journals PENGARUH CORPORATE SOCIAL RESPONSIBILITY (CSR) TERHADAP CORPORATE IMAGE DAN DAMPAKNYA PADA LOYALITAS PELANGGAN PT. PEGADAIAN (PERSERO) DI PULAU LOMBOK (Kasus Pada Penerima Program Kemitraan)

2018 ◽  
Vol 7 (2) ◽  
Author(s):  
Milana Prihatina D T ◽  
Dwi Putra Buana Sakti ◽  
Handry Sudiartha Athar
Keyword(s):  
Corporate Social Responsibility ◽  
Data Analysis ◽  
Social Responsibility ◽  
Customer Loyalty ◽  
Significant Influence ◽  
Strong Correlation ◽  
Corporate Image ◽  
Corporate Social ◽  
Partnership Program ◽  
Lombok Island

This research aims to determine and analyze the significance of influences: 1) CSR towards Corporate image PT. Pegadaian (pesero) on Lombok Island. 2) Corporate image to customer loyalty PT. Pegadaian (pesero) on Lombok Island. 3) CSR towards customer loyalty PT. Pegadaian (pesero) on Lombok Island. 4) CSR towards customer loyalty PT. Pegadaian (pesero) on Lombok Island through the Corporate image variable. This research is associative research with a quantitative approach. With the sample of 89 customers of PT. Pegadaian (Persero), which has received a Partnership Program of CSR assistance in Lombok Island in last 3 (three) years (2014-2016). Based on the results of the research and discussion it can be concluded as follows: 1) There is a direct, positive and significant influence between CSR variables on Corporate Image. The results of data analysis also found a very strong correlation between CSR variables and Corporate Image. 2) There is a direct, positive and significant influence between the variables of Corporate Image on Customer Loyalty. From the results of data analysis also found a very strong correlation between the variables of Corporate Image on Customer Loyalty. 3) There is a direct, positive and significant influence between CSR variables on customer loyalty. The results of data analysis also found a very strong correlation between CSR variables on customer loyalty. 4) There is a direct, positive and significant influence between CSR variables on Customer Loyalty through CorporateImage.Penelitian ini merupakan penelitian asosiatif dengan pendekatan kuantitatif. Dengan sampel 89 pelanggan PT. Pegadaian (Persero), yang telah menerima Program Kemitraan bantuan CSR di Pulau Lombok dalam 3 (tiga) tahun terakhir (2014-2016). Berdasarkan hasil penelitian dan pembahasan dapat disimpulkan sebagai berikut: 1) Terdapat pengaruh langsung, positif dan signifikan antara variabel CSR terhadap Citra Perusahaan. Hasil analisis data juga menunjukan korelasi yang sangat kuat antara variabel CSR dan Citra Perusahaan. 2) Terdapat pengaruh langsung, positif dan signifikan antara variabel Citra Perusahaan terhadap Loyalitas Pelanggan. Dari hasil analisis data juga ditemukan korelasi yang sangat kuat antara variabel Corporate Image pada Loyalitas Pelanggan. 3) Terdapat pengaruh langsung, positif dan signifikan antara variabel CSR terhadap loyalitas pelanggan. Hasil analisis data juga menemukan korelasi yang sangat kuat antara variabel CSR terhadap loyalitas pelanggan. 4) Ada pengaruh langsung, positif dan signifikan antara variabel CSR pada Loyalitas Pelanggan melalui Corporate ImageKeyword :CSR; Corporate Image; LoyalitasPelanggan

The Effects of Corporate Social Responsibility on Corporate Image, Customer Satisfaction and Customer Loyalty: An Empirical Study on the Telecommunication Industry

2018 ◽  
Vol 5 (5) ◽  
pp. 4693-4703
Author(s):  
Shu-Ling Hsu
Keyword(s):  
Corporate Social Responsibility ◽  
Customer Satisfaction ◽  
Social Responsibility ◽  
Positive Impact ◽  
Corporate Image ◽  
Purchase Behavior ◽  
Telecommunication Industry ◽  
Selling Price ◽  
Corporate Social ◽  
Customer Satisfaction And Loyalty

The government requires enterprises to have adequate corporate social responsibility (CSR) and as such must prepare CSR reports to detail the avoidance of improperly obtained profits. Selling price is no longer the sole factor of purchase behavior to ensure that customers acquire better goods and a higher quality of service. The corporate image of enterprises within an industry has become the key factor of purchase behavior. Therefore, the implementation of CSR will not only affect corporate image, but also affect customer satisfaction and loyalty. This paper attempts to investigate whether or not CSR serves to enhance corporate image, customer satisfaction and loyalty in the telecommunication industry. After the questionnaire process was completed, regression studies were used to test the hypotheses. The results show that the implementation of CSR in the telecommunication industry has a positive impact on corporate image, customer satisfaction and loyalty.

scholarly journals PENGARUH CORPORATE SOCIAL RESPONSIBILITY DAN CITRA PERUSAHAAN TERHADAP LOYALITAS PELANGGAN PT ABC PRESIDENT INDONESIA

2019 ◽  
Vol 7 (3) ◽  
Author(s):  
Bongsu Saragih, MM.
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Customer Loyalty ◽  
Research Method ◽  
Quantitative Research ◽  
Corporate Image ◽  
Corporate Social ◽  
Positive Effect ◽  
Research Analysis

<em>The purpose of this study was to determine the effect of corporate social responsibility and corporate image on customer loyalty in the company PT ABC President Indonesia. The research method used is quantitative research and explains each variable used. The population and sample in this study are customers who incidentally were taken when shopping for 100 respondents. The results of the research analysis say that corporate social responsibility and corporate image simultaneously have a positive effect on customer loyalty.</em>

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