scholarly journals BUDAYA PERUSAHAAN DAN KINERJA KARYAWAN TRANSPORTASI UDARA

2017 ◽  
Vol 4 (2) ◽  
pp. 123
Author(s):  
Lira Agusinta ◽  
Cecep Pahrudin ◽  
Wildan Wildan
Keyword(s):  
Corporate Culture ◽  
Cultural Dimension ◽  
Four Dimensions ◽  
Positive Effect

This study examines the influence of corporate culture on the performance of airline employees in Jakarta. These four dimensions of Hofstede culture as a means of measuring performance use airline employees in Jakarta as respondents. This research is integrates the influence of Hofstede cultural dimension on performance. The results showed that Hofstede cultural dimension has a direct positive effect on performance.

scholarly journals Does It Pay to Be Real? Understanding Authenticity in TV Advertising

2018 ◽  
Vol 83 (1) ◽  
pp. 24-50 ◽  
Author(s):  
Maren Becker ◽  
Nico Wiegand ◽  
Werner J. Reinartz
Keyword(s):  
Consumer Behavior ◽  
Essential Element ◽  
Purchase Decisions ◽  
Four Dimensions ◽  
Advertising Context ◽  
Hedonic Products ◽  
Hedonic And Utilitarian Products ◽  
The Impact ◽  
Common Understanding ◽  
Positive Effect

Marketing managers and creatives alike believe that authenticity is an essential element for effective advertising. However, no common understanding of authenticity in advertising exists, and empirical knowledge about its impact on consumer behavior is limited. In this study, the authors use a comprehensive literature review and qualitative studies to identify four dimensions of authenticity in an advertising context. By examining 323 television ads across 67 brands and four years, they investigate these dimensions’ effects on the sales performance of advertised products. Because the impact of authenticity may depend on brand or product characteristics, the authors also analyze how these effects vary with brand size or across hedonic and utilitarian products. The results suggest that authenticity influences consumer behavior in a more nuanced manner than previously recognized. For instance, whereas an ad congruent with the brand’s essence has a positive effect on sales in most cases, an overly honest advertising message can actually hurt performance; the latter is true especially for hedonic products, for which consumers rely more on subjective information when making purchase decisions.

scholarly journals The effect of national cultural differences of board members on integrated reporting

2018 ◽  
Vol 14 (1) ◽  
pp. 7-21 ◽  
Author(s):  
Simona Alfiero ◽  
Massimo Cane ◽  
Ruggiero Doronzo ◽  
Alfredo Esposito
Keyword(s):  
Cultural Differences ◽  
Critical Mass ◽  
Cultural Dimensions ◽  
Board Members ◽  
Cultural Dimension ◽  
Integrated Reporting ◽  
Independent Variables ◽  
The Impact ◽  
The Relationship ◽  
Positive Effect

This research, based on stakeholder theory and the national cultural dimensions, aims to test the influence of foreigners on board and its size on Integrated Reporting (IR) practices. The analysis is based on a sample of 1,058 European companies from 18 different countries, who adopted or not the IR for the year 2015, and it relies on a Logit. The dependent variable is a dummy (presenting or not the IR) and the independent variables are represented by the board characteristics (foreigners and size). The impact of the critical mass on the presence of foreigners and the cultural dimension on the basis of directors’ nationality was tested relying on the masculinity/femininity dimension of Hofstede. Besides, the directors’ country of origin was considered, namely if they belong to the major European countries presenting a wider IR diffusion. The relationship between foreigners on board and IR is found to be negative. This means that companies with at least one foreigner are less inclined to adopt IR. The results show that the boards with more of three foreign administrators have a major propensity to adopt the IR. The membership of the directors in countries with a feminist culture also has a positive effect.

Relationship among China’s country image, corporate image and brand image

2019 ◽  
Vol 2 (1) ◽  
pp. 34-49 ◽  
Author(s):  
Qingji Fan
Keyword(s):  
Purchase Intention ◽  
Brand Image ◽  
Brand Attitude ◽  
Corporate Image ◽  
Country Image ◽  
Chinese Enterprises ◽  
Content Type ◽  
Four Dimensions ◽  
Theoretical Evidence ◽  
Positive Effect

Purpose The purpose of this paper is to investigate the effect of China’s image as a country on consumers’ evaluations of brands. Drawing on the literature pertaining to country images and country-of-origin effect, a research model was developed to evaluate country image, corporate image and brand image. Design/methodology/approach To test the model and investigate the effects of country, corporate and brand image on brand attitude and purchase intention, a survey was conducted that examined Korean consumers’ attitudes toward well-known Chinese brands. Findings China’s country image was found to comprise four dimensions: political image, economic image, citizen image and country relationship image. Country image had a direct positive effect on brand attitude, and through brand attitude, country image had an indirect positive effect on purchase intention. Corporate image and brand image had a positive effect on brand attitude and a direct positive effect on purchase intention. In addition, country image had a positive effect on corporate image, while through corporate image, country image had an indirect positive effect on brand image. Originality/value These findings not only offer theoretical evidence for research on China’s country image, but also provide empirical evidence to support the “going global” strategies of Chinese enterprises.

Study on Index System of Enterprise Network Resource Coordination Maturity Evaluation

2012 ◽  
Vol 220-223 ◽  
pp. 3045-3048
Author(s):  
Jian Fen Yan
Keyword(s):  
Corporate Culture ◽  
Index System ◽  
Resource Sharing ◽  
Coordination Mechanism ◽  
Network Behavior ◽  
Network Resource ◽  
Enterprise Network ◽  
Four Dimensions ◽  
Coordination Costs ◽  
Resource Coordination

Coordination effect among enterprise network behavior subjects could be evaluated by coordination maturity. Maturity model of enterprise network resource coordination includes four dimensions: the coordination cost, coordination process, coordination method as well as the ability to learn. According to the level of the four dimensions, they can be divided into four levels: the initial level, aggregate level, standard level and optimization level. The scientific evaluation of enterprise network resource coordination maturity, can let the enterprise network behavior subjects understand the condition of resources coordination in their network, thereby improve the degree of network resource coordination, improve and perfect coordination mechanism. Therefore, this text has established the enterprise network resource coordinate maturity index system, which includes six first level indexes and second level indexes. The first level indexes include coordination costs, exchange of information, intelligence resource sharing degree, corporate culture synergy degree, smooth communication and problem solving ability for coordination subjects to the feedback.

scholarly journals Pengaruh Gaya Kepemimpinan Transformasional dan Budaya Organisasi terhadap Kinerja dan Kepuasan Kerja sebagai variabel intervening

2020 ◽  
pp. 217-234
Author(s):  
Asriani Asriani, ◽  
Sri Mintarti, ◽  
Saida Zainurossalamia ZA,
Keyword(s):  
Job Satisfaction ◽  
Transformational Leadership ◽  
Leadership Style ◽  
Corporate Culture ◽  
Structural Equation ◽  
Employee Performance ◽  
Organization Culture ◽  
Equation Modeling ◽  
Transformational Leadership Style ◽  
Positive Effect

The purpose of this research is to investigate the effects of transformational leadership style and corporate culture on job satisfaction as a variable intervening to enhance employee performance. The approach used in this study is a quantitative approach to data collection using questionnaires. The study was conducted at PT. Mahakam Berlian Samjaya the sample size is about 139 employees, using the Structural Equation Modelling (SEM). The results show that transformational leadership and organizational culture significantly affect job satisfaction as an intervening variable. Job satisfaction significant positive effect on employee performance. Keywords: transformasional leadership style, organization culture, job satisfaction, employee performance ABSTRAK Penelitian ini bertujuan untuk menganalisis pengaruh gaya kepemimpinan transformasional dan budaya organisasi terhadap kinerja karyawan melalui kepuasan kerja sebagai variable intervening untuk meningkatkan kinerja karyawan. Pendekatan yang digunakan dalam penelitian ini adalah pendekatan kuantitatif dengan pengumpulan data menggunakan kuesioner. Penelitian ini dilakukan di PT. Mahakam Berlian Samjaya, dan responden yang digunakan sebanyak 139 karyawan, menggunakan Structural Equation Modeling (SEM). Hasil penelitian menunjukkan gaya kepemimpinan transformasional dan budaya organisasi mempunyai pengaruh positif dan signifikan terhadap kepuasan kerja sebagai variable intervening dan berpengaruh positif dan signifikan terhadap kinerja. Kata kunci: Gaya Kepemimpinan Transformasional, Budaya Organisasi, Kepuasan Kerja, Kinerja

scholarly journals The effect of relationship marketing on customer satisfaction in insurance agencies

2021 ◽  
Vol 9 (4) ◽  
pp. 1300-1314
Author(s):  
Davut Karaman
Keyword(s):  
Customer Satisfaction ◽  
Relationship Marketing ◽  
Reliability And Validity ◽  
Survey Method ◽  
Four Dimensions ◽  
Relational Marketing ◽  
Package Program ◽  
The Mean ◽  
Car Insurance ◽  
Positive Effect

The research aims to determine the effect of relational marketing on customer satisfaction in insurance agencies. The research is a quantitative study, and the survey method was used. The applied questionnaire was composed of scales whose reliability and validity was proven in the literature. In this context, the data for the research was obtained by questionnaire from consumers in Antalya between September-November 2019 and using home or car insurance services in insurance agencies. The data obtained from the questionnaires conducted with 461 participants were evaluated in the SPSS 25.0 package program, and regression analyses were carried out in line with the research purpose. First, the scale was subjected to factor analysis, and Cronbach Alpha values were calculated. According to the results, the scale is reliable and valid. Then, the means of the scale items were calculated. According to the results of the mean analysis, it can be said that the perceptions of the participants regarding the competence of the insurance agency they receive service from are higher than the other dimensions. According to the results of the regression analysis, trust, communication commitment, and competence, which are four dimensions of relational marketing in insurance agencies, have a positive effect on customer satisfaction.

scholarly journals SITUATIONAL CONTEXT OF THE TRANSACTIONAL MODEL IN MODERN INTERCULTURAL BUSINESS COMMUNICATION

2020 ◽  
Vol 1 (9(77)) ◽  
pp. 254-256
Author(s):  
Oksana Chepil
Keyword(s):  
Business Communication ◽  
Communication Process ◽  
Transactional Model ◽  
Cultural Dimension ◽  
Situational Context ◽  
Four Dimensions ◽  
Language Communication ◽  
Patterns Of Behavior ◽  
Cultural Component ◽  
Linguistic Aspect

The article highlights the complexity of the nature of intercultural business communication as a multidimensional sociocultural phenomenon. In many ways, the field of intercultural communication is the subject of study of an array of disciplines ranging from linguistics, sociology, language communication, philosophy, ethnology, anthropology etc. In particular, this paper deals with the notion of situational context (SC) as a chief element of the communication process. It is defined as the circumstances at which communication act takes place. There are four dimensions of SC: physical, social, chronological and cultural. Each of the following dimensions has been thoroughly examined, with a strong emphasis on the cultural component. Moreover, the object of the study has been analyzed within the transactional model of communication, thoroughly examined by the American scholars T. Gamble and M. Gamble. The model comprises the following elements of communication: the addresser, messages, channels (medium), obstacles, situational context, the addressee. Reflecting on the importance of SC in the modern intercultural business communication it is worth noting its significance as the criteria of the effectiveness of business interaction. The examples introduced in this paper are based on the works of Edward Hall and Erin Mayer which demonstrate the role of low-context and high-context cultures determining the cultural dimension of the situational context. According to the results, the problems of intercultural business communication are not caused by the linguistic aspect. They are to occur due to the ignorance or misperception of the situational context, in particular its cultural dimension. Since cultural patterns of behavior and belief impact our perceptions, cognitions, and actions.

scholarly journals Effect of a COVID-19 on Social, Psychological, Economic and Health Conditions in Libya

2020 ◽  
Vol 3 (2) ◽  
pp. 160-170 ◽  
Author(s):  
Yousef Elgimati ◽  
Ahmed Alrasheed ◽  
Abdalla Mohamed Bashir
Keyword(s):  
Health Conditions ◽  
Social Psychological ◽  
Four Dimensions ◽  
Positive Effects ◽  
The Social ◽  
The Government ◽  
Positive Effect ◽  
Small Positive Effect ◽  
Insight Into ◽  
Survey Questionnaires

The purpose of this paper was to measure the effect of a COVID-19 on social, psychological, economic, and health conditions in Libyan society. This study was undertaken through a questionnaire survey using the Google Form survey questionnaires in order to collect the data. A random sampling method was used from 1st June to 15th July 2020by obtaining greater insight into the issue. A result of this study revealed that the COVID-19 had a different effect on four dimensions (social, psychological economic, and health conditions). The findings of the study indicate that there is a small positive effect on social, middle, and above middle positive effects on psychological and economic respectively and high positive effect on health conditions with various percentages in Libyan society. This has been one of the first academic studies on the COVID-19 on social, psychological, economic, and health conditions addressed the Libyan society. Arguably, many of the areas covered in this study warrant more specific and in-depth investigation. The researchers hope that this paper will be beneficial to both Libyan people and the government in improving and developing the social aspects to avoid spreading COVID-19 in the future.

scholarly journals Employer Branding Applied to SMEs: A Pioneering Model Proposal for Attracting and Retaining Talent

Information ◽  
2020 ◽  
Vol 11 (12) ◽  
pp. 574
Author(s):  
Beatriz Monteiro ◽  
Vasco Santos ◽  
Isabel Reis ◽  
Marta Correia Sampaio ◽  
Bruno Sousa ◽  
...  
Keyword(s):  
Corporate Culture ◽  
Employer Branding ◽  
Company Strategy ◽  
Four Dimensions ◽  
Logical Sequence ◽  
Proposed Model ◽  
Company Reputation ◽  
Essential Questions ◽  
Main Support ◽  
Attraction And Retention

Most business enterprises are small and medium-sized enterprises (SMEs), and many of them are without a human resource and recruitment department. Thus, one of the challenges that organizations currently face is to find a strategy to retain and attract talent. To overcome this difficulty, enterprises must invest in employer branding policies and be aware of the factors that differentiate them from others when attracting employees. This study aims to develop an employer branding model applicable to SMEs, to increase and enhance the attraction and retention of talents. An exploratory approach based on a quantitative perspective was adopted to develop an employer branding model applied to SMEs, with two major reference employer branding models and frameworks used as the main support. The model of employer branding was applied to SMEs regarding four dimensions, whereby essential questions are asked, namely (1) organizational culture (e.g., do employees have a job description aligned with the corporate culture?), (2) company strategy (e.g., what is the strategy if business volume decreases?), (3) company reputation (e.g., how do you perceive and treat negative feedback?), and (4) reward systems (e.g., do you feel that your employees are motivated intrinsically or extrinsically or both?), ordered by layers based on a logical sequence. The new proposed model is expected to serve as a useful strategic tool and as a basis for attracting, retaining and managing talent, specifically in the SMEs context. This new model provides a set of strategic and competitiveness benefits for SMEs, while contributing to making enterprises more profitable. The model also contributes to SMEs having a better image and reputation, enabling them to stand out from others in the war for talent.

Changing a Business School Corporate Culture

2003 ◽  
pp. 191-200
Author(s):  
Jennifer P. Nightingale
Keyword(s):  
Corporate Culture ◽  
Business School ◽  
Management System ◽  
Course Management System ◽  
Course Management ◽  
Access To Information ◽  
Administrative Costs ◽  
Academic Management ◽  
Positive Effect

This chapter introduces the concept of an Academic Management System, which is designed to enhance communication among faculty, staff, students, and administration. Using an Academic Management System, built within a Course Management System, has the potential to improve communication, reduce administrative costs, and allow 24-hour access to information. The experience of one university that integrated these technologies has had a positive effect throughout campus and, as a result, several other programs are now developing similar sites for their faculty, staff, students and administration.

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