scholarly journals The Impact of Perceived Country of origin Image on Purchasing Intention of Mobile Users in Sudan: أثر صورة بلد المنشأ المدركة في النية الشرائية لمستخدمي الموبايل في السودان

2019 ◽  
Vol 3 (4) ◽  
Author(s):  
Maysoun Ali Abdel Karim -    Abdul Salam Adam Hamed - Mohamm
Keyword(s):  
Purchase Intention ◽  
Positive Relationship ◽  
Country Of Origin ◽  
Personal Characteristics ◽  
Two Dimensions ◽  
Convenience Sample ◽  
Purchasing Intention ◽  
Promotional Efforts ◽  
Political Dimensions ◽  
The Impact

The country of origin considered as one of most effect factors on consumers' evaluation of the product as an external feature is one of the most important topics related to international marketing and the country of origin is usually linked to the word "made in ..." which is an intangible feature of the product similar to the guarantee and brand name, it does not directly affect the real performance of the product, as well as the country of origin is an important element of marketing is known to affect the perceptions of consumers as well as their behavior leading to the consumer cognitive situation, This study used the descriptive method and aimed to measure the level of customer perception of the image of country of origin, and the impact of image of country of origin (Economics, Technological, Human Resource, and Political dimensions) on purchase intention, the population of the study graduate students (Master) in Sudan universities, (Khartoum state) and the data were collected through questionnaire from non- probability , convenience sample consisting of (300) respondent, and hypotheses have been tested by regression, and another statistical tools (standard deviations, means) by using (SMART PLS) The study found that There is no positive relationship between the economic and technological dimensions and the purchasing intention. Also found there is positive relationship between economic and technological dimensions and purchasing intention. The study also found that there are significant differences in respondents' answers due to Personal characteristics (gender) of economy and human resources only, the study recommend decision makers of cell phone companies to provides a clear information about economical and human capital of country of origin, The consumer's perception of the country of origin through these two dimensions has a significant impact on purchasing intention, As well as taking into account the differences between males and females with regard to the information on which each based on the realization of product value and provide customized promotional efforts. The study also recommended that future studies focus on further research on the relationship between country image and purchasing behavior.

scholarly journals COUNTRY OF ORIGIN DAN CITRA MEREK: UPAYA MENINGKATKAN MINAT BELI KONSUMEN

2017 ◽  
Vol 1 (1) ◽  
pp. 31
Author(s):  
Tri Herdiana ◽  
Doni Purnama Alamsyah
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Purchase Intention ◽  
Positive Relationship ◽  
Brand Image ◽  
Country Of Origin ◽  
The World ◽  
The Impact

Abstract. Nowadays, customer in Indonesia is very selective in selecting smartphone product, remember that many brands enters from several countries in the world. It cases the often changing of customer's buying interest for smartphone product. this study aims to know the impact of country of origin and brand image towards buying interest to smartphone. survey is conducted on 100 customers of PT Coolpad Electronic Indonesia that do buying on smartphone, with the type of study is descriptive and verification through multiple regression analysis. the finding result shows that country of origin has the positive relationship but it does not influence significantly towards buying interest, it is different with brand image. in smartphone industry, obviously country of origin from product is not noticed in Indonesia, it is different with brand image. this strategy is needed especially in Indonesia with full of brands from smartphone.Keywords. cuntry of origin; brand image; purchase intention Abstrak. Saat ini konsumen di Indonesia sangat selektif  dalam memilih produk smartphone, mengingat banyaknya merek yang masuk dari berbagai negara di dunia. Hal ini menyebabkan sering berubahnya minat beli konsumen atas produk smartphone. Penelitian ini bertujuan untuk mengetahui dampak dari country of origin dan citra merek terhadap minat beli pada smartphone. Survey dilakukan pada 100 konsumen PT Coolpad Electronic Indonesia yang melakukan pembelian smartphone, dengan tipe penelitian deskriptif dan verifikatif melalui analisis regresi berganda. Hasil dari penelitian ini menunjukan bahwa country of origin memiliki hubungan yang positif namun tidak berpengaruh signifikan terhadap minat beli, berbeda dengan citra merek. Pada industri smartphone, ternyata country of origin dari produk tidak diperhatikan di Indonesia, berbeda dengan citra merek. Strategi ini perlu diperhatikan khususnya di Indonesia yang penuh dengan merek dari smartphone.Katakunci. country of origin; citra merek; minat beli

scholarly journals THE IMPACT OF CONTEXTUAL MOBILE ADVERTISING ON CONSUMER PURCHASE INTENTION

2021 ◽  
Author(s):  
SONG-SONG ZHAO
Keyword(s):  
Purchase Intention ◽  
Past Research ◽  
Advertising Effectiveness ◽  
Mobile Advertising ◽  
Purchasing Intention ◽  
Development Direction ◽  
Contextual Advertising ◽  
Consumer Purchase Intention ◽  
The Impact ◽  
Practical Implications

Contextual mobile advertising, which has the advantages of strong interactivity and immersive experience, will be the development direction of Internet advertising in the future. Although past research has explored the effects of contextual mobile advertising, little research has studied the effect on consumers’ behavior from the perspective of contextual advertising traits. Thus, this study combined the Scene Theory and the Theory of Planned Behavior to construct the model of advertising effectiveness mechanism. By analyzing survey data from a representative sample of 340 mobile consumers, the validity of the model was proved. The results showed that contextual stimulation, contextual interaction, and content accuracy, as contextual factors in mobile advertising, can positively influence consumers’ attitudes toward mobile advertising, which in turn stimulate purchasing intention. The theoretical and practical implications of these findings were also discussed.

The impacts of comparative ads used by retailers to compare their store brands with national brands

2020 ◽  
Vol 49 (1) ◽  
pp. 1-22
Author(s):  
Jérôme Lacoeuilhe ◽  
Didier Louis ◽  
Cindy Lombart ◽  
Blandine Labbé-Pinlon
Keyword(s):  
Purchase Intention ◽  
Product Category ◽  
Food Products ◽  
Store Brand ◽  
Convenience Sample ◽  
Comparative Advertising ◽  
Content Type ◽  
Price Consciousness ◽  
Comparative Ads ◽  
The Impact

PurposeThe research aim is to investigate the impacts of comparative ads used by retailers to compare the prices of their store brand (SB) products with those of equivalent national brand (NB) products. More specifically, this research examines if consumers perceive retailers as legitimate when they use comparative ads to compare the prices of their SB products to those of equivalent NB products, and how effective are these comparative ads in terms of actual purchases. This research also explores for which SB type (economy, standard or premium) and consumers are comparative ads most effective.Design/methodology/approachThis research investigates consumers' reactions to comparative ads used by retailers to compare the prices of their SB products with those of similar NB products through an experiment within a store laboratory. A between-subject design has been used. The participants of the first/second/third group (n1 = 93/n2 = 92/n3 = 91) were exposed to ads comparing the prices of retailer's economy/standard/premium SB food products with their equivalent NB food products, in the same product category. The participants of each group carried out a shopping trip in the store laboratory.FindingsConsumers consider retailers legitimate when they use comparative ads. This favourable evaluation improves their attitude towards these ads. However, the impact of retailers' legitimacy of (1) means, (2) objectives and (3) historical legitimacy on consumers' attitude towards comparative ads depends on the SB type (economy, standard and premium). By contrast, comparative ads are effective in terms of consumers' attitude towards these ads and towards SBs, along with purchase intention and actual purchases of these brands, whatever the SB type. Lastly, this research highlights that comparative ads for SBs are mainly directed at consumers with high levels of price consciousness and resistance to NBs.Research limitations/implicationsThis research only tested the impact of direct comparative advertising and an extrinsic attribute (price). The research experiment was conducted on a convenience sample, which limits its external validity.Practical implicationsThis research encourages retailers to use comparative advertising for their SBs (economy, standard and premium) for several reasons. First, this study suggests that comparative advertising is an effective tool for retailers to shape or improve consumers' attitude towards SBs, via their attitude towards comparative ads. Second, this research proposes that comparative advertising contrasting the prices of SB products with those of NB products could increase retailers' in-store sales of their SBs. Lastly, this research underlines that comparative advertising is particularly effective for consumers with high levels of price consciousness and resistance to NBs.Originality/valueThis research supplements previous research in the field of SBs and comparative advertising. Previous research on comparative advertising has examined NBs exclusively (Dianoux et al., 2013; Beard, 2018). Comparisons between SBs and NBs are lacking. This research thus validates the use of this specific form of communication for SBs, given the paucity of studies of the effects of the use of mass media communication on SBs (Nenycz-Thiel and Romaniuk, 2014; Gendel-Guterman and Levy, 2017).

scholarly journals China and the USA, a higher perceived risk for UK consumers in a post COVID-19 food system: the impact of country of origin and ethical information on consumer perceptions of food

2020 ◽  
Vol 2 ◽  
pp. 35
Author(s):  
Beth Armstrong ◽  
Christian Reynolds
Keyword(s):  
Food Safety ◽  
Animal Welfare ◽  
Purchase Intention ◽  
Food System ◽  
Country Of Origin ◽  
Ethical Status ◽  
The Usa ◽  
Status Information ◽  
The Uk ◽  
The Impact

Background: The COVID-19 pandemic has impacted global food systems and consumer eating habits. The current study explores how country of origin and ethical status information impacts attitudes toward food. Methods: A within-subjects survey design explored how perceptions of food safety/risk, animal welfare, deliciousness, purchase intention, energy density, carbon footprint of three foods (chicken, pasta, apples) are influenced by country of origin and ethical status information (UK, EU, China, USA, Fairtrade, Organic). Data were collected from 701 UK-based participants using an online survey from the 25-30th March, following the UK lockdown (23rd March 2020). Results: Perceptions of food safety, animal welfare, purchase intention, deliciousness and carbon footprint are influenced by origin and ethical status information. Chicken from the USA and China is perceived to be higher risk and have lower animal welfare standards. Apples from the USA and China are perceived to be higher risk. Pasta from China is perceived to be higher risk. Energy density estimations are not influenced by origin and ethical status information. Conclusions: Consumer perceptions are influenced by country of origin and ethical information; foods from China are perceived least favourably, followed by foods from the USA; foods from the UK, EU, Organic or Fairtrade are perceived more favourably. The impact of origin and ethical information varies by food type with the perception of some foods appearing less susceptible to influence. These findings have implications for post COVID-19 (and post Brexit) food system, trade policy and public trust, and highlight the need for communication of food safety.

scholarly journals Consumer perceptions of genetically modified foods: a mixed-method approach

2019 ◽  
Vol 36 (1) ◽  
pp. 113-123 ◽  
Author(s):  
Sarah Lefebvre ◽  
Laurel Aynne Cook ◽  
Merlyn A. Griffiths
Keyword(s):  
Food Supply ◽  
Behavioral Intentions ◽  
Purchase Intention ◽  
Genetically Modified ◽  
Environmental Benefits ◽  
Food Type ◽  
Health Economy ◽  
Convenience Sample ◽  
Content Type ◽  
The Impact

Purpose This paper aims to examine consumers’ opinions and behavioral intentions toward foods labeled as containing genetically modified (GM) (transgenic) ingredients across plant and animal-based categories. In light of marketplace changes (i.e. labeling requirements), we explore behavioral measures based on labeling options. Design/methodology/approach Three studies, one online projective survey using a convenience sample of consumers and two experiments conducted with Amazon mTurk adult US participants, are included. Findings Consumers have negative associations with GM products vs non-GM and are more likely to purchase unlabeled GM products. GM products may offer positive economic, societal and environmental benefits. However, the need for labeling overshadows these benefits and presence of GM labeling increased avoidance. Furthermore, changes in product opinion mediate consumers’ purchase intention and willingness to pay. Research limitations/implications GM labeling negatively influences consumers’ opinions and behavioral intentions. This is important for legislators and marketers concerned with counter-labeling effects (e.g. Non-GMO Project Verified). Practical implications Debates on efficacy of labeling, inclusion disclosure of ingredients, short-term risks and long-term implications are ongoing globally. Consumer reception and purchase intention can only be changed through governmental and corporate transparency. Social implications Widespread misinformation about GM foods, presence in our food supply, impact on health, economy, environment and the marketplace still exists. The findings reflect consumers’ responses to changes proposed by the 2016 National Bioengineered Food Disclosure Standard legislation. Originality/value With the paucity of research on consumer response to the release of a GM animal product into the food supply, this work breaks new ground as the first to examine the impact of disclosure of GM animal-based food type.

Intention of and commitment towards purchasing luxury products

2017 ◽  
Vol 8 (3) ◽  
pp. 476-495 ◽  
Author(s):  
Nur Jahan Khan ◽  
Mohammed Abdur Razzaque ◽  
Nik Mohd Hazrul
Keyword(s):  
Perceived Risk ◽  
Purchase Intention ◽  
Muslim Country ◽  
Related Factors ◽  
Content Type ◽  
Moderating Variables ◽  
Promotional Efforts ◽  
Luxury Products ◽  
Advertising Exposure ◽  
The Impact

Purpose The purpose of this study is to empirically probe into the impact of product-related factors on the purchase intention (PI) of luxury products by Muslim consumers in Malaysia and their commitment to purchase (CP) these products. It tests if PI influences CP and how moderating variables affect the PI–CP relationship in the context of purchase of such products. Design/methodology/approach Data were collected from a sample of 186 Muslim consumers drawn through a series of carefully conducted mall intercept interviews in six major shopping malls located in different parts of Kuala Lumpur, Malaysia, using a structured, self-administered survey questionnaire. Data were analyzed using a moderated regression analysis. Findings Although Islam does not seem to encourage spending on luxuries, sampled Muslim consumers did not seem to have much inhibition about purchasing luxury products. Their PI was found to be significantly influenced by product advantage and brand awareness, while PI–CP relationship pertaining to luxury products appeared to be positive. Of the two moderating variables examined in the study, only advertising exposure was found to strengthen the PI–CP relationship, while perceived risk, the other moderating variable, seemed to weaken it. Research limitations/implications As the study was conducted in a single country setting (i.e. Malaysia), the findings may lack generalizability. Future researchers may enlarge the scope of the study by including other countries, particularly other Muslim countries, to obtain generalized findings. Practical implications Manufacturers as well as marketers of luxury products should emphasize the product-related factors in their promotional efforts and increase familiarity of the brand through repeated exposures for brand recognition and brand recall. Social implications This study also provides food for thought for Muslim scholars and researchers about the Muslim consumer psyche. Originality/value To date, this is the first research undertaking to empirically study the PI–CP relationship in the context of purchase of luxury products in a predominantly Muslim country. The study will be useful to marketers, academics and other researchers working in this area.

scholarly journals Determinants of Entrepreneurial Intentions in ICT Industry: Gender and country of origin perspective

2016 ◽  
Vol 62 (1) ◽  
pp. 37-45 ◽  
Author(s):  
Mirjana Pejić Bach ◽  
Marjana Merkač Skok ◽  
Dalia Suša
Keyword(s):  
Cognitive Style ◽  
Information And Communication Technologies ◽  
Country Of Origin ◽  
Personal Characteristics ◽  
Communication Technologies ◽  
Entrepreneurial Intentions ◽  
Information And Communication ◽  
Ict Industry ◽  
The Impact ◽  
Innovative Cognitive Style

Abstract Although many researchers agree that environmental and personal characteristics are important for becoming an entrepreneur, it is still not clear if their influence is equally significant. Numerous authors have pointed out unresolved matters regarding the relationship among innovativeness, gender, and entrepreneurial intensions. The aim of this paper is to explore the impact of gender and country of origin in relation to entrepreneurial intentions and innovative cognitive style. Research was conducted using a sample of students majoring in information and communication technologies from Croatia and Slovenia. The results revealed the influence of gender, country, attitudes toward entrepreneurship, and innovative cognitive style on entrepreneurial intentions.

scholarly journals ALLOCENTRISM AND CONSUMER ETHNOCENTRISM: THE EFFECTS OF SOCIAL IDENTITY ON PURCHASE INTENTION

2008 ◽  
Vol 36 (8) ◽  
pp. 1097-1110 ◽  
Author(s):  
Yu-An Huang ◽  
Ian Phau ◽  
Chad Lin ◽  
Hsien-Jui Chung ◽  
Koong Hao-Chiang Lin
Keyword(s):  
Social Identity ◽  
Purchase Intention ◽  
Positive Relationship ◽  
Negative Relationship ◽  
Mediating Effect ◽  
Consumer Ethnocentrism ◽  
Mediating Role ◽  
Korean Wave ◽  
Strong Positive Relationship ◽  
The Impact

In this article the authors examine the effects of allocentrism and consumer ethnocentrism (CET) on intentions to purchase domestic versus imported products, focusing on the current phenomenon of the “Korean Wave” in Taiwan. Results based on data collected from 433 mall intercept interviews in Taiwan indicate that there is a strong positive relationship between allocentrism toward parents and CET. However, a significantly negative relationship between allocentrism toward friends and CET was also found. It was also found that friends' in-group attitude toward Korean television dramas has a mediating effect of allocentrism toward friends on CET and CET on intention to buy Korean products. In this study, it was found that CET played a mediating role between allocentrism toward parents and friends and purchase intention. This ethnocentric effect was attributed to parental and friends' in-groups which significantly enhanced and reduced, respectively, the impact of intergroup discrimination, making national identification a less obvious and important social category. These findings have significant implications for domestic and foreign marketers.

scholarly journals The Effect of Country‐of‐Origin Image on Purchase Intention. The Mediating Role of Perceived Quality and Perceived Price

2020 ◽  
Vol 5 (6) ◽  
Author(s):  
Amina Merabet
Keyword(s):  
Purchase Intention ◽  
Positive Impact ◽  
Country Of Origin ◽  
Perceived Quality ◽  
Mediating Role ◽  
Perceived Price ◽  
Country Of Origin Image ◽  
The Impact ◽  
The Relationship

This study aims to evaluate the impact of Country-of-origin image on purchase intention through two mediating variables (perceived quality and perceived price). After a short literature review, an empirical study was conducted among 120 participants. Results indicate that the country-of-origin Image has a positive impact on perceived quality and perceived price. They also highlight the mediating role of perceived price in the relationship between Country‐of‐origin image and purchase intention.

scholarly journals An Empirical Examination of the Impact of eWom Information on Young Consumers’ Online Purchase Intention: Mediating Role of eWom Information Adoption

SAGE Open ◽  
2021 ◽  
Vol 11 (4) ◽  
pp. 215824402110525
Author(s):  
Affifa Sardar ◽  
Amir Manzoor ◽  
Khurram Adeel Shaikh ◽  
Liaqat Ali
Keyword(s):  
Social Networking Sites ◽  
Purchase Intention ◽  
Viral Marketing ◽  
Consumer Attitude ◽  
Cross Sectional ◽  
Empirical Examination ◽  
Convenience Sample ◽  
Mediating Role ◽  
Consumer Purchase Intention ◽  
The Impact

Customer purchase intention in online shopping stores can be influenced by electronic word of mouth (eWom) communication generated by the comments of consumers on social networking sites. However, the adoption of eWom information by consumers is influenced by various factors. This study investigates the mechanism through eWom antecedents influence eWom adoption and consumer purchase intention. The study also examines how eWom adoption mediates the impact of antecedents of eWom adoption (Quality, Consumer Attitude, Credibility, Usefulness, Needs, and Adoption) on customer’s purchase intention. Using the hypothetic-deductive approach, the current study used a cross-sectional self-administered survey to collect data from a convenience sample of university students residing in Karachi. The SmartPLS software was used to analyze the collected data. Study findings reveal that all predictors of eWom adoption are significant. It was also found that eWOM adoption mediates the impact of eWom antecedents on consumer purchase intention. The results provide significant implications for website designers and digital marketers. For marketers working with social media, the findings of this study are encouraging. Marketers can use these findings to develop viral marketing campaigns and encourage customers to contribute useful and credible eWom that could improve the customers’ purchase intention.

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