scholarly journals Consumer buying behavior and attitude towards pharmaceuticals

2019 ◽  
Vol 10 (4) ◽  
pp. 3392-3397
Author(s):  
Suraj Kushe Shekhar ◽  
Tony P Jose ◽  
Rehin K R
Keyword(s):  
Pharmaceutical Industry ◽  
Marketing Strategies ◽  
Price Sensitivity ◽  
Consumer Attitude ◽  
Purchase Decisions ◽  
Buying Behavior ◽  
Over The Counter ◽  
The People ◽  
The World ◽  
Different Types

Pharmaceutical industry is a fastest growing industry in India. It is valued at above US 40 billion dollars. India exports large amount of drugs to difference parts of the world. Nowadays people are conscious of what they buy. Even if doctors prescribe a medicine, consumers resort to internet to get more information on the medicine before they consume it.  Consumers have different perceptions on various kinds of drugs. Understanding the consumer attitude towards drugs will help the marketers to formulate marketing strategies better. The present study examines as to what the consumers look out when they reach to purchase a drug from the pharmacy.  This paper scrutinizes and gives insights on consumer behavior and their attitudes towards buying different types of pharmaceuticals (like over-the counter drugs, herbals, ayurvedic, analgesics etc). The paper highlights the importance of factors like price, trust and  brand in making importance purchase decisions. Further it was also observed that most of the people prefer buying over-the-counter drugs, which might end up being misused by the consumers. However, it was also found that consumers try to be well-aware of the medicine before buying or consuming it. Along with it, price sensitivity is something which majorly dominates the buying behavior of the consumers.  

TINGKAT PENGETAHUAN PENGGUNAAN OBAT BEBAS DAN OBAT BEBAS TERBATAS UNTUK SWAMEDIKASI PADA MASYARAKAT RW 8 MOROBANGUN JOGOTIRTO BERBAH SLEMAN YOGYAKARTA

2018 ◽  
Vol 3 (2) ◽  
pp. 139
Author(s):  
Ana Hidayati ◽  
Haafizah Dania ◽  
Murtyk Dyahajeng Puspitasari
Keyword(s):  
Self Medication ◽  
Over The Counter ◽  
The People ◽  
Subject Characteristic ◽  
The World ◽  
Level Of Knowledge ◽  
The Subject

Currently, there are developed illnesses that encourage humans to do their own alternative medication. In 2002, an estimated shows that 92% of people in the world choose the alternative medication namely self medication, by using over the counter medicine including free and limited, however the level of knowledge in using this medication is still poor, then it is possible to make a mistake. Therefore, this research aims to find out the level of knowledge in using over the counter medicine including free and limited for self medication of society in RW 08, Morobangun, Jogotirto, Berbah, Sleman, Yogyakarta. This study belongs to descriptive observational to find out the subject characteristic, the level of knowledge and the description of the kind of medicine used by society of RW 08 Morobangun. The sample used in this study is the people who lived in Rw 08 Morobangun, Jogotirto, Berbah, Sleman, Yogyakarta. The data was taken from the interview with the patient by using the questionnaire. The sample collecting technique was nonrandom sampling and the method was accidental sampling with the number of the respondents were 175. The result showed that 175 respondents in RW 08 Morobangun, Jogotirto, Berbah, Sleman, Yogyakarta used self medication of over the counter medicine including free and limited only for their ailment. The level of knowledge in using over the counter medicine including free and limited for self medication of society in RW 08 Morobangun, Jogotirto, Berbah, Sleman, Yogyakarta showed that 42.9% reached the good category and 57,1% reached the sufficient category of 175 respondents. The conclusion of this study is the level of knowledge in using over the counter medicine including free and limited for self medication of society in RW 08 showed that most of the respondents achieved the sufficient category with 100 respondents (57,1%).

scholarly journals HOW FASHION INFLUENCER CONTRIBUTES TO CONSUMERS’ PURCHASE INTENTION OF UNIVERSITY STUDENT

2021 ◽  
Vol 3 (9) ◽  
pp. 209-227
Author(s):  
Tsaniya Athaya Tsarashafa ◽  
Annisa Rahmani Qastharin
Keyword(s):  
Purchase Intention ◽  
Consumer Attitudes ◽  
Regression Method ◽  
Purchase Intentions ◽  
Marketing Strategies ◽  
University Student ◽  
Consumer Attitude ◽  
Fashion Industry ◽  
The World ◽  
Potential Customers

Fashion is receiving more attention these days since it has become a continual existence in a person’s everyday life, especially for the younger generation as it represents their identity. On the other hand, the dynamic competitive environment of marketing-led fashion brands to put in the excess effort to achieve effective marketing strategies. As social media grew, one of the most effective ways to do it is using influencers in the marketing campaign. Influencer marketing is becoming increasingly popular throughout the world, prompting marketers to consider it an essential component of their marketing strategy. This research determines the factors of fashion influencers that contribute to influencing purchase intention. The variables constructed include trustworthiness, expertise, similarity, likability, and familiarity. Further, consumer attitude is proposed to mediate between trustworthiness, expertise, similarity, likability, and familiarity to purchase intention. The research was conducted using a quantitative approach and analyzed using a regression method through IBM SPSS Statistics. From 234 qualified respondents, the results presented trustworthiness, similarity, familiarity, and likability significantly contribute to purchase intention, and consumers' attitudes towards influencers are proven to be mediate the relationships between independents variables and purchase intention. The findings of the study assist marketers and advertisers in the fashion industry in understanding the elements influencing consumer attitudes about fashion influencers and, as a result, better choose influencers capable of establishing purchase intentions in existing and potential customers.

scholarly journals The Belief Stories in the Texts of Oral History of the People in Late Adulthood Period

2021 ◽  
pp. 423-430
Author(s):  
Damian Gocół
Keyword(s):  
Oral History ◽  
Late Adulthood ◽  
Divine Intervention ◽  
The People ◽  
History Texts ◽  
The World ◽  
Different Types ◽  
History Of ◽  
The Common ◽  
The Devil

In my article, I analyze selected belief stories from the oral history texts. The research material contains the three biographical accounts of the people in late adulthood (over 65). The belief stories (belief tales) are one of the genres of speech typical for the accounts rooted in a folk view of the world. The demonic characters appear in them, e. g. the devil, the striga or the południca. The belief stories contain a detailed description of the world. They have an explanatory function. They are to explain how the world works. Belief stories do not appear often in the oral history texts created by the people in late adulthood who were not related to the countryside or were related to it in a limited extent. This way of shaping the narrative may be related to changes in the rationality of the narrators. The common and the scientific view of the world intersect in their narratives. The narrators add the numerous comments to their belief stories, in which they distance themselves from the folk view of the world or try to scientifically rationalize the fantastic events. Nevertheless, the fragments in which other genres of speech are realized, especially in anecdotes, reveal a clear relationship between the narrative of oral history and the common sense and belief vision of the world. The narrators often explain their own experiences by introducing elements of belief tales into other genres. Such fragments reveal the schemes of punishment and reward, non-worldly divine intervention, anthropomorphization of inanimate objects and assigning them the rank of demonic beings. Despite the intersection of different types of rationality in the narratives, a belief-based vision of the world still plays an important role in shaping of the oral narratives about the past.

scholarly journals A Research on Marketing and Consumer Habits in Konya Jewelry Sector

2020 ◽  
Vol 4 (4) ◽  
pp. 350-386
Author(s):  
Emre NALÇACIGİL ◽  
Ahmet Fatih ÖZYILMAZ
Keyword(s):  
Marketing Strategies ◽  
Small Scale ◽  
Reform Process ◽  
Export Demand ◽  
Gold Jewelry ◽  
The People ◽  
World Markets ◽  
The World ◽  
Consumer Habits ◽  
Hedonic Shopping

More than 50 percent of the world's gold production and more than 90 percent in our country are used in jewelry making. Gold, which has been used for decoration and investment instrument for centuries, continues to be demanded by the people of our country in order to both decorate and saving with a habit stemming from our traditions. Turkey’s jewelry sector, which is in the top 5 in the world gold demand and ranked 2nd in gold jewelry exports, currently has 5500 jewelry shops, 20 large jewelry production complexes, 100 wholesale jewelry stores, 40 thousand jewelry shops and 250 thousand employees work in this sector. Jewelry sector has produced for many years with manual labor. Today, the sector has to keep up with the transition to technology-intensive production in order to operate in the world markets and to meet the increasing export demand. The problems of the sector, which has come to a certain place in the world markets and strives for first place, are dealing with greater attention than before. After 1990, the sector was put into a reform process. Necessary institutions for the development of the sector have been put into operation. On the other hand, the development of this industry; While it manifests itself in issues such as branding, product design, technological innovations, marketing strategies, deficiencies in legal regulations damage especially the small-scale jewelry traders. In this study, luxury consumption and hedonic shopping habits are examined by searching literature. In this respect, the phenomenon of consumption was first examined in detail. In the second part, the jewelry sector was explained in all aspects, and then a research was conducted on the consumer habits and the state of the sector with the support of the Konya Jewelers Association.

scholarly journals Category Congruence of Display-Only Products Influences Attention and Purchase Decisions

2021 ◽  
Vol 15 ◽  
Author(s):  
Uma R. Karmarkar ◽  
Ann L. Carroll ◽  
Marina Burke ◽  
Shori Hijikata
Keyword(s):  
Fixation Time ◽  
Opportunity Costs ◽  
Purchase Decisions ◽  
Target Product ◽  
Behavioral Study ◽  
Buying Behavior ◽  
Target Category ◽  
Raising Awareness ◽  
Different Types ◽  
The Impact

In e-commerce settings, shoppers can navigate to product-specific pages on which they are asked to make yes-or-no decisions about buying a particular item. Beyond that target, there are often other products displayed on the page, such as those suggested by the retailers’ recommendation systems, that can influence consumers’ buying behavior. We propose that display items that come from the same category as the target product (matched) may enhance target purchase by increasing the attractiveness of the presented opportunity. Contrasting this, mismatched display items may reduce purchase by raising awareness of opportunity costs. Eye-tracking was used to explore this framework by examining how different types of displays influenced visual attention. Although target purchase rates were higher for products with matched vs. mismatched displays, there was no difference in fixation time for the target images. However, participants attended to mismatched display items for more time than they did for matched ones consistent with the hypothesized processes. In addition, increases in display attractiveness increased target purchase, but only for matched items, in line with supporting the target category. Given the importance of relative attention and information in determining the impact of display items, we replicated the overall purchase effect across varying amounts of available display information in a second behavioral study. This demonstration of robustness supports the translational relevance of these findings for application in industry.

scholarly journals A hybrid-fuzzy TOPSIS method to analyze the consumption and buying behavior of fishery and aquaculture products (FAPs) in the EU28

2020 ◽  
Vol 122 (11) ◽  
pp. 3403-3417 ◽  
Author(s):  
Javier Cantillo ◽  
Juan Carlos Martin ◽  
Concepción Román
Keyword(s):  
Design Methodology ◽  
Fuzzy Topsis ◽  
Marketing Strategies ◽  
Elasticity Analysis ◽  
Buying Behavior ◽  
Content Type ◽  
The People ◽  
Eastern Zone ◽  
Aquaculture Products ◽  
The Eu

PurposeThe purpose of this investigation is to develop a hybrid fuzzy TOPSIS methodology in order to understand in a practical and integrated way, the consuming and buying behavior of EU residents towards Fishery and Aquaculture Products (FAPs), with an emphasis in the consumption and buying frequency.Design/methodology/approachData were obtained from the Special Eurobarometer Survey (European Union, 2018b), which is a survey of 27,732 EU residents with different socio-demographic characteristics that represent the 28 EU countries. A hybrid fuzzy TOPSIS methodology that synthesizes the consuming and buying behavior of the EU residents toward FAPs was developed.FindingsThe results show that among the countries, Spain has the highest consumption and buying patterns of FAPs, while among the generations it corresponds to the residents born between 1928 and 1945. In addition, there are important differences that depend on the country of residence as well as the generation of the residents. The elasticity analysis evidenced that marketing strategies would have the biggest impact in the countries located in the Central-Eastern zone of the EU and on the generation formed by the people born after 1980.Originality/valueAlthough in the literature there are many studies that aimed to understand the behavior of consumers for FAPs, few investigations have focused on analyzing and integrating both the consumption and buying behavior, and to our best knowledge, there are no studies providing a methodology that allow making comparisons between different countries regarding the consumption and buying behavior of FAPs.

scholarly journals CONSUMER PURCHASING BEHAVIOR OF HALAL COSMETICS: A STUDY ON GENERATIONS X AND Y

2019 ◽  
Vol 5 (1) ◽  
pp. 169-192 ◽  
Author(s):  
Elfira Maya Adiba
Keyword(s):  
Generation Y ◽  
Marketing Strategies ◽  
Consumer Attitude ◽  
Economic Sector ◽  
Purchasing Behavior ◽  
Global Level ◽  
Factors Influencing ◽  
The World ◽  
Halal Food ◽  
Increasing Demand

The halal economic industry is currently developing not only in Indonesia, but also onthe global level. The global economic sector is not only limited to the sharia financialsector and halal food, but also halal cosmetics. The increasing number of Muslimpopulation in the world has caused the increasing demand for halal cosmetics, asmany other factors influencing the demand for halal cosmetics. The purpose of thisstudy is to examine the influence of halal knowledge and Islamic religiosity towardcustomer behavior that is mediated by consumer attitude. Data were collected fromquestionnaires distributed to respondents in Surabaya, Sidoarjo, and Gresik, East Java,Indonesia. 145 respondents were identified as generation Y, while 40 as generation X.Primary data were analyzed by PLS. The results showed that halal knowledge andIslamic religiosity had a significant effect on consumer behavior perfectly mediatedby attitude. Such results give implication to the halal cosmetics company to designappropriate marketing strategies in order to increase Indonesian exports for halalproducts, so it could help the national economy.

We the Gamers

2021 ◽  
Author(s):  
Karen Schrier
Keyword(s):  
Social Studies ◽  
New World ◽  
Teaching Ethics ◽  
Mobile Computer ◽  
Public Spheres ◽  
Ethical Decisions ◽  
Card Games ◽  
The People ◽  
The World ◽  
Different Types

The world is in crisis. The people of the world are all connected, and rely on one another to make ethical decisions and to solve civic problems together. Ethics and civics have always mattered, but it is becoming more evident how much they matter. Teaching ethics and civics is essential to the future. This book argues that games can encourage the practice of ethics and civics. They can help people to connect, deliberate, reflect, and flourish. They can help people to reimagine systems and solve problems. Games are communities and public spheres. Like all communities, they may encourage care, connection, and respect. They may also be used for hate, disinformation, and exclusion. Games reveal humanity’s compassion as well as its cruelty. We the Gamers provides research-based perspectives related to why and how people should play, make, and use games in ethics, civics, character, and social studies education. The book also shows how people are already engaging in ethics and civics through games. It systematically evaluates how to use games in classrooms, remote learning environments, and other educational settings, with consideration to different audiences and standards. This book also provides tips and guidelines, as well as resources, activities, and case studies. It includes examples of all different types of games—virtual reality, mobile, computer, and card games, and big-budget commercial games, indie games, and more. How can people play and design a new world, together?

Prescription for the People

2017 ◽  
Author(s):  
Fran Quigley
Keyword(s):  
Pharmaceutical Industry ◽  
Essential Medicines ◽  
Real Problem ◽  
Human Right ◽  
Convincing Argument ◽  
The Core ◽  
The People ◽  
The World ◽  
Access To Essential Medicines ◽  
Perceived Complexity

Millions of people around the world face a real problem: their desperate need for affordable medicines clashes with the core business model of the powerful pharmaceutical industry. In response, patients and activists are aiming to make all essential medicines affordable by reclaiming medicines as a public good and a human right, instead of a profit-making commodity. Their challenge is made more daunting by the perceived complexity of the issues surrounding access to essential medicines. “The problem we have is that there are only a handful of people in the world who know what we are taking about,” one leading medicine activist admits. It doesn’t have to be this way. A Prescription for Change diagnoses our medicines problem and prescribes the cure: it delivers a clear and convincing argument for a complete shift in the global and U.S. approach to developing and providing essential medicines—and a primer on how to make that change happen.

scholarly journals Czy Jezus był zboczeńcem? Nienormalni, którzy są prawodawcami świata, w koncepcji Floriana Znanieckiego

Adeptus ◽  
2013 ◽  
pp. 42-55
Author(s):  
Anna Jawor
Keyword(s):  
Social Order ◽  
Ordinary People ◽  
Social Rules ◽  
Cultural System ◽  
Current Conception ◽  
Normal People ◽  
The People ◽  
The Social ◽  
The World ◽  
Different Types

Was Jesus a deviant? The abnormals who are legislators of the world in Florian Znaniecki's conceptionThe aim of this article is to remind us the still current conception of ‘deviants’ by the classical sociologist – Florian Znaniecki. Znaniecki has distinguished three types of people: normal, ‘subnormal’ and ‘overnormal’. Normal people are just ordinary people who live according to social rules and norms. The ‘subnormals’ are, simply speaking, different types of offenders. And the ‘overnormals’ are the people who enrich their socio-cultural system. ‘Deviants’ are extreme and the most interesting type of ‘sub’ - and ‘overnormal’ people. They are the men of genius, such as Socrates, Jesus Christ, Descartes, Napoleon, Lenin and Piłsudski. They are often perceived as anarchists and in fact they transform the social order totally or at least the way of thinking about it. We can take a risk with the idea that the future always depends on ‘deviants’.

Sign in / Sign up

Export Citation Format

Share Document