scholarly journals THE CONSTRUCTION OF A PERSONAL BRAND AS PART OF PROFESSIONAL IDENTITY FASHION- AND BEAUTY BLOGGERS

2020 ◽  
pp. 22-28
Author(s):  
Лариса Сергеевна Бурлаченко
Keyword(s):  
Social Network ◽  
Professional Identity ◽  
Social Interactions ◽  
Modern Society ◽  
Professional Group ◽  
Self Presentation ◽  
Self Image ◽  
Brand Marks ◽  
Personal Brand ◽  
The Social

Рассматриваются понятия личного бренда, профессиональной идентичности, самоконструирования и трансляции образа себя в социальной сети. Проведён сравнительный анализ самопрезентации и построения блогерами личного бренда за рубежом и в России. Использован метод контент-анализа самопрезентации личного бренда бьюти- и фэшн-блогеров социальной сети Instagrаm, методологическая основа теории интеракционизма И. Гоффмана [2]. Было выявлено: для конструирования и укрепления образа «я» в представление «других» блогеры используют визуальные средства (фото/видео), а для расширения социальных взаимодействий блогеры используют технические возможности: Instagram-хэштеги, отметки пользователей и брендов. Исследование направлено на изучение личного бренда, профессиональной идентичности блогеров как новой профессиональной группы современного общества, а также позволяет сравнить способы самопрезентации личных брендов зарубежных и российских блогеров. The article discusses the concepts of personal brand, professional identity, self-construction and translation of self-image in a social network. The aim of the study is a comparative analysis of self-presentation and the creation by bloggers of a personal brand abroad and in Russia. The method of content analysis of self-presentation of the personal brand of beauty and fashion bloggers of the social network Instagram was used, the methodological basis of I. Hoffman's theory of interactionism [2]. As a result, it was revealed that bloggers use visual means (photos / videos) to design and strengthen the image of «I» in the representation of «others», and to expand social interactions, they use the technical capabilities of Instagram - hashtags, user and brand marks. This study fills the gaps in the study of personal brand, professional identity of bloggers as a new professional group of modern society, and also allows to compare the ways of personal presentation of personal brand of foreign and Russian bloggers.

scholarly journals The switching mechanisms of social network densification

2021 ◽  
Vol 11 (1) ◽  
Author(s):  
Teruyoshi Kobayashi ◽  
Mathieu Génois
Keyword(s):  
Social Networks ◽  
Social Network ◽  
Social Context ◽  
Social Interactions ◽  
Regime Switching ◽  
Face To Face ◽  
The Social ◽  
Switching Property ◽  
Distinctive Type ◽  
Insight Into

AbstractDensification and sparsification of social networks are attributed to two fundamental mechanisms: a change in the population in the system, and/or a change in the chances that people in the system are connected. In theory, each of these mechanisms generates a distinctive type of densification scaling, but in reality both types are generally mixed. Here, we develop a Bayesian statistical method to identify the extent to which each of these mechanisms is at play at a given point in time, taking the mixed densification scaling as input. We apply the method to networks of face-to-face interactions of individuals and reveal that the main mechanism that causes densification and sparsification occasionally switches, the frequency of which depending on the social context. The proposed method uncovers an inherent regime-switching property of network dynamics, which will provide a new insight into the mechanics behind evolving social interactions.

scholarly journals The Evolution of a Professional Identity as Perceived by Saudi Student Nurses

2017 ◽  
Vol 10 (2) ◽  
pp. 1
Author(s):  
Shehnaaz Moola
Keyword(s):  
Professional Identity ◽  
Student Nurses ◽  
Self Concept ◽  
P Value ◽  
Self Presentation ◽  
Self Identity ◽  
Self Image ◽  
Descriptive Approach ◽  
Role Based ◽  
Level Of Significance

The professional identity of student nurses may fluctuate or even disintegrate when exposed to clinical realities. A self-identity must be integrated firstly with new expectations and modified within a social context to form a professional identity. In the process of developing a professional identity, student nurses either develop a self-concept within a professional role based on attributes, beliefs, values, motives, experiences, morals and ideals of who and what a nurse is, or lack to develop in this role. This study targeted to investigate the perceptions of Saudi student nurses in the evolution of a professional identity. A non-probabilistic and descriptive approach was selected for data collection. A Nurses Professional Identity Scale was constructed by the researcher to explore the evolution of a professional identity as perceived by Saudi student nurses. Mean scores indicated the importance of the self-presentation, self-image, self-esteem, self-categorization and self-concept as dimensions, which facilitates a professional identity. The p-values obtained for all the factors were less than the level of significance (p-value<0.05), which indicated the importance of all the associated factors. The significance of how student nurses identify themselves as professionals during the Baccaulearate program in various role formation has been emphasized. These roles are still undervalued by society and influences stereotypical attitudes.

Making-up on mobile: The pretty filters and ugly implications of Snapchat

2020 ◽  
Vol 7 (2) ◽  
pp. 207-221
Author(s):  
Jessica Barker
Keyword(s):  
News Media ◽  
Self Presentation ◽  
Self Image ◽  
Feminine Beauty ◽  
The Social ◽  
Body Dysmorphia ◽  
Augmented Reality Technology ◽  
Media Platform ◽  
Beauty Ideals ◽  
The Masses

Abstract What happens when the fashionable beauty ideal ‐ typically considered unattainable ‐ becomes instantly attainable for the masses with the mere tap of a touchscreen? As the widespread use of Snapchat's popular but problematic Lenses has shown, responses are mixed and critiques abound. The social media platform Snapchat introduced Lenses ‐ commonly known as face filters ‐ in 2015. These filters apply virtual accessories and edit facial features, enabling users to incorporate augmented reality technology into their daily sartorial practice. Through this 'digital adornment' users experiment with creativity and self-expression, as with cosmetics and clothing, while forging social connections. However, Snapchat's filters frequently spark controversy by slimming the jawlines and noses, enlarging the eyes and lips, and smoothing and lightening the complexions of millions of users. These effects have caused users to consider the powers of self-fashioning and question the standard of beauty being presented. By examining the observations and opinions presented in the online fashion, tech and news media, this study explores the problematic nature of Snapchat's beautifying filters. It traces users' dismay at how Snapchat, originally praised as a space for authentic, unfiltered self-presentation, became a force for aggressively perpetuating fashionable but exclusionary beauty ideals. It presents the range of reactions to these face-perfecting filters, from satisfaction and guilt to insecurity and body dysmorphia. It also explores the connection between face filters, cosmetics and feminine beauty ideals in a celebrity-led, self-image-saturated culture, with reference to brand-sponsored filters.

scholarly journals COMMUNITY STRUCTURE IN JAZZ

2003 ◽  
Vol 06 (04) ◽  
pp. 565-573 ◽  
Author(s):  
PABLO M. GLEISER ◽  
LEON DANON
Keyword(s):  
Community Structure ◽  
Social Network ◽  
Quantitative Analysis ◽  
Social Interactions ◽  
Racial Segregation ◽  
Collaboration Network ◽  
Community Size ◽  
The Social ◽  
E Mail ◽  
Different Levels

Using a database of jazz recordings we study the collaboration network of jazz musicians. We define the network at two different levels. First we study the collaboration network between individuals, where two musicians are connected if they have played in the same band. Then we consider the collaboration between bands, where two bands are connected if they have a musician in common. The community structure analysis reveals that these constructions capture essential ingredients of the social interactions between jazz musicians. We observe correlations between recording locations, racial segregation and the community structure. A quantitative analysis of the community size distribution reveals a surprising similarity with an e-mail based social network recently studied.

Cancer patients and their network: the meaning of the social network and social interactions for quality of life

1993 ◽  
Vol 1 (3) ◽  
pp. 152-155 ◽  
Author(s):  
Johan H. de Ruiter ◽  
Johanna C. J. M. de Haes ◽  
Reike Tempelaar
Keyword(s):  
Quality Of Life ◽  
Social Network ◽  
Social Interactions ◽  
Cancer Patients ◽  
The Social

scholarly journals Crafting, Constructing and Developing a Nurses’ Professional Identity Scale (NPIS)

2017 ◽  
Vol 9 (7) ◽  
pp. 21
Author(s):  
Shehnaaz Moola
Keyword(s):  
Professional Identity ◽  
Quantitative Research ◽  
Student Nurses ◽  
Self Esteem ◽  
Measurement Scale ◽  
Dimensional Structure ◽  
Self Presentation ◽  
Randomized Sampling ◽  
Self Image ◽  
Nursing Professional

The main objective was to measure the professional identity of nurses and to evaluate the ways to measure and develop the Nurse’s Professional Identity Scale (NPIS) as perceived by Saudi student nurses. The study employed a quantitative research design to assess the measurement scale of Nurse’s Professional Identity. Data collection was done through a questionnaire from 442 student nurses, who have been recruited through a randomized sampling approach. A factor analysis identified five-factor dimensions within a multi-dimensional structure of 45 items. Factor 1 has been identified as the most important factor on self-presentation as most significant and important to the technique of constructing and forming a professional identity. Factor 2 has accounted for 5.62; Factor 3 has accounted for 5.14; Factor 4 has accounted for 4.29; and Factor 5 has accounted for 4.25. Factor 1 consisted of 16 variables and all items with loadings greater than (>0.3), which deals with self-esteem. It has been evaluated that the nursing professional identity scale can be used to adapt and assess the developing/forming stages of student nurses and the variables needed for constituting a professional identity. Self-presentation, self-image, self-esteem, self-categorization and self-concept are directly associated with certain activities, interventions, and approaches required to be developed.

scholarly journals Self-Presentation of the Politician in Social Networks (On a Material of Official Page in the Social Network “VKontakte” of the Governor of the Kemerovo Area of Sergey Tsivilev)

2019 ◽  
Vol 18 (6) ◽  
pp. 129-138
Author(s):  
O. N. Kondratyeva ◽  
Zh. V. Chernova
Keyword(s):  
Social Networks ◽  
Social Network ◽  
High Efficiency ◽  
Video Data ◽  
Specific Character ◽  
Self Presentation ◽  
The Social

Purpose. Linguists actively study accounts of world politicians in social networks, pages of regional politicians are not described yet, as defines a urgency and novelty of research. Objective of article is the analysis of strategy of the selfpresentation used for formation of image of the regional politician in social networks. Material – the page of the governor of Kuzbass S. Tsivilev in the social network “VKontakte” for the period preceding his election to the post. At occurrence of the new politician in region the specific character of the selected strategy of self-presentation as it is necessary for politician to show professional qualities is boldly shown, to designate prospects, to win respect of electorate, to achieve support on elections. Results. S. Tsivilev’s account is exemplary all channels of self-presentation as are actively involved: qualitative avatars, the information on the politician, substantial and on a regular basis updated content are presented, to a photo, video data. During self-presentation in a social network “VKontakte” S. Tsivilev actively uses tactics of positioning, an identification, creation of “the circle”. Conclusion. Used tactics of self-presentation are reflection of the image roles “Simple person”, “Patriot”, “Personnel militarian”, “Anti-recessionary manager”, “Authorized representative of the president”, that in aggregate shapes an image of the head of region, the person of action, in a military way precise, demanding to itself and another, able quickly to make the decision, to reveal problems and to find ways of their decision. S. Tsivilev’s convincing victory over elections of the governor testifies to high efficiency of the selected strategy of self-presentation.

scholarly journals Sex and Age Differences in the Personal Orientation of User Activity in the Russian Social Network “VKontakte”

2021 ◽  
Vol 18 (3) ◽  
pp. 631-649
Author(s):  
Dmitrii S. Kornienko ◽  
Fedor V. Derish ◽  
Elena Yu. Nikitina
Keyword(s):  
Social Network ◽  
Individual Differences ◽  
Age Differences ◽  
Age Groups ◽  
Self Presentation ◽  
The Social ◽  
User Activity ◽  
The Moment ◽  
Personal Orientation ◽  
Sex And Age Differences

The role of factors of individual differences in user activity in the Russian social network VKontakte is analyzed. At the moment, in Russian psychology, there are several directions for the study of user activity in social networks. However, none of them has considered user sex and age differences. There are also limitations due to the predominance of subjective indicators in assessing user activity. The aim of this work is to study sex and age differences through the analysis of objective data on the profiles of social network users. The paper also provides an overview of modern Russian studies on sex and age differences in user activity. Using a comparative analysis of groups and analysis of the structure of relationships between indicators of user activity, the 9699 profiles of users of the social network VKontakte at the ages from 18 to 55 were examined. As a result, multiple individual differences were found in relation to the sex and age of the users. Additionally, the structure of user activity was obtained, consisting of two components: Self-presentation and Utilitarianism. These components characterize the personal orientation in the use of the social network. Sex and age play a significant role as factors of individual differences. The most important thing has turned out to be that men are more focused on expanding the circle of acquaintances, which is an attribute of status. Women, on the contrary, are generally characterized by greater activity in the social network, a greater desire to present themselves and a greater focus on other people. Young people - aged 18-25 years - are less active users, they often use the social network as a source of video content. Users belonging to the older age groups differ slightly from one another.

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