Making-up on mobile: The pretty filters and ugly implications of Snapchat

2020 ◽  
Vol 7 (2) ◽  
pp. 207-221
Author(s):  
Jessica Barker

Abstract What happens when the fashionable beauty ideal ‐ typically considered unattainable ‐ becomes instantly attainable for the masses with the mere tap of a touchscreen? As the widespread use of Snapchat's popular but problematic Lenses has shown, responses are mixed and critiques abound. The social media platform Snapchat introduced Lenses ‐ commonly known as face filters ‐ in 2015. These filters apply virtual accessories and edit facial features, enabling users to incorporate augmented reality technology into their daily sartorial practice. Through this 'digital adornment' users experiment with creativity and self-expression, as with cosmetics and clothing, while forging social connections. However, Snapchat's filters frequently spark controversy by slimming the jawlines and noses, enlarging the eyes and lips, and smoothing and lightening the complexions of millions of users. These effects have caused users to consider the powers of self-fashioning and question the standard of beauty being presented. By examining the observations and opinions presented in the online fashion, tech and news media, this study explores the problematic nature of Snapchat's beautifying filters. It traces users' dismay at how Snapchat, originally praised as a space for authentic, unfiltered self-presentation, became a force for aggressively perpetuating fashionable but exclusionary beauty ideals. It presents the range of reactions to these face-perfecting filters, from satisfaction and guilt to insecurity and body dysmorphia. It also explores the connection between face filters, cosmetics and feminine beauty ideals in a celebrity-led, self-image-saturated culture, with reference to brand-sponsored filters.

2020 ◽  
Vol 12 (7) ◽  
pp. 109 ◽  
Author(s):  
Theodora A. Maniou ◽  
Andreas Veglis

The use of chatbots in news media platforms, although relatively recent, offers many advantages to journalists and media professionals and, at the same time, facilitates users’ interaction with useful and timely information. This study shows the usability of a news chatbot during a crisis situation, employing the 2020 COVID-19 pandemic as a case study. The basic targets of the research are to design and implement a chatbot in a news media platform with a two-fold aim in regard to evaluation: first, the technical effort of creating a functional and robust news chatbot in a crisis situation both from the AI perspective and interoperability with other platforms, which constitutes the novelty of the approach; and second, users’ perception regarding the appropriation of this news chatbot as an alternative means of accessing existing information during a crisis situation. The chatbot designed was evaluated in terms of effectively fulfilling the social responsibility function of crisis reporting, to deliver timely and accurate information on the COVID-19 pandemic to a wide audience. In this light, this study shows the advantages of implementing chatbots in news platforms during a crisis situation, when the audience’s needs for timely and accurate information rapidly increase.


Author(s):  
Лариса Сергеевна Бурлаченко

Рассматриваются понятия личного бренда, профессиональной идентичности, самоконструирования и трансляции образа себя в социальной сети. Проведён сравнительный анализ самопрезентации и построения блогерами личного бренда за рубежом и в России. Использован метод контент-анализа самопрезентации личного бренда бьюти- и фэшн-блогеров социальной сети Instagrаm, методологическая основа теории интеракционизма И. Гоффмана [2]. Было выявлено: для конструирования и укрепления образа «я» в представление «других» блогеры используют визуальные средства (фото/видео), а для расширения социальных взаимодействий блогеры используют технические возможности: Instagram-хэштеги, отметки пользователей и брендов. Исследование направлено на изучение личного бренда, профессиональной идентичности блогеров как новой профессиональной группы современного общества, а также позволяет сравнить способы самопрезентации личных брендов зарубежных и российских блогеров. The article discusses the concepts of personal brand, professional identity, self-construction and translation of self-image in a social network. The aim of the study is a comparative analysis of self-presentation and the creation by bloggers of a personal brand abroad and in Russia. The method of content analysis of self-presentation of the personal brand of beauty and fashion bloggers of the social network Instagram was used, the methodological basis of I. Hoffman's theory of interactionism [2]. As a result, it was revealed that bloggers use visual means (photos / videos) to design and strengthen the image of «I» in the representation of «others», and to expand social interactions, they use the technical capabilities of Instagram - hashtags, user and brand marks. This study fills the gaps in the study of personal brand, professional identity of bloggers as a new professional group of modern society, and also allows to compare the ways of personal presentation of personal brand of foreign and Russian bloggers.


2019 ◽  
Vol 63 (12) ◽  
pp. 1665-1683 ◽  
Author(s):  
Guy J. Golan ◽  
Ilan Manor ◽  
Phillip Arceneaux

Mediated public diplomacy literature examines the engagement of foreign audiences by governments via mediated channels. To date, scholars have examined the competitive contest between global rivals in promoting and contesting one another’s frames as reflected in global news media coverage. Recognizing the meaningful impact of social media platforms, along with the global rise of government-sponsored media organizations, the current study builds on previous mediated public diplomacy scholarship by expanding the scope of the literature beyond the earned media perspective to also include paid, shared, and owned media. The article presents a revised definition of the term mediated public diplomacy along with a case study of government to foreign stakeholder engagement via the social media platform, Twitter.


2018 ◽  
Vol 2 (2) ◽  
pp. 124-144
Author(s):  
Jeffrey K. Riley ◽  
Holly S. Cowart

Abstract This study is a mixed-method quantitative and qualitative content analysis that examined the overlapping presence of agendamelding theory and in-group out-group formation on the social media platform Reddit. The study looked at the top 10 posts for one month (n = 310) on the pro-Donald Trump subreddit /r/The_Donald. The results show that media choice was used to prove membership to the in-group, often by derogating the media used by the out-group. Specific patterns emerged within the derogative language as well. Links to left-wing and neutral news media sites were often commented on and criticized, while the content of the linked news article was ignored or changed. Right-wing news media sites, which were used as news sources rather than commentary, were typically posted without changes, unlike neutral news media sites, which were often posted in a mocking manner. As agendamelding suggests, participants sought to avoid dissonance by posting media to fit within the community.


2020 ◽  
Vol 1 (2) ◽  
pp. 171
Author(s):  
Mashita Phitaloka Fandia Purwaningtyas ◽  
Desti Ayu Alicya

The usage of social media has become a part of youth’s life in this digital era. Particularly in Indonesia, Instagram is one of the most popular platforms among youth. In the practice of Instagram usage, apparently a person could manage more than just one account, creating phenomenon known as ‘real Instagram account’ and ‘fake Instagram account’. Hence this form of practice is raising question in regards to the identity presented by users in those accounts. This paper aims to analyze the practice of having multiple accounts in Instagram platform, focusing on how the self-presentation of users presented and why such presentation displayed, specifically in the contestation between the concept of ‘real’ and ‘fake’. Scope of the study in this research covers the media psychology of interconnection between self and social media platform. Research was conducted by mixed-method of new ethnography and virtual ethnography. Expected findings in this research include the analysis of fragmented self in Instagram multiple accounts, focusing in the issue of how the concept of ‘real’ and ‘fake’ are being defined by users, and the aspects behind such understandings. Apparently, in the social media platform as Instagram, youth is in search for a sense of freedom and authenticity, where they could be free in expressing themselves. Thus, the motivation of having multiple accounts. However, findings in this research also indicate that certain standards have been created in the Instagram, that at some point to some extent have conditioned users to present themselves in certain ways.


1990 ◽  
Vol 35 (4) ◽  
pp. 372-373
Author(s):  
Donelson R. Forsyth

Author(s):  
Nur Amiratun Nazihah Roslan ◽  
Hairulnizam Mahdin ◽  
Shahreen Kasim

With the rise of social networking approach, there has been a surge of users generated content all over the world and with that in an era where technology advancement are up to the level where it could put us in a step ahead of pathogens and germination of diseases, we couldn’t help but to take advantage of that advancement and provide an early precaution measures to overcome it. Twitter on the other hand are one of the social media platform that provides access towards a huge data availability. To manipulate those data and transform it into an important information that could be used in many different scope that could help improve people’s life for the better. In this paper, we gather all algorithm that are available inside Meta Classifier to compare between them on which algorithm suited the most with the dengue fever dataset. This research are using WEKA as the data mining tool for data analyzation.


The present work, The Struggle of My Life: An Autobiography of Swami Sahajanand Saraswati, is an English translation of Sahajanand’s autobiography, written in Hindi, Mera Jeevan Sangarsh. It carries an introduction by the translator which briefly deals with the Swami’s life and legacy. It needs to be emphasized that this is not an autobiography in the common run. Its primary focus is not on Swami’s persona; its central theme is the cause of the freedom movement in general and in particular, of the peasant movement under his leadership. It tells of the life and legacy of one of the most uncompromising and fearless freedom fighters and peasant leaders. It covers the social and political history of one of the most crucial periods of our national life, 1920–47. Today, when the Indian peasantry is faced with a number of intractable problems, it reminds them of the struggles of the peasants of yesteryears and the kind of trials and tribulations they went through. It is also remarkable that despite his vast learning and command over Sanskrit, Swami chose to write in simple, colloquial Hindi. That only speaks for his total identification with the masses. Both the teaching and student community as well as general readers would find this book useful, interesting and intellectually stimulating.


Author(s):  
Robin Banerjee ◽  
Gail D. Heyman ◽  
Kang Lee

Children come to recognize that the impressions one makes on other people can be controlled and managed. In this chapter, the authors situate the development of such “self-presentation” in the moral context, with attention to a range of relevant social, cultural, cognitive, motivational, and emotional processes. Children’s appreciation of self-presentational tactics such as self-promotion, modesty, and ingratiation is reviewed before turning specifically to the factors involved in deception and truth-telling. The authors analyze the emergence of children’s self-presentational competencies in shaping both their own individual reputations and the reputations of the social groups with which they identify, especially in contexts where moral and social-conventional rules have been transgressed. Key goals for future research that illuminates the nature and implications of children’s moral self-presentation are identified.


2020 ◽  
Vol 12 (17) ◽  
pp. 7081 ◽  
Author(s):  
Athapol Ruangkanjanases ◽  
Shu-Ling Hsu ◽  
Yenchun Jim Wu ◽  
Shih-Chih Chen ◽  
Jo-Yu Chang

With the growth of social media communities, people now use this new media to engage in many interrelated activities. As a result, social media communities have grown into popular and interactive platforms among users, consumers and enterprises. In the social media era of high competition, increasing continuance intention towards a specific social media platform could transfer extra benefits to such virtual groups. Based on the expectation-confirmation model (ECM), this research proposed a conceptual framework incorporating social influence and social identity as key determinants of social media continuous usage intention. The research findings of this study highlight that: (1) the social influence view of the group norms and image significantly affects social identity; (2) social identity significantly affects perceived usefulness and confirmation; (3) confirmation has a significant impact on perceived usefulness and satisfaction; (4) perceived usefulness and satisfaction have positive effects on usage continuance intention. The results of this study can serve as a guide to better understand the reasons for and implications of social media usage and adoption.


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