The Influence of Brand Image, User Image, and Product Image on the Purchasing Decision of Mitsubishi Pajero Cars at PT. Bosowa Berlian M

2019 ◽  
Vol 1 (2) ◽  
pp. 72-87
Author(s):  
Misrayanti Saleh ◽  
Siti Haerani ◽  
Andi Reni
Keyword(s):  
Regression Analysis ◽  
Quantitative Data ◽  
Qualitative Data ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Questionnaire Data ◽  
Product Image ◽  
Influential Variable ◽  
Image Variables

Today, Consumers are very critical in buying, offering products that very much make consumers more selective in determining the choice of products to buy. This study aims to determine which brand image (brand image), user image (user image), and product image (product image) that most influence the decision to purchase a Mitsubishi Pajero car in Makassar City. The type of data used is qualitative data and quantitative data. The population in this study are all consumers of PT. Bosowa Berlian Motor bought a Mitsubishi Pajero car. The sample in this study has certain criteria as for these criteria, which are users of the Mitsubishi Pajero and the duration of use of at least 1 year. Data collection in this study uses a questionnaire. Data were analyzed using multiple linear regression analysis. The results of this study indicate that all brand image variables, user image, and product image of the decision to purchase a Mitsubishi Pajero car at Bosowa Berlian Motor in Makassar have a positive and significant influence on the decision dependent variable purchase of a Mitsubishi Pajero car at PT Bosowa Berlian Motor in Makassar. Product image (product image) is the most influential variable when compared to other variable data, namely brand image (brand image) and user image (user image).

scholarly journals Analysis of Completeness Products and Prices on the Decision of Buying ATK (Office Stationery) at UD. Pemancar Ilmu Store in Namlea City

2021 ◽  
Author(s):  
M Chairul Basrun Umanailo
Keyword(s):  
Regression Analysis ◽  
Quantitative Data ◽  
Qualitative Data ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Positive Influence ◽  
Private Institutions ◽  
Purchasing Decisions ◽  
Quality Of Products

This study aims to determine the effect of product completeness and price on purchasing decisions for office stationery at UD. Pemancar Ilmu Store in Namlea. This research is descriptive correlation research. The object of this research is consumers who represent personal and institutional / both government and private institutions who have been or have become customers and make purchases of stationery products at UD. Pemancar Ilmu Store in Namlea City. This research took place from April to May 2020. The type of data in this study was qualitative data and quantitative data. Data collection techniques in this study using observation and questionnaires. The data analysis in this study used multiple linear regression analysis. The results showed that there was a positive influence between product completeness on purchasing decisions, and there was a positive influence between product completeness on purchasing decisions at UD. Pemancar Ilmu Store in Namlea City. This shows that the availability of goods in a store including variations in brands, product sizes, types, and variations in the quality of products sold in a store will affect consumer purchasing decisions. The more complete a store, the more it meets the needs and desires of consumers.

scholarly journals Influence of Packaging Design, Promotion and Brand Image on Consumer Buying Interest (Study Case of Consumers Glek-Glek Tea Nganjuk)

2018 ◽  
Vol 1 (2) ◽  
pp. 68-78
Author(s):  
Ratna Ningtyas Nur Romadhona ◽  
I Nyoman Sudapet ◽  
Hamzah Denny Subagio
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Analysis Method ◽  
Packaging Design ◽  
Design Variables ◽  
Study Case ◽  
Image Variables

This study aims to determine the effect of packaging design, promotion and brand image on consumer buying interest in NganjukGlek-Glek Tea. The population used in this study were consumers of Glek-Glek Tea Nganjuk with 100 respondents. The data analysis method used is multiple linear regression analysis. The results of the analysis show that simultaneously the packaging design, promotion and brand image variables have a significant effect on consumer buying interest, this is evidenced by the significance value of 0,000 or less than 0.05 and F 127,634> ft. 1.98. The results of the analysis partially indicate that the variable promotion of significance value 0.002 <0.05, which means that it has a significant effect on buying interest and brand image significance value 0,000 <0.50 which means that it significantly influences buying interest, while packaging design variables partially significance value 0.542.> 0.50 which means does not significantly influence buying interest.

PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN MOBIL MITSUBISHI PADA PT. KRAMA YUDHA MOTORS AND MANFACTURING

2018 ◽  
Vol 6 (1) ◽  
Author(s):  
Nuridin, SE., MM. ◽  
Dwi Ardika Prayudha
Keyword(s):  
Product Quality ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Purchase Decision ◽  
Test Results ◽  
Analysis Method ◽  
Validity And Reliability ◽  
Image Variables

This research is aimed to examine the influence of brand image and product quality to car purchase decision at PT. Mitsubishi Krama Yudha Motors and Manufacturing. Data analysis method was used, is quantitative analysis, by using validity and reliability test, coefficient of determination, and multiple linear regression analysis. Result of regression equation is: Y = 0,665 + 0,517 X1 + 0,416 X2 Simultaneously testing of brand image variables and product quality to purchase decision, shown by F count equal to 85,955 bigger than F table 3,159 or with sig. F 0.000 is smaller than alpha 0.005. Based on the test results simultaneously, can be seen that the independent variables (brand image and product quality) have a positive and significant impact on the car purchase decision at Mitsubishi cars At PT. Krama Yudha Motors and Manufacturing. Suggestions which can be given for future developments and determinations of policy are, companies should pay attention to brand image, product quality, to make customers more satisfied and keep using Mitsubishi cars as their choice.

scholarly journals Pengaruh Product Knowledge, Brand Image, dan Brand Ambassador Terhadap Keputusan Pembelian Top White Coffe Mahasiswa FEBI IAIN Kudus 2016-2017

2020 ◽  
Vol 8 (2) ◽  
pp. 253
Author(s):  
Suparwi Suparwi ◽  
Syarifatul Fitriyani
Keyword(s):  
Decision Making ◽  
Regression Analysis ◽  
Linear Regression ◽  
Quantitative Research ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Product Knowledge ◽  
Purchasing Decisions ◽  
Analysis Technique

<p>This research aims to find the effect of produck knowledge, brand image, brand ambassador against purchasing decisions top white coffie products in students of the faculy of economics and Islamic busines (FEBI) IAIN Kudus 2016-2017. Many factors motivate consumers to make purchasing decisions. Purchasing decisions are consumer behavior in deciding whether to buy a product or not. Usually consuimers will consider before going to decide on a purchase a product that will buy. This research uses quantitative research, the population in this study amounted to 1.091 Student. While the sample used 92 student. The analysis technique uses multiple linear regression analysis. The results of this study indicate that product knowledge has an effect on purchasing decisions. Brand image affects purchasing decisions and brand ambassador influences decision making. And together Product Knowledge, Brand Image, Brand Ambassador influence purchasing decisions.</p>

scholarly journals Pengaruh Penerapan E-Filling, Sosialisasi Perpajakan, Kinerja Account Representative, dan Sanksi Pajak terhadap Tingkat Kepatuhan WPOP

2019 ◽  
pp. 491
Author(s):  
Lyana Oka Kusumayanthi ◽  
Herkulanus Bambang Suprasto
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Linear Regression ◽  
Data Collection ◽  
Multiple Linear Regression ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Questionnaire Data ◽  
Analysis Technique ◽  
Positive Effect

This study aims to examine the effect of the application of e-filling, tax socialization, account representative performance and taxation penalty on individual taxpayer compliance at KPP Pratama Gianyar. This research was conducted at KPP Pratama Gianyar. The samples used were 100 respondents to the method of determining the sample was purposive sampling. The data collection techniques questionnaire. data analysis technique used is multiple linear regression analysis. Based on the results of the study showed that the application of e-filling, account representative performance and taxation penalty had a positive effect on WPOP compliance at KPP Pratama Gianyar, while tax socialization did not affect the WPOP at KPP Pratama Gianyar. Keywords: E-filing, tax socialization, account representative performance, taxation penalty, and individual taxpayer compliance.

scholarly journals PENGARUH BRAND IMAGE, CONSUMER SATISFACTION, ELECTRONIC WORD OF MOUTH TERHADAP NIAT MENGGUNAKAN KEMBALI

2019 ◽  
Vol 8 (7) ◽  
pp. 4647
Author(s):  
Ni Putu Siska Yundari ◽  
I Made Wardana
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Consumer Satisfaction ◽  
Word Of Mouth ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Electronic Word Of Mouth ◽  
Food Services ◽  
Key Word

The purpose of this study is to provide an explanation of the effect of brand image on reuse intention, consumer satisfaction on reuse intention, electronic word of mouth on reuse intention. This research was counducted in Denpasar City by distributing questionnaires to a sample of 104 respondents who were selected by purposive sampling. The indicators in this study were 13, which were analyzed using multiple linear regression analysis with the results of research that showed that brand image, consumer satisfaction, electronic word of mouth were able to have positive and significant effect simultaneously and partially on the reuse intention Go-Food in Denpasar City. The study provides theoretical implications on how the importance of brand image, consumer satisfaction, electronic word of mouth in influencing the intention to reuse Go-Food services in Denpasar City and the partical implications of this research are able to provide information to consumers that are used as consideration in making decisions to reuse Go-Food services in Denpasar City. Key Word : brand image, consumer satisfaction, electronic word of moth, reuse intention  

scholarly journals Pengaruh Citra Merek, Kualitas Produk dan Harga terhadap Keputusan Pembelian Produk Hand and Body Lotion Vaseline (Studi Kasus pada Mahasiswa Universitas Samudra)

2020 ◽  
Vol 11 (1) ◽  
pp. 83-94
Author(s):  
Dewi Rosa Indah ◽  
Iza Afalia ◽  
Zenitha Maulida
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Linear Regression ◽  
Product Quality ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Female Students ◽  
Analysis Method ◽  
Purchasing Decisions

This study aims to determine the effect of brand image, product quality and price on purchasing decisions on Vaseline hand and body lotion products. The population is female students of University Samudra who use these products. Because the number is not known with certainty, a sample of 96 people was determined using the Cochran formula. Data analysis method used is multiple linear regression analysis. The results of the study concluded that partially, brand image, product quality and price had a positive and significant effect on purchasing decisions for Vaseline hand and body lotion products. In addition, the results of the study stated that the brand image, product quality and price simultaneously had a significant effect on purchasing decisions on the product.  

scholarly journals Pengaruh Gaya Hidup dan Citra Merek Terhadap Keputusan Pembelian Smartphone Xiaomi di Kabupaten Buleleng

2021 ◽  
Vol 13 (1) ◽  
pp. 152
Author(s):  
Novia Sriwahyuni ◽  
Ni Luh Wayan Sayang TeIagawathi
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Linear Regression ◽  
Data Collection ◽  
Multiple Linear Regression ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Purchasing Decisions ◽  
Analysis Technique

The objective of this research is to analyze the influence of lifestyle and brand image simultaneously and partially on purchasing decisions for Xiaomi smartphones in Buleleng Regency. The research framework used in this research is causal quantitative. The sample used in this research determined through accidental sampling. The number of samples used was 100 respondents. The research instrument used in data collection was a questionnaire and the data analysis technique done by using multiple linear regression analysis. The result of this research are: 1) lifestyle has a positive and significant effect on purchasing decisions for Xiaomi smartphones in Buleleng Regency, 2) Brand image has a positive and significant effect on purchasing decisions for Xiaomi smartphones in Buleleng Regency, and 3) Lifestyle and brand image have a significant effect on purchasing decisions for Xiaomi smartphones in Buleleng Regency.

scholarly journals PENGARUH PENERAPAN E-FILLING DAN PERILAKU WAJIB PAJAK TERHADAP TINGKAT KEPATUHAN PENYAMPAIAN SPT WAJIB PAJAK BUMI DAN BANGUNAN DI KELURAHAN DUKUH MENANGGAL SURABAYA

2020 ◽  
Vol 1 (1) ◽  
pp. 180-189
Author(s):  
Meliana Doe Wale ◽  
Subakhir ◽  
Nurdina
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Tax Revenue ◽  
Sampling Techniques ◽  
Questionnaire Data ◽  
Analysis Technique ◽  
Tax Returns ◽  
Collection Methods

Taxpayer awareness is one of the roles to win regional development. Taxpayers who agree will be properly and properly subject to the main provisions in the predetermined tax revenue. This study aims to influence the e-filling and wp policies on the level of compliance with the submission of land and building tax returns in the Dukuh Menanggal Village, Surabaya. This study uses questionnaire data collection methods and documentation. The data obtained in this study are from respondents' questionnaire answers using probability sampling techniques obtained as many as 95 samples. The analysis technique in this study is multiple linear regression analysis, classic assumption test, and t test and f test. The results obtained in this study, namely E-Filling and Taxpayer policy, have a significant impact on the level of competence of delivering tax returns on land and buildings in Kelurahan Dukuh Menanggal Surabaya.

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