scholarly journals Analysis of Completeness Products and Prices on the Decision of Buying ATK (Office Stationery) at UD. Pemancar Ilmu Store in Namlea City

2021 ◽  
Author(s):  
M Chairul Basrun Umanailo
Keyword(s):  
Regression Analysis ◽  
Quantitative Data ◽  
Qualitative Data ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Positive Influence ◽  
Private Institutions ◽  
Purchasing Decisions ◽  
Quality Of Products

This study aims to determine the effect of product completeness and price on purchasing decisions for office stationery at UD. Pemancar Ilmu Store in Namlea. This research is descriptive correlation research. The object of this research is consumers who represent personal and institutional / both government and private institutions who have been or have become customers and make purchases of stationery products at UD. Pemancar Ilmu Store in Namlea City. This research took place from April to May 2020. The type of data in this study was qualitative data and quantitative data. Data collection techniques in this study using observation and questionnaires. The data analysis in this study used multiple linear regression analysis. The results showed that there was a positive influence between product completeness on purchasing decisions, and there was a positive influence between product completeness on purchasing decisions at UD. Pemancar Ilmu Store in Namlea City. This shows that the availability of goods in a store including variations in brands, product sizes, types, and variations in the quality of products sold in a store will affect consumer purchasing decisions. The more complete a store, the more it meets the needs and desires of consumers.

scholarly journals Effect of Trust, Quality of Products and Quality Services on Purchase Decisions on E-Commerce Shopee in Palembang City

2019 ◽  
Vol 3 (12) ◽  
pp. 1-6
Keyword(s):  
Regression Analysis ◽  
Service Quality ◽  
Product Quality ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Quality Of Products ◽  
Dominant Influence

Purchasing decision is the decision of consumers to buy a product or service as desired. This study aims to determine the effect of trust, product quality and service quality on purchasing decisions at e-commerce Shopee in Palembang. This study uses multiple linear regression analysis. The sample in this study were 100 respondents who showed the results that the variables of trust, product quality and service quality had a positive and significant effect on purchasing decisions in ecommerce Shopee. there is one variable that has dominant influence on purchasing decisions, namely the variable trust in purchasing decisions

scholarly journals Pengaruh Brand Image dan Harga Terhadap Keputusan Pembelian Mobil Toyota Avanza pada PT. Hasjrat Abadi Tendean Manado

2019 ◽  
Vol 9 (1) ◽  
pp. 90
Author(s):  
Dais Iis Tirtaatmaja ◽  
Johny R. E. Tampi ◽  
Aneke Y. Punuindoong
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Multiple Linear Regression Analysis ◽  
Positive Influence ◽  
Purchasing Decisions ◽  
Positive Effect

This research aims to determine the influence of Brand Image and Price on consumers purchasing decisions in PT. Hasjrat Abadi Tendean Manado. The population that used is all of the consumers’ of PT. Hasjrat Abadi Tendean Manado where the population size is unknown. The sample which is taken in this research is 96 respondents who had used Toyota Avanza and used the simple random sampling technique. The sample based on respondent level techniques and the data collection method with using questionnaire. The statistical analysis that used in this research in linear regression analysis with using SPSS 25 for windows. The result of this research demonstrate that the Brand Image and Price have a positive influence and have significant influence on purchasing decisions. The amounts of Brand Image and Price influence on purchasing decisions are 59,5% and 40,5% which are influenced by other variables. Based on the results of multiple linear regression analysis that the brand image and price variables have a significant and positive effect on purchasing decisions.

The Influence of Brand Image, User Image, and Product Image on the Purchasing Decision of Mitsubishi Pajero Cars at PT. Bosowa Berlian M

2019 ◽  
Vol 1 (2) ◽  
pp. 72-87
Author(s):  
Misrayanti Saleh ◽  
Siti Haerani ◽  
Andi Reni
Keyword(s):  
Regression Analysis ◽  
Quantitative Data ◽  
Qualitative Data ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Questionnaire Data ◽  
Product Image ◽  
Influential Variable ◽  
Image Variables

Today, Consumers are very critical in buying, offering products that very much make consumers more selective in determining the choice of products to buy. This study aims to determine which brand image (brand image), user image (user image), and product image (product image) that most influence the decision to purchase a Mitsubishi Pajero car in Makassar City. The type of data used is qualitative data and quantitative data. The population in this study are all consumers of PT. Bosowa Berlian Motor bought a Mitsubishi Pajero car. The sample in this study has certain criteria as for these criteria, which are users of the Mitsubishi Pajero and the duration of use of at least 1 year. Data collection in this study uses a questionnaire. Data were analyzed using multiple linear regression analysis. The results of this study indicate that all brand image variables, user image, and product image of the decision to purchase a Mitsubishi Pajero car at Bosowa Berlian Motor in Makassar have a positive and significant influence on the decision dependent variable purchase of a Mitsubishi Pajero car at PT Bosowa Berlian Motor in Makassar. Product image (product image) is the most influential variable when compared to other variable data, namely brand image (brand image) and user image (user image).

scholarly journals PENGARUH KEPERCAYAAN, KEAMANAN DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN

2020 ◽  
Vol 8 (2) ◽  
Author(s):  
Mutiara Mutiara ◽  
Imam Wibowo
Keyword(s):  
Linear Regression ◽  
Product Quality ◽  
Total Population ◽  
Linear Regression Analysis ◽  
Negative Influence ◽  
Positive Influence ◽  
Simple Linear Regression ◽  
Purchasing Decisions ◽  
Quality Of Products

<em>This research analyzes ecommerce on online purchasing decisions. The purpose of this study was to determine the influence of trust, safety, product quality on online purchasing decisions at shopee. The total population used was 1,200 taken from researchers' instagram followers and the number of samples used in this study were 92 respondents. This research is a quantitative study, using simple linear regression analysis and multiple linear regression. The results of this study were obtained simultaneously showing the positive influence of product safety and quality while trust has a negative influence on purchasing decisions. Partially, there is a positive and significant influence of trust, safety and product quality on purchasing decisions. And there is advice given, that shopee companies need to pay attention to consumer confidence and develop the quality of products that are needed and desired by consumers in shopping online.</em>

scholarly journals PENGARUH KUALITAS PRODUK, PROMOSI DAN HARGA TERHADAP PENJUALAN KAROSERI WING BOX DI PT. MITRA TOYOTAKA INDONESIA

2017 ◽  
Vol 6 (1) ◽  
pp. 48
Author(s):  
Haryo Setyaka
Keyword(s):  
Regression Analysis ◽  
Sampling Method ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Software Application ◽  
Price Relationship ◽  
Spss Software ◽  
Quality Of Products ◽  
Wing Box

<p><em>This study aims to examine and analyze the influence of the quality of products, promotions and pricing to sales product karoseri Wing Box at PT. Toyotaka Mitra Indonesia. The data used in this study was a questionnaire distributed to clients of PT. Toyotaka Mitra Indonesia as many as 95 respondents. The sampling method used was accidental sampling. The analytical method used in this research is multiple linear regression analysis using SPSS software application assistance. The results showed the quality of products, promotions and price together (simultaneously) significantly affect sales. Partially quality of products significantly influence sales with positive relationships, while sale prices and partially no significant influence on sales and promotions and price relationship is positive for sales.</em></p><p><em> </em></p><em>Keywords : quality of product, promotion, pricing, sales</em>

scholarly journals Pengaruh Perilaku Usaha dan Pemasaran terhadap Keputusan Pembelian pada PT Mulya Krida Resik Medan

2021 ◽  
Vol 7 (1) ◽  
pp. 37-51
Author(s):  
Irvan Rolyesh Situmorang
Keyword(s):  
Regression Analysis ◽  
Quantitative Data ◽  
Linear Regression Analysis ◽  
Secondary Data ◽  
Multiple Linear Regression Analysis ◽  
Primary Data ◽  
Purchasing Decisions ◽  
Business Behavior ◽  
Quantitative Descriptive ◽  
Descriptive Method

This study aims to determine the effect of Business Behavior and Marketing on Purchasing Decisions at PT Mulya Krida Resik Medan. The research methodology used is quantitative descriptive method. The type of data used in this study is quantitative data, which is obtained in the form of numbers and numbers. Sources of data in the form of primary data and secondary data. Primary data were obtained from distributing questionnaires, secondary data were obtained from companies, journals and books relating to Business Conduct and Marketing and Purchasing Decisions. The population in this study amounted to 176 customers and the sample in this study amounted to 122 customers. Data analysis uses multiple linear regression analysis methods. There is a positive and significant influence between Business Conduct and Marketing on Purchasing Decisions at PT Mulya Krida Resik.

scholarly journals Pengaruh Promosi, Harga Dan Kualitas Produk Terhadap Keputusan Pembelian Batik Madura Pada Galery Pesona Bangkalan

2021 ◽  
Vol 1 (1) ◽  
Author(s):  
Khusnul Khotimah ◽  
Pribanus Wantara
Keyword(s):  
Regression Analysis ◽  
Linear Regression Analysis ◽  
Purchase Decision ◽  
Sampling Techniques ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Instrument Testing ◽  
Quality Of Products ◽  
The Impact

The study aims to test and analyze the impact of promotions, prices and the quality of products on the batik madura purchase decision on the charm fisheries. The study is using a predictive quantitative approach, the population in this study is the customer who used to buy batik madura at the charm gallery of the banker. With as many as 60 respondents taken using sampling techniques. Data collected using a questionnaire. The tools of analysis in the study employ instrument testing, classic assumptions test, data analysis (linear regression analysis berganda, test t, test f and r2's coefficient determinations). The results of the data prepared in SPSS 23 result in that promotion is partial to positive and significant to purchase decisions, prices are partial to positive and significant to purchase decisions and product quality. Based on the simultaneous promotion of f, prices and quality products have a positive and significant impact on purchasing decisions.

scholarly journals EFFECT OF SERVICE QUALITY TO SATISFACTION OF CPMC (COOPERATIVE PRODUCER OF MARGAMULYA COFFEE) MEMBERS IN SUBDISTRICT PANGALENGAN

2017 ◽  
Vol 16 (2) ◽  
pp. 155-164
Author(s):  
Soverani Oktavia ◽  
Tuti Karyani
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Service Quality ◽  
Quantitative Method ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Positive Influence ◽  
Quality Service ◽  
Quality Dimension

Cooperative is a business entity that based on kinship and provides services to its members. Service quality of a cooperative affects the members' satisfaction. The existence of service quality is one of the reasons for members to join and contribute to cooperative. KPKM (Cooperative Producer of Coffee Margamulya) as one of the producer cooperative in Bandung Regency provides services to its member who were coffee producers in Margamulya Village. The purpose of this researched (1) to analyze the influence of KPKM service quality toward its member satisfaction (2) to analyze the influence of each service quality dimension to satisfaction of KPKM members. This research uses quantitative method by using multiple linear regression analysis. The result of analysis shows that there was positive influence between service quality of the cooperative and satisfaction of the members. Members' satisfaction can be explained by the service quality as much as 74.9 percent. Based on each quality dimension, the satisfaction of the members was not influenced by the dimensions of responsiveness.Keywords: Cooperative, Quality Service, Satisfaction

scholarly journals Analisis Keputusan Pembelian Konsumen Ditinjau dari Kualitas Produk Lokasi dan Promosi Terhadap Busana Batik di Pusat Grosir Solo

2019 ◽  
Vol 3 (02) ◽  
Author(s):  
Deviana Putri ◽  
Burhanuddin Burhanuddin ◽  
Ratna Damayanti
Keyword(s):  
Product Quality ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Purchasing Decisions ◽  
Influential Variable ◽  
Quantitative Descriptive ◽  
Quality Of Products

This study aims to prove and know the quality of products, locations and promotions simultaneously or partially towards the decision to purchase batik clothing. This type of research is a quantitative descriptive study, the population of this study is that all consumers who have bought batik clothing in PGS are infinite in number and the sampling method uses purposive sampling technique. The sample used was 100 respondents. The analytical method used is the method of multiple linear regression analysis. The method of data collection is by distributing questionnaires or questionnaires. The results showed that the F test of product quality, location and promotion had a simultaneous and significant effect on purchasing decisions on batik clothing products at PGS, while the results of the t test showed that product quality had a positive and significant effect on purchasing decisions on batik clothing products at PGS, locations not influential and not significant towards purchasing decisions, promotion of influential products has a positive and significant effect on purchasing decisions on batik clothing products at PGS. The results of the coefficient of determination show that the independent variable (X) product quality, location and promotion has an influence of 35.4% on the dependent variable (Y) purchasing decisions on batik clothing products at PGS. The most influential variable is product quality. Keywords: purchasing decisions, product quality, location, promotion

PENGARUH KUALITAS PRODUK DAN RELIGIUSITAS TERHADAP KEPUTUSAN NASABAH PRODUK SIMPANAN PADA BSM CABANG PURWOKERTO

2017 ◽  
Vol 4 (1) ◽  
pp. 189-215
Author(s):  
Yoiz Shofwa Shafrani
Keyword(s):  
Regression Analysis ◽  
Product Quality ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Analytical Tool ◽  
The Other ◽  
Financial Assets ◽  
Islamic Bank

Perkembangan dunia perbankan syariah tidak lepas dari peran para nasabah yang memberikan kepercayaan terhadap pihak perbankan untuk penyimpanan asset keuangannya. Faktanya banyak kelompok nasabah yang memutuskan untuk menjadi nasabah di perbankan syariah karena faktor religiusitasnya. Faktor lain yang dapat ikut mempengaruhi keputusan nasabah adalah kualitas produk. Di mana kualitas produk merupakan karakteristik yang melekat dari suatu produk. Kemungkinan yang terjadi bahwa kebanyakan nasabah pada perbankan syariah juga masih merupakan nasabah perbankan konvensional.Tujuan yang ingin dicapai dalam penelitian ini adalah untuk mengetahui pengaruh kualitas produk dan tingkat religiusitas nasabah terhadap keputusan nasabah untuk menyimpan dananya atau tidak di BSM Cabang Purwokerto. Alat analisis yang digunakan adalah analisis regresi linier berganda, dengan jumlah sampel 100 nasabah. Diperoleh hasil Y = 5,046 + 0,101X1 + 0,218X2. Berdasarkan uji F yang sudah dilakukan maka dapat diketahui bahwa variabel kualitas produk dan religiusitas secara bersama – sama berpengaruh terhadap keputusan nasabah untuk menyimpan dananya di BSM Cabang Purwokerto. Berdasarkan uji t yang sudah dilakukan dapat diketahui bahwa secara partial baik variabel kualitas produk maupun variabel religiusitas berpengaruh terhadap keputusan nasabah untuk menyimpan dananya di BSM Cabang Purwokerto. The progress of the Islamic bank cannot be separated from the role of its customers who give trust to the bank to deposit their financial assets. It is a fact many groups of customers decide to be the customers of the Islamic bank because of their religiosity. The other influences factor of a customer’s decision is the quality of the product. The aim of this research was to determine the effect of product quality and level of customers’ religiosity towards customers’ decision whether to keep their funds in Syariah Mandiri Bank, Branch of Purwokerto, or not. The analytical tool used was multiple linear regression analysis, with a sample of 100 customers. The results indicate Y = 5,046 + 0,101X1 + 0,218X2. Based on F, it can be seen that both variables of product quality and religiosity simultanously affect the customers’ decision to keep theirfunds in BSM Branch of Purwokerto. Based on t test, it can be seen that independently, either variable of product quality or variables of religiosityinfluences the customers’ decision to keep their funds in BSM Branch of Purwokerto.

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