scholarly journals Marketing Strategy Analysis of Xiaomi Phone Based On Social Media

2014 ◽  
Author(s):  
Xiaobin Wang ◽  
Yaofei Li
Keyword(s):  
Social Media ◽  
Marketing Strategy ◽  
Strategy Analysis

scholarly journals Online Marketing Strategy Analysis of PT. Bagus Trans Wisata

2021 ◽  
pp. 65
Author(s):  
Kevin Benedict Lesmana ◽  
Rustono Farady Marta ◽  
Sugeng Wahjudi
Keyword(s):  
Social Media ◽  
New Media ◽  
Marketing Strategy ◽  
Tourism Industry ◽  
Marketing Strategies ◽  
Online Marketing ◽  
Strategy Analysis ◽  
The Public ◽  
Descriptive Research ◽  
Selection Of

The tourism industry is one of the largest industries in the world, including Indonesia. So it is said that this industry has a considerable influence, so that it can be ascertained that this is an opportunity for a business. The large number of existing social media makes marketers have to see an appropriate and broad target. Based on this, marketers must be fully prepared with the selection of media, certain efforts and ways to attract consumers. PT. Bagus Trans Wisata has used new media as a channel in promoting its travel products. One of the new media used, namely Facebook, the use of this new media is one proof of the success of a well-known company name throughout Indonesia. New media is a new form of social media used by the public, considering that conventional media is less effective in conveying mass messages. This paper aims to examine marketing strategies through social media at PT. Bagus Trans Wisata. This research uses descriptive research with a qualitative approach which aims to identify, describe and explain the actual situation related to the marketing strategy undertaken by the service company PT. Bagus Trans Wisata Tour & Travel Jakarta. Keywords: online, marketing, tourism, travel

PERAN DIGITAL MARKETING DALAM EKSISTENSI BISNIS KULINER SEBLAK JELETET MURNI

2016 ◽  
Vol 1 (2) ◽  
pp. 133-144
Author(s):  
Nadya Nadya
Keyword(s):  
Social Media ◽  
Consumer Behavior ◽  
Marketing Strategy ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Social Media Marketing ◽  
Digital Era ◽  
Marketing Social ◽  
Technological Developments ◽  
Product Sales

Technological developments have significantly changed the way how a business works, especially the culinary business named Seblak Jeletet Murni, that has located in Jakarta. This business is still relatively new, but consumers continue moldy and this spicy culinary product sales have been continue to increase. This phenomenon is a result of business which has entered the digital era in social media. Marketing of this product is not done intensively by the owner of this business, but consumers who moved to market virally in social media, especially social media video youtube. In this article the author analyzed descriptively about consumer behavior in digital marketing that has affected the sales of the culinary products. The analyzes were performed with case studies and associated in the literature on consumer behavior and digital marketing strategies. This article aims to describe the behavior of consumers in the digital age so that it can be input in determining the marketing strategy culinary efforts forward and be used for thought on the future of consumer research. Keywords: Digital Marketing, Social Media, Consumer Behavior

scholarly journals Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy

2012 ◽  
Vol 55 (3) ◽  
pp. 261-271 ◽  
Author(s):  
Pierre R. Berthon ◽  
Leyland F. Pitt ◽  
Kirk Plangger ◽  
Daniel Shapiro
Keyword(s):  
Social Media ◽  
Web 2.0 ◽  
Marketing Strategy ◽  
International Marketing ◽  
International Marketing Strategy

scholarly journals Application of social network analysis for determining the suitable social media influencers

2021 ◽  
Vol 10 (6) ◽  
pp. 348-354
Author(s):  
Mochamad Yudha Febrianta ◽  
Yusditira Yusditira ◽  
Sri Widianesty
Keyword(s):  
Social Media ◽  
Social Network ◽  
Social Network Analysis ◽  
Network Analysis ◽  
Marketing Strategy ◽  
Marketing Strategies ◽  
The Other ◽  
Social Media Marketing ◽  
Other Hand ◽  
The Social

Virtual Hotel Operator (VHO) trend is growing rapidly, especially in Indonesia. Two of the most popular VHO in Indonesia are OYO and RedDoorz, both have been competing to attain the first position. Both OYO and RedDoorz have their own social media marketing strategies. For example, OYO persuades other conventional hotels to collaborate and use the OYO platform in their businesses. On the other hand, RedDoorz was recorded as the most visited Virtual Hotel Operator Platform in 2019, based on the data of Konsumen Jakpat 2019. OYO and RedDoorz also utilize social media to promote their services such as Instagram and Twitter. For advertising their businesses in social media, OYO and RedDoorz often use some social media influencers or known as influencer social media marketing. Influencers should be able to effectively deliver the messages and influence people’s decisions to use the products or services they advertise. This study aims to further explore the social media marketing strategy employed by OYO and RedDoorz. The results of Social Network Analysis by using “oyoindonesia” and ‘reddoorz’ as keywords in social media Twitter showed that RedDoorz has a bigger social network and more users involved in spreading their information than OYO. On the other hand, OYO's official account on Twitter is more efficient in performing its function as marketing media.

scholarly journals Impact of the COVID-19 Pandemic on Instagram and Influencer Marketing

2021 ◽  
Vol 13 (2) ◽  
pp. 20
Author(s):  
Evelina Francisco ◽  
Nadira Fardos ◽  
Aakash Bhatt ◽  
Gulhan Bizel
Keyword(s):  
Social Media ◽  
Marketing Strategy ◽  
Online Survey ◽  
Video Conferencing ◽  
Marketing Mix ◽  
The Internet ◽  
Exploratory Research ◽  
Social Media Platforms ◽  
The Impact ◽  
Made In

The COVID-19 pandemic and the resulting stay-at-home orders have disrupted all aspects of life globally, most notably our relationship with the internet and social media platforms. People are online more than ever before, working and attending school from home and socializing with friends and family via video conferencing. Marketers and brands have been forced to adapt to a new normal and, as a result, have shifted their brand communication and marketing mix to digital approaches. Hence, this study aims to examine the shift of influencer marketing on Instagram during this period and the possible future implications. By employing an online survey for exploratory research, individuals answered questions addressing their perceptions about the impact of the pandemic, brands and influencers’ relationship, and the overall changes made in marketing strategy.

scholarly journals Peningkatan Produktivitas Pemasaran Produk UMKM Pempek Acen dengan Pendekatan Analisis SWOT dan DMAIC

Jurnal PASTI ◽  
2020 ◽  
Vol 14 (2) ◽  
pp. 136
Author(s):  
Fandy Liyanto ◽  
Yohanes Dicka Pratama
Keyword(s):  
Social Media ◽  
Marketing Strategy ◽  
Marketing Activities ◽  
Increase In Productivity

After conducting interviews it is known that the marketing activities implemented byPempek Acen SME’s have not been running optimally so that it causes the low profitsobtained by Pempek Acen SME’s. To formulate an appropriate marketing strategy, a SWOTanalysis is carried out to determine the strengths, weaknesses, opportunities and threats ofPempek Acen SME’s. Then an improvement is made using the DMAIC structure. First theidentification of current conditions at SMEs is carried out, then measurements are made toselect the issues to be overcome, then analyze the main causes of problems using a fishbonechart, then improvements are made. Implementation of improvements carried out includeconducting promotional activities using social media, making coupons for customers whobuy back Pempek SME’s Pempek Acen products and adding pempek variants to PempekAcen SME’s products. After the implementation of the improvement, there was a decrease inthe gap between the number of products produced and sold, an increase in the level ofcustomer loyalty and an increase in productivity of 1,10235 to 1,13714 after implementationof the improvements. From these data, it can be seen an increase in productivity by 0.03479or equivalent to 3.479%.

scholarly journals Assistancing and Recogning to the Students on English for Business in Bireuen, Aceh District

2021 ◽  
Vol 5 (1) ◽  
pp. 16-30
Author(s):  
Zuraini Misnawati
Keyword(s):  
Social Media ◽  
Marketing Strategy ◽  
Marketing Management ◽  
Good Service ◽  
The People ◽  
English Subject ◽  
At Home

Bireuen is one of the  district which make a village for Acheness cakes home industry production. A various cakes in Acheness have a quality.  English for business is one the English subject must be taken by the students. English for Business is the activities of making, buying and buying selling in good service and then exchanging them for the money, the activities can be completed at home. Some problems were faced by the people; such as is not good in packaging, is not interesting cointainer, and do not how to promote their product by using social media to increase their income and also improve their quality of the products in Bireuen district, Acheh province. The method of this study is help the people by giving the suggestion and providing packing product in interesting cointainer. Giving the deeply understanding to the students and also the people in developing the mindset of enterpreneurship, the facillitate in equipment, marketing strategy, and marketing management. The results of this program are improve the students in comprehending the English for business, a good packaging and interesting cointaners, increasing the income for the people through promote in media social.

Social media mechanics and marketing strategy

2020 ◽  
pp. 27-46
Author(s):  
Dang Nguyen ◽  
Linda Brennan ◽  
Lukas Parker ◽  
Nhat Tram Phan-Le ◽  
Ella Chorazy
Keyword(s):  
Social Media ◽  
Marketing Strategy

Social Media as a Tool for Gastronomy

2021 ◽  
pp. 313-332
Author(s):  
Gonca Güzel Şahin
Keyword(s):  
Social Media ◽  
Marketing Strategy ◽  
Regional Development ◽  
International Organizations ◽  
Economic Effects ◽  
Local Culture ◽  
Tourist Attractions ◽  
Regional Tourism ◽  
The World

Many countries that have unique local gastronomy cultures develop and promote their regions for the purpose of economic effects for regional development instruments and to protect and sustain local culture and meet the demands of today's tourists. For the purpose of security and providing the sustainability of local culture diversities in the world, national and international organizations register and put under protection the local gastronomy assets. This occurs in various proportions. In order to compete with regional tourism, a variety of tourist attractions should be developed. Turkish cuisine one of three top cuisines in the world. The aim of this chapter is to emphasize the importance of marketing strategy on social media for the traditional Turkish cuisine and Turkish cultural cuisine.

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