scholarly journals Marketing Strategy Analysis of RT-Mart Supermarket Under the Background of Epidemic Situation

2021 ◽  
Vol 8 (8) ◽  
pp. 9-14
Author(s):  
Junyan Du ◽  
Keyword(s):  
Marketing Strategy ◽  
Swot Analysis ◽  
Model Analysis ◽  
Current Situation ◽  
Force Model ◽  
Strategy Analysis ◽  
Existing Problems ◽  
Safeguard Measures ◽  
Weak Points

This paper takes the RT-Mart supermarket under the background of epidemic as the research object, analyzes the current situation of online and offline operation, and finds out the existing problems. Through SWOT analysis and Porter five force model analysis, the paper discusses the challenges that the supermarket of RT-mart is facing at present. And through two questionnaires, we can find the weak points of marketing in RT-Mart more accurately. According to this, we put forward constructive suggestions and some safeguard measures.

scholarly journals Perencanaan Strategis Sistem Informasi Klinik Kecantikan dengan Pendekatan Ward And Peppard Model (Studi Kasus: PT Virgina Estetika (Farina Beauty Clinic))

2020 ◽  
Vol 19 (1) ◽  
pp. 26-37
Author(s):  
Andi Pranata
Keyword(s):  
Value Chain ◽  
Cost Reduction ◽  
Swot Analysis ◽  
Model Analysis ◽  
Force Model ◽  
Value Chain Analysis ◽  
Balance Scorecard ◽  
Chain Analysis

PT.Virgina Estetika (Farina Beauty Clinic) merupakan organisasi atau perusahaan yang bergerak di bidang penyedia jasa pelayanan perawatan kulit wajah dan tubuh. Untuk bisa mendapatkan keunggulan bersaing dan dapat bertahan dalam persaingan yang ketat, strategi yang dapat dilakukan Klinik kecantikan adalah dengan differentiation dan cost reduction. Salah satu hal yang bisa dilakukan untuk cost- reduction adalah dengan menjadikan proses bisnis yang ada di Klinik Kecantika menjadi lebih efisien, salah satu hal yang bisa dimanfaatkan untuk efisiensi adalah SI/TI. Secara garis besar penelitian ini merupakan upaya untuk membangun suatu perencanaan strategis sistem informasi beserta portofolio aplikasi di PT. Virgina Estetika (Farina Beauty Clinic) yang bisa memberikankontribusi yang optimal, terintegrasi dengan baik dan inovatif yang bisa menyatukan keseluruhan aspek pendukung dalam pencapaian strategi bisnis klinik untuk meningkatkan nilai kompetitifnya dalam jasa pelayanan kesehatan. Dalam penyusunan kerangka kerja perencanaan strategis sistem informasi menggunakan pendekatan Ward and Peppard Model dan dalam mengevaluasi penjabaran perencanaan strategis sistem informasi dan strategi bisnis menggunakan Balance Scorecard IT. Beberapa metode analisis seperti, Value Chain Analysis, SWOT Analysis, PEST Analysis dan Five Force Model Analysis digunakan untuk menganalisis lingkungan bisnis internal dan eksternal. Strategic Grid McFarlan Analysis digunakan untuk memetakan portofolio aplikasi. Pada akhirnya penelitian ini menghasilkan sebuah rekomendasi untuk organisasi berupa prioritas pembangunan yang terbagi menjadi dua hal- hal terkait, pembentukan unit SI/TI dan pengembangan portofolio aplikasi yang akan mendukung keberlangsungan proses bisnis PT. Virgina Estetika (Farina Beauty Clinic) Karawang.

scholarly journals PERENCANAAN STRATEGIS SISTEM INFORMASI KLINIK KECANTIKAN DENGAN PENDEKATAN WARD AND PEPPARD MODEL (Studi Kasus : PT. Virgina Estetika(Farina Beauty Clinic))

Jurnal Digit ◽  
2020 ◽  
Vol 10 (1) ◽  
pp. 35
Author(s):  
Andi Pranata ◽  
Reza Ilyasa
Keyword(s):  
Balanced Scorecard ◽  
Value Chain ◽  
Cost Reduction ◽  
Swot Analysis ◽  
Model Analysis ◽  
Force Model ◽  
Value Chain Analysis ◽  
Balance Scorecard ◽  
Chain Analysis

PT.Virgina Estetika (Farina Beauty Clinic) merupakan organisasi atau perusahaan yang bergerak di bidang penyedia jasa pelayanan perawatan kulit wajah dan tubuh. Untuk bisa mendapatkan keunggulan bersaing dan dapat bertahan dalam persaingan yang ketat, strategi yang dapat dilakukan Klinik kecantikan adalah dengan differentiation dan cost reduction. Salah satu hal yang bisa dilakukan untuk cost- reduction adalah dengan menjadikan proses bisnis yang ada di Klinik Kecantika menjadi lebih efisien, salah satu hal yang bisa dimanfaatkan untuk efisiensi adalah SI/TI. Dalam penyusunan kerangka kerja perencanaan strategis sistem informasi menggunakan pendekatan Ward and Peppard Model dan dalam mengevaluasi penjabaran perencanaan strategis sistem informasi dan strategi bisnis menggunakan Balance Scorecard IT. Beberapa metode analisis seperti, Value Chain Analysis, SWOT Analysis, PEST Analysis dan Five Force Model Analysis digunakan untuk menganalisis lingkungan bisnis internal dan eksternal. Strategic Grid McFarlan Analysis digunakan untuk memetakan portofolio aplikasi. Pada akhirnya penelitian ini menghasilkan sebuah rekomendasi untuk organisasi berupa prioritas pembangunan yang terbagi menjadi dua hal- hal terkait, pembentukan unit SI/TI dan pengembangan portofolio aplikasi yang akan mendukung keberlangsungan proses bisnis PT. Virgina Estetika (Farina Beauty Clinic) Karawang. Kata Kunci : Perencanaan Strategis SI/TI, Ward and Peppard Model, Balanced Scorecard IT.

scholarly journals STRATEGI PEMASARAN PADA UKM KERIPIK TEMPE SANAN MALANG

2014 ◽  
Vol 14 (2) ◽  
pp. 174
Author(s):  
Rahmi Yuniarti ◽  
Arif Rahman ◽  
Moch. Choiri
Keyword(s):  
Gross Domestic Product ◽  
Marketing Strategy ◽  
Swot Analysis ◽  
Marketing Mix ◽  
Product Diversity ◽  
Strategy Analysis ◽  
Total Employment ◽  
Medium Enterprises ◽  
Agent Networks

Rahmi Yuniarti, Arif Rahman, dan Moch. ChoiriJurusan Teknik Industri, Fakultas Teknik, Universitas Brawijaya Jalan MT. Haryono 167, Malang 65145, Jawa TimurLaman: [email protected] Kecil Menengah (UKM) memiliki peran yang besar pada perekonomian negara, baik dalam kontribusi terhadap Produksi Domestik Bruto maupun jumlah penyerapan tenaga kerja. Dalam usaha mengembangkan bisnisnya, UKM keripik tempe Sanan harus melakukan inovasi dan perbaikan untuk dapat bersaing dengan bisnis lainnya. Dengan adanya persaingan-persaingan dari berbagai merk keripik maka UKM keripik tempe Sanan harus melakukan peningkatan dalam hal penentuan strategi pemasaran. Analisis strategi yang dapat digunakan yaitu dengan mengunakan elemen pada bauran pemasaran. Hal ini yang mendorong perlunya untuk dilakukan penelitian mengenai faktor yang menjadi daya tarik program pemasaran, serta mengukur sejauh mana suatu kesatuan elemen bauran pemasaran dijalankan dalam strategi pemasaran yang ada. Sesudah mendapatkan informasi mengenai elemen bauran pemasaran dari hasil kuisioner yang diberikan kepada pihak produsen UKM keripik tempe, selanjutnya dilakukan analisis SWOT dan QSPM untuk menentukan strategi utama pemasaran. Dari hasil penelitian, strategi pemasaran yang harus dilakukan UKM keripik tempe Sanan Malang adalah melakukan diversified product dengan memproduksi berbagai jenis keripik, meluncurkan Brand variants sehingga konsumen memiliki banyak pilihan serta memproduksinya dalam komposisi berat keripik serta kemasan yang bervariasi, melakukan pengembangan jaringan agen penjualan untuk memperluas daerah penjualan, melakukan promosi melalui berbagai pameran dan acara-acara besar di propinsi Jawa Timur, menggencarkan promosi produk melalui iklan gratis dan media sosial yang tersedia.Kata Kunci: strategi pemasaran, bauran pemasaran, analisis SWOT.ABSTRACTSmall and Medium Enterprises (SMEs) have a major role in the economy of country , both in contribution to the Gross Domestic Product and total employment. In order to develop its business, tempeh SME Sanan Chips has to create an innovation and conduct an improvement in order to be able to compete with other businesses. Due to existence of competition among the competitors with different brand of chips, so SME tempeh chips Sanan should improve properly the determination of marketing strategy. Strategy analysis can be conducted by using element of marketing mix. That triggers the necessity to conduct a research in terms of factors appealing marketing and measure how well a united element of marketing mix is performed according to the marketing strategy. After gaining information related to element of marketing mix from the questionnaire given to the SME tempe chips, then analysis is performed based on SWOT and QSMP to determine the major marketing strategy. According to the result, SME Sanan Chips should adopt the marketing strategy by: focusing on product diversity through producing various chips, launching a brand variant with a various pack and net weight in order to offer different choices to the consumers, developing an agent networks to expand the region of market sale, conduct promotion through exhibitions and major events in the Province of East Java, promoting the product intensively through a free advertisement and social media.Keywords: marketing strategy , marketing mix , SWOT analysis.

scholarly journals ANALISIS STRATEGI PEMASARAN PRODUK SMARTPHONEVIVO DI TELEMARCO PADA INTERNATIONAL PLAZA PALEMBANG

2021 ◽  
Vol 6 (1) ◽  
pp. 70-76
Author(s):  
Iin Hendrayani
Keyword(s):  
Marketing Strategy ◽  
Swot Analysis ◽  
Field Research ◽  
Marketing Strategies ◽  
Pricing Strategies ◽  
Strategy Analysis ◽  
Descriptive Research ◽  
Library Research ◽  
Promotional Strategies ◽  
Product Strategies

Research of marketing strategy of Vivo smartphone products has been done at Telemarco at the Palembang International Plaza (IP). The purpose of this study was to find out the marketing strategy of the Smartphone Vivo product at the Palembang International Plaza. This research is a type of descriptive research using the method of presenting qualitative data which is analyzed using the SWOT method by describing the object of research based on strengths, weaknesses, opportunities and threats. Data collection techniques are carried out by means of Library Research and Field Research through observation and interviews. The results obtained from this study are that there are three  marketing strategies of Vivo Smartphone in Telemarco Company which have been implemented include product strategies that build brand image, pricing strategies include cash and credit purchases, promotional strategies in the form of advertisements in Television, Newspapers and Online media as well as promo brochures and gift giving. The marketing strategy that has been carried out by the Telemarco Company is basically in accordance with the results of the SWOT analysis conducted on Vivo Smartphone products which include elements of marketing mix strategies such as Produck, Price, Promotion, and Place. Suggestions that can be given by the author in this study, Vivo provides gifts to consumers and the ease of buying by installments or also giving discount prices to attract consumers to buy. Marketing strategy analysis needs to be done every year so that the company always gets a new alternative strategy that is more innovative so that the goal to reach market marketing leaders can be achieved.

scholarly journals Strategi Pemasaran Roti Bakar Jamin Halal Nikmat (JHN) Wangi Madu Studi Kasus Desa Sepuk Tanjung Kacamatan Sebawi Kabupaten Sambas

2019 ◽  
Vol 7 (1) ◽  
Author(s):  
Irma Fahrizal Butsi Ningsih, Susilawati
Keyword(s):  
Marketing Strategy ◽  
Swot Analysis ◽  
New Products ◽  
Scale Production ◽  
Strategy Analysis ◽  
Additional Food ◽  
Product Packaging ◽  
A Value ◽  
Promotional Efforts ◽  
Marketing Area

Bread is an additional food favored by people in Sambas Regency. One of the businesses engaged in making baked bread is "Halal and Delicious Guarantee (Jaminan Halal Nikmat-JHN)" bread of Wangi Madu which is located in Sepuk Tanjung Village, Sebawi District, Sambas Regency. This JHN was founded by Mr. Tiong Nyit Kong in 2010, with a household scale. Production, sales and production leftover from January to March 2017 have decreased every month. One of the factors that causes the production and sales of bread to decline monthly is the reduced purchasing power of consumers against JHN's bread. Therefore, it is necessary to examine how "Marketing Strategy for Baked Bread" Halal Delicious Guarantee of Wangi Madu (Scented Honey) in Sepuk Tanjung Village, Sebawi District, Sambas Regency". In determining the marketing strategy, analysis of internal and external factors was used, then processed using SWOT analysis. From the IFE / EFE analysis, obtained seven strengths with the main strength is to have complete permits and halal certificates with a value of 0,313. Six weaknesses, with its main weakness is that the product is not durable with a value of 0,307. Four opportunities, the biggest opportunity with a value of 0,508 is Consumer Loyalty. Four threats with the main threat value of 0.463 is the rise of online cake traders / sellers. Based on the results of the SWOT analysis, Ten strategies are obtained, namely: introducing current products and expanding the marketing area, developing product variants or adding new products, openness and cooperation, production and sales forecasting, improving product packaging, improving product quality by adding flavors and size, recruiting personnel in certain fields and increasing vehicles, increasing creativity for processing new products that are more in demand by consumers, increasing promotional efforts, creating websites and social media accounts about JHN’s Bread.Keywords : bread, Halal Delicious Guarantee (Jaminan Halal Nikmat-JHN), marketing strategy

Strategi Pemasaran Untuk Meningkatkan Jumlah Kunjungan Pada Obyek Wisata Kebun Raya Dan Kebun Binatang (KRKB) Gembira Loka Di Kota Yogyakarta

2017 ◽  
Vol 22 (1) ◽  
pp. 1-10
Author(s):  
Nur Wening ◽  
Muhammad Al Hasny ◽  
Ridha Fitryana
Keyword(s):  
Qualitative Research ◽  
Data Collection ◽  
Marketing Strategy ◽  
Swot Analysis ◽  
Internal Variable ◽  
External Variable ◽  
Collection Method ◽  
Data Collection Method ◽  
A Company

This research aims to formulate marketing strategy to increase visitors of Gembira Loka Garden and Zoo (KRKB Gembira Loka) in Yogyakarta. This research is qualitative research and uses interview, observation, and documentation as data collection method. The data is analyzed by using SWOT analysis with internal and external variable identification. The internal variable shows that location is the main strength of Gembira Loka KRKB with 0.17 by value and 5 by rating. From external variable, the result of EFAS table shows that Gembira Loka KRKB has good enough chance while the thread has less result than the chance. Gembira Loka KRKB is in quadrant 1, which is the position in which a company is considered to be in a beneficial situation due to its chance and strength. In such case, the company can utilize the chance by maximizing the strength. The following strategy to go through in this condition is supporting aggressive planning.

ANALISIS PENGARUH STRATEGI MARKETING MIX TERHADAP KEPUASAN PELANGGAN DI TOKO SUGENG

2020 ◽  
Vol 4 (02) ◽  
Author(s):  
Farida Nur Solikhah ◽  
Bambang Mursito ◽  
Supawi Pawenang
Keyword(s):  
Customer Satisfaction ◽  
Marketing Strategy ◽  
Swot Analysis ◽  
Marketing Mix ◽  
Product Price ◽  
The Matrix ◽  
Marketing Mix Strategy ◽  
Place Promotion ◽  
Product Location ◽  
Cartesian Diagram

This study aims to analyze the effect of the marketing mix strategy on customer decisions at Toko Sugeng. This research uses the mix method. The strategy used is squential explanatory. The research were obtained from questionnaires, interviews, observation and documentation. The population in this study are all customers who have made repeat purchases. Samples taken as many as 100 customers. Result research shows the effect of price on customer satisfaction is 14,726%. The effect of the product on customer satisfaction is 13.764%. Effect of location on customer satisfaction of 18,470%. The effect of promotion on customer satisfaction is equal to 37.074%. The effect of price, product, location, and promotion on customer satisfaction is 84%. The marketing strategy applied by Toko Sugeng in increasing customer satisfaction, namely by implementing a marketing formulation strategy, segmenting, targeting, positioning and the marketing mix strategy or marketing mix which consists of four elements, namely product, price, place, promotion. The purpose of this is to attract buyers and retain existing customers. Toko Sugeng uses a SWOT analysis for improve customer satisfaction. In the calculation of the SWOT analysis both in terms of the matrix, EFAS and IFAS and the Cartesian diagram, show that Toko Sugeng is in the quadrant I position, namely (+, +). This position proves a strong and likely shop. Tactic recommendations given is progressive. So that it is really possible to continue to expand, enlarge growth and achieve maximum progress. Keywords: marketing mix, strategy, customer satisfaction

Ethical-cultural Maps of Classical Greek Philosophy: the Contradiction between Nature and Civilization in Ancient Cynicism

Cultura ◽  
2019 ◽  
Vol 16 (1) ◽  
pp. 39-53
Author(s):  
Vytis VALATKA ◽  
Vaida ASAKAVIČIŪTĖ
Keyword(s):  
Swot Analysis ◽  
Greek Philosophy ◽  
Ancient Greek ◽  
Positive Aspect ◽  
Weak Point ◽  
Dio Chrysostom ◽  
Weak Points ◽  
Cultural Maps ◽  
Classical Greek Philosophy ◽  
Ancient Cynicism

This article restores the peculiar ethical-cultural cartography from the philosophical fragments of Ancient Greek Cynicism. Namely, the fragments of Anthistenes, Diogenes of Sinope, Crates, Dio Chrysostom as well as of the ancient historians of philosophy (Diogenes Laertius and Joanes Stobaeus) are mainly analyzed and interpreted. The methods of comparative analysis as well of rational restoration are applied in this article.The authors of the article concentrate on the main characteristics of the above mentioned cartography, that is, the contradiction between maps of nature and civilization. The article comes to the conclusion that the basis of this contradiction is the concept of the main value as well as virtue in the above mentioned cynicism, namely, natural radical temperance. According to ancient cynics, this virtue is absolutely incompatible with pleasure-driven civilization, as the latter annihilates the former. Therefore, cynics interpreted the whole territory of the world known at that time as divided between maps of nature and civilization that never overlap or even intersect. Moreover, according to ancient cynics, the territory covered by maps of civilization is considerably smaller than that enframed by the maps of nature. Moreover, the areas of nature are continuously being diminished, as civilization resolutely goes ahead. In such a situation that threatens survival of human nature the only possible way out is a return to the natural value of radical temperance. After cynics, the only effective strategy of achieving that challenging goal is askesis as excercises of temperance dedicated both to body and spirit.The authors of the article also give a certain SWOT analysis of the above mentioned cartography in the context of contemporary society. According to them, such a cartography possesses both strong and weak points. The main weak point is the contradiction itself between maps of culture and civilization. As a matter of fact, civilization does not annihilate the possibility of natural temperance, whereas a human being, according to his/her nature, is a creator of culture and civilization. On the other hand, the main positive aspect is an emphasis on virtue of temperance, which is actual, significant and relevant in any epoch, culture and civilization, and which is pretty much forgotten nowadays.

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