Strategi Membangun Citra Melalui Program Edu Wisata Batik

2020 ◽  
Vol 2 (2) ◽  
pp. 121-140
Author(s):  
Anjar Martiana ◽  
Imron Rosyidi ◽  
Lida Imelda Cholidah
Keyword(s):  
Public Relations ◽  
Corporate Identity ◽  
Qualitative Approach ◽  
Case Study Method ◽  
Identity Recognition ◽  
The Public ◽  
The Social ◽  
Tourism Activity ◽  
Research Show

Penelitian ini bertujuan untuk mengetahui dan menggambarkan tentang Strategi Membangun Citra Melalui Program Edu Wisata Batik, yang terdiri dari tiga rangkaian kegiatan yang menjadi strategi membangun citra perusahaan. Penelitian ini menggunakan paradigma konstruktivisme. Pendekatan yang digunakan adalah pendekatan kualitatif. Metode yang digunakan pada penelitian ini adalah metode studi kasus. Teknik pengumpulan datanya melalui observasi, wawancara, dan analisis dokumen.Hasil penelitian ini menunjukkan bahwa Strategi Membangun Citra yang dilakukan oleh Rumah Batik Komar adalah melalui program Edu Wisata Batik yang terbagi menjadi tiga rangkaian kegiatan. Yang pertama, pengenalan identitas perusahaan, yang mana Public RelationsOfficer Rumah Batik Komar menjelaskan sejarah singkat, visi misi, struktur organisasi, sumber daya manusia, dan prestasi yang pernah diraih. Kegiatan pengenalan identitas perusahaan ini dapat dikategorikan menjadi pengenalan identitas fisik dan pengenalan identitas non-fisik. Kedua, kegiatan edukasi sebagai upaya dalam menanamkan nilai-nilai falsafah batik dan melatih kesabaran melalui pelatihan membatik. Ketiga, kegiatan wisata yang terdiri dari tour ke tempat produksi dan tour showroom Rumah Batik Komar. Strategi Membangun Citra Melalui Program Edu Wisata Batik ini dirasakan cukup efektif dalam mengenalkan perusahaan kepada masyarakat, sehingga cukup efektif dalam membangun citra Rumah Batik Komar. This research aims to find out and describe about strategy to build its image Through Edu Wisata Batik. This research uses a paradigm of Constructivism. The approach used is a qualitative approach. The methods used in this research is a case study method. This study raised the uniqueness of the program a different company with other companies. On the research of it only exposes the social symptoms of an existing course. The results of this research show that the strategy of building up the image of Batik Home performed by Komar is through Edu Wisata Batik is divided into three series of activities. First, the introduction of corporate identity, which is the Public Relations Officer of Rumah Batik Komar describes a brief history, vision and mission, organizational structure, human resources, and achievement ever earned. This corporate identity introduction activities can be categorized into the introduction of the identity of physical and non-physical identity recognition. Second, educational activities as an effort in instilling the values the philosophy of batik and batik training through patience to train. Third, the tourism activity consists of production to the place of the tour and tour the showroom Rumah Batik Komar.

scholarly journals Analisis Perubahan Persepsi Jamaah Dakwah Ustadz Evie Effendi Di Kota Bandung

2019 ◽  
Vol 19 (1) ◽  
pp. 51-62
Author(s):  
Nadhillah Kusindriani ◽  
Martha Tri Lestari
Keyword(s):  
Qualitative Approach ◽  
Case Study Method ◽  
Public Figure ◽  
The Public ◽  
The Impact ◽  
Research Show

Ustadz Evie Effendi was a public figure who is known by the public as a modern ustadz that use the Sundanese language when do Da’wah. The perceptions given by the society particularly of ustadz Evie Effendi Da'wah pilgrims are positive until ultimately ustadz Evie exposed "misinterpretation" case in August 2018 when he misinterpreted a verse in the Sura in the Quran. The occurrence of a case of "misinterpretation" had a significant impact for ustadz Evie Effendi, one of them is a lot of pilgrims from ustadz Evie Effendi in Bandung which is no longer a loyal following lectures activities conducted by him. The existence of the impact that occurs from the "misinterpretation" case encourages researchers to see how the changes in perception that occurred in ustadz Evie Effendi Da'wah worshipers in Bandung. This study used a qualitative approach through the case study method uses the concept of Yin (2015). The results of this research show that changes in perception that occurred in Ustadz Evie Effendi Da'wah worshipers in Bandung is different for adult ages (40 – 50 years) and adolescents (20 years) as well as temporary caused culture society Indonesia which is permissive.Ustadz Evie Effendi merupakan seorang publik figur yang dikenal oleh masyarakat sebagai ustadz kekinian yang menggunakan bahasa Sunda ketika ceramah. Persepsi yang diberikan masyarakat khususnya jamaah dakwah ustadz Evie Effendi positif sampai pada akhirnya ustadz Evie terkena kasus “salah tafsir” pada bulan Agustus 2018 ketika ia salah menfasirkan ayat dalam suatu surat di Al-Quran. Terjadinya kasus “salah tafsir” memberikan dampak yang cukup besar bagi ustadz Evie Effendi salah satunya adalah banyak dari jamaah dakwah ustadz Evie Effendi di Kota Bandung yang tidak lagi setia mengikuti kegiatan ceramah yang dilakukan ustadz Evie Effendi. Adanya dampak yang terjadi dari kasus “salah tafsir” mendorong peneliti untuk melihat bagaimana perubahan persepsi yang terjadi pada jamaah dakwah ustadz Evie Effendi di Kota Bandung. Penelitian ini menggunakan pendekatan kualitatif melalui metode studi kasus menggunakan konsep Yin (2015). Hasil penelitian ini menunjukkan bahwa perubahan persepsi yang terjadi pada jamaah dakwah ustadz Evie Effendi di Kota Bandung berbeda untuk kalangan usia dewasa (40 – 50 tahun) dan remaja (20 tahun) serta bersifat sementara yang disebabkan kultur masyarakat Indonesia yang permisif.

Implementasi Human Relations melalui Kegiatan Informal

2020 ◽  
Vol 2 (1) ◽  
pp. 81-100
Author(s):  
Lydia Hazanah ◽  
Wiryo Setiana ◽  
Dyah Rahmi Astuti
Keyword(s):  
Public Relations ◽  
Qualitative Approach ◽  
Human Being ◽  
Research Subject ◽  
Human Relations ◽  
West Java ◽  
Regional Division ◽  
The Public ◽  
A Company

Perum Perhutani Divisi Regional Jawa Barat dan Banten merupakan perusahaan atau instansi yang melaksanakan Human Relations melalui kegiatan informal, kegiatan informal tersebut dilakukan oleh Unit Seksi Humas dan Protokoler pada Bidang Ekspert Madya Komunikasi dan Pelaporan. Peneliti tertarik melakukan penelitian ini dengan tujuan untuk menetahui bagaimana gambaran impelementasi Human Relations melalui kegiatan informal di Perum Perhutani. Paradigma yang digunakan dalam penelitian ini adalah konstruktivisme yang bertujuan untuk memaknai makna-makna yang diungkapkan informan. Pendekatan yang digunakan adalah pendekatan kualitatif yang bertujuan untuk memahami fenomena yang dialami oleh subjek penelitian secara utuh. Metode yang digunakan dalam penelitian ini adalah studi kasus, karena penulis ingin mengetahi aspek “how” dan “why”yang bertujuan untuk mengetahui karakteristik setiap manusia dengan cara berinteraksi secara langsung dan mendalam. Berdasarkan hasil penelitian menunjukkan bahwa implementasi Human Relations melalui kegiatan informal tersebut menggunakan konsep POAC yaitu perencanaan (Planning), pengorganisasian (Organizing), pelaksanaan (Actuating), dan pengawasan (Controling), sehingga dalam kegiatan informal di Perum Perhutani menerapkan atau mengimplementasi Human Relations melalui kegiatan informal tersebut dengan sebaik mungkin. Implementasi yang tercipta di Perum Perhutani dapat menciptakan kenyamanan, merasa dihargai dalam melaksanakan setiap pekerjaan, sehingga dapat dipahami pula bahwa implementasi Human Relations melalui kegiatan informal di Perum Perhutani telah dilaksanakan dengan baik sehingga dapat menciptakan serta meningkatan produktivitas dalam bekerja. Perum Perhutani Regional Division of West Java and Banten is a company or agency that carries out Human Relations through informal activities, informal activities are carred out by the Public Relations and protocol section unit in the field of experts in intermediate communication and reporting. Researchers are interested in doing this research with the aim to find out how the descripyion of Human Relations implementation through informal activities in Perhutani Public Division West Java and Banten Regional Division through the concept of POAC from planning, organizing, implementing to monitoring (controlling) the activity. The paradigm used in this study is contructivism which aims to interpret the meanings expressed by informants. The approach used is a qualitative approach that aims to understand the phenomenon experienced by the research subject in its entirety. The method used in this study is a case study, because the author wants to know the “how” and “why” aspects that aim to find out the caracteristics of each human being by interacting directly and deeply. Based on the results of the study showed that the implementation of Human Relations throught informal activities using the consept of POAC namely planning, organizing, actuating, and controlling, so that in informal activities in the Perhutani public corporate to implement Human Relations throught informal activites as well as possibl. The implementation created in Perum Perhutani can create comfort, feel valued in carrying out every job, so that it can be understood also that the implementation of Human Relations throught informal activites in Perum Perhutani has been carried out properly so as to create and improve productivity in work. 

scholarly journals PERAN HUMAS DALAM MENINGKATKAN LOYALITAS STAKEHOLDERS UNIVERSITAS AHMAD DAHLAN

INFORMASI ◽  
2017 ◽  
Vol 47 (1) ◽  
pp. 97
Author(s):  
Choirul Fajri
Keyword(s):  
Focus Group ◽  
Public Relations ◽  
Research Result ◽  
Communication Pattern ◽  
Case Study Method ◽  
The Public ◽  
Organization Communication

Universitas Ahmad Dahlan (UAD) have formed the public relations as liaison tooutsiders (spokesman). With the UAD’s Public Relations, expected various publicinterest and the interests of the organization can run together. Programs and strategyhas been conducted by UAD’s Public Relations to have good relations with stakeholdersof UAD. This research own, intended to see how the role of public relations UAD tobolster loyalty of stakeholders. By using the case study method, with data collectionmethod using focus group disscussion, it is hoped the result of research is could becomebasic to improving UAD’s Public Relations. This research result indicates that publicrelations are expected to draw up strategies appropriate to enhance loyalty stakeholders,both in terms of the management of its own organization, communication pattern, andmanagement of media connection.AbstrakUniversitas Ahmad Dahlan (UAD) telah membentuk bidang kehumasan sebagaipenghubung dengan pihak luar (juru bicara). Dengan adanya Humas UAD tersebut,diharapkan berbagai kepentingan publik dan kepentingan organisasi dapat berjalanbersama. Berbagai program maupun strategi telah dilakukan oleh Humas UAD untukmenjalin hubungan baik dengan pihak-pihak (stakeholders) UAD. Penelitian ini sendiri,dimaksudkan untuk mengetahui bagaimana peran humas UAD guna meningkatkanloyalitas dari stakeholders. Dengan menggunakan metode studi kasus, dengan metodepengumpulan data dengan menggunakan focus group disscussion, diharapkan hasildari penelitian ini dapat dijadikan acuan untuk perbaikan kinerja humas UAD itusendiri. Hasil penelitian ini menunjukkan bahwa humas diharapkan mampu menyusunstrategi-strategi yang tepat untuk dalam meningkatkan loyalitas stakeholders, baikdari segi pengelolaan organisasi sendiri, komunikasi yang dijalankan, dan pengelolaanmedia komunikasinya.

scholarly journals Penyesuaian Sosial Siswa Tuna Rungu di Sekolah Umum

2012 ◽  
Vol 2 (2) ◽  
pp. 81
Author(s):  
Dian Rachmawati Wasito ◽  
Dwi Sarwindah ◽  
Wiwik Sulistiani
Keyword(s):  
Inclusive Education ◽  
Social Adjustment ◽  
Qualitative Approach ◽  
Hearing Impaired ◽  
Case Study Method ◽  
Special Schools ◽  
The Social ◽  
General School ◽  
Hearing Impaired Students

Hearing impaired students generally study with other students who have the same special need in special schools called Sekolah Luar Biasa B (SLB B). However, inclusive education which enables students with special need to study in the same classes with normal students has been developing rapidly in recent years in Indonesia. This study aimed at investigating the social adjustment of hearing impaired students who study with normal students in a general school. A qualitative approach with case study method was employed. Participants of the study were three hearing impaired students and three significant others of each student who were their parents, teachers dan close friends. Data were analysed using a thematic analysis. This study found that participants socially adjusted in effective ways during their studies with normal students in the general school. Abstrak: Siswa tuna rungu pada umumnya belajar dengan siswa lain yang memiliki kebutuhan khusus serupa di sekolah-sekolah khusus yang disebut Sekolah Luar Biasa B (SLB B). Namun pendidikan inklusif yang memungkinkan siswa dengan kebutuhan khusus untuk belajar di kelas yang sama dengan siswa normal telah berkembang pesat dalam beberapa tahun terakhir di Indonesia. Penelitian ini bertujuan untuk mengkaji penyesuaian sosial siswa tuna rungu yang belajar dengan siswa normal di sekolah umum. Pendekatan kualitatif dengan metode studi kasus digunakan dalam penelitian ini. Partisipan penelitian adalah tiga siswa tuna rungu dan tiga orang lain yang signifikan bagi setiap siswa, yakni orang tua mereka, guru dan teman dekat mereka. Data dianalisis menggunakan analisis tematik. Studi ini menemukan bahwa partisipan menyesuaikan diri dengan cara-cara yang efektif selama masa studi mereka dengan siswa normal di sekolah umum.

scholarly journals role of media and public relations departments in effective tourism marketing in sharjah

2021 ◽  
Vol 5 (S3) ◽  
pp. 133-143
Author(s):  
Wafa Khalfan Obaid Alghoul Alsalami ◽  
Qamar Al-Zaman
Keyword(s):  
Public Relations ◽  
Tourism Industry ◽  
Case Study Method ◽  
The Public ◽  
Tourism Marketing

The purpose of this paper is demonstrating the value of the public relations and media role in the industry of tourism and to justify its position. The research is survey depending and adopting a Sharjah case-study method by quantities approaches. It shows the growth of media activities and public relations within the tourism industry.

scholarly journals Dukungan sosial orangtua anak tunarungu usia 11 tahun di SDN Perwira Kota Bogor

2019 ◽  
Vol 5 (1) ◽  
pp. 20
Author(s):  
Shara Syah Putri ◽  
Asep Supena ◽  
Durotul Yatimah
Keyword(s):  
Social Support ◽  
Social Networking ◽  
Qualitative Approach ◽  
Information Support ◽  
Deaf Children ◽  
Case Study Method ◽  
The Social ◽  
Deaf Parents ◽  
The Impact

<p>This study was conducted to describe the social support of deaf parents starting from, social support of parents in educating deaf children and the impact of the application of parental social support to deaf children. This research is based on the observation of an 11-year-old child, conducted since September 2018 until January 2019, with some data acquisition since 2014. This research was conducted using a qualitative approach with a case study method. Collecting data through observation, interviews and documentation studies. The purpose of this study was to describe the social support of deaf parents starting from parental social support in educating deaf children and the impact of the application of parental social support to deaf children. The findings in this study contained five forms of parental social support, including information support, emotional, instrumental, social networking, assessment and appreciation for deaf children.</p>

scholarly journals PERAN BANK WAKAF MIKRO DI MASA PANDEMI COVID-19

2020 ◽  
Vol 7 (9) ◽  
pp. 1731
Author(s):  
Yuninda Roro Yekti Nugrahana ◽  
Irham Zaki
Keyword(s):  
Financial Institutions ◽  
Qualitative Approach ◽  
Online Media ◽  
Microfinance Institutions ◽  
Case Study Method ◽  
Islamic Microfinance ◽  
The Government ◽  
Research Show

ABSTRAKPandemi COVID-19 menyebabkan banyak aspek yang terdampak hal tersebut memerlukan adanya bantuan yang disalurkan dari pemerintah dan lembaga keuangan guna membantu menyejahterakan masyarakat. Penelitian ini bertujuan untuk mengetahui peran  Lembaga Keuangan Mikro Syariah yaitu Bank Wakaf Mikro di masa pandemi covid-19. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan metode studi kasus. Hasil penelitian ini menunjukkan bahwa Bank Wakaf Mikro berperan dalam situasi pandemi covid-19 yaitu dengan melakukan sistem baru dalam pelayananya meliputi proses pendataan nasabah yang terdampak pandemi COVID-19, mempermudah angsurannya, memberikan fasilitas pemanfaatan media online sebagai pengembangan usaha, menutup proses pembiayaan tetapi memberikan fasilitas untuk diarahkan kepada lembaga keuangan lain.Kata Kunci: Bank Wakaf Mikro, Pembiayaan, Pandemi, COVID-19 ABSTRACTThe COVID-19 pandemic has affected many aspects. This pandemic requires the government and financial institutions to help people of the community. This research purpose to determine the role of Islamic Microfinance Institutions, namely Micro Waqf Banks during the Covid-19 pandemic. This research uses a descriptive qualitative approach with a case study method. The results of this research show that the Micro Waqf Bank plays a role in the Covid-19 pandemic situation, that's to do a new system in its services including the process of data collection of customers affected by the COVID-19 pandemic, facilitating installments, providing facilities for using online media as business development, closing the process. financing but providing facilities to be directed to other financial institutions.Keywords: Micro Waqf Bank, Financing, Pandemic, COVID-19

scholarly journals Press Release by Medco E&P Malaka on Serambi Indonesia Online News Coverage

2020 ◽  
Vol 12 (1) ◽  
pp. 14
Author(s):  
Suraya Mansur ◽  
Sari Anggaraini Harsono
Keyword(s):  
Public Relations ◽  
News Coverage ◽  
Online News ◽  
Press Release ◽  
Community Empowerment ◽  
Point Of View ◽  
Case Study Method ◽  
The Public ◽  
A Company

<em>The study aims to analyze the public relations work suitability of PT Medco E&amp;P Malaka related to community empowerment and social responsibility on Education and Training of 40 Acehnese Children in PPSDM-Cepu. International Standard Ambulance given for Pidie Jaya and the support from Medco E&amp;P Malaka in the event Sail Sabang 2018 conducted by the company and press-released by Serambi Indonesia online in 2018. A qualitative approach with a case study method was employed in this study. The results showed that the point of view of journalists/media is dissimilar from the point of view of a company in writing a text. When media tend to publish articles based on a press release distributed by a company, then the company’s image and reputation will be affected and become positive.</em>

scholarly journals Cyber Public Relations for Building Image Restoration of President of Indonesia Joko Widodo Based on Blasphemy Case of Jakarta Governor Candidate Basuki Tjahaja Purnama (Ahok)

2020 ◽  
Vol 5 (SI1) ◽  
pp. 41-46
Author(s):  
Umaimah Wahid ◽  
Arif Budiwinarto
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Publishing House ◽  
Case Study Method ◽  
Media Audiences ◽  
The Public ◽  
Negative Comments ◽  
International Publishing ◽  
Open Access Article

The report aimed to investigate activities of the Public Relations Bureau of Press, Media, and Information of the Indonesia State Secretariat Ministry through social media to overcome the crisis and restore the image of President Joko Widodo after Islamic Action 212. The case study method was used to reveal and explain the disrupted image of President Joko Widodo. The study result showed two-way communication could not develop and receive negative comments from social media audiences of the State Secretariat Facebook. It disrupted the image of the President. The bureau activities are limited to upload press releases on websites and not  yet communicating with the cyber communities.    Keywords:  Cyber public relations, Peaceful action 212, Blasphemy-Ahok, President Joko Widodo’s, Image Restorations eISSN: 2398-4287 © 2020. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open access article under the CC BYNC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia.   DOI: https://doi.org/10.21834/ebpj.v5iSI1.2295

scholarly journals Strategi Humas Kementerian Koperasi dan Usaha Kecil dan Menengah Dalam Pengelolaan Jejaring Sosial

2018 ◽  
Vol 10 (2) ◽  
pp. 115
Author(s):  
Mohammad Ribhul Azeem ◽  
Ahmad Toni
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Case Study Method ◽  
Media Richness Theory ◽  
The Social ◽  
The Media ◽  
The Government ◽  
Small Medium Enterprises ◽  
Medium Enterprises

One Way Communication occurring at an institution the government should be changed into two way communication through media. Cooperative and Small Medium Enterprises Ministry Republic of Indonesia use social media as a means of the spread of information to interested parties. This research using the Media Richness Theory and uses Qualitative Case Study method by lifting cases of management media network happening in the society in the Division of Public Relations Cooperative and Small Medium Enterprises Republics Indonesia that has not yet been optimized. The research also use constructivism who regards paradigm of the solution of the problems faced by a solution .These are data to research for participating states in the form of observation internships and also with interviews with key informants , which are then data was compared with each other using a source of triangulation.The result of this research shows the important things can support of the effectiveness of the social media optimizations at Cooperative Small Medium Enterprises Ministry Republic of Indonesia such as management of information signs, feedback, focus development and language use. Komunikasi satu arah yang terjadi pada institusi pemerintah harus diubah menjadi komunikasi dua arah melalui media. Kementerian Koperasi dan UKM Republik Indonesia menggunakan media sosial sebagai sarana penyebaran informasi kepada pihak yang berkepentingan. Penelitian ini menggunakan teori kekayaan media dan menggunakan metode penelitian studi kasus kualitatif dengan mengangkat kasus berupa pengelolaan jejaring media sosial yang terjadi di Divisi Hubungan Masyarakat Kementerian Koperasi dan UKM Republik Indonesia. Penelitian ini juga menggunakan paradigma konstruktivisme. Pada penelitian ini data didapatkan melalui observasi partisipan berupa kegiatan magang dan wawancara dengan key informant, kemudian data tersebut dibandingkan satu sama lain menggunakan triangulasi sumber. Hasil yang didapat dalam penelitian ini menggambarkan bahwa pentingnya beberapa aspek yang mampu meningkatkan pengelolaan jejaring media sosial di Kementerian Koperasi dan UKM Republik Indonesia yang baik seperti pengelolaan tanda informasi, umpan balik, pengembangan fokus dan juga pemanfaatan bahasa.

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