scholarly journals Fan Identity and Identification Drivers: Stoking the Flames of the Phoenix

2021 ◽  
Author(s):  
◽  
Markus Ruehl

<p>Fans are of highest importance for the financial success of sports clubs (van Leeuwen, Quick, & Daniel, 2002). However, the nature of fandom and the meaning that fans place upon their relationship with a sports club varies and different degrees of fandom exist (Wann & Branscombe, 1990). Whilst much research has been done on the assessment of fan identification, little work has contributed to its practical application. For example, for sport marketers to actively strengthen their fan base, more than a mere assessment of the identification level of their fans is necessary. It is suggested that knowledge about the underlying identification drivers of fans with different identification levels is needed to inform any managerial action. This research aims to enhance understanding about the relationship between the level of fan identification and the drivers of identification, and it does so, via a study of New Zealand's only professional football club Wellington Phoenix FC. A cross-sectional convenience sample of 517 Wellington Phoenix fans was surveyed using both online and researcher administered/respondent completed questionnaires. The Sports Spectator Identification Scale (Wann & Branscombe, 1993) was used to measure fan identification, and participants were categorized into five identification levels. Findings show that ten of 16 identification drivers are correlated with the identification level. Of particular interest are findings that indicate a mediating impact of the identification level on specific relationships. For instance, lowly identified fans place a higher relevance on the success of the team, whilst for highly identified fans, success is of lesser relevance. In contrast to that, the sense of belonging created by fellow fans is more important to those who are highly identified. Other drivers such as the general interest in football possess a nearly constant relevance throughout different identification levels. A multivariate factor analysis revealed patterns among identification drivers that suggest fans can be categorized according functional, symbolic and interpersonal constructs that can be described as a live experience factor, an admiration factor and a social network factor. Based on these results, fan profiling was undertaken and various marketing implications were discussed. The insights attained allow researchers and marketing practitioners to better understand the relevance of different drivers on the development of fan identification, and to better understand how marketing strategies may promote such higher levels of identification.</p>

2021 ◽  
Author(s):  
◽  
Markus Ruehl

<p>Fans are of highest importance for the financial success of sports clubs (van Leeuwen, Quick, & Daniel, 2002). However, the nature of fandom and the meaning that fans place upon their relationship with a sports club varies and different degrees of fandom exist (Wann & Branscombe, 1990). Whilst much research has been done on the assessment of fan identification, little work has contributed to its practical application. For example, for sport marketers to actively strengthen their fan base, more than a mere assessment of the identification level of their fans is necessary. It is suggested that knowledge about the underlying identification drivers of fans with different identification levels is needed to inform any managerial action. This research aims to enhance understanding about the relationship between the level of fan identification and the drivers of identification, and it does so, via a study of New Zealand's only professional football club Wellington Phoenix FC. A cross-sectional convenience sample of 517 Wellington Phoenix fans was surveyed using both online and researcher administered/respondent completed questionnaires. The Sports Spectator Identification Scale (Wann & Branscombe, 1993) was used to measure fan identification, and participants were categorized into five identification levels. Findings show that ten of 16 identification drivers are correlated with the identification level. Of particular interest are findings that indicate a mediating impact of the identification level on specific relationships. For instance, lowly identified fans place a higher relevance on the success of the team, whilst for highly identified fans, success is of lesser relevance. In contrast to that, the sense of belonging created by fellow fans is more important to those who are highly identified. Other drivers such as the general interest in football possess a nearly constant relevance throughout different identification levels. A multivariate factor analysis revealed patterns among identification drivers that suggest fans can be categorized according functional, symbolic and interpersonal constructs that can be described as a live experience factor, an admiration factor and a social network factor. Based on these results, fan profiling was undertaken and various marketing implications were discussed. The insights attained allow researchers and marketing practitioners to better understand the relevance of different drivers on the development of fan identification, and to better understand how marketing strategies may promote such higher levels of identification.</p>


2020 ◽  
Vol 40 (3) ◽  
pp. 116-122
Author(s):  
Duygu Kes ◽  
Feray Gökdoğan

Adherence to drug treatment is a multidimensional concept. It is affected by many factors, such as physiological, psychological, family, environmental and social conditions. However, relatively little is known about the relationship between adherence to medication and psychosocial adjustment. The aim was to explore the relationship between adherence to antidiabetic drugs and the psychosocial adjustment of patients with type 2 diabetes mellitus. This cross-sectional descriptive correlational study was conducted between March and June 2018. A convenience sample of participants was recruited from seven internal disease outpatient clinics at a public tertiary hospital, located in a large city that serves as a gateway to nearby rural and urban areas in the north-west region of Turkey. Data were collected using the Adherence to Refills and Medications Scale (ARMS-7), and the Psychosocial Adjustment to Illness Scale–Self Report (PAIS–SR). This study is reported in accordance with STROBE. Pearson’s correlation analysis found a significant weak positive correlation between all domains of the PAIS–SR and the total scores on the ARMS‐7. The participants’ scores on medication refill were found to be significantly and positively correlated with all of the PAIS–SR domain scores except the sexual relationships domain. Psychosocial care could play a crucial role in improving drug regimen adherence among patients with diabetes. Therefore, nurses should integrate psychosocial care into daily practice.


2020 ◽  
pp. 105477382098316
Author(s):  
Nisreen Al Battashi ◽  
Omar Al Omari ◽  
Murad Sawalha ◽  
Safiya Al Maktoumi ◽  
Ahmed Alsuleitini ◽  
...  

The rapid increase in the number of smartphone users has raised concern about the negative psychosocial and physical effects of this use. A descriptive cross-sectional design was conducted to investigate the relationship between smartphone use, anxiety and insomnia among university students. A convenience sample of 404 students from one public university completed questionnaires with items from the Smartphone Addiction Scale, the Depression Anxiety Stress Scale and the Insomnia Severity Index, with some demographic data. High smartphone addition scale score was significantly associated with higher anxiety and stress scores of the Depression Anxiety Stress scale, and higher insomnia severity index score. The findings support the importance of an intervention program to promote appropriate use of smartphones and to improve sleep and psychological symptoms such as stress and anxiety among university students.


2018 ◽  
Vol 35 (2) ◽  
pp. 371-380 ◽  
Author(s):  
Barbara Baranowska ◽  
Marta Malinowska ◽  
Ewelina Stanaszek ◽  
Dorota Sys ◽  
Grażyna Bączek ◽  
...  

Background: Extended breastfeeding is rare in Poland, and lack of acceptance and understanding is often evident in public opinion. The ability to provide reliable information about breastfeeding beyond infancy depends on health professionals’ levels of knowledge and attitudes. They are considered by most parents in Poland to be authorities in the field of child nutrition. Research aims: To determine (1) the level of knowledge and the attitudes of Polish health professionals towards extended breastfeeding; (2) the relationship between personal breastfeeding experience and attitudes towards extended breastfeeding; and (3) the relationship between knowledge about breastfeeding beyond twelve months and attitudes towards breastfeeding beyond infancy. Methods: A one-group prospective, cross-sectional, self-report style survey was used. The convenience sample ( N = 495) comprised gynaecologists, neonatologists and midwives. Data were collected via an online questionnaire and the results were analyzed with the use of descriptive statistics, a chi-square independence test, Fisher’s exact test, post-hoc testing, and two-part tables using SPSS. Results: Most of the respondents (76.7%; n = 384) had a low level of knowledge about the benefits of breastfeeding beyond twelve months and even emphasized that this nutritional choice could have negative impacts. There was a positive correlation ( F = 105.847; p = < .01) between levels of knowledge and respondents’ attitudes towards breastfeeding beyond infancy. Attitudes were also influenced by the length of time respondents had breastfed. Conclusion: Healthcare providers have an insufficient level of knowledge about extended breastfeeding and need further education in this area.


2021 ◽  
Author(s):  
Luissa Vahedi ◽  
Heather Stuart ◽  
Stéphanie Etienne ◽  
Sabine Lee ◽  
Susan A Bartels

Abstract During the United Nations Stabilization Mission in Haiti (MINUSTAH), reports of sexual abuse and exploitation and children fathered by peacekeepers were brought forward to the UN. In 2017, a cross-sectional mixed-methods survey was administered by Haitian research assistants using SenseMaker®, a rapid data collection tool that allows participants to share a narrative on a topic of interest. In total, 2541 self-interpreted narratives in relation to the experiences of Haitian women and girls vis-à-vis peacekeepers were collected from a convenience sample of Haitian males and females across Haiti. This exploratory secondary data analysis analyzes whether narratives about sexual misconduct perpetrated by MINUSTAH peacekeepers were associated with rural, semi-urban, or urban locations and investigates the relationship between sharing narratives about sexual misconduct and the desire to engage with the UN/MINUSTAH. After adjustment, narratives addressing sexual misconduct were more likely to be shared in rural locations, compared to urban locations (RRrural: 1.19; 95% CI: 1.03, 1.38). Personal experiences of sexual misconduct were more likely (RRsex: 4.52; 95% CI: 3.34, 6.12) to be associated with rejection of the UN/MINUSTAH, compared to personal narratives of positive/neutral experiences. This research is an empirical steppingstone to understanding the distribution and consequences of peacekeeper-perpetrated sexual abuse and exploitation in Haiti.


2018 ◽  
Vol 29 (2) ◽  
pp. 108-116 ◽  
Author(s):  
Loai Issa Tawalbeh ◽  
Ahmed Mohammad Al-Smadi ◽  
Mohammed AlBashtawy ◽  
Maen AlJezawi ◽  
Mohamad Jarrah ◽  
...  

Assessing self-care is important aspects among patients with heart failure. However, few studies were conducted to assess self-care among patients with heart failure in Jordan. Therefore, this study aimed to assess the most and the least performed maintenance self-care behaviors and to examine the relationship between maintenance self-care behaviors and selected sociodemographics. A cross-sectional design utilizing a convenience sample of 226 patients with heart failure was used. The maintenance self-care mean was 53.89 and considered below the clinical target level (≥70). Asking for low salt item and performing physical exercises were the most performed self-care behaviors, while “trying to avoid getting sick” and “checking ankles for swelling” were the least performed self-care behaviors. Limited self-care behaviors indicated the need to implement cardiac education that may improve self-care behaviors. Cardiac education should target mainly patients with low income, low educational level, elderly, living alone, unemployed, and who are using traditional treatment.


2019 ◽  
Vol 2 (2) ◽  
pp. 100-109
Author(s):  
Dalal Usamah Alkazemi ◽  
Roberts Jackson

ObjectivesBreastfeeding (BF) has many benefits for both infants and mothers. However, despite evidence in support of BF, its prevalence has remained low in Kuwait. The purpose of this study was to (1) assess and describe BF attitudes and knowledge among women at a college campus; (2) evaluate BF exposures and sociodemographic factors associated with attitudes toward BF; (3) determine the association between BF knowledge and attitudes.Materials and methodsThis survey was a cross-sectional descriptive study conducted from February to April 2016. A convenience sample of 330 women (students, faculty and staff) from the College of Life Sciences (CLS) at Kuwait University participated in the survey.ResultsMost of the participants respected women who breast fed (81.8%). Some participants believed that BF a baby is painful (43.3%), makes the breasts sag (35.8%), and restricts the mothers’ freedom (51.5%). Additionally, 47.6% of the participants reported that they would feel embarrassed if they saw a woman BF her baby. Acceptability of BF in public was low and most participants preferred BF only around friends and family (52.4%). A statistically significant positive association was observed between BF knowledge and attitudes (R2=6.5%, p<0.001); however, the relationship was not independent and was also associated with nationality and having been breast fed as a baby (R2=10.3%, p=0.021).ConclusionBF knowledge is important to encourage positive BF attitudes, and both are enforced with family values and practice across generations.


Author(s):  
Mahdieh Ardaneh ◽  
Ehsan Amiri-Ardekani

It has been shown that assessing the capacity and quality of sports equipment is important to develop a better understanding of sport participation. Different organizations are involved in the provision of sports products and services. In this regard, policymakers need to design a framework to give people more access to sports facilities. It appears that geographical access to such facilities can affect differences in sport participation around the globe. In this study, Shiraz city districts and the Shiraz sports clubs list were collected. The list of sports clubs was matched with Shiraz districts in March 2020. The significance of the relationship between area, the population of each region, per capita construction budget, frequency of clubs, green area, number of parks, population to number of club&rsquo;s ratio, and area to the number of club&rsquo;s ratio indicators and the number of sports clubs were analyzed by SPSS version 22 Using the Spearman correlation coefficient test. There were statistically significant relationships between district and population of each region, District and sports club, District and Population to the number of clubs, area and green area, per capita construction budget and the number of parks, per capita construction budget and population of each region (p&lt;0.05 for all). A significant correlation between the districts and the Population to the number of club&rsquo;s ratio shows that there is no proper distribution of sports facilities in different urban areas. For this reason, in some areas, people may not have adequate access to sports facilities. Also, a significant correlation was observed between total area and green area, per capita construction budget and the number of parks and Per capita construction budget and the population of each region. So, the health level of the people who live in undeveloped districts is endangered and more attention should be paid to them.


BMJ Open ◽  
2021 ◽  
Vol 11 (11) ◽  
pp. e050194
Author(s):  
Malte Nejst Larsen ◽  
Mads Madsen ◽  
Rasmus Cyril ◽  
Esben Elholm Madsen ◽  
Rune R Lind ◽  
...  

ObjectivesThis study investigated the correlation between sports club activities and well-being and physical health parameters in 10–12 years old boys.DesignCross sectional.SettingDanish schools.Participants2293 boys took part in the study.Primary and secondary outcome measuresQuestionnaires on participation in sports clubs and well-being and testing of physical health profile through measurement of body composition, resting heart rate (RHR), blood pressure and postural balance, jump and Yo-Yo IR1C performance. Data were analysed by participation in sport and according to the five most frequently reported sports.ResultsBoys enrolled in sports clubs had higher physical well-being (51.7±9.7 vs 45.9±8.7) and psychological well-being (53.3±9.6 vs 51.4±10.0), experienced more peers and social support (50.9±9.9 vs 48.0±11.6), and had a more positive perception of the school environment (48.6±7.5 vs 45.9±8.1) than boys not involved in sports clubs. In addition, they showed better Yo-Yo IR1C (+46%), long jump (9%) and balance test performance (+20%). The boys active in sports clubs had higher relative muscle mass (+6%) and lower fat percentage (−3%), body mass index (−6%) and RHR (−5%) compared with boys not involved in sports clubs (p<0.05). Boys enrolled in football clubs had higher aerobic fitness compared with boys not active in clubs (+11%), handball players (+5%), swimmers (+8%) and badminton players (+7%). Moreover, the boys enrolled in football clubs had lower fat percentage (−17%) and higher relative muscle mass (+4%) than swimmers.ConclusionBoys participating in club-based sports showed markedly higher levels of well-being and better physical health profiles than boys not involved in sports club activities. Footballers had superior aerobic fitness and body composition compared with those active in other sports. Results suggest that sports club activities seem to be beneficial for young boys’ well-being, fitness and physical health profile, with the greatest benefits achieved by boys involved in football.


Author(s):  
Bellanire Ospina Orejarena, Carmen Rosa Mosquera Murillo, Judith Soledad Yangali Vicente

The aim of the research is to determine the relationship between Burnout Syndrome in the framework of the COVID-19 pandemic and the virtualization of education in Colombian official school teachers during the year 2020. The study responds to the mixed approach and sequential design. In its quantitative phase it was deductive-hypothetical, applied, with a non-experimental cross-sectional design, and in its qualitative phase it was inductive, applied with a phenomenological-hermeneutic design. The data collection techniques used were the survey and the interview. The study population consisted of 1093 teachers from official schools in Floridablanca. For the quantitative approach, a non-probabilistic accidental sample of 110 teachers was used, and for the qualitative approach, a non-probabilistic convenience sample of 10 teachers was used. Among the final considerations it can be said that there is an inverse mean correlation between Burnout syndrome and the virtualization of education in this time of the Covid-19 pandemic; it is therefore considered that the effects of the pandemic have maximized the effects of the aforementioned syndrome on educational actors.


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