scholarly journals How does the Booming Short Video Affect Attention Economy?

2021 ◽  
Vol 4 (2) ◽  
Author(s):  
Hairong Sun ◽  
Dennis Sawyerr
Keyword(s):  
Social Media ◽  
New Media ◽  
21St Century ◽  
Scarce Resource ◽  
Attention Economy ◽  
Short Video ◽  
Communication Relationship ◽  
The Impact ◽  
Communication Methods

The 21st century is the era of new media. We-media, social media, short videos have emerged one after another. Not only have they changed the form of media, but also they have brought tremendous changes in terms of media functions, communication methods and communication relationship etc. Focused on the development of short video platforms in China in the last decade, this essay analyzes the impact of short videos on society, economy, and humanities.  Also, it aims to propose a solution to the problem "how to make good use of the scarce resource of attention and truly realize the attention economy".

scholarly journals Imported feminism: problematizing the Westernized image of the feminist in Arab social media

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ramy Magdy ◽  
Maries Mikhael ◽  
Yassmine G. Hussein
Keyword(s):  
Social Media ◽  
New Media ◽  
Real Time ◽  
Arab Women ◽  
Content Type ◽  
Second Wave Feminism ◽  
Women Experiences ◽  
Facebook Pages ◽  
The Impact ◽  
Second Wave

Purpose This paper aims to analyze the discourse of Arab feminism social media pages as a form of real-time new media. This is to be conducted culturally to understand the Westernized character these pages tend to propagate and the politico-cultural significations of such a propagation. Design/methodology/approach Using visual and content analysis the paper analyzes both the written and visual contents of two popular Arab feminist Facebook pages, “Thory” and “Feminist doodles” to explore its culture relevance/Westernization via the categories of “re-employing the binary second wave feminism, the historical relevance and the Westernized tone of both pages. Findings The pages showed a tendency toward second wave, Westernized, anti-orient feminism. Such importation of feminism made the pages’ message not only a bit irrelevant but also conceptually violent to a large extent. Starting from alien contexts, the two pages dislocate the Arab women experiences of their situation for the sake of comprehending and adapting to heavily Westernized images. Originality/value The paper contributes to the ongoing debate over the gender issue in the Arab context after 2011, what it originally offers is discussing the cultural relevance of popular feminist Facebook pages claiming to represent the everyday struggles of the Arab women. In addition, it shows the impact of real-time media on identity formulation.

Smart Travelling or the Impact of IT in Tourism

2020 ◽  
Vol 11 (4) ◽  
pp. 985
Author(s):  
Irina Valentina TUDOR ◽  
Cristina POPÎRLAN ◽  
Mircea Ovidiu MITUCĂ
Keyword(s):  
Social Media ◽  
Computer Science ◽  
21St Century ◽  
Online Information ◽  
It Industry ◽  
The Social ◽  
Different Types ◽  
Growing Age ◽  
The Impact

In this modern and blooming age of technology, tourism along with many other aspects of life are highly impacted by IT industry, especially the social media aspect, where everything is judged and interpreted. It is way simpler nowadays to find reviews online, with pictures included, about everything tourism-related such as places, museums, hotels, restaurants, even the locals. The impact of online information and personal opinions of people about destinations can be very influencing for different types of possible tourists in choosing their vacation or week-end getaway especially now in the growing age of social media, where users share every aspect of their lives, travelling included. We take a look at the various ramifications that computer science has over tourism in general and how it can be of use to the traveler of the 21st century via its many ways of digital interconnection.

scholarly journals Social Media and Journalism Ethics in Nigeria: A Study of Journalists in Kwara State of Nigeria

2021 ◽  
Vol 04 (03) ◽  
Author(s):  
Bernice Titilola Gbadeyan ◽  
Keyword(s):  
Social Media ◽  
New Media ◽  
Large Scale ◽  
Code Of Ethics ◽  
Survey Method ◽  
Journalism Ethics ◽  
Broadcast Media ◽  
The North ◽  
Use Of Social Media ◽  
The Impact

Journalism is a term that has been used to describe the act of gathering and reporting news, either through the print media which includes newspaper, magazine or through the broadcast media to mention television, radio broadcasting system and recently journalism has been extended throughout the world through unrestricted use of social media, whereby the act of gathering and disseminating of news is done without restraint. Conversely, one important thing to note about journalism is the ethics that enhance the profession, its notes worthy to know that any information that is disseminated via any media should be ethically standard. The new media has on a large scale given the opportunity to a whole large number of people to practice journalism without them knowing the ethics that guide the profession, which is affecting the dynamics of the profession. Therefore this study is based on assessing the impact of a new communication system on journalism; whether social media promote the ethics of journalism profession and to know if social media journalists are in compliance with the journalism code of ethics in their dissemination of news and information. In this research, the survey method was adopted and the north-central geo-political zone, Kwara state to be précised was selected for the study.

scholarly journals Naujųjų technologijų poveikis tarptautinei komunikacijai: viešosios diplomatijos atvejis

2012 ◽  
Vol 59 ◽  
pp. 24-36
Author(s):  
Beata Ociepka
Keyword(s):  
Social Media ◽  
New Media ◽  
Public Diplomacy ◽  
New Technologies ◽  
International Communication ◽  
Relational Model ◽  
The European Union ◽  
Digital Networks ◽  
International Broadcasting ◽  
The Impact

The Impact of New Technologies on International Communication: The Case of Public DiplomacyBeata OciepkaThe events in North Africa in the spring of 2011 again attracted the attention of the world public opinion to social media because of their use by opposition for initiatinga social change. The paper raises the question whether social media might play any role in international communication. To answer the question, the case of public diplomacy as a form of political international communication of Central and Eastern European newcomers to the European Union is analyzed. Social media are seen as tools supporting the old networks built thanks to classical tools of diplomacy and contributing to the development of new digital networks. However, the analysis of using of social media by ministries and ministers of foreign affairs as hubs or knots of networks in public diplomacy does not convince as to their any contribution to the development of the relational model of public diplomacy in the region. More optimism might be derived from the online presence of the Belsat television, a channel broadcasting in Belarusian from Poland to Belarus in order to achieve social changes though international broadcasting and social media.Key words: social media, public diplomacy, international communication, new media

scholarly journals An Analysis of Broadcasting Media Using Social Media Engagement in the WNBA

2021 ◽  
Vol 3 ◽  
Author(s):  
Ann Pegoraro ◽  
Heather Kennedy ◽  
Nola Agha ◽  
Nicholas Brown ◽  
David Berri
Keyword(s):  
Social Media ◽  
New Media ◽  
Empirical Research ◽  
The Core ◽  
Sport Consumption ◽  
Online Engagement ◽  
Social Media Engagement ◽  
And Performance ◽  
Using Data ◽  
The Impact

While there has been research into what teams, leagues, and athletes post on social media and the impact of post content on social media engagement, there is limited understanding and empirical research on the impact of broadcasting media on social sport consumption. There are an increasing number of new media through which sport leagues can distribute their content to fans. This research examines the impact of different broadcast platforms on game day engagement with WNBA team Twitter accounts. Using data for the 2016–2018 seasons, results indicate athlete/team quality and performance were positively associated with post engagement, underscoring the importance of the core sport product and potentially indicating that the WNBA is developing a star-driven culture similar to the NBA. In addition, broadcasting on League Pass or local TV (for home teams) and Twitter were associated with lower post engagement suggesting we have more to learn about maximizing online engagement.

scholarly journals The Impact of Social and Digital Medias on Senegalese Society

2017 ◽  
Vol 5 (2) ◽  
pp. 1
Author(s):  
Ousmane Sall
Keyword(s):  
Social Media ◽  
New Media ◽  
New Technologies ◽  
Text Message ◽  
Oral Communication ◽  
West African ◽  
African Countries ◽  
History Of ◽  
The Impact ◽  
Rich History

West African countries especially Senegal, have a very rich history of written and oral communication based on their culture and traditions. Today, Senegal is inescapable about the adoption and use of new technologies in Africa. Senegal experienced a boom of cell phones users over the past 5 years in 2012 for example, we noticed “88% mobile subscriptions” compared with “46% mobile subscriptions in 2008” {world bank,2013}. That explains mobile phones are no more to make a call or to send a text message but also to interact with people around and entertain. In fact, digital communication is expanding in all Senegalese spheres like the workplace, school, universities... in the latter half of the 20th century before the explosion of social media, people only depended on old media like TV, Radio, Newspapers… to get informed. For this study, we are going to focus on how social media are impacting economically and politically on Senegalese society and how young people are managing the transition between traditional media and new media.

Business and Social Media

2015 ◽  
pp. 158-172 ◽  
Author(s):  
Kate Andrews ◽  
Bethany Mickahail
Keyword(s):  
Social Media ◽  
21St Century ◽  
Leadership Model ◽  
Model Based ◽  
Depth Analysis ◽  
Five Disciplines ◽  
Use Of Social Media ◽  
Senge's Five Disciplines ◽  
The Impact

During the 21st century, businesses benefit from two key components of effective innovation: social media and collaboration. This chapter provides an in-depth analysis to study the interrelatedness of these components. Featured in this chapter are classroom exercises to deepen the learning of students. By providing multiple recent social media examples, the reality of the integral ways in which social media permeates our lives is delivered. Introduced in the chapter is a sixth discipline, an extension of Senge's five disciplines of collaboration. Through the presentation of a new leadership model based upon the six disciplines, the impact of social media is examined. The conclusion of the chapter contains definitions of the concepts introduced. The use of social media has been and still remains a strategically keen tool in business effectiveness.*

Review of the IMF's Communications Strategy

Policy Papers ◽  
2014 ◽  
Vol 2014 (37) ◽  
Author(s):  
Keyword(s):  
Social Media ◽  
New Media ◽  
Executive Board ◽  
Global Context ◽  
Guiding Principles ◽  
The Impact ◽  
Internal Communications

The framework guiding the IMF’s communications—established by the Executive Board in 2007—has enabled the institution to respond flexibly to the changing global context. The framework is based on four guiding principles: (i) deepening understanding and support for the Fund’s role and policies; (ii) better integrating communications into the IMF’s daily operations; (iii) raising the impact of new communications materials and technologies; and (iv) rebalancing outreach efforts to take account of different audiences. In addition, greater emphasis has been placed on strengthening internal communications to help ensure institutional coherence in the Fund’s outreach activities. Continued efforts are needed to strengthen communications going forward. Several issues deserve particular attention. First, taking further steps to ensure clarity and consistency in communication in a world where demand for Fund services continues to rise. Second, doing more to assess the impact of IMF communications and thus better inform efforts going forward. Third, engaging strategically and prudently with new media—including social media.

A socio-technical perspective on social media adoption: a case from retail banking

2015 ◽  
Vol 33 (7) ◽  
pp. 944-962 ◽  
Author(s):  
Mark Durkin ◽  
Gwyneth Mulholland ◽  
Aodheen McCartan
Keyword(s):  
Social Media ◽  
New Media ◽  
Survey Methodology ◽  
Retail Banking ◽  
Service Industries ◽  
Age Group ◽  
Content Type ◽  
Age Related ◽  
Banking Relationships ◽  
The Impact

Purpose – While technology continues to make a dramatic and profound impact in service industries and radically shapes how services are delivered relatively little is understood about the impact of advancing technology on customers; their expectations, perceptions and behaviours. As banking enters an increasingly digitised world this study reports on the views of 667 e-banking customers with respect to the perceived potential of social media to add value in retail banking relationships. The purpose of this paper is to propose that in order to realise this opportunity requires the case bank to embrace the second-order level changes required within socio-technical theory (STT) in order that such value can be co-created between the relational parties. Design/methodology/approach – Using the lens of STT to interpret the findings drawn from the case bank’s e-banking customer base (n=5,500), it is argued that social media has the potential to fundamentally change customer-bank relationships and to add value to the way in which the parties interact with each other into the future. A survey methodology was adopted. Findings – The findings presented indicate a wide spectrum of customers actively using transactional e-banking solutions in the case bank. The findings showed that those in the 15-30 age group saw “real-time/up-to-date information” as the main gain of their bank being on Facebook while their older colleagues in the 31-60 age group had a desire for different returns (“competitions, events”). That the analysis showed that age was the only significant determinant of Facebook appropriateness for the case bank, and in the context of the age-related preferences outlined above, the issue of segmentation is strongly highlighted. Originality/value – This study contributes to the academic domain through a rare application of STT in a service context, offers implications for practice and highlights important areas for future research, inter alia; the role for new media in banking relationships, the impacts of new media on bank staff roles, where value now accrues in bank-customer communication, where social media fits in the promotional mix and relational strategies of banks and what are the issues emerging at the social-technical interface between both customers and staff and new technology and media.

scholarly journals ANALISIS DAMPAK ADIKSI INTERNET PADA MEDIA SOSIAL TWITTER DI INDONESIA DENGAN PENDEKATAN TEORI KOMUNIKASI

2021 ◽  
Vol 7 (1) ◽  
pp. 582
Author(s):  
Nadya Berliana Putri ◽  
Nada Arina Romli
Keyword(s):  
Social Media ◽  
New Media ◽  
Learning Process ◽  
Internet Addiction ◽  
Communication Theory ◽  
Secondary Data ◽  
Theory Approach ◽  
Media Communication ◽  
Keywords Internet ◽  
The Impact

AbstrakTwitter merupakan salah satu platform media sosial terkemuka di seluruh dunia. Di Indonesia sendiri, penggunaannya sangat luas mulai dari update status, hiburan sampai berbisnis. Tak heran, berbagai kalangan sangat senang menggunakan media sosial ini. Namun, terdapat dampak dari penggunaan yang terus menerus. Maka dari itu, penulisan artikel ilmiah ini bertujuan untuk menganalisis dampak adiksi internet pada media sosial  Twitter di Indonesia dengan pendekatan teori komunikasi. Teori yang digunakan dalam penelitian ini adalah Teori Komunikasi Media Baru oleh Daniel Harries dan Teori Komunikasi Interpersonal oleh Young Yun Kim dan William Gudykunst. Metode yang digunakan pada penelitian ini adalah dengan pendekatan kualitatif dimana teknik pengumpulan data menggunakan kajian pustaka yang memfokuskan pada data sekunder. Hasil penelitian ini menunjukkan bahwa Twitter memanfaatkan proses pembelajaran berbasis bakat alami kita yaitu pemicu, perilaku, dan penghargaan. Kita memiliki ide atau memikirkan sesuatu yang lucu (pemicu), tweet (perilaku), dan menerima likes dan retweet (hadiah). Proses belajar ini menyebabkan aliran dopamin di pusat-pusat otak. Semakin banyak kita melakukan ini, semakin perilaku ini semakin diperkuat bahkan karena kuatnya kebanyakan orang memilih untuk tidak tidur (atau susah tidur) karena euforia yang dirasakan.Kata-kata kunci: Adiksi internet; perilaku; media sosial; teori komunikasi; twitter.AbstractTwitter is one of the leading social media platforms throughout the world. In Indonesia, its use is very wide ranging from status updates, entertainment, to business. Not surprisingly, various groups are very happy to use social media. However, there is an impact of continuous use. Therefore, the writing of this article aims to analyze the impact of internet addiction on Twitter's social media in Indonesia with a communication theory approach. Theories used in this research are New Media Communication Theory by Daniel Harries and Interpersonal Communication Theory by Young Yun Kim and William Gudykunst. The method used in this study is a qualitative approach where data collection techniques use literature review that focuses on secondary data. The results of this study indicate that Twitter makes use of our natural talent-based learning process, namely triggers, behaviors, and rewards. We have ideas or think of something funny (triggers), tweet (behavior), and receive likes and retweets (gifts). This learning process causes the flow of dopamine in the centers of the brain. The more we do this, the more amplified this behavior is, even because most people choose not to sleep (or have trouble sleeping) because of the euphoria they feel. Keywords:  Internet addiction; behavior; social media; communication theory; twitter.

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