scholarly journals Research on the Selection of Supply Chain Marketing Models Based on E-commerce Service Levels

2021 ◽  
Vol 4 (4) ◽  
pp. 197-207
Author(s):  
Weijia Ding ◽  
Liyun Wu
Keyword(s):  
Game Theory ◽  
Supply Chain ◽  
Sensitivity Coefficient ◽  
Service Levels ◽  
Direct Sales ◽  
Sales Channels ◽  
Marketing Model ◽  
Marketing Models ◽  
The Game Theory ◽  
Selection Of

Based on the game theory, the service sensitivity coefficient is introduced to construct four marketing game models, which include a single flagship store, a single self-operated store, a direct sales-flagship store, and a direct sales-self-operated store, in combination with numerical analysis methods to analyze manufacturers and e-commerce platforms in different situations. The study found that the service levels affected the profit of each entity in the supply chain. The service levels of self-operated stores were higher than those of the flagship stores, and the opening of direct sales channels had a stimulating effect on the service levels of e-commerce platforms to a certain extent. In consideration of the service levels and the ability to build direct sales channels, the direct sales-flagship store marketing model is the best choice for manufacturers whereas e-commerce platforms are more inclined to open self-operated stores. However, the opening of manufacturers’ direct sales channels is not necessarily beneficial to e-commerce platforms.

scholarly journals The Superiority of Quantum Strategy in 3-Player Prisoner’s Dilemma

Mathematics ◽  
2021 ◽  
Vol 9 (12) ◽  
pp. 1443
Author(s):  
Zhiyuan Dong ◽  
Ai-Guo Wu
Keyword(s):  
Game Theory ◽  
Prisoner's Dilemma ◽  
Prisoner’S Dilemma ◽  
Quantum Game ◽  
Final State ◽  
The Game Theory ◽  
Initial States ◽  
Quantum Strategy ◽  
Selection Of

In this paper, we extend the quantum game theory of Prisoner’s Dilemma to the N-player case. The final state of quantum game theory of N-player Prisoner’s Dilemma is derived, which can be used to investigate the payoff of each player. As demonstration, two cases (2-player and 3-player) are studied to illustrate the superiority of quantum strategy in the game theory. Specifically, the non-unique entanglement parameter is found to maximize the total payoff, which oscillates periodically. Finally, the optimal strategic set is proved to depend on the selection of initial states.

Benefit Analysis about Parts Supplier and Bus Factory as Well as Users Based on Game Theory

2012 ◽  
Vol 220-223 ◽  
pp. 202-205
Author(s):  
Liang Han ◽  
Xiang Mei Si
Keyword(s):  
Game Theory ◽  
Supply Chain ◽  
Current Situation ◽  
Perfect Information ◽  
Game Model ◽  
Benefit Analysis ◽  
Static Game ◽  
The Game Theory ◽  
The Individual ◽  
Voluntary Cooperation

This thesis analyzes the benefit produced by the cooperation or non-cooperation of parts supplier and bus factory as well as users by use of the perfect-information static game model of the game theory in connection with the current situation of China's bus market supply chain. Conclusions are drawn from the analysis that good after-sales service not only brings benefits to users but also can efficiently promote the voluntary cooperation between a parts supplier and a bus factory, so that the individual benefit and the overall benefit are both increased, and a win-win situation is finally achieved.

Research on the Choice of Quality Signal of B2C Enterprise under Asymmetric Information

2013 ◽  
Vol 462-463 ◽  
pp. 905-909
Author(s):  
Shu Xia Xie ◽  
Qing Guo Wang ◽  
Fa Xing Huang
Keyword(s):  
Game Theory ◽  
Asymmetric Information ◽  
Asymmetry Information ◽  
Quality Signal ◽  
Signal Selection ◽  
The Game Theory ◽  
Selection Of

Firstly, this paper analyzed the characteristics of the quality signal of the products in B2C e-commerce enterprise based on a large number of documents. And then, according to the game theory, it proposed a risky avoidance model of the quality signal selection of the products of e-commerce enterprises under asymmetry information. Lastly, it summarized several strategies about the quality of the products of signal selection in B2C e-commerce enterprises based on this model.

scholarly journals Coordination of Supply Chain under Blockchain System-Based Product Lifecycle Information Sharing Effort

2020 ◽  
Vol 2020 ◽  
pp. 1-10 ◽  
Author(s):  
Saidjahon Hayrutdinov ◽  
Mahmoud S. R. Saeed ◽  
Azamat Rajapov
Keyword(s):  
Supply Chain ◽  
Information Sharing ◽  
Revenue Sharing ◽  
Sensitivity Coefficient ◽  
Price Sensitivity ◽  
Equilibrium Solutions ◽  
Product Lifecycle ◽  
Coordination Model ◽  
Study Results ◽  
The Game Theory

The study proposes a supply chain contractual coordination model based on the product lifecycle information sharing effort and consumers' price sensitivity to a product with the Blockchain system. This paper examined the following five scenarios: (1) centralized supply chain with Blockchain system-based product lifecycle information sharing investment; (2) Stackelberg leader retailer processed and invested Blockchain system scenario; (3) retailer processed the Blockchain system cost-sharing scenario; (4) retailer processed Blockchain system investment through bargaining the revenue-sharing model; (5) Blockchain system investment under the cost and revenue-sharing contract. The study used the game theory reverse induction method to compare the Nash equilibrium solutions under different decision-making scenarios and discussed the chain member’s constraint condition of Blockchain system investment. We simulated and analysed the products’ lifecycle information sharing effort cost factor, the influence of price sensitivity coefficient, and expected profits of the supplier and retailer. The study results show that the product lifecycle information sharing effort under the Blockchain system increases the profit of the whole chain and decreases with the increase of customer’s price sensitivity coefficient.

scholarly journals Price and Service Competition in a Dual-Channel Supply Chain with Product Customization

Complexity ◽  
2021 ◽  
Vol 2021 ◽  
pp. 1-35
Author(s):  
Jian Wang ◽  
Huijuan Jiang
Keyword(s):  
Supply Chain ◽  
Price Competition ◽  
Service Cost ◽  
Service Levels ◽  
Service Competition ◽  
Direct Sales ◽  
Dual Channel ◽  
Product Customization ◽  
Customized Products ◽  
Dual Channel Supply Chain

This paper considers a dual-channel supply chain with product customization. One manufacturer and one retailer are involved. The online direct sales channel sells standard and customized products, and the offline retail channel sells standard products. The prices and service levels of products sold via different channels are differentiated, and the customization level which influences the customization cost and choices of customers is decided by the manufacturer. Three game models are proposed: the manufacturer Stackelberg (MS) model, the retailer Stackelberg (RS) model, and the Nash game model. The price and service decisions of the players are derived. Meanwhile, a service-cost-sharing contract is designed for the MS model. The impacts of price and service competition, service cost, and customers sensitivity to the customization level on the optimal decisions are investigated. Through the numerical analysis, we find that, among the three models, the manufacturer Stackelberg model is the most beneficial game structure for the overall supply chain but has the largest revenue gap between the two members. Second, under price competition and service competition, the manufacturer should differentiate the prices and services for direct sales standard products and customized products according to his market status. Third, the manufacturer should increase customization expenditures to construct his customization production line and provide more diversified products when consumers are more sensitive to product customization.

scholarly journals Substantiation of selecting the priority innovation solution in construction using the game theory apparatus

2020 ◽  
Vol 17 (3) ◽  
pp. 238-244
Author(s):  
N. V. Chepachenko ◽  
◽  
M. M. Lutsenko ◽  
A. M. Demin ◽  
◽  
...  
Keyword(s):  
Game Theory ◽  
External Environment ◽  
Economic Activities ◽  
Managerial Decisions ◽  
Innovative Solutions ◽  
The Game Theory ◽  
Game Theoretic ◽  
Selection Of ◽  
Economic Risks

The article presents the results of the study of the current development direction of applied aspects of the game theory tools application in order to improve the quality of substantiation of selecting managerial decisions by participants in construction activities in relation to the situation of uncertainty in changing the external environment. The authors consider some methodological and applied aspects of modeling the process of substantiating the selection of innovative solutions in the activities of construction organizations using statistical games taking into account the situation of insufficient information for making managerial decisions that affect the efficiency of economic activities of construction participants and generate economic risks. A methodological example of applying game-theoretic modeling is considered in substantiating the selection of priority innovative solutions in the field of industrial-civil and transport construction using the “games with nature” class in a situation of partial uncertainty in changes in the external environment. There have been identified some potential applications of statistical games in combination with probability theory that expand the scope of game-theoretic modeling in order to improve the substantiation quality of selecting priority innovative solutions and reducing economic risks in the activities of construction participants.

Collaboration Planning Among Supply Chain Partners Using an ANP and Game Theory-Based Approach

2020 ◽  
pp. 556-577
Author(s):  
Gul Pervez ◽  
Taiwo Olubunmi Adetiloye
Keyword(s):  
Game Theory ◽  
Cluster Analysis ◽  
Supply Chain ◽  
Partner Selection ◽  
Strategy Selection ◽  
Supply Chain Collaboration ◽  
Analytical Network Process ◽  
Service Levels ◽  
Profit Allocation ◽  
Network Process

In response to current economic downturn coupled with intense global competition, the concept of supply chain collaboration has emerged as a possible solution for firms aiming to gain competitive advantage through cost reduction, increased asset utilization and improving service levels. In this chapter, the authors address the problem of collaboration planning between multiple retailers and/or suppliers in a supply chain network. Three problems are considered, namely partner selection, collaboration strategy selection, and profit allocation, among the partners entering into a collaboration. Three techniques, namely cluster analysis, analytical network process (ANP), and game theory, are used for this purpose. Partner selection for collaboration is done using cluster analysis and analytical network process (ANP) while collaboration strategy selection is made through the application of game theory. The profit allocation among collaborating partners is performed using Shapley method. A numerical application is provided.

Are smart contracts too smart for Supply Chain 4.0? A blockchain framework to mitigate challenges

2022 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Mohamed Grida ◽  
Noha A. Mostafa
Keyword(s):  
Game Theory ◽  
Supply Chain ◽  
Knowledge Work ◽  
Scenario Planning ◽  
Theory Model ◽  
Smart Contracts ◽  
Content Type ◽  
Digital Platforms ◽  
Smart Systems ◽  
The Game Theory

PurposeSmart contracts are self-executing computer programmes that have the potential to be used in several applications instead of traditional written contracts. With the recent rise of smart systems (e.g. Internet of things) and digital platforms (e.g. blockchain), smart contracts are gaining high interest in both business and academia. In this work, a framework for smart contracts was proposed with using reputation as the system currency, and conducts currency mining through fulfilling the physical commitments that are agreed upon.Design/methodology/approachA game theory model is developed to represent the proposed system, and then a system dynamics simulator is used to check the response of the blockchain with different sizes.FindingsThe numerical results showed that the proposed system could identify the takeover attacks and protect the blockchain from being controlled by an outsider. Another important finding is that careful setting of the maximum currency amount can improve the scalability of the blockchain and prevent the currency inflation.Research limitations/implicationsThis work is proposed as a conceptual framework for supply chain 4.0. Future work will be dedicated to implement and experiment the proposed framework for other characteristics that may be encountered in the context of supply chain 4.0, such as different suppliers' tiers, different customer typologies and smart logistics applications, which may reveal other challenges and provide additional interesting insights.Practical implicationsBy using the proposed framework, smart contracts and blockchains can be implemented to handle many issues in the context of operations and supply chain 4.0, especially in times of turbulence such as the COVID-19 global pandemic crisis.Originality/valueThis work emphasizes that smart contracts are not too smart to be applied in the context of supply chain 4.0. The proposed framework of smart contracts is expected to serve supply chain 4.0 by automating the knowledge work and enabling scenario planning through the game theory model. It will also improve online transparency and order processing in real-time through secured multitier connectivity. This can be applied in global supply chain functions backed with digitization, notably during the time of the pandemic, in which e-commerce and online shopping have changed the rules of the game.

The Selection and Pricing of Mixed Multi-Channel Marketing Model for Mid-High Wines Under Experience Driven

2019 ◽  
Vol 7 (1) ◽  
pp. 37-53
Author(s):  
Chunxiang Guo ◽  
Hong Zhou
Keyword(s):  
Supply Chain ◽  
Cooperative Game ◽  
Mode I ◽  
Game Model ◽  
Direct Channel ◽  
Marginal Revenue ◽  
Marketing Model ◽  
Marketing Models ◽  
Total Profit ◽  
Cooperative Game Model

Abstract The experience of consumers for products has great effect on the pre-sale strategy. Based on this, the paper studies the selection and pricing of multi-channel marketing models consisting of a brewer, an electronic retailer and a traditional retailer, constructing the non-cooperative game model of brewers and retailers with equal status in four contexts. Finally, the result shows that the introduction of direct channel is beneficial to increase the brewer’s revenue. When the pre-sale marginal revenue is greater than two times the average spot-sale marginal revenue, the total profit of supply chain will achieve the best under mode I. i.e. both the brewer and e-retailer adopt pre-sale strategy.

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