scholarly journals Positive vs. Negative Framing of Scientific Information on Facebook Using Peripheral Cues: An Eye-Tracking Study of the Credibility Assessment Process

10.28945/4369 ◽  
2019 ◽  
Vol 15 ◽  
pp. 081-103
Author(s):  
Aviad Rotboim ◽  
Arnon Hershkovitz ◽  
Eddie Laventman
Keyword(s):  
Eye Tracking ◽  
Social Networking ◽  
Social Networking Sites ◽  
Message Framing ◽  
Scientific Information ◽  
Credibility Assessment ◽  
Fine Grained ◽  
Internet Users ◽  
Peripheral Cues ◽  
Assessment Skills

Aim/Purpose: To examine how positive/negative message framing – based on peripheral cues (regarding popularity, source, visuals, and hyperlink) – affects perceptions of credibility of scientific information posted on social networking sites (in this case, Facebook), while exploring the mechanisms of viewing the different components. Background: Credibility assessment of information is a key skill in today's information society. However, it is a demanding cognitive task, which is impossible to perform for every piece of online information. Additionally, message framing — that is, the context and approach used to construct information— may impact perceptions of credibility. In practice, people rely on various cues and cognitive heuristics to determine whether they think a piece of content is true or not. In social networking sites, content is usually enriched by additional information (e.g., popularity), which may impact the users' perceived credibility of the content. Methodology: A quantitative controlled experiment was designed (N=19 undergraduate students), collecting fine grained data with an eye tracking camera, while analyzing it using transition graphs. Contribution: The findings on the mechanisms of that process, enabled by the use of eye tracking data, point to the different roles of specific peripheral cues, when the message is overall peripherally positive or negative. It also contributes to the theoretical literature on framing effects in science communication, as it highlights the peripheral cues that make a strong frame. Findings: The positively framed status was perceived, as expected from the Elaboration Likelihood Model, more credible than the negatively framed status, demonstrating the effects of the visual framing. Differences in participants' mechanisms of assessing credibility between the two scenarios were evident in the specific ways the participants examined the various status components. Recommendations for Practitioners: As part of digital literacy education, major focus should be given to the role of peripheral cues on credibility assessment in social networking sites. Educators should emphasize the mechanisms by which these cues interact with message framing, so Internet users would be encouraged to reflect upon their own credibility assessment skills, and eventually improve them. Recommendation for Researchers: The use of eye tracking data may help in collecting and analyzing fine grained data on credibility assessment processes, and on Internet behavior at large. The data shown here may shed new light on previously studied phenomena, enabling a more nuanced understanding of them. Impact on Society: In an era when Internet users are flooded with information that can be created by virtually anyone, credibility assessment skills have become ever more important, hence the prominence of this skill. Improving citizens' assessment of information credibility — to which we believe this study contributes — results on a greater impact on society. Future Research: The role of peripheral cues and of message framing should be studied in other contexts (not just scientific news) and in other platforms. Additional peripheral cues not tested here should be also taken into consideration (e.g., connections between the information consumer and the information sharer, or the type of the leading image).

scholarly journals What can you perceive? Understanding user’s information quality judgment on academic social networking sites

2021 ◽  
Vol 26 (2) ◽  
Author(s):  
Ning Zhang ◽  
Qinjian Yuan ◽  
Xin Xiang ◽  
Kuanchin Chen ◽  
◽  
...  
Keyword(s):  
Social Networking ◽  
Interaction Effect ◽  
Social Networking Sites ◽  
Process Model ◽  
Information Quality ◽  
Scientific Information ◽  
Question Type ◽  
Dual Process ◽  
Dual Process Model ◽  
Peripheral Cues

Introduction. Considering the overwhelming amount of scientific information available on academic social networking sites, the purpose of this paper is to explore how users perceive and judge the information quality. Method. Drawing upon the dual-process model, we theorised that the results of perception depend on the influence of both content cues and context-related cues. Analysis. We conducted two controlled experiments to verify our hypotheses. Results. Our findings indicated that, (1) higher levels of information quality can be perceived with high content value than with low content value, and there was an interaction effect between content value and question type (Experiment 1); (2) three kinds of context-related cues (authority cues, peer cues, and recommendation cues) demonstrated the significant main effect on perceived information quality, and there was an interaction effect among these three cues (Experiment 2). Conclusions. This study contributes by addressing both central and peripheral cues based on a dual-process model, different from previous research which has mainly been confined to examining the external cues' effects. Our findings not only can deepen the comprehension about how users perceive and judge the information quality in academic social networking sites, but also can inform platform developers about the design of the interface and the information system.

MARKETING COMMUNICATION STRATEGIES OF THE ENTERPRISE IN THE CONDITIONS OF ECONOMY DIGITALIZATION

2018 ◽  
Author(s):  
Anastasiia Zerkal ◽  
◽  
Viktoriia Holomb ◽  
Keyword(s):  
Social Networks ◽  
Social Networking ◽  
Social Networking Sites ◽  
Positive Impact ◽  
Communication Strategies ◽  
Mobile Technologies ◽  
Customer Engagement ◽  
User Engagement ◽  
Marketing Communication ◽  
Internet Users

The article considers the peculiarities of the formation of marketing communication strategies of the enterprise in terms of digitalization of the economy. The main directions of mass media in the twentieth century are determined and the delimitation of modern social media is presented. The conditions of compliance of the website have been determined so that it can be considered as a part of web 2.0: the ability to independently contribute to the content of the site; User control of your own information and website design -interactive and useful. The influence of digital and mobile technologies on the peculiarities of users' communication, as well as their attitude to the interactivity of social networks is proved. The potential of social networks to support their brands, increase the customer base and promote goods and services of enterprises has been identified. It is determined that due to its popularity, social networking sites have had a significant impact on ways of social communication and as a result have changed the sales channels of enterprises. It is estimated that the number of people using social networks is growing very fast, and at the time of writing, more than 2.62 billion people are using social networking sites. The largest social networks were analyzed: Facebook, Pinterest, Twitter, LinkedIn, Instagram. Their features and advantages for both users and professional marketers of enterprises are determined. It is estimated that in 2021, 71% of the total number of Internet users were users of social networks, and this percentage is projected to increase. The most popular activity among Internet users is social networking, and it has a high level of user engagement, which has a positive impact on the sales of businesses that work with digital marketing tools. The ease and low cost of Internet marketing compared to conventional advertising has proven that businesses in all sectors of the economy can more effectively reach their target audience, and social networks help influence other potential customers, and allow businesses to get useful feedback on their product or service. Ultimately, this leads to improved products / services and customer engagement, ie improves the company's marketing communication strategies in today's digital economy.

scholarly journals Polemik Ahmadiyah Di Media Online: Studi pada Weblog Interaktif Kompasiana

2016 ◽  
Vol 10 (2) ◽  
pp. 173-198
Author(s):  
Gun Gun Heryanto
Keyword(s):  
Human Rights ◽  
Focus Group ◽  
New Media ◽  
Public Sphere ◽  
Social Networking ◽  
Social Networking Sites ◽  
Communication Channel ◽  
Group Discussion ◽  
Internet Users ◽  
New Public

Internet as a new media is a communication channel that can be a new public sphere. Especially after the migration of web 1.0 to web 2.0, internet users are connected to many social networking sites and interactive weblog to share informations, ideas and thought. It also allows the debate surrounding the Ahmadiyya get space between netizens. Polemic about Ahmadiyya no longer solely a matter of aqidah as a matter of prophecy, al Mahdi and al Masih, revelation, caliphate and jihad but also a matter of Human Rights (HAM) and the law. We need to map out the themes of the talk surrounding the Ahmadiyya among internet users as well as the need to know the context and dynamics of the evolving discourse on new media. This study traced 100 posts written by Internet users in Kompasiana during 2008-2012 as well as the data from the focus group discussion (FGD) with Kompasianer.

scholarly journals Integrated approach to detect spam in social media networks using hybrid features

2019 ◽  
Vol 9 (1) ◽  
pp. 562 ◽  
Author(s):  
Kurapati Subba Reddy ◽  
E. Srinivasa Reddy
Keyword(s):  
Social Networking ◽  
Online Social Networks ◽  
Social Networking Sites ◽  
Hybrid Approach ◽  
Technical Information ◽  
Integrated Approach ◽  
Classification Model ◽  
Hybrid Features ◽  
Detection Techniques ◽  
Internet Users

<p>Online social networking sites are becoming more popular amongst Internet users. The Internet users spend some amount of time on popular social networking sites like Facebook, Twitter and LinkedIn etc. Online social networks are considered to be much useful tool to the society used by Internet lovers to communicate and transmit information. These social networking platforms are useful to share information, opinions and ideas, make new friends, and create new friend groups. Social networking sites provide large amount of technical information to the users. This large amount of information in social networking sites attracts cyber criminals to misuse these sites information. These users create their own accounts and spread vulnerable information to the genuine users. This information may be advertising some product, send some malicious links etc to disturb the natural users on social sites. Spammer detection is a major problem now days in social networking sites. Previous spam detection techniques use different set of features to classify spam and non spam users. In this paper we proposed a hybrid approach which uses content based and user based features for identification of spam on Twitter network. In this hybrid approach we used decision tree induction algorithm and Bayesian network algorithm to construct a classification model. We have analysed the proposed technique on twitter dataset. Our analysis shows that our proposed methodology is better than some other existing techniques.</p>

Electronic Media

2022 ◽  
pp. 791-802
Author(s):  
Sakshi Gupta ◽  
Neha Yadav ◽  
Loveleen Gaba
Keyword(s):  
Social Networking ◽  
Generation Y ◽  
Social Networking Sites ◽  
Online Community ◽  
Effective Means ◽  
Cost Effective ◽  
Electronic Media ◽  
Exponential Rate ◽  
Internet Users

Recruitment has changed over the years. Organisations have started searching for an easy and cost effective platform for personality mining. With the explosion of social networking sites, candidates are now able to choose where they could spend their time online. This has encouraged many recruiters to start using social networking as part of a new cost-conscious approach to personality mining. Social networking websites function like an online community of internet users. Popular online sites include LinkedIn, Twitter, and Facebook. They are growing at an exponential rate, with most of the sites being free to join and, importantly, giving organizations an effective means of attracting today's Generation Y workforce. The purpose of this article is to contribute to emerging theory about the role of social networking sites in the process of personality mining.

scholarly journals Deciphering the Signal From the Noise: Caregivers’ Information Appraisal and Credibility Assessment of Cancer-Related Information Exchanged on Social Networking Sites

2019 ◽  
Vol 26 (1) ◽  
pp. 107327481984160
Author(s):  
Elizabeth A. Gage-Bouchard ◽  
Susan LaValley ◽  
Julia A. Devonish
Keyword(s):  
Social Networking ◽  
Social Networking Sites ◽  
Information Exchange ◽  
Information Needs ◽  
Cancer Information ◽  
Specific Information ◽  
Credibility Assessment ◽  
Cancer Communication ◽  
Related Information ◽  
Cancer Caregivers

With the rise in the use of the Internet for health-related purposes, social networking sites (SNSs) have become a prominent platform for cancer communication and information exchange. Studies of cancer communication on SNS have mostly focused on understanding the quantity, content, quality, and user engagement (eg, likes and comments) with cancer-related information on SNS. There is less of an understanding of when and why people coping with cancer turn to SNS for cancer-related information, and how users appraise the credibility of cancer-related information obtained on SNS. In this study, we use data from in-depth qualitative interviews with 40 primary caregivers of pediatric patients with cancer to examine how cancer caregivers engage in information appraisal and credibility assessment of cancer-related information obtained on SNS. Findings show that cancer caregivers turned to SNS for cancer-related information because information on SNS was immediate, targeted in response to specific caregiver questions and concerns, and tailored to the specific information needs of cancer caregivers. Cancer caregivers evaluated the credibility of cancer-related information obtained on SNS through assessment of the SNS user who posted the information, frequency the same information was shared, and external corroboration. Findings have important implications for cancer communication and information interventions and point to elements of SNS cancer communication that can be integrated into health professional–facilitated communication and cancer information strategies.

scholarly journals Pathological Traits Associated to Facebook and Twitter among French Users

2020 ◽  
Vol 17 (7) ◽  
pp. 2242 ◽  
Author(s):  
Élodie Verseillié ◽  
Stéphanie Laconi ◽  
Henri Chabrol
Keyword(s):  
Social Networking ◽  
Personality Traits ◽  
Social Networking Sites ◽  
Anxiety Symptoms ◽  
Future Research ◽  
Problematic Use ◽  
Internet Users ◽  
The Subject ◽  
The Relationship ◽  
Pathological Personality Traits

Background: With a growing number of users, social networking sites have been the subject of numerous recent studies, but little investigation has been given to their problematic use. Objectives: Our main objective was to study the relationship between psychopathological variables (i.e., personality traits, depressive and anxiety symptoms, and stress) and problematic Facebook and Twitter use. Participants and method: A sample of 1068 Internet users (Mage = 26.64; SD = 9.5) has been recruited online. Participants completed scales exploring problematic Facebook and Twitter use, and psychopathological variables. Results: Problematic Facebook and Twitter use were predicted by different pathological personality traits, regrouped in clusters in our study. Depressive and anxiety symptoms were also predictive of problematic Facebook and Twitter use but only stress explained problematic Facebook use. Gender differences have been observed. Discussion: This study highlights the relationship between depression, anxiety, stress, pathological personality traits, and problematic Facebook and Twitter use. Significant differences have been retrieved between these two uses and their relationship to psychopathology. Future research should also explore the causal relationship between social networking sites use and psychopathology and consider gender.

Clandestine chatters: Self-disclosure in U.K. chat room profiles

First Monday ◽  
2011 ◽  
Author(s):  
Chris Fullwood ◽  
Mike Thelwall ◽  
Sam O'Neill
Keyword(s):  
Social Networking ◽  
Age Differences ◽  
Social Networking Sites ◽  
Personal Information ◽  
Chat Room ◽  
Chat Rooms ◽  
Self Disclosure ◽  
Internet Users ◽  
Types Of Information ◽  
Sex And Age Differences

With the increasing popularity of social networking sites, it has become relatively common for Internet users to develop an online presence via a personal profile page. Moreover, some chat rooms allow members to develop profile pages too. As a potential first point of contact, effective profile construction may play a pivotal role in the management of first impressions. Identity construction in profiles seems to be particularly important for chat room users, because they are often likely to interact with strangers. Since chat rooms can be used for anti-social purposes, the type and extent of the information posted in chat room profiles seems likely to be different from that in online profiles for social networking sites, which may be more closely tied to offline identities. This investigation of information in 324 profiles from two Lycos chat rooms for adults found that most users include a picture of themselves on their profile, hence apparently tying themselves to their offline identity. Nevertheless, the majority remain anonymous, probably many more than for social networking sites and blog authors. There are sex differences in the types of information posted on chat room profiles, with women tending to include more personal information. Furthermore, older users are more likely to post information about relationship status and location than younger users. These sex and age differences in profile content may be a consequence of the different motivations for using the service as well as disparities in self-disclosure norms.

scholarly journals Selective attention in the news feed: An eye-tracking study on the perception and selection of political news posts on Facebook

2018 ◽  
Vol 21 (1) ◽  
pp. 168-190 ◽  
Author(s):  
Michael Sülflow ◽  
Svenja Schäfer ◽  
Stephan Winter
Keyword(s):  
Eye Tracking ◽  
Social Networking ◽  
Laboratory Experiment ◽  
Social Networking Sites ◽  
Political News ◽  
Attitude Consistency ◽  
Selection Decision ◽  
Time Reading ◽  
High Credibility ◽  
Selection Of

Social networking sites such as Facebook are becoming increasingly important as a source for news. However, few studies have investigated what drives attention to content within the news feed and what influences the selection of news posts. We hypothesized that attitude consistency, the credibility of a source, and comments of other users raise interest in a news post in the news feed and influence the selection decision. A 2 × 2 × 2 laboratory experiment ( N = 103) using eye-tracking measurement showed that attitude consistency did not influence attention distribution in the news feed, but users preferred to select news posts with content reinforcing their attitudes. Participants spent more time with news posts from sources with high credibility and selected them more frequently. Comments were not relevant for selection but were for attention within the news feed: If the news post and the comment did not share the same opinion, readers spent more time reading the content.

scholarly journals Do You Have Social Profile? Users And Non-Users Of Social Networking Sites In The Web 2.0

2011 ◽  
Vol 15 (5) ◽  
pp. 41-50 ◽  
Author(s):  
Carlota Lorenzo-Romero ◽  
Maria-del-Carmen Alarcon-del-Amo ◽  
Miguel-Angel Gomez-Borja
Keyword(s):  
Web 2.0 ◽  
Social Networking ◽  
Social Networking Sites ◽  
Active Role ◽  
Professional Relationships ◽  
Knowledge Framework ◽  
Internet Users ◽  
Interactive Behaviour ◽  
The Web

In light of the increasing importance of Social Networking Sites (SNSs) for both personal and professional relationships, the aim of this work is to contribute to the knowledge framework regarding the interactive behaviour of Internet users, particularly within Web 2.0, describing its evolution from Web 1.0. Moreover, this paper analyses the different behaviours on the Web by people who use or not use SNSs, as well as to determine whether any such differences are significant in order to discover the reasons why these people participate. As results, initial characterization of the users themselves is followed by an analysis of the main differences between users and non-users of these applications. With this information, companies can play an active role in this Social Web by becoming company 2.0 and participating actively in already existing SNSs or creating their own social network service.

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