scholarly journals The Use of Social Media by Local Governments: The Case of Manabí’s Cantons in Ecuador

10.29007/sn24 ◽  
2019 ◽  
Author(s):  
Gonçalo Paiva Dias ◽  
Mariuxi Bruzza ◽  
Manuel Tupia

The use of social media as an instrument for public institutions to provide in- formation and digital services to their citizens and promote their participation has become a common strategy in the scope of e-government. In this study, an empirical investigation of the diffusion of Facebook, Twitter, and YouTube among the local governments of the 22 cantons of the province of Manabí (Ecuador) is presented. In addition to portraying the adoption of social media by the local governments in the province, the results show that the Diffusion of Innovation (DOI) Theory can be used to explain the adoption process among the studied governments and that those can be classified according to the five DOI Theory’s adoption categories: innovators; early adopters; early majority; late majority; and laggards.

2017 ◽  
Vol 30 (1) ◽  
pp. 31-47 ◽  
Author(s):  
J. Ignacio Criado ◽  
Francisco Rojas-Martín ◽  
J. Ramon Gil-Garcia

Purpose The diffusion of social media among public administrations has significantly grown in the last years. This phenomenon has created a field of research that seeks to understand the adoption and impact of social media in the public sector. The purpose of this paper is to identify the factors that make social media successful in Spanish local governments. Design/methodology/approach The paper is based on an adapted version of a neo-institutional model: Enacting Electronic Government Success (EEGS). The data have been collected through three main sources: primary data from a questionnaire designed and conducted by the authors, secondary data of statistical sources, and tertiary data collected through Klout Score. Findings The results from a survey and statistical analysis provide preliminary validation of the model and show a direct relationship between organizational, institutional, and environmental factors with the successful use of social media in local public administrations. The data analysis shows that ten variables jointly explain 54.6 percent (adjusted R2=0.546) of the variability observed in the dependent variable. Research limitations/implications First, the analysis model used represents a limited sample size to carry out a complex quantitative analysis. Second, the use of Klout Scores can offer some bias. Finally, certain variables complicate the comparative potential of the study. Originality/value This study provides original primary data and contributes to the growing field of study related to social technologies in public administrations. This research also confirms in an exploratory way the validity of the EEGS model.


2021 ◽  
Author(s):  
◽  
Julie Paterson

<p>The purpose of this paper is to report the results of a research project designed to investigate how social media is being used by archives to develop connections with family historians. This research used qualitative methodology and utilised Skype and Instant Messaging to conduct semi-structured interviews with participants from six archives. The research uses Rogers’ Diffusion of Innovation theory as a framework. The research found the interviewees were using social media in various combinations to serve different purposes. In the majority of cases these tools were being used to achieve maximum access to the wider online community. The study highlights issues and concerns discussed by participants when using social media. There were limited examples of social media use to make connections with family historians during the study. Nonetheless this paper provides three detailed instances of its use to illustrate how archives can make these connections.</p>


2020 ◽  
Vol 8 (2) ◽  
pp. 458-461 ◽  
Author(s):  
Alessandro Lovari

The commentary focuses on the spread of Covid-19 misinformation in Italy, highlighting the dynamics that have impacted on its pandemic communication. Italy has recently been affected by a progressive erosion of trust in public institutions and a general state of information crisis regarding matters of health and science. In this context, the politicization of health issues and a growing use of social media to confront the Coronavirus “infodemic” have led the Italian Ministry of Health to play a strategic role in using its official Facebook page to mitigate the spread of misinformation and to offer updates to online publics. Despite this prompt intervention, which increased the visibility and reliability of public health communication, coordinated efforts involving different institutions, media and digital platform companies still seem necessary to reduce the impact of misinformation, as using a multichannel strategy helps avoid increasing social and technological disparities at a time of crisis.


Subject Analysis of the use of social media by jihadists. Significance Insurgent groups were early adopters of social media in the Middle East. The technology allows instant, interactive communication between people without geographical limits and enables mass dissemination of any visual, oral or written message. Initially, jihadists primarily used it for propaganda purposes, but the diffusion of mobile technology and software applications has meant they increasingly use it to reach out directly to potential recruits. More importantly, they use social media as a force multiplier in their military operations. The Islamic State group (ISG) has elevated the use of social media to a new level by combining the use of all these different functions. Impacts ISG will disseminate grim imagery and shocking acts of violence in order to sustain its momentum and project power. Private hacker groups, such as the Anonymous hackers collective, will increasingly track and disable jihadi accounts. Governments could use crowd-sourcing to aid counter-radicalisation efforts.


2019 ◽  
Vol 11 (7) ◽  
pp. 150 ◽  
Author(s):  
Keisuke Utsu ◽  
Shun Ueta ◽  
Sachi Tajima ◽  
Yoshitaka Kajita ◽  
Yuji Murakami ◽  
...  

Self- and mutual-help by citizens are important as well as social-help from the local governments, for disaster prevention and mitigation. Then, town watching and disaster prevention map-making workshops are held to review the town and promote self- and mutual-help by citizens. On the other hand, the use of social media for information sharing during and after disasters has been gaining attention. To facilitate information sharing in disasters, we developed a web system, Disaster Information Tweeting and Mapping System (DITS/DIMS). From the above background, we organized a town-watching workshop using DITS/DIMS in October 2018 in Minami Ward, Sapporo City, Hokkaido, Japan; affected area of the Hokkaido Eastern Iburi Earthquake in September 2018. In this paper, we explain the workshop procedure, outcome, questionnaire survey results, and post-meeting. The questionnaire survey result shows that the workshop educated the participants about posting useful information on social media during a disaster. In addition, at the post-meeting, the participants recognized that they had reviewed the town only from the perspective of “daily life” convenience before the earthquake, and they had not evaluated the “emergency viewpoint.” Therefore, the workshop was a meaningful opportunity for the participants to review the town in terms of disaster prevention and mitigation.


Author(s):  
Richard D. Waters

Nonprofit organizations are an essential part of the social, political, and economic landscape of contemporary society. Social media provide ample opportunities for these organizations to increase their community presence, impact, effectiveness, and efficiency. A qualitative study of 39 nonprofit leaders explored how nonprofits are utilizing the potential of the social media technologies to carry out their programs and services. Thematic analysis revealed that nonprofits are slowly embracing the possibilities offered by the new social interaction technologies. Most nonprofit organizations lag behind and wait to see how other nonprofits incorporate these new communication outlets into their budgets and daily operations. Paralleling Rogers’ diffusion of innovations theory, innovators and early adopters are using social media to revitalize their fundraising and volunteering efforts while the majority lags behind.


2020 ◽  
Vol 50 (6-7) ◽  
pp. 698-705
Author(s):  
Yiran Li ◽  
Yanto Chandra ◽  
Naim Kapucu

The commentary addresses the government’s role in mitigating information asymmetry problems during pandemic crisis response. We use the outbreak of COVID-19 in Wuhan, China, as a case to show the use of social media as a key mechanism in shaping the actions of the central government in its coordination with the local governments during the pandemic response. The Chinese government effectively collaborated with a social media platform to not only create a dedicated channel to allow citizens to post information about the pandemic to accelerate the speed of relief but also mobilize citizens and nonprofit organizations to support government response and recovery efforts. This suggests that social media can provide a venue for the government to not only tackle the information overload but also mitigate the friction among levels of governments.


2015 ◽  
Vol 77 (4) ◽  
Author(s):  
Kamarul Faizal Hashim ◽  
Muhammad Afif Zamani ◽  
Muhammad Fuad Othman ◽  
Zaheruddin Othman ◽  
Alias Azhar

The use of social media within higher learning institute has resulted positive impacts on students engagement in teaching and learning activities. Current studies have acknowledged the importance of social media as one of the facilitating tools that promotes active participations among students. Although higher learning institution is introduce to new innovation, but when it comes to adopting they are always considered as late adopter. Thus, these studies examine the level of social media usage among lecturers for teaching purposes. Besides that, this study also examines the motives and barriers that hinder lecturers from using social media for teaching purposes. This study adopts a quantitative research method approach. The finding of this research found that 70% of UUM lecturers used social media for teaching purposes and most of them are categorized as early adopters.


2021 ◽  
pp. 1-19
Author(s):  
Julián Villodre ◽  
J. Ignacio Criado ◽  
Albert Meijer ◽  
Irene Liarte

Social media institutionalization in public administrations has been conceptualized as the final stage of the adoption process. However, an understanding of organizational models for social media institutionalization in public administration is lacking. This exploratory study of Dutch local governments contributes to the literature by identifying how governments organize social media institutionalization. Drawing on an original questionnaire on social media adoption, two advanced cases were selected based on their high level of social media institutionalization: Utrecht and Eindhoven. For each case, in-depth semi structured interviews were carried out aiming at detecting institutionalization patterns. Our study highlights that, in contrast with the literature on stages of technological maturity, social media institutionalization shows two different organizational models: a centralized model, based on trust, with highly structured and formalized policy guides, low experimentation, formal training and evaluation supported by standardized reports; and a distributed model, based on control, with simple guiding principles, higher levels of experimentation, training build on a “learn by doing” basis, and individual evaluation mechanisms. These results enrich current academic understanding of social media institutionalization and may guide public officials involved in social media institutionalization practices.


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