LOYALITAS PELANGGAN DITINJAU DARI DIGITAL MARKETING, BRAND TRUST, DAN KUALITAS PRODUK PADA HOUSE OF DONATELLO CABANG SOLO

2020 ◽  
Vol 4 (02) ◽  
Author(s):  
Dinar Ayu Novendasari ◽  
Bambang Mursito
Keyword(s):  
Product Quality ◽  
Customer Loyalty ◽  
Secondary Data ◽  
Sampling Technique ◽  
Digital Marketing ◽  
Primary Data ◽  
Brand Trust ◽  
Marketing Variables ◽  
Quantitative Descriptive ◽  
Research Period

The purpose of this study is to determine whether there is a significant influence between digital marketing variables, brand trust, and product quality on customer loyalty. In addition, it is also to find out whether there is a significant simultaneous effect and which variable is the most dominant in influencing customer loyalty at the House of Donatello, Solo Branch. The method used is quantitative descriptive method. The research period is March to June 2020. The population in this study is all people who shop at the House of Donatello, Solo Branch and the sample used is 100 respondents, where the sampling technique uses random sampling techniques. The data used are primary data and secondary data with questionnaire data collection techniques. Data analysis techniques in this study used multiple linear tests with SPSS version 21. The results of the study can be concluded that: 1) The influence of digital marketing, brand trust, and product quality on customer loyalty at the House of Donatello Solo Branch, 2) The influence of digital marketing on customer loyalty at the House of Donatello Solo Branch, 3) The influence brand trust on customer loyalty at the House of Donatello Solo Branch, 4) The influence of product quality on customer loyalty at the House of Donatello Solo Branch. Keywords: Customer Loyalty, Digital Marketing, Brand Trust, and Product Quality

PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP LOYALITAS PELANGGAN ALUMUNIUM

2019 ◽  
Vol 7 (2) ◽  
Author(s):  
Widodo Widodo ◽  
Marshelly Chandra Kumala
Keyword(s):  
Data Collection ◽  
Product Quality ◽  
Customer Loyalty ◽  
Significant Influence ◽  
Secondary Data ◽  
Primary Data ◽  
Research Results ◽  
Is Research ◽  
Quality Of Products

<em>The objective of this is research was conducted to find out how the influence of the price and quality of products against customer loyalty at PT. Alakasa Extrusindo Jakarta. This research was conducted in Alakasa Extrusindo PT by doing data collection, through the primary data and secondary data.  The research results showed that the simultaneous price variables  and product quality  has a positive and significant effect against the variable customer loyalty. partially showed that price variables has a positive and significant influence towards customer loyalty. And partially showed that product quality variables  has a positive and significant influence towards customer loyalty</em>

scholarly journals KUALITAS PRODUK DAN KUALITAS PELANAN SEBAGAI ANTASEDEN KEPUASAN PELANGGAN DALAM MEMBENTUK LOYALITAS PELANGGAN (Studi Pada Pelanggan Waroeng Spesial Sambal “SS” Cabang Veteran Yogyakarta)

2020 ◽  
Vol 9 (1) ◽  
pp. 14
Author(s):  
Alo Rahmawati Mulyana ◽  
Hendro Setyono
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Product Quality ◽  
Customer Loyalty ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Primary Data ◽  
Customer's Loyalty ◽  
The City

 The aim of study is to  analyze about effect  product  quality  and  service  quality  on customer’s satisfaction to build customer’s loyalty at Waroeng Spesial Sambal “SS” in the branch of Veteran Yogyakarta. Population in this study are all consumers who make  purchases at Waroeng Spesial Sambal “SS” the branch in the  branch of Veteran Yogyakarta. While the sample  in  this  study  is a portion of consumers who have  made  purchases at least twice in the past year. The sampling technique uses purposive sampling. The data  used in this study is primary data. The number  of studies  in  this  study were  sixty  samples  in  the  city of Yogyakarta which  were processed  using  multiple linear regression  analysis  and mediation analysis  using SPSS 20 for windows. The results of the analysis in this study are: product quality dosen’t have a significant effect on customer satisfaction,  service quality has a significant effect on customer satisfaction, customer satisfaction doesn’t have a significant effect on customer loyalty, product quality  dosen’t  have a significant  effect on  customer loyalty and service quality has a significant effect on customer loyalty of the two independentvariables dosen’t indicate a mediating  relationship  with  customer  satisfaction as a mediator variable.

scholarly journals Pengaruh Periklanan Islami terhadap Keputusan Pembelian Produk Shampoo Hijab Sunsilk Clean And Fresh pada Mahasiswi Universitas Islam Riau

2019 ◽  
Vol 1 (1) ◽  
pp. 59-73
Author(s):  
Zulkifli Zulkifli ◽  
Boy Syamsul Bakhri ◽  
Maysuri Maysuri ◽  
Ficha Melina
Keyword(s):  
Linear Regression Analysis ◽  
Secondary Data ◽  
Sampling Technique ◽  
Primary Data ◽  
Purchasing Decisions ◽  
Purchasing Decision ◽  
The Subject ◽  
Quantitative Descriptive ◽  
Data Collection Technique ◽  
Descriptive Method

The purpose of the research was to determine the effect of Islamic advertising on purchasing decision for Clean and Fresh Sunsilk Hijab Shampoo. The subject of this research was students of Riau Islamic University. While the object of this study was the effect of Islamic advertising on purchasing decision for Clean and Fresh Sunsilk Hijab Shampoo. The data sources used in this study were primary data and secondary data. The sampling technique used was proportional stratified random sampling, while the data collection technique used was a questionnaire. To analyze the data, quantitative descriptive method was used. In analyzing quantitative data, simple linear regression analysis was used where the calculation process used SPSS for windows version 23. The sample of this study was 96 people. The result of the research showed Islamic advertising on purchasing decision for Clean and Fresh Sunsilk Hijab Shampoo had a strong or high relationship, this was related to the correlation coeffisien which was 0.763. The result of the research, the result of partial test related to the significant influence between Islamic advertising on purchasing decisions for Clean and Fresh Sunsilk Hijab Shampoo, it was known from  the value of tcount (11.452) which was bigger than t table (1.661). Conclusion, there was a significant effect between Islamic advertising on purchasing decisions for clean and fresh sunsilk hijab Shampoo to students of  Riau Islamic University Keywords: Islamic Advertising, Purchasing Decision

scholarly journals Faktor – Faktor yang Berpengaruh Terhadap Keputusan Pemilihan Daging Ayam Broiler Sebagai Konsumsi Rumah Tangga di Surakarta (Studi Kasus di Kelurahan Tegalharjo Kecamatan Jebres)

2018 ◽  
Vol 16 (1) ◽  
pp. 12
Author(s):  
Endang Tri Rahayu ◽  
Ratih Dewanti ◽  
Mos Aldin Long
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Descriptive Analysis ◽  
Secondary Data ◽  
Sampling Technique ◽  
Test Reliability ◽  
Primary Data ◽  
Regression Test ◽  
Quantitative Descriptive ◽  
Linearity Test

<em>This study aims to determine the factors that influence the decision on the selection of broiler for household consumption in Surakarta. This study is a case study conducted in one of the densest urban village of Tegalharjo, Jebres, Surakarta. This research was conducted in November - December 2015. The basic method used in this research is quantitative descriptive method with survey technique to household / household in Tegalharjo Village, Jebres, Surakarta. Sampling technique is done by Purposive Sampling method with 86 respondents. Primary data was obtained from interview with questionnaire tool. Secondary data obtained from the Central Bureau of Statistics (BPS) Surakarta, Jebres and Tegalharjo. Data analysis used was descriptive analysis, validity test, reliability test, normality test, linearity test, multicollinearity test, heteroscedasticity test and multiple linear regression test. The result of research shows that the instrument is valid because r count&gt; r table and reliable because of Alpha Cronbach result for each sub variable in the range 0,761 - 0,873, research data is normal distribution with significance value of each variable&gt; 0,05, result of multiple linear regression test show each variable has significant effect on broiler consumption except family wealth factor variable (X2), with value of Adjusted R2 equal to 0,731. Conclusion from this research was that the economic and social factors as a whole affect the level of consumption of broiler in the household in Surakarta.</em>

scholarly journals Analysis of Mycosorb A + Purchase Decisions and Their Implications for Customer Loyalty

2020 ◽  
Vol 5 (8) ◽  
pp. 709-716
Author(s):  
Maya Mayrora ◽  
Har Adi Basri
Keyword(s):  
Product Quality ◽  
Customer Loyalty ◽  
Significant Influence ◽  
Secondary Data ◽  
Primary Data ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Price Perception ◽  
Product Availability ◽  
Quality Product

This study aims to determine the effect of product quality, product availability and price perception on purchasing decisions and their implications for customer loyalty. Customers from PT. Alltech Biotechnology Indonesia was taken as a respondent, both primary and secondary data were used in the study. Secondary data is taken from various sources such as journals, books and other data. Primary data were collected using a questionnaire distributed to the target respondents. Using accidental sampling technique, the total number of respondents collected was 100 respondents. Path analysis is applied in this research. The results show that product quality, product availability and price perception have a significant influence on purchasing decisions. It was found that the quality of the product, Product availability and purchasing decisions have a significant influence on loyal consumers. At the managerial level, this research contributed to PT. Alltech Biotechnology Indonesia, to improve product availability and product quality if you want to purchase decisions and increase customer loyalty.

scholarly journals Brand Image and Product Quality on Customer Loyalty (Survey in Cekeran Midun)

TRIKONOMIKA ◽  
2017 ◽  
Vol 16 (1) ◽  
pp. 43
Author(s):  
Demsi Minar ◽  
Anindia Safitri
Keyword(s):  
Product Quality ◽  
Customer Loyalty ◽  
Brand Image ◽  
Secondary Data ◽  
Analysis Data ◽  
Perceived Quality ◽  
Primary Data ◽  
Know How

The purpose of this research is to (1) know customer responses to brand image, product quality, and customer loyalty of Cekeran Midun, (2) know how big the influence of brand image and product quality on customer loyalty are. The methods used are descriptive and verificative analysis. Data were primary and secondary data. Primary data was obtained from questionnaires distributed to 87 customers in Cekeran Midun Cikutra branch, Bandung. Secondary data was obtained from literature texts, journals and other sources that fit the topic of research. The result of analysis and discussion showed that Cekeran Midun Bandung applied brand image in 4 forms namely, recognition, reputation, affinity and domain. Cekeran Midun also implemented 8 forms of product quality i.e. performance, durability, conformance to specifications, features, reliability, aesthetics, perceived quality and serviceability. The influence of brand image and product quality on customer loyalty was 23.32%. 

scholarly journals The Influence of Brand Image and Product Quality on Customer Loyalty in Petik Madu Lawang Agro tourism

2021 ◽  
Vol 2 (2) ◽  
pp. 64
Author(s):  
Yoel Crhistony Gultom ◽  
Ana Arifatus Sa’diyah ◽  
Ninin Khoirunnisa
Keyword(s):  
Path Analysis ◽  
Product Quality ◽  
Customer Loyalty ◽  
Brand Image ◽  
Sampling Technique ◽  
Primary Data ◽  
Systematic Sampling ◽  
Sampling Techniques

This study aims to analyze the effect of brand image and product quality on customer loyalty in Petik Madu Lawang Agrotourism. This study uses primary data with sampling techniques using non-systematic sampling techniques, namely accidental sampling technique. The study was conducted for 2 months, and it was determined that there were 119 samples. The sample was analyzed using path analysis. The results of the analysis show that the variables of brand image and product quality have a significant effect on customer loyalty positively in Petik Madu Lawang Agrotourism

scholarly journals PENGARUH CUSTOMER RELATIONSHIP MANAGEMENT TERHADAP LOYALITAS NASABAH TABUNGAN PADA BANK NAGARI CABANG AUR KUNING KOTA BUKITTINGGI

Jurnal Ecogen ◽  
2018 ◽  
Vol 1 (4) ◽  
pp. 97
Author(s):  
Winda Octaviani ◽  
Yulhendri Yulhendri ◽  
Rose Rahmidani
Keyword(s):  
Regression Analysis ◽  
Customer Relationship Management ◽  
Customer Loyalty ◽  
Sampling Method ◽  
Relationship Management ◽  
Secondary Data ◽  
Sampling Technique ◽  
Customer Relationship ◽  
Primary Data ◽  
Analysis Technique

This study aims to know and prove how much influence Customer Relationship Management (CRM) on customer loyalty at Bank Nagari Branch Aur Kuning in Bukittinggi City.This type of research is causative. The population in this study were customers of Bank Nagari Branch Aur Kuning. The samples were taken using Slovin formula with 100 respondents. This sampling technique is based on accidental sampling method. The type of data used in this study is primary data and secondary data. Data analysis technique used multiple regression analysis technique using SPSS version 15.00. The results of this study indicate that: 1) Trust has a positive significant effect on customer loyalty, 2) Commitment has a negative and not significant impact on customer loyalty, 3) Communication has a positive significant effect on customer loyalty. Keywords: Trust, Commitment, Communication and Loyalty

scholarly journals KEPUASAN NASABAH DITINJAU DARI KUALITAS PELAYANAN, REPUTASI PERUSAHAAN, DAN PERSEPSI KLAIM NASABAH (STUDI PADA KC AJAB BUMIPUTERA 1912 SURAKARTA)

2020 ◽  
Vol 4 (01) ◽  
Author(s):  
Yolanda Cahya Utami ◽  
Sri Hartono ◽  
Eny Kustiyah
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Random Sampling ◽  
Secondary Data ◽  
Sampling Technique ◽  
Study Data ◽  
Primary Data ◽  
Literature Study ◽  
Company Reputation ◽  
Quantitative Descriptive

The purpose of this study is to determine whether there is a significant influence between the variable quality of service, company reputation, and customer claims perception and customer satisfaction. In addition, it is also to find out whether there is a significant simultaneous effect and which variable is the most dominant in influencing customer satisfaction at KC AJB Bumiputera 1912 Surakarta. The method used is a method based on quantitative descriptive, where the sampling technique uses Random Sampling, which is a random sampling technique, regardless of the level contained in the population. The data used are primary data and secondary data with data collection techniques: questionnaires, observations, interviews, and literature study. Data analysis techniques in this study used multiple linear, determination test (R2), F test, and t test. The results of the study can be concluded that: 1) There is an effect of service quality, company reputation, and simultaneous perception of customer claims on customer satisfaction at KC AJB Bumiputera 1912 Surakarta, 2) There is an influence of service quality on customer satisfaction at KC AJB Bumiputera 1912 Surakarta Batik in the City of Solo, 3) There is an influence of company reputation on customer satisfaction in KC AJB Bumiputera 1912 Surakarta, 4) There is an influence of customer perception perceptions of customer satisfaction on KC AJB Bumiputera 1912 Surakarta. Keywords: Service Quality, Company Reputation, Customer Claim Perception, and Customer Satisfaction

scholarly journals Analysis of Households Prosperity of Mango Farmers in Situbondo Regency

2020 ◽  
Vol 1 (4) ◽  
pp. 316-323
Author(s):  
Puryantoro ◽  
Andina Mayangsari
Keyword(s):  
Household Income ◽  
Descriptive Analysis ◽  
Secondary Data ◽  
Sampling Technique ◽  
Poverty Line ◽  
Primary Data ◽  
Quantitative Descriptive Analysis ◽  
Household Level ◽  
Household Poverty ◽  
Quantitative Descriptive

Farmers' household income is an indicator of the level of prosperity by looking at the amount of expenses and family expenses. Mango production, which has increased every year, needs to be assessed according to the level of household poverty. The purpose of this study was to determine the household level of mango farmers in Situbondo Regency. The research location was determined purposively in the Makmur Jaya I Farmers Group, Jangkar District, Situbondo Regency. Population and sample with saturated sampling technique with a population as well as a sample of 25 respondents. Data were collected through primary data (direct interviews using a questionnaire) and secondary data from related agencies and literature related to this study. The data were analyzed by using quantitative descriptive analysis which was measured using Sajogyo's poverty theory. The prosperity level of the members of the Makmur Jaya I Farmer Group is in the decent living category of 64% and the moderate category of 36%. None of the mango farmers in this group are below the poverty line.

Sign in / Sign up

Export Citation Format

Share Document