scholarly journals The Influence of Brand Image and Product Quality on Customer Loyalty in Petik Madu Lawang Agro tourism

2021 ◽  
Vol 2 (2) ◽  
pp. 64
Author(s):  
Yoel Crhistony Gultom ◽  
Ana Arifatus Sa’diyah ◽  
Ninin Khoirunnisa
Keyword(s):  
Path Analysis ◽  
Product Quality ◽  
Customer Loyalty ◽  
Brand Image ◽  
Sampling Technique ◽  
Primary Data ◽  
Systematic Sampling ◽  
Sampling Techniques

This study aims to analyze the effect of brand image and product quality on customer loyalty in Petik Madu Lawang Agrotourism. This study uses primary data with sampling techniques using non-systematic sampling techniques, namely accidental sampling technique. The study was conducted for 2 months, and it was determined that there were 119 samples. The sample was analyzed using path analysis. The results of the analysis show that the variables of brand image and product quality have a significant effect on customer loyalty positively in Petik Madu Lawang Agrotourism

scholarly journals KUALITAS PRODUK DAN KUALITAS PELANAN SEBAGAI ANTASEDEN KEPUASAN PELANGGAN DALAM MEMBENTUK LOYALITAS PELANGGAN (Studi Pada Pelanggan Waroeng Spesial Sambal “SS” Cabang Veteran Yogyakarta)

2020 ◽  
Vol 9 (1) ◽  
pp. 14
Author(s):  
Alo Rahmawati Mulyana ◽  
Hendro Setyono
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Product Quality ◽  
Customer Loyalty ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Primary Data ◽  
Customer's Loyalty ◽  
The City

 The aim of study is to  analyze about effect  product  quality  and  service  quality  on customer’s satisfaction to build customer’s loyalty at Waroeng Spesial Sambal “SS” in the branch of Veteran Yogyakarta. Population in this study are all consumers who make  purchases at Waroeng Spesial Sambal “SS” the branch in the  branch of Veteran Yogyakarta. While the sample  in  this  study  is a portion of consumers who have  made  purchases at least twice in the past year. The sampling technique uses purposive sampling. The data  used in this study is primary data. The number  of studies  in  this  study were  sixty  samples  in  the  city of Yogyakarta which  were processed  using  multiple linear regression  analysis  and mediation analysis  using SPSS 20 for windows. The results of the analysis in this study are: product quality dosen’t have a significant effect on customer satisfaction,  service quality has a significant effect on customer satisfaction, customer satisfaction doesn’t have a significant effect on customer loyalty, product quality  dosen’t  have a significant  effect on  customer loyalty and service quality has a significant effect on customer loyalty of the two independentvariables dosen’t indicate a mediating  relationship  with  customer  satisfaction as a mediator variable.

scholarly journals Brand Image and Product Quality on Customer Loyalty (Survey in Cekeran Midun)

TRIKONOMIKA ◽  
2017 ◽  
Vol 16 (1) ◽  
pp. 43
Author(s):  
Demsi Minar ◽  
Anindia Safitri
Keyword(s):  
Product Quality ◽  
Customer Loyalty ◽  
Brand Image ◽  
Secondary Data ◽  
Analysis Data ◽  
Perceived Quality ◽  
Primary Data ◽  
Know How

The purpose of this research is to (1) know customer responses to brand image, product quality, and customer loyalty of Cekeran Midun, (2) know how big the influence of brand image and product quality on customer loyalty are. The methods used are descriptive and verificative analysis. Data were primary and secondary data. Primary data was obtained from questionnaires distributed to 87 customers in Cekeran Midun Cikutra branch, Bandung. Secondary data was obtained from literature texts, journals and other sources that fit the topic of research. The result of analysis and discussion showed that Cekeran Midun Bandung applied brand image in 4 forms namely, recognition, reputation, affinity and domain. Cekeran Midun also implemented 8 forms of product quality i.e. performance, durability, conformance to specifications, features, reliability, aesthetics, perceived quality and serviceability. The influence of brand image and product quality on customer loyalty was 23.32%. 

scholarly journals PENGARUH KUALITAS PRODUK, KUALITAS LAYANAN, DAN CITRA MEREK TERHADAP LOYALITAS NASABAH YANG DIMEDIASI OLEH KEPUASAN NASABAH (Studi pada Nasabah PT. BRI (Persero) Tbk. Yogyakarta)

2020 ◽  
Vol 7 (2) ◽  
pp. 123
Author(s):  
Lita Ningrum Afriani ◽  
Hendro Setyono
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Product Quality ◽  
Customer Loyalty ◽  
Brand Image ◽  
Primary Data ◽  
Quality Service ◽  
Loyal Customer ◽  
Number Of Customers ◽  
Loyal Customers

For companies, loyal customers mean a lot besides illustrates the amount of profitability obtained by loyal consumers can also show the image or image of the company in the public eye. Loyal customers can become partners in developing new products, because they maintain and defend and even use the services of existing companies. According to Darsono (2004) a loyal customer becomes a valuable asset for the company. Loyal customers will reduce the effort to find new customers, giving positive feedback to the company. Companies must be able to satisfy old customers and create new customers, if you want to win the competition. PT. BRI (Persero) Tbk. Yogyakarta must be able to answer the existing competition challenges. The population in this study are customers of Bank Rakyat Indonesia Yogyakarta and have been customers for at least one year. While the sample in this study is a portion of the number of customers from BRI Bank Yogyakarta. The sampling technique uses accidental sampling and purposive sampling. While the data used in the study are primary data, that is data obtained directly from respondents by the researchers themselves through questionnaires. Analysis tools using multiple linear regression The results of the analysis can be concluded that: Product quality has a significant effect on customer satisfaction. Service quality has a significant effect on customer satisfaction. Brand image does not significantly influence customer satisfaction. Product quality, service quality and brand image together significantly influence customer satisfaction. Product quality does not significantly influence customer loyalty. Service quality has a significant effect on customer loyalty. Brand image does not significantly influence customer loyalty. Product quality, service quality and brand image together significantly influence customer loyalty. Customer satisfaction significantly influences customer loyalty. Customer satisfaction mediates the effect of product quality on customer loyalty. Customer satisfaction does not mediate the effect of service quality on customer loyalty. Customer satisfaction does not mediate the effect of brand image on loyalty the customer.

scholarly journals Citra Merek, Kualitas Produk, Harga dan Pengaruhnya terhadap Minat Beli Baju Karate Merek Arawaza di Kota Palembang

2020 ◽  
Vol 4 (2) ◽  
pp. 411
Author(s):  
Puput Sekar Sari ◽  
Ninin Non Ayu Salmah
Keyword(s):  
Product Quality ◽  
Purchase Intention ◽  
Brand Image ◽  
Sampling Technique ◽  
Primary Data ◽  
Coefficient Of Determination ◽  
Analysis Technique ◽  
Negative Effect ◽  
Training Activities ◽  
Data Collection Technique

The research objective was to determine the effect of brand image, product quality and price towards buying interest Arawaza brand karate clothes. This research is a quantitative and explanatory research. The population is athletes and trainers of karate athletes in Palembang City and wear karate baju from various brands in training activities and karate competitions both inside and outside the city of Palembang. The sampling technique is purposive sampling, namely athletes or athlete coaches who wear the Arawaza karate baju in training activities and karate competitions both inside and outside Palembang City. The number of samples was 58 respondents. The data used were primary data. The data collection technique is a questionnaire. The data analysis technique used is multiple linear regression with classical assumptions, the coefficient of determination and hypothesis testing. The result of this research is that simultaneously the brand image, product quality and price have a significant effect on buying interest, partially both brand image and product quality have a significant effect on buying interest and partially the price has no significant effect on the intention to buy Awaraza brand karate clothes. The regression equation concludes that brand image and product quality have a positive effect on purchase intention and price has a negative effect on purchase intention. The coefficient of determination shows that the variable brand image, product quality and price can explain the variable buying interest for Arawaza brand karate clothes by 90.1% while the remaining value of 9.9% is explained by other variables not involved in the research model.

scholarly journals Loyalitas Petani Dalam Melakukan Pembelian Benih Padi Produksi PP Kerja Di Solo Raya

2018 ◽  
Vol 14 (2) ◽  
pp. 135
Author(s):  
Gresia Rahmawati ◽  
Mohd. Harisudin ◽  
Hanifah Ihsaniyati
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Path Analysis ◽  
Product Quality ◽  
Customer Loyalty ◽  
Descriptive Analysis ◽  
Sampling Technique ◽  
Recording Analysis ◽  
Convenience Sampling

<p><em>The purpose of this research are   (1) to know the influence   of product quality, price, service quality toward the customer satisfaction PP Kerja and (2) to know the influence of product quality, price, service quality and customer satisfaction toward the PP Kerja’s customer loyalty. The research here used explanatory research in this research. The sample used by 50 farmers who are customers of PP Kerja. The sampling technique using Convenience Sampling. Data were collected by questionnaire. The technique of collecting data was solved through observation, interviews and recording. Analysis of the data used is descriptive analysis and path analysis (path analysis). The results of this research showed that (1) the product quality  (X1),  price  (X2)  and  service  quality  (X3)  simultaneously  influenced  the customer satisfaction of PP Kerja (Y1). The total influenced of each variabel is 0,339;</em><em>0.178 and 0.543. (2) the product quality (X1), price (X2), service quality (X3) and customer satisfaction (Y1) simultaneously influenced the customer loyalty of PP Kerja (Y2). The price variable could influence the total of customer satisfaction 0,222; the service quality variable 0,362 and the customer satisfaction variable 0,442 it could give influence toward the customer satisfaction.</em></p>

LOYALITAS PELANGGAN DITINJAU DARI DIGITAL MARKETING, BRAND TRUST, DAN KUALITAS PRODUK PADA HOUSE OF DONATELLO CABANG SOLO

2020 ◽  
Vol 4 (02) ◽  
Author(s):  
Dinar Ayu Novendasari ◽  
Bambang Mursito
Keyword(s):  
Product Quality ◽  
Customer Loyalty ◽  
Secondary Data ◽  
Sampling Technique ◽  
Digital Marketing ◽  
Primary Data ◽  
Brand Trust ◽  
Marketing Variables ◽  
Quantitative Descriptive ◽  
Research Period

The purpose of this study is to determine whether there is a significant influence between digital marketing variables, brand trust, and product quality on customer loyalty. In addition, it is also to find out whether there is a significant simultaneous effect and which variable is the most dominant in influencing customer loyalty at the House of Donatello, Solo Branch. The method used is quantitative descriptive method. The research period is March to June 2020. The population in this study is all people who shop at the House of Donatello, Solo Branch and the sample used is 100 respondents, where the sampling technique uses random sampling techniques. The data used are primary data and secondary data with questionnaire data collection techniques. Data analysis techniques in this study used multiple linear tests with SPSS version 21. The results of the study can be concluded that: 1) The influence of digital marketing, brand trust, and product quality on customer loyalty at the House of Donatello Solo Branch, 2) The influence of digital marketing on customer loyalty at the House of Donatello Solo Branch, 3) The influence brand trust on customer loyalty at the House of Donatello Solo Branch, 4) The influence of product quality on customer loyalty at the House of Donatello Solo Branch. Keywords: Customer Loyalty, Digital Marketing, Brand Trust, and Product Quality

scholarly journals PERAN BRAND IMAGE MEMEDIASI PENGARUH KUALITAS PRODUK TERHADAP LOYALITAS PELANGGAN

2018 ◽  
Vol 7 (10) ◽  
pp. 5258
Author(s):  
Gusti Nyoman Bagus Dananjaya ◽  
Ni Made Rastini
Keyword(s):  
Data Collection ◽  
Path Analysis ◽  
Product Quality ◽  
Customer Loyalty ◽  
Sampling Method ◽  
Brand Image ◽  
Collection Method ◽  
Purposive Sampling ◽  
Analysis Technique

This research aims to explain the effect of product quality on brand image, the effect of product quality on customer loyalty, the influence of brand image on customer loyalty, and the role of brand image to mediate the effect of product quality on customer loyalty of Kober Mie Setan in Denpasar City This research was conducted in Denpasar using 100 respondents. Data collection method used is purposive sampling method with path analysis technique. The results showed that product quality had a positive and significant effect on brand image. Product quality has a positive and significant impact on customer loyalty. Brand image has a positive and significant impact on customer loyalty. Brand image as a mediation variable significantly indirect influence on customer loyalty through product quality variables. Kober Mie Satan needs to pay attention to the portion of food to match the expectations of the consumers. In addition, Kober Mie Satan needs to improve the positive reputation for the image of Kober Mie Satan is considered positive and able to create customer loyalty. Keywords: product quality, brand image, customer loyalty

scholarly journals Pengaruh Citra Merek Melalui Sikap Konsumen Terhadap Niat Beli Ulang Pada Produk Busana Muslim Zoya di Surabaya

2015 ◽  
Vol 2 (7) ◽  
pp. 553
Author(s):  
Nurul Ain ◽  
Ririn Tri Ratnasari
Keyword(s):  
Path Analysis ◽  
Purchase Intention ◽  
Brand Image ◽  
Sampling Technique ◽  
Consumer Attitudes ◽  
Primary Data ◽  
Moderator Variables ◽  
Fashion Products ◽  
Positive Attitudes ◽  
Endogenous Variables

This study aims to determine the effect of brand image to re-purchase intention through attitude of consumers to the brand in the Zoya’s Muslim fashion products in Surabaya.This sudy collects primary data from the questionere with 30 sample. The sample is the consumer of Zoya’s products in Surabaya. This study utilizes Consumer characteristics who have ever made a purchase Zoya’s products in Surabaya within the past year. The sampling technique is accidental and purposive sampling.This study utilizes quantitative approach path analysis technique (path analysis).Endogenous variables is re-purchase intention, whereas exogenous variables is brand image and intervening endogenous variable is the attitude of consumers to the brand image. The results indicates that the brand image has a positive and significant impact to the consumer attitudes on Zoyas’s Muslim fashion brand. Other results shows that a significant influence on consumer attitudes and re-purchase intention . Then, the brand image is also has positive and significant impact on re-purchase intention on the Zoya’s Muslim fashion in Surabaya. Based on these findings, Zoya Surabaya branch should maintain and enhance the brand  image of Zoya and positive attitudes of consumers towards the Muslim fashion Zoya so as to improve on the consumer's purchase intention on products Moslem Zoya. For the further research, it will be better by adding a moderator variables such as the level of religious knowledge that will get an idea whether the moderator variables will weaken or increase the influence of consumer attitudes to re-purchase intention of consumers on Zoyas’s Muslimfashion brand.

scholarly journals Kepuasan pelanggan sebagai mediasi pengaruh brand image terhadap loyalitas pelanggan

2018 ◽  
Vol 2 (2) ◽  
pp. 123-131
Author(s):  
Dwi Silvi Anisah ◽  
Iva Nurdiana Nurfarida
Keyword(s):  
Data Analysis ◽  
Customer Satisfaction ◽  
Path Analysis ◽  
Customer Loyalty ◽  
Indirect Effect ◽  
Brand Image ◽  
Sampling Technique ◽  
Total Sample ◽  
Analysis Technique ◽  
Significant Direct Effect

To maintain market share, companies must be able to guarantee customer satisfaction so that customers become loyal. Companies need a brand image strategy or brand image so that it becomes the top of mind in the minds of consumers or customers. This study aims to determine the effect of brand image on customer loyalty mediated by customer satisfaction. The study was conducted at Warung Griya Bebek and Ayam Goreng Nelongso Malang. Accidental sampling technique with a total sample of 104 respondents, using a questionnaire as a research instrument. Data analysis technique used is Path Analysis. The analysis shows that brand image has a significant direct effect on customer satisfaction. Other results show that brand image also has a significant indirect effect on customer loyalty mediated by customer satisfaction

scholarly journals Pengaruh Kualitas Produk, Harga, dan Citra Merek terhadap Loyalitas Pelanggan Kosmetik Natural Nusantara di Gunungkidul

Telaah Bisnis ◽  
2021 ◽  
Vol 20 (1) ◽  
pp. 43
Author(s):  
Anik Rini Astuti ◽  
Eka Sudarusman
Keyword(s):  
Data Analysis ◽  
Product Quality ◽  
Multiple Regression ◽  
Customer Loyalty ◽  
Sampling Method ◽  
Brand Image ◽  
Probability Model ◽  
Sampling Technique ◽  
Analysis Method ◽  
Cosmetic Products

The purpose of this study was to determine the effect of Product Quality, Price, and Brand Image on Customer Loyalty (Study on Customers of Natural Nusantara Cosmetics Product Users in Gunungkidul). The sampling technique has used a Non-Probability model used was the purposive sampling method. The sampling criteria in this study were that some customers of Natural Nusantara cosmetics users in Gunungkidul, had purchased Natural Nusantara cosmetic products at least twice. The sample in this study were 100 respondents, The data analysis method used Multiple Regression, Y = 15.163 + 0.212X1 + 0.433X2 + (-0.006X3). The results showed that product quality and price had a positive and significant effects on customer loyalty of Nusantara Natural Cosmetics users in Gunungkidul, so H1 and H2 was accepted. While brand image had a negative and had no significant effect on customer loyalty of users of Natural Nusantara Cosmetics products in Gunungkidul, so H3 is rejected.

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