scholarly journals The influence of Brand trust, Social Media Marketing and e-WOM on interest purchasing in Snake Socks products in Surabaya

2019 ◽  
Vol 1 (1) ◽  
pp. 150-156
Author(s):  
Moch Rifan Al faizin
Keyword(s):  
Social Media ◽  
Data Analysis ◽  
Purchase Intention ◽  
Quantitative Research ◽  
Word Of Mouth ◽  
Data Retrieval ◽  
Linear Analysis ◽  
Social Media Marketing ◽  
Electronic Word Of Mouth ◽  
Brand Trust

The purpose of this research are for known as brand trust, social media marketing, electronic word of mouth and purchase intention of Snake socks consuments product in Surabaya. .This research is a quantitave. The population and samples are based upon questionnaire that had been given to 100 respondents of Snake Socks consuments product in Surabaya. Data retrieval techniques by interview, observation and questionnaire. The method used is quantitative research method. For the method of data analysis using Path Analyze) with IBM SPSS 23.0 Data analysis that had been use are validity test, reability test, classic assumption test, and multiple linear analysis test. The result of his study showed that partially brand trust (X1), social media marekting (X2),electronic word of mouth (X3) has positive significant positive significant toward purchase intention (Y). While brand image gives impact toward two variables electronic word of mouth and purchase intention as the intervening variable.The research has a significant correlation towards employe performance (Y) the value is < 0,05.

scholarly journals INFLUENCE OF SOCIAL MEDIA MARKETING, ELECTRONIC WORD OF MOUTH AND CONSUMER ENGAGEMENT TO BRAND LOYALTY IN INDONESIA GRAB COMPANY

2021 ◽  
pp. 16-26
Author(s):  
Bismoaziiz Bismoaziiz ◽  
Usep Suhud ◽  
Saparuddin Saparuddin
Keyword(s):  
Social Media ◽  
Brand Loyalty ◽  
Structural Equation ◽  
Quantitative Research ◽  
Word Of Mouth ◽  
Social Media Marketing ◽  
Analysis Tool ◽  
Electronic Word Of Mouth ◽  
Exogenous Variables ◽  
Endogenous Variables

This study aims to analyze social media marketing, electronic word of mouth, and consumer attachment to brand loyalty in Grab Indonesia. The research design used is quantitative research with a causal approach that examines the effect of exogenous variables (social media marketing, electronic word of mouth, and consumer attachment) on endogenous variables (brand loyalty). The population in this study were consumers of social media followers (Instagram) grab with an infinite number, therefore sampling was carried out using purposive sampling with the consideration of respondents as followers of Instagram grab with a minimum period of following is 6 months and has given "likes" to the grab Instagram posts. The sample used in this study were consumers of online transportation companies (grab) as many as 300 respondents. This research analysis tool uses a structural equation model (SEM). The results showed that the exogenous variables (social media marketing, electronic word of mouth, and consumer attachment) positively and significantly affect endogenous variables (brand loyalty). The variable that has the highest value in influencing brand loyalty is social media marketing. Meanwhile, the variable that directly influences brand loyalty with the lowest regression coefficient is electronic word of mouth.

scholarly journals Effect of Social Media Marketing on Building Customer Perception in Khulna City, Bangladesh

2019 ◽  
pp. 23-28
Author(s):  
Md. Mizanur Rahman ◽  
Md. Reaz Uddin ◽  
Tasnia Anika Akhi
Keyword(s):  
Social Media ◽  
Research Design ◽  
Word Of Mouth ◽  
Research Question ◽  
Social Media Marketing ◽  
Electronic Word Of Mouth ◽  
Brand Trust ◽  
Customer Perception ◽  
Customer Perceptions ◽  
Significant Relationships

Objective: This study aims to investigate how social media marketing affects formation of customer perceptions. Methodology: Data were collected from the customers living in Khulna City using a structured close ended questionnaire with five-point Likert to capture opinions on social media marketing and building of customer perception. A causal research design was applied to find answers of research question set for the study. Regression statistics was applied to investigate causal relations between components of social media marketing and customer perceptions. Findings: The findings confirm that entertainment, informativeness, irritation, brand trust, interaction to customer, electronic word of mouth, and purchasing opportunity have relationship with formation of customer perception. All components except irritation have positive relations and interaction to customers, electronic word of mouth and informativeness have statistically significant relationships.

scholarly journals Social Media Marketing, Electronic Word of Mouth, and its Effect on Purchase Decision Process on The Warunk Upnormal Consumer

2020 ◽  
Author(s):  
Farah Oktafani ◽  
Nadya Novandriani K.M. ◽  
Marheni Eka Saputri ◽  
Trisha Gilang Saraswati
Keyword(s):  
Social Media ◽  
Decision Process ◽  
Quantitative Research ◽  
Word Of Mouth ◽  
Social Media Marketing ◽  
Purchase Decision ◽  
Media Content ◽  
Target Market ◽  
Electronic Word Of Mouth ◽  
Promotional Strategies

There Warunk UpNormal uses a variety of promotional strategies, including through social media. Warung UpNormal target market is the millennial segment, which is the largest segment in Indonesia's current demographic structure. Therefore, through social media, Warunk UpNormal establishes intense marketing communication with its target market. The purpose of this paper is to examine the effects of social media marketing and electronic word of mouth on a purchase decision process in Warunk UpNormal. A quantitative research methodology was used for the purpose of this research, and the data were collected from 400 customers of Warunk UpNormal who have seen social media and read reviews provided by Warunk Upnormal. The study finds that customers responded positively to Warunk UpNormal social media content, and they have engagement with Warunk UpNormal through social media. Contrary to expectation, the findings showed that both social media marketing and electronic word of mouth has positives but insignificant effect on the purchase decision process. The finding of this study contributes to an understanding of the selected factors in affecting the customer decision process in Warunk UpNormal.

scholarly journals PENGARUH PERCEIVED QUALITY, PERCEIVED PRICE DAN ELECTRONIC WORD OF MOUTH (E-WOM) TERHADAP PURCHASE INTENTION (Survei Pada Konsumen Mobil Second Prabu Motor Ponorogo)

2021 ◽  
Vol 9 (4) ◽  
pp. 302
Author(s):  
Riskiy Rahmawati Dewi ◽  
Naning Kristiyana
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Purchase Intention ◽  
Quantitative Research ◽  
Word Of Mouth ◽  
Perceived Quality ◽  
Coefficient Of Determination ◽  
Electronic Word Of Mouth ◽  
Analysis Method ◽  
Perceived Price

This study aims to determine perceived quality, perceived price, electronic word of mouth on purchase intention (Survey of second-hand car consumers of Prabu Motor Ponorogo). In this study, it was obtained from the presentation of data from respondents' answers and questionnaires and analysis using the SPSS 25.0 program. This research uses quantitative research with data collection techniques using interviews and questionnaires. The data analysis method in this study used multiple linear regression, T test (partial), F test (simultaneous) and the coefficient of determination R2. The results of this study are, (1) Perceived quality (X1) has an effect on purchase intention (Y). (2) Perceived price (X2) has an effect on purchase intention (Y). (3) Electronic word of mouth (X3) has an effect on purchase intention (Y). (4) Perceived quality (X1), perceived price (X2) and electronic word of mouth (X3) simultaneously have an influence on Purchase intention (Y).

scholarly journals THE EFFECT OF SOCIAL MEDIA MARKETING, TRUST BRAND, AND WORD OF MOUTH ON PURCHASE DECISIONS (CASE STUDY AT REAL B DISTRO SURABAYA).

2019 ◽  
Vol 1 (2) ◽  
pp. 267-273
Author(s):  
Risky Bahrudin Yusuf ◽  
Sengguruh Nilowardono
Keyword(s):  
Social Media ◽  
Quantitative Research ◽  
Word Of Mouth ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Social Media Marketing ◽  
Purchase Decisions ◽  
Brand Trust ◽  
Purchasing Decisions

The intention of consumer purchases is the willingness of a product to buy the goods they want. this is a strong determinant in the purchase of a product or brand. Therefore this study aims to analyze whethervariables social media marketing, brand trust, word of mouth can influence purchasing decisions to buy various Persebaya attribute products that are sold at Real B Distro Surabaya. This research is quantitative research with a sample of 160 respondents. Furthermore, the data were analyzed using multiple linear regression analysis techniques and classical assumption tests. The results showed that the three hypotheses proposed had a significant and supportive effect. 

scholarly journals Pengaruh Social Network Marketing (Snm) Dan Electronic Word Of Mouth (Ewom) Terhadap Minat Beli Pelanggan

2019 ◽  
Vol 2 (6) ◽  
Author(s):  
Wenny Kartika Susanto Dan Keni
Keyword(s):  
Social Media ◽  
Social Network ◽  
Purchase Intention ◽  
Structural Equation ◽  
Quantitative Research ◽  
Word Of Mouth ◽  
Easy Access ◽  
Young Generation ◽  
Electronic Word Of Mouth ◽  
Network Marketing

Competition that is getting more competitive in smartphone industry has made customers feel quite difficult in deciding which product the customers should buy. This is because companies are doing marketing through mass media, both offline and online. Companies are trying to change customers’ way of thinking through emotion, need, want, and demand. Nowadays, in this globalization the traditional retailers are facing big challenge because young generation is starting to switch to online shopping. This fact poses as threat for traditional retailers, but can also be used as opportunity due to easy access to product and brand via social media. Therefore, this research objective was to find what the influences of social network marketing and electronic word of mouth (independent variables) toward customer purchase intention (dependent variable). Quantitative research was chosen as the method of this research. The population was smartphone users from 26 – 50 years old in Jakarta. Non – sampling method, specifically convenience sampling was used because this method allowed researched to approach random respondent easily. The researcher used 166 questionnaires as sample size. 166 valid data were analysed with Structural Equation Modelling to test hypothesises in the research. There are two hypothesises tested on this research. Based on analysis, all hypothesises are supported. In conclusion, the most significant value is Social Network Marketing (SNM) which contributed 35.3% toward purchase intention. Based on findings, it is suggested for the company to pay more attention in marketing activities at social media by giving positive experience to customers so that the customers can give positive feedback in social media as reference for future customers.

scholarly journals Pengaruh Electronic Word of Mouth dan Brand Experience terhadap Brand Trust (Studi terhadap Pengguna OVO di Jakarta)

Prologia ◽  
2020 ◽  
Vol 4 (2) ◽  
pp. 237
Author(s):  
Karin Charvia ◽  
Rezi Erdiansyah
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Significant Influence ◽  
Word Of Mouth ◽  
Brand Experience ◽  
Electronic Word Of Mouth ◽  
Brand Trust ◽  
Analysis Method ◽  
Data Analysis Method ◽  
Dependent Variables

This study aims to determine the effect of electronic word of mouth and brand experience on brand trust of OVO users in Jakarta. Data collection by distributing questionnaires to 100 respondents. The data analysis method in this study uses SEM through the Lisrel 8.70 application. The results showed that there was a significant influence of electronic word of mouth and brand experience on brand trust. Between the two dependent variables, what has a greater influence on brand trust is electronic word of mouth. The conclusion of this research to improve brand trust can be done by improving electronic word of mouth and brand experience.Penelitian ini bertujuan untuk mengetahui pengaruh electronic word of mouth dan brand experience terhadap brand trust para pengguna OVO di Jakarta. Pengumpulan data dengan melakukan penyebaran kuesioner kepada 100 responden. Metode analisis data dalam penelitian ini menggunakan SEM melalui aplikasi Lisrel 8.70. Hasil penelitian menunjukkan bahwa terdapat pengaruh yang signifikan electronic word of mouth dan brand experience terhadap brand trust. Diantara kedua variabel dependen maka yang memiliki pengaruh lebih besar terhadap brand trust adalah electronic word of mouth. Kesimpulan dari penelitian ini untuk meningkatkan brand trust dapat dilakukan dengan cara memperbaiki electronic word of mouth dan brand experience.

Consumer Behavior, Trust, and Electronic Word-of-Mouth Communication

2021 ◽  
pp. 1328-1345
Author(s):  
Francesca Di Virgilio ◽  
Gilda Antonelli
Keyword(s):  
Social Media ◽  
Consumer Behavior ◽  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Purchase Intention ◽  
Word Of Mouth ◽  
Electronic Word Of Mouth ◽  
Online Purchase ◽  
Social Media Platforms ◽  
Word Of Mouth Communication

Social media platforms have become a major forum for consumers to interact with firms and other individuals. Drawing on both the customer-dominant logic and the theory of planned behavior, the present chapter aims to advance understanding and encourage research on the variables that drive consumers' online purchase intention. Al though there is a general agreement in recognizing the importance of social media platforms as a source of information about consumer behavior, a complete theorization of the variables that affect the relation between behavioral intention and online purchase intention is still lacking. The proposed theoretical model is an extension of the theory of planned behavior and incorporates trust and electronic word-of-mouth communication as part of the customers' online purchase intention. Finally, the theoretical and managerial implications are further discussed.

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