scholarly journals PENGARUH PERCEIVED QUALITY, PERCEIVED PRICE DAN ELECTRONIC WORD OF MOUTH (E-WOM) TERHADAP PURCHASE INTENTION (Survei Pada Konsumen Mobil Second Prabu Motor Ponorogo)

2021 ◽  
Vol 9 (4) ◽  
pp. 302
Author(s):  
Riskiy Rahmawati Dewi ◽  
Naning Kristiyana
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Purchase Intention ◽  
Quantitative Research ◽  
Word Of Mouth ◽  
Perceived Quality ◽  
Coefficient Of Determination ◽  
Electronic Word Of Mouth ◽  
Analysis Method ◽  
Perceived Price

This study aims to determine perceived quality, perceived price, electronic word of mouth on purchase intention (Survey of second-hand car consumers of Prabu Motor Ponorogo). In this study, it was obtained from the presentation of data from respondents' answers and questionnaires and analysis using the SPSS 25.0 program. This research uses quantitative research with data collection techniques using interviews and questionnaires. The data analysis method in this study used multiple linear regression, T test (partial), F test (simultaneous) and the coefficient of determination R2. The results of this study are, (1) Perceived quality (X1) has an effect on purchase intention (Y). (2) Perceived price (X2) has an effect on purchase intention (Y). (3) Electronic word of mouth (X3) has an effect on purchase intention (Y). (4) Perceived quality (X1), perceived price (X2) and electronic word of mouth (X3) simultaneously have an influence on Purchase intention (Y).

scholarly journals The influence of Brand trust, Social Media Marketing and e-WOM on interest purchasing in Snake Socks products in Surabaya

2019 ◽  
Vol 1 (1) ◽  
pp. 150-156
Author(s):  
Moch Rifan Al faizin
Keyword(s):  
Social Media ◽  
Data Analysis ◽  
Purchase Intention ◽  
Quantitative Research ◽  
Word Of Mouth ◽  
Data Retrieval ◽  
Linear Analysis ◽  
Social Media Marketing ◽  
Electronic Word Of Mouth ◽  
Brand Trust

The purpose of this research are for known as brand trust, social media marketing, electronic word of mouth and purchase intention of Snake socks consuments product in Surabaya. .This research is a quantitave. The population and samples are based upon questionnaire that had been given to 100 respondents of Snake Socks consuments product in Surabaya. Data retrieval techniques by interview, observation and questionnaire. The method used is quantitative research method. For the method of data analysis using Path Analyze) with IBM SPSS 23.0 Data analysis that had been use are validity test, reability test, classic assumption test, and multiple linear analysis test. The result of his study showed that partially brand trust (X1), social media marekting (X2),electronic word of mouth (X3) has positive significant positive significant toward purchase intention (Y). While brand image gives impact toward two variables electronic word of mouth and purchase intention as the intervening variable.The research has a significant correlation towards employe performance (Y) the value is < 0,05.

scholarly journals THE ROLE OF BRAND IMAGE IN MEDICATING EFFECT OF ELECTRONIC WORD OF MOUTH ON THE BUY OF A YAMAHA MOTOR YAMAHA AEROX BOTH IN DENPASAR CITY

2018 ◽  
Vol 7 (9) ◽  
pp. 5108
Author(s):  
I Gusti Ngurah Made Wedanta Putra ◽  
Komang Agus Satria Pramudana
Keyword(s):  
Data Analysis ◽  
Purchase Intention ◽  
Word Of Mouth ◽  
Brand Image ◽  
Sampling Technique ◽  
Coefficient Of Determination ◽  
Electronic Word Of Mouth ◽  
Purchasing Intention ◽  
Analysis Technique

This study aims to determine the effect of electronic word of mouth and brand image as a variable of mediation on the purchase intention of Yamaha Aerox motorcycle in Denpasar City. The population in this study is the citizens of Denpasar who have never made a purchase Yamaha Aerox motorcycle. The sample obtained by purposive sampling technique is 110 people. Data analysis technique used is path analysis. The result of analysis shows that electronic word of mouth have positive and significant effect to brand image, electronic word of mouth has positive and significant effect to purchase intention. Brand image has a positive and significant impact on purchasing intentions. Brand image has partial effect on electronic word of mouth with purchase intention. The coefficient of determination total in this research is 0,476 which mean variable purchase intention influenced equal to 47,6 percent by variable of electronic word of mouth and brand image, the rest 52,4% influenced by variable outside model. Electronic word of mouth and brand image must be considered and upgraded by Yamaha company especially for Yamaha Aerox motorcycle products, to create positive reviews and impressions to increase purchasing intention to consumers.

scholarly journals Pengaruh Electronic Word of Mouth dan Brand Experience terhadap Brand Trust (Studi terhadap Pengguna OVO di Jakarta)

Prologia ◽  
2020 ◽  
Vol 4 (2) ◽  
pp. 237
Author(s):  
Karin Charvia ◽  
Rezi Erdiansyah
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Significant Influence ◽  
Word Of Mouth ◽  
Brand Experience ◽  
Electronic Word Of Mouth ◽  
Brand Trust ◽  
Analysis Method ◽  
Data Analysis Method ◽  
Dependent Variables

This study aims to determine the effect of electronic word of mouth and brand experience on brand trust of OVO users in Jakarta. Data collection by distributing questionnaires to 100 respondents. The data analysis method in this study uses SEM through the Lisrel 8.70 application. The results showed that there was a significant influence of electronic word of mouth and brand experience on brand trust. Between the two dependent variables, what has a greater influence on brand trust is electronic word of mouth. The conclusion of this research to improve brand trust can be done by improving electronic word of mouth and brand experience.Penelitian ini bertujuan untuk mengetahui pengaruh electronic word of mouth dan brand experience terhadap brand trust para pengguna OVO di Jakarta. Pengumpulan data dengan melakukan penyebaran kuesioner kepada 100 responden. Metode analisis data dalam penelitian ini menggunakan SEM melalui aplikasi Lisrel 8.70. Hasil penelitian menunjukkan bahwa terdapat pengaruh yang signifikan electronic word of mouth dan brand experience terhadap brand trust. Diantara kedua variabel dependen maka yang memiliki pengaruh lebih besar terhadap brand trust adalah electronic word of mouth. Kesimpulan dari penelitian ini untuk meningkatkan brand trust dapat dilakukan dengan cara memperbaiki electronic word of mouth dan brand experience.

scholarly journals Pengaruh Gender, Usia, IPK Terhadap Literasi Keuangan Mahasiswa Jurusan Akuntansi Politeknik Negeri Malang

2019 ◽  
Vol 26 (1) ◽  
pp. 15
Author(s):  
Atika Syuliswati
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Linear Regression ◽  
Financial Literacy ◽  
Quantitative Research ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Analysis Method ◽  
Department Of State ◽  
Positive Effect

The purpose of this study was to examine the direct effect of variables gender, age, GPA to financial literacy. This research is a quantitative research and the sample consist of 142 students Accounting Department of State Polytechnic Malang. Data analysis method used in this research is multiple linear  regression analysis with the help of SPSS Version 21 program. The results showed gender, age, and GPA significant and positive effect on financial literacy.

scholarly journals Pengaruh Citra Destinasi dan E-WOM di Media Sosial Instagram serta Persepsi Konsumen Terhadap Keputusan Berkunjung ke Objek Wisata B29 di Kabupaten Lumajang

2019 ◽  
Vol 6 (2) ◽  
pp. 164
Author(s):  
Ainun Nur Illah ◽  
Raden Andi Sularso ◽  
Bambang Irawan
Keyword(s):  
Quantitative Research ◽  
Word Of Mouth ◽  
Consumer Perceptions ◽  
Consumer Perception ◽  
Destination Image ◽  
Research Approach ◽  
Electronic Word Of Mouth ◽  
Analysis Method ◽  
Indicator Variables ◽  
Test Use

The research aims to analyze the effect of destination image and electronic word of mouth and consumer perceptions of visiting decisions probability to visit of object B29 in Lumajang The research approach used in this study is a quantitative research. The pulation in the research are all society from inside of Lumajang Regency and from outside of Lumajang Regency who have never visited B29 tourism object as many as 130 respondents. In this study the total number of indicator variables totaled 13. Data analysis method used in this research is logistic regression analysis. Hypotesis test use was showed that the destination image and electronic word of mouth and consumer perception have a significant influence on the decision to visit B29 tourism object in Lumajang Regency. Keywords: Destination Image, Electronic Word of Mouth, Consumer Perception, Visiting Decision.

scholarly journals Prooceeding 1 st Mice 2018 Medan International Conference Economic

2018 ◽  
Author(s):  
Bunga Aditi ◽  
SOPI PENTANA
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Product Innovation ◽  
Descriptive Analysis ◽  
Coefficient Of Determination ◽  
Analysis Method ◽  
The Public ◽  
Independent Variables ◽  
Spss Software

The purpose of this research to know and analyzing the effect of the product innovation and halal labelization on re-Buy Interest. The method used in this study is descriptive analysis method by describing the data that has been collected as it is without intending to make conclusions that apply to the public or generalization. Data analysis method used is Multiple Linear Regression using SPSS software. The results showed that product innovation and halal labelization simultaneously had a positive and significant effect on the buying interest. Partially respectively Product Innovation and Halal Labelization have positive and significant effect to re-buy interest. The coefficient of determination (R2) from product innovation and halal labelization is able to explain the re-buy interest by 84% while the rest of 16% is explained by independent variables that are not examined

scholarly journals ANALISIS PENGARUH PENGANGGURAN DAN INFLASI TERHADAP KEMISKINAN DI SUMATERA UTARA TAHUN 2009-2017

2020 ◽  
pp. 202-208
Author(s):  
Vania Grace Sianturi
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Linear Regression ◽  
Research Method ◽  
Quantitative Research ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Primary Data ◽  
Coefficient Of Determination ◽  
Analysis Technique

This study aims to provide empirical evidence of the influence of unemployment and inflation for poverty. The type of data used in this study is primary data with quantitative research method using multiple linear regression analysis technique and test hypotheses processed with Eviews 10. The result of data analysis showed that unemployment and inflation has a significant impact on the poverty. Seen from coefficient of determination that unemployment and inflation for poverty affect 63.95%, while the remaining 36.05% influenced by the others thay not included in this research.

scholarly journals Studi Alokasi Belanja Modal Pada Anggaran Pemerintah Daerah Di Eks-Karesidenan Madiun

2020 ◽  
Vol 1 (2) ◽  
pp. 65-72
Author(s):  
Hery Hermawan
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Quantitative Research ◽  
Fiscal Decentralization ◽  
Capital Expenditure ◽  
Research Data ◽  
T Test ◽  
Coefficient Of Determination ◽  
Capital Expenditures

Abstract— This study aims to determine the effect of the level of effectiveness, independence, and fiscal decentralization on capital expenditures in districts/ city of Madiun Residency both partially and simultaneously. The type of research is quantitative research. Data analysis used is multiple linear regression, t test, F test and coefficient of determination. The result of this study show that, 1.The level of effectiveness significantly effect on the allocation of capital expenditure in the districts/city of Madiun Residency. 2. The level of independence significantly affects on the allocation of capital expenditure in the districts/city of Madiun Residency. 3. The level of fiscal decentralization significantly affects on the allocation of capital expenditure in the districts/city of Madiun Residency. 4. The level of effectiveness, independence, and fiscal decentralization simultaneously affect on the allocation of capital expenditure in districts/city of Madiun Residency. Keywords—: level of effectiveness;  independence; fiscal decentralization; capital expenditure.

scholarly journals HARGA DAN PROSES TERHADAP KEPUASAN KONSUMEN KAFE INSTAMIE DI KOTA BANDUNG

2018 ◽  
Vol 11 (1) ◽  
pp. 15
Author(s):  
Popo Suryana ◽  
Intan Muliasari
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Customer Satisfaction ◽  
Consumer Satisfaction ◽  
Research Method ◽  
Coefficient Of Determination ◽  
Service Process ◽  
Distribution Data ◽  
Analysis Method ◽  
Multiple Correlation

The study aims to determine the influence of price and process on customer satisfaction at Instamie Cafe in Bandung either simultaneously or partially. The research method used is descriptive and verificative with sample size of 100 respondents. Data collection techniques used were observation, interview and questionnaire distribution. Data analysis method used is multiple linear regression, multiple correlation and coefficient of determination. The result shows that price of Instamie Cafe was too expensive and less service process and customer did not satisfy. Price and service process contribute to consumer satisfaction at Instamie Cafe. Based on the coefficient of partial determination, this study shows that the process gives greater influence on customer satisfaction than price.

scholarly journals THE EFFECT OF PRICE, PRODUCT QUALITY, AND ELECTRONIC WORD OF MOUTH (EWOM) ON THE INTENTION TO BUY SUNRIZQ BATIK IN MALAKA MALAYSIA

2019 ◽  
Vol 1 (2) ◽  
pp. 203-210
Author(s):  
Abd Rofiq ◽  
Joko Suyono
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Product Quality ◽  
Quantitative Research ◽  
Word Of Mouth ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Electronic Word Of Mouth ◽  
Analysis Techniques

Buying interest is the desire that arises from consumers to a product as a result of the consumer's observation of a product. Therefore the purpose of this study is to analyze the extent of the influence of Price, Product Quality, Electronic Word Of Mouth (EWOM) on consumer buying interest. Batik Sunrizq Malacca Malaysia. This research is quantitative research with a sample of 240 respondents. Furthermore, the data were analyzed using multiple linear regression analysis techniques and classical assumption tests. The results of this study indicate that the three hypotheses proposed have a significant and supportive effect

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