scholarly journals THE EFFECT OF SOCIAL MEDIA MARKETING, TRUST BRAND, AND WORD OF MOUTH ON PURCHASE DECISIONS (CASE STUDY AT REAL B DISTRO SURABAYA).

2019 ◽  
Vol 1 (2) ◽  
pp. 267-273
Author(s):  
Risky Bahrudin Yusuf ◽  
Sengguruh Nilowardono
Keyword(s):  
Social Media ◽  
Quantitative Research ◽  
Word Of Mouth ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Social Media Marketing ◽  
Purchase Decisions ◽  
Brand Trust ◽  
Purchasing Decisions

The intention of consumer purchases is the willingness of a product to buy the goods they want. this is a strong determinant in the purchase of a product or brand. Therefore this study aims to analyze whethervariables social media marketing, brand trust, word of mouth can influence purchasing decisions to buy various Persebaya attribute products that are sold at Real B Distro Surabaya. This research is quantitative research with a sample of 160 respondents. Furthermore, the data were analyzed using multiple linear regression analysis techniques and classical assumption tests. The results showed that the three hypotheses proposed had a significant and supportive effect. 

scholarly journals The Effect of Halal Label, Halal Awarness, Product Price, and Brand Image to the Purchasing Decision on Cosmetic Products (Case Study on Consumers of Sari Ayu Martha Tilaar in Binjai City)

2017 ◽  
Vol 1 (1) ◽  
pp. 55
Author(s):  
Henry Aspan ◽  
Iskandar Muda Sipayung ◽  
Ade Putri Muharrami ◽  
Husni Muharram Ritonga
Keyword(s):  
Quantitative Research ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Positive Influence ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Product Price ◽  
Cosmetic Product ◽  
Product Pricing

The purpose research to determine the effection of halal label, realization, product price and respect on the trademark with decision of purchase cosmetic product for consument Sariayu Martha Tilaar in Binjai. The total of samples in this research are 100 respondents. This research uses a quantitative research. The method of data analysis was conducted using multiple linear regression analysis. The results showed that the variables simultaneously on the halal label , halal realization, product pricing, and respect for the trademark with the decision to purchase in Binjai get the effects to buy cosmestic Sariayu Martha Tilaar. The variabel of effection of halal label, realization halal, product price and respect on the trademark with decision of purchase cosmetic product for consument Sariayu Martha Tilaar in Binjai are individually not significant effect on purchasing decisions. While the price of individual products has positive influence on purchase decisions cosmetics Sariayu Martha Tilaar. The result of coefficient determination test indicates that the variable of halal label, realization, product price and respect on the trademark with decision of purchase cosmetic product by 15.8% (low), while the balance of 84.2% is influenced by other variables not examined in this research.

scholarly journals Keputusan Pembelian Ditinjau dari Promosi Menggunakan Media Sosial dan Word of Mouth Marketing

2021 ◽  
Vol 6 (2) ◽  
pp. 138-148
Author(s):  
Mustafidah Mahardhika ◽  
Dyan Arintowati
Keyword(s):  
Social Media ◽  
Regression Analysis ◽  
Data Analysis ◽  
Linear Regression ◽  
Quantitative Research ◽  
Word Of Mouth ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Purchasing Decisions ◽  
Marketing Influence

The purpose of this research is to determine the effect of promotion using social media and word of mouth marketing on purchasing decisions for beauty clinic services. This research is belonging to quantitative research with data collection techniques using interviews, documentation, and questionnaires. For data analysis using multiple linear regression analysis. The results showed that at this time, promotions using social media and word of mouth marketing influence purchasing decisions still, either partially or simultaneously. From these results, social media is still effectively used as a tool on promoting products. Word of mouth marketing also has an effective influence in affecting purchasing decisions. Where consumers still trust the recommendations of their close environment on products buying decision.   Kata Kunci: social media, word of mouth marketing, buying decision

scholarly journals The Effect of Product Quality, Brand Trust, Price and Sales Promotion on Purchase Decisions on Royal Residence Surabaya (Case Study in PT. Propnex Realti Visit)

2018 ◽  
Vol 1 (1) ◽  
pp. 1-10
Author(s):  
Yuni Rahmawati ◽  
Sengguruh Nilowardono
Keyword(s):  
Product Quality ◽  
Quantitative Research ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Sales Promotion ◽  
Purchase Decisions ◽  
Brand Trust ◽  
Validity And Reliability ◽  
Independent Variable

This study aims to explore the decision to purchase Royal Residence Housing products in Surabaya. Exploration of Royal Residence Housing products is carried out using quantitative research methods.Data testing is done by questionnaires analyzed using statistical analysis such as validity and reliability tests and multiple linear regression analysis with the help of SPSS 21.0 for Windows.The results showed that the independent variable (product), product quality, brand trust, price and promotion simultaneously had an effect on the dependent variable, namely the purchase decision to produce conclusions, that is, accepted. This is evidenced by the significance value of 0.000 or less than 0.05 and the value of Fcount (61.441)> Ftable (2.71). There is a significant and not significant partial effect of the independent variable on the dependent variable. Through the results of calculations that have been done with a significant level of results of 0.000 is smaller than 0.05.

scholarly journals Social Media Marketing Effect towards Purchase Decision at the Embroidery MSMEs in Tasikmalaya

2021 ◽  
pp. 202-209
Author(s):  
Nadia Ulfa Agustin Hilman ◽  
Maya Ariyanti ◽  
Astri Ghina
Keyword(s):  
Social Media ◽  
Sampling Method ◽  
Word Of Mouth ◽  
Descriptive Analysis ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Social Media Marketing ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Research Findings

This study aims to determine the effect of social media marketing with the independent variables of Interactivity, Informativeness, Word-of-mouth, Personalization, and Trendiness towards the purchase decision at the Embroidery in Tasikmalaya, specifically at Ar Riaz Collection store. Data collection for this present research was done by using a questionnaire with purposive sampling method to 100 respondents who were the consumers of Ar Riaz collection (one of the embroidery MSMEs in Tasikmalaya). Furthermore, the data analysis techniques used for this study were descriptive analysis and multiple linear regression analysis. The research findings indicated that Word-of-mouth, Trendiness partially established more positive and significant effect towards purchase decision rather than Interactivity and Personalization did. On the other hand, social media marketing, which consists of interactivity, informativeness, word-of-mouth, personalization, and trendiness, had been shown to simultaneously have a significant effect on purchase decisions at the Embroidery MSMEs in Tasikmalaya city.

scholarly journals PENGARUH STORE ATMOSPHERE, SOCIAL MEDIA PROMOTION, WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN DI HABBIT EATERY COFFEE MALANG

2021 ◽  
Vol 2 (2) ◽  
pp. 26-36
Author(s):  
Mariana Puspa Dewi
Keyword(s):  
Social Media ◽  
Regression Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Sampling Method ◽  
Word Of Mouth ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Purchasing Decisions

This research aims to find out and explain the effect of store atmosphere, promotion on social media and word of mouth on consumer purchasing decisions at the Habbit Eatery Coffee either partially or simultaneously. This research uses a quantitative approach. The sample of this study were 100 consumers of cafe omah root using non probability sampling method and accidental sampling technique. The instrument of this study uses a questionnaire and analyzed using multiple linear regression analysis. The results of this study indicate that store atmosphere partially has no effect on purchasing decisions, promotion on social media and word of mouth partially has a positive and significant effect on purchasing decisions. Simultaneously, store atmosphere, promotion on social media and word of mouth has a positive and significant effect on purchasing decisions.  

scholarly journals The Influence of Social Media Marketing Instagram, Word of Mouth and Brand Awareness of Purchase Decisions on Arthenis Tour and Travel

2019 ◽  
Vol 2 (2) ◽  
pp. 218-226
Author(s):  
Novita Alfian ◽  
Sengguruh Nilowardono
Keyword(s):  
Social Media ◽  
Linear Regression ◽  
Word Of Mouth ◽  
Social Media Marketing ◽  
Brand Awareness ◽  
Primary Data ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Travel Agents ◽  
Regression Tests

The purpose of this study is to analyze the extent of Social Media Marketing Instagram, Word of Mouth, and Brand Awareness of purchasing decisions at Arthenis Tour and Travel. This study uses primary data obtained from customer answers. The instrument uses a questionnaire with a Likert scale. The population in this study are 105 Arthenis Tour and Travel consumers and taking a sample of 83 people. The hypothesis is used with multiple linear regression tests. Based on the results of the study, obtained the value of Fcount (198,348) > Ftable (2,72) related to simultaneous and partial on Social Media Marketing Instargram, Word of Mouth and Brand Awareness of the expected variables as a result of purchase. It is expected for travel agents can support their Instagram, using Word of Mouth and Brand Awareness so they can increase their sales.

scholarly journals IMPLEMENTASI DIGITAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN JD.id Jakarta

2019 ◽  
Vol 7 (3) ◽  
Author(s):  
Glen Irwinto Laluyan ◽  
Imam Wibowo ◽  
Amanda Setiorini
Keyword(s):  
Social Media ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Digital Marketing ◽  
Social Media Marketing ◽  
Purchasing Decisions ◽  
Email Marketing ◽  
Active User ◽  
The Face

<em>This research is about Implementation of Digital Marketing on Consumers Purchasing Decisions. This research aims to analize the implementation of the Social Media Marketing, Pay Per Click and Email Marketing to the  Purchasing Decisions of Jakarta JD.id Consumers. In this research the sample took 100 respondent using purposive sampling technique, which respondent is an active user of the face book forum and has shopped on the JD.id site. The data that has been obtained tested using multiple linear regression analysis technique. The result that shown from this research are Social Media Marketing, Pay Per Click and Email Marketing simultaneous and partial gave positive and significant effect to Consumers Purchasing Decisions.</em>

scholarly journals The influence of Brand trust, Social Media Marketing and e-WOM on interest purchasing in Snake Socks products in Surabaya

2019 ◽  
Vol 1 (1) ◽  
pp. 150-156
Author(s):  
Moch Rifan Al faizin
Keyword(s):  
Social Media ◽  
Data Analysis ◽  
Purchase Intention ◽  
Quantitative Research ◽  
Word Of Mouth ◽  
Data Retrieval ◽  
Linear Analysis ◽  
Social Media Marketing ◽  
Electronic Word Of Mouth ◽  
Brand Trust

The purpose of this research are for known as brand trust, social media marketing, electronic word of mouth and purchase intention of Snake socks consuments product in Surabaya. .This research is a quantitave. The population and samples are based upon questionnaire that had been given to 100 respondents of Snake Socks consuments product in Surabaya. Data retrieval techniques by interview, observation and questionnaire. The method used is quantitative research method. For the method of data analysis using Path Analyze) with IBM SPSS 23.0 Data analysis that had been use are validity test, reability test, classic assumption test, and multiple linear analysis test. The result of his study showed that partially brand trust (X1), social media marekting (X2),electronic word of mouth (X3) has positive significant positive significant toward purchase intention (Y). While brand image gives impact toward two variables electronic word of mouth and purchase intention as the intervening variable.The research has a significant correlation towards employe performance (Y) the value is < 0,05.

scholarly journals The influence of Halal Label, Product Quality, and Price on Purchasing Decisions

2020 ◽  
Vol 3 (1) ◽  
pp. 95-133
Author(s):  
Cut Tari Fadila ◽  
Talbani Farlian ◽  
Arroyyan Ramly
Keyword(s):  
Product Quality ◽  
Quantitative Research ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Purchasing Decisions ◽  
Independent Variables ◽  
Label Product ◽  
Banda Aceh

This study aims to analyze the influence of halal label, product quality, and price on purchasing decisions with a case study at the Bread Boy Bakery Cake Shop in Banda Aceh. This research is quantitative research. The sample used was 100 respondents using a purposive sampling technique. The results of data processing carried out using the SPSS 22 program through the multiple linear regression analysis methods shows that the independent variables are halal labels, product quality, and price simultaneously or simultaneously have a positive and significant effect on purchasing decisions. While partially, the halal label variable does not have a positive and significant effect on purchasing decisions. While the product quality variable partially influences the purchasing decisions. The price variable has a positive and significant effect on purchasing decisions.

scholarly journals The Influence of Social Media, Product Quality, and Price on Purchasing Decisions on UMKM Ayra & Eve in Surabaya

2018 ◽  
Vol 1 (1) ◽  
pp. 19-29
Author(s):  
Weni Widiasti Ningrum ◽  
I Nyoman Sudapet ◽  
Hamzah Denny Subagio
Keyword(s):  
Social Media ◽  
Regression Analysis ◽  
Linear Regression ◽  
Product Quality ◽  
Quantitative Research ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Analysis Techniques

Purchasing decisions are very important. Because a product will be sold, with a purchase decision made by consumers. As with the UMKM Ayra & Eve in Surabaya, the more purchasing decisions made by consumers, the more products are sold. In this study to analyze the influence of social media, product quality, price on purchasing decisions. This study uses quantitative research with a sample of 80 respondents. And data were analyzed using multiple linear regression analysis techniques and classical assumption tests. Simultaneous social media, product quality, and significant price for purchasing decisions. Therefore, the UMKM Ayra&Eve in Surabaya must be maintained.

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