Pengaruh Electronic Word of Mouth dan Brand Experience terhadap Brand Trust (Studi terhadap Pengguna OVO di Jakarta)

This study aims to determine the effect of electronic word of mouth and brand experience on brand trust of OVO users in Jakarta. Data collection by distributing questionnaires to 100 respondents. The data analysis method in this study uses SEM through the Lisrel 8.70 application. The results showed that there was a significant influence of electronic word of mouth and brand experience on brand trust. Between the two dependent variables, what has a greater influence on brand trust is electronic word of mouth. The conclusion of this research to improve brand trust can be done by improving electronic word of mouth and brand experience.Penelitian ini bertujuan untuk mengetahui pengaruh electronic word of mouth dan brand experience terhadap brand trust para pengguna OVO di Jakarta. Pengumpulan data dengan melakukan penyebaran kuesioner kepada 100 responden. Metode analisis data dalam penelitian ini menggunakan SEM melalui aplikasi Lisrel 8.70. Hasil penelitian menunjukkan bahwa terdapat pengaruh yang signifikan electronic word of mouth dan brand experience terhadap brand trust. Diantara kedua variabel dependen maka yang memiliki pengaruh lebih besar terhadap brand trust adalah electronic word of mouth. Kesimpulan dari penelitian ini untuk meningkatkan brand trust dapat dilakukan dengan cara memperbaiki electronic word of mouth dan brand experience.

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Penyisipan Kata Berbahasa Indonesia dalam Drama “Pak Bhabin” (Indonesian Word Inserting in the Drama “Pak Bhabin”)

JALABAHASA ◽

10.36567/jalabahasa.v17i1.731 ◽

2021 ◽

Vol 17 (1) ◽

pp. 87-100

Author(s):

Herlina Setyowati ◽

Zuly Qurniawati ◽

Dwi Anjani W.

Keyword(s):

Data Analysis ◽

Data Collection ◽

Note Taking ◽

Analysis Method ◽

Code Mixing ◽

Data Analysis Method ◽

Data Collection Technique

Fenomena kedwibahasaan dapat ditemukan dalam drama “Pak Bhabin” produksi Polisi Motret. Drama “Pak Bhabin” tersebut merupakan drama berbahasa Jawa, tetapi terkadang terdapat sisipan kata berbahasa Indonesia. Hal ini merupakan gejala campur kode. Tujuan penelitian ini untuk mengkaji wujud campur kode kata berbahasa Indonesia dalam drama “Pak Bhabin”. Teknik pengumpulan data menggunakan teknik simak dan catat. Adapun metode analisis data menggunakan metode agih dengan teknik lesap dan teknik ganti. Peneliti menyimak tayangan drama “Pak Bhabin” di kanal YouTube Polisi Motret yang tayang pada tahun 2019. Berdasarkan hasil penelitian, peneliti menemukan penyisipan kata berbahasa Indonesia dengan jenis 1) kata benda yang utuh, misalnya: jalan, pakaian, dan sangkar; serta penyisipan campuran, misalnya: uange, cita-citane, dan cobaane; 2) kata kerja yang utuh, misalnya: ulangi, mengkhianati, dan percaya; serta penyisipan campuran, misalnya: nglempar-lempar; 3) kata keadaan, antara lain: bawel, rajin, dan cengeng. Bilingual phenomenon can be found in the drama "Pak Bhabin" produced by the Motret Police. Pak Bhabin is a drama spoken in Javanese, but sometimes inserted by Indonesian words. This is a symptom of code mixing. The purpose of this research is to examine the code mixing used in Pak Bhabin drama. The data collection technique used was the observation and note-taking technique. The data analysis method used was the agih method with delesion techniques and substitution techniques. The researcher watched the "Pak Bhabin" program on the Motret Police YouTube channel which aired in 2019. Based on the results of the study, there are insertion of Indonesian words with type 1) complete nouns, for example: jalan, pakaian, and sangkar; as well as the insertion of mixtures, for example: uange, cita-citane, and cobaane; 2) complete verbs, for example: ulangi, mengkhianati, and percaya; as well as the insertion of mixtures, for example: nglempar-lempar; 3) adjective, among others: bawel, rajin, and cengeng.

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What Influences the Online Purchasing of Electrical Equipment Products?

KnE Social Sciences ◽

10.18502/kss.v5i5.8805 ◽

2021 ◽

Author(s):

Priyo UTOMO ◽

Timotius F. C. W. SUTRISNO

Keyword(s):

Data Analysis ◽

Risk Perception ◽

Data Collection ◽

Quantitative Research ◽

Electrical Equipment ◽

Purchase Decision ◽

Analysis Method ◽

Purchasing Decisions ◽

Data Analysis Method ◽

Company Reputation

The purpose of this research was to examine the influence of e-trust, risk perception and company reputation on purchasing decisions. This was quantitative research, using the SEM data analysis method assisted by AMOS software. Data collection was done by distributing an e-questionnaire (a google form); 270 responses were obtained. Participants were consumers who had already purchased electrical equipment online in Denpasar and Surabaya. E-trust, risk perception and company reputation significantly influenced purchasing decisions. Keywords: E-trust, risk perception, company reputation, purchase decision

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ANALISIS PENGGUNAAN INTERJEKSI PADA NASKAH DRAMA “PESTA PARA PENCURI” KARYA JEAN ANNOULIH SADURAN RACHMAN SABUR KAJIAN LINGUISTIK

Jurnal Ilmiah Telaah ◽

10.31764/telaah.v4i2.1225 ◽

2019 ◽

Vol 4 (2) ◽

pp. 41

Author(s):

Rahmawati Rahmawati

Keyword(s):

Data Analysis ◽

Data Collection ◽

Research Method ◽

The Novel ◽

Analysis Method ◽

Data Collection Methods ◽

Data Analysis Method ◽

Qualitative Descriptive ◽

Collection Methods

Abstrak: Ungkapan kata interjeksi tidak mudah dimengerti. Kadang seorang pembaca belum paham apa yang disampaikan oleh pengarang tentang isi novel, sehingga hal ini yang membuat peneliti tentang interjeksi dalam naskah drama dan memberikan pengetahuan tentang apa itu interjeksi. Jadi, interjeksi adalah kata yang digunakan untuk mengungkapkan perasaan seseorang maupun dalam bentuk senang, sedih, kecewa, jijik,marah,kaget,kangen dan sebagainya. Misalkanya, (wah, ngono kuwi, hah, heh, alhamdulillah dan astagfirullahalazim) yang memiliki arti yang berbeda-beda dalam setiap konteks tuturannya.. penelitian ini bertujuan yaitu untuk mengetahui bentuk-bentuk dan fungsi interjeksi yang terdapat dalam naskah drama “pesta para pencuri” karya jean Annoulih Saduran Rachman Sabur. Metode penelitian adalah deskriftif kualitatif dengan metode pengumpulan data yaitu dokumentasi dan telaan, sedangkan metode analisis data adalah identifikasi, klarifikasi, dan interpretasi.Hasil penelitian ini adalah bentuk interjeksi dalam naskah drama “pesta para pencuri” yang sudah ditemukan melalui penelitian sebanyak 9 bentuk interjeksi yaitu: Oh, hah, oh ya, ya, ah, hah,aah,ssst, dan he he he dan ungsi interjeksi ditemukan 7 fungsi interjeksi yaitu: kekecewaan, harapan, kesyukuran, keheranan, kekagetan, panggilan, dan marah atau makian. Abstract : The expression interjection is not easy to understand. Sometimes a reader does not understand what is conveyed by the author about the contents of the novel, so this is what makes researchers about the interjection in the play an provide knowledge about what is interjection. So, interjection is a word used to express someone’s feelings and in the form of happy, sad, disappointed, disgusted, angry, shocked, missed, and so on. For example, (Wow, Ngono Kuwi, Hah, Heh, Alhamdulillah and Astagfirullahalazim) which have different meanings in each context of the speech. This research aims to find out the formsand functions of the interjection contained in the drama script “party of thieves”. The work Jean Annoulih Saduran Rachman Sabur. The research method is qualitative descriptive with data collection methods, namely documentation and research, while the data analysis method is indentification, clarification, and interpretation. The result of this study are forms of interjection in the drama script “party of thieves” which have been found through research as many as 9 forms of interjection, Oh, Hah, Oh yes, Yes, Ah, Hah, Aah, Stt, and He he he and interjection function found 7 interjection functions, namely: disappointment, hope, gratitude, astonishment, shock, call, and anger or curse.

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PERKAWINAN POLIGAMI DI DESA SERENANG KECAMATAN PUJUT KABUPATEN LOMBOK TENGAH

Historis | FKIP UMMat ◽

10.31764/historis.v2i1.197 ◽

2018 ◽

Vol 2 (1) ◽

pp. 26

Author(s):

Dian Eka Mayasari Sri Wahyuni ◽

Wahab Wahab

Keyword(s):

Data Analysis ◽

Data Collection ◽

Qualitative Approach ◽

Analysis Method ◽

Cause And Effect ◽

Children's Education ◽

Data Analysis Method ◽

Qualitative Descriptive ◽

Children’S Education ◽

Descriptive Method

Tujuan penelitian ini adalah untuk mengetahui faktor-faktor sebab dan akibat perkawinan poligami di Desa Serenang Kecamatan Pujut Kabupaten Lombok Tengah. Pendekatan yang digunakan adalah pendekatan kualitatif. Metode pengumpulan data meliputi observasi, wawancara, dan dokumentasi. Metode analisis data yang digunakan adalah metode deskriptif kualitatif. Hasil penelitian yaitu penyebab terjadinya perkawinan poligami oleh para suami di Desa Serenang Kecamatan Pujut yaitu antara lain : a) kebutuhan seksual, b) ingin mendapatkan keturunan (istri mandul), c) adanya suatu kebanggaan, d) faktor pendidikan, e) istri kurang merawat diri, dan akibat perkawinan poligami oleh para suami di Desa Serenang Kecamatan Pujut yaitu antara lain : a) psikologis, b) pendidikan anak, c) moral, d) hak-hak suami istri, dan e) akibat filsafat Abstract: The purpose of this research is to know the factors of cause and effect of polygamy marriage in Serenang Village, Pujut Sub-district, Central Lombok Regency. The approach used is qualitative approach. Methods of data collection include observation, interviews, and documentation. Data analysis method used is qualitative descriptive method. The result of the research is the cause of polygamy marriage by husbands in Serenang Village Pujut Sub-district, among others: a) sexual needs, b) want to get offspring (barren wife), c) existence of pride, d) education factor, e) wife less caring self, and the consequences of polygamy marriage by husbands in Serenang Village Pujut Sub-district, among others: a) psychological, b) children's education, c) moral, d) marital rights, and e) due to philosophy

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RESILIENSI PENDIDIK PAUD DI KECAMATAN SEMIN, KABUPATEN GUNUNG KIDUL

JURNAL SPIRITS ◽

10.30738/spirits.v6i1.1069 ◽

2017 ◽

Vol 6 (1) ◽

pp. 23

Author(s):

Endin Wicaksono ◽

Titik Muti’ah

Keyword(s):

Data Analysis ◽

Data Collection ◽

Data Reduction ◽

Analysis Method ◽

Know How ◽

Data Analysis Method ◽

Collection Data

AbstrackThe aim of this research is to know how far is the resiliency of the pre school educator in Semin, Gunungkidul. The subyect of this research are four educators of pre school in Semin, Gunungkidul. The data analysis method that is used in this research are used in this research are data collection, data reduction, triangulation and conclusion.The result of the data analysis can be conduded that there are two aspects which are found in 17 categories of the pre school educators resiliensi variabel in order to develop the pre school in Semin, Gunungkidul. The aspects are resiliensy of capability and 34 sub categories. And the second aspect is the characteristic resiliency which has 18 sub categories that influence the resiliency. Keywords : Resiliency, pre school educator.

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Penanda Jamak Bahasa Indonesia dan Bahasa Arab pada Aspek Sintaksis (Analisis Kontrastif) [The Markers of the Plural Meaning of Indonesian and Arabian Language on Syntactical Aspects (Contrastive Analysis)]

JALABAHASA ◽

10.36567/jalabahasa.v17i1.703 ◽

2021 ◽

Vol 17 (1) ◽

pp. 42-55

Author(s):

Sofia Nur Khasanah ◽

Imam Baehaqie

Keyword(s):

Data Analysis ◽

Data Collection ◽

Analysis Method ◽

Contrastive Analysis ◽

Data Analysis Method ◽

Similarities And Differences ◽

The Difference ◽

Observation Method ◽

Bahasa Indonesia

Analisis kontrastif antara dua bahasa atau lebih dimaksudkan untuk memberikan penjelasan yang objektif tentang perbedaan kaidah antara dua bahasa atau lebih yang diperbandingkan. Penelitian ini mengidentifikasi pembentukan makna jamak secara sintaksis dalam bahasa Indonesia dan bahasa Arab, kemudian membandingkannya. Tujuan penelitian ini adalah mengetahui persamaan dan perbedaan penanda makna jamak bahasa Indonesia dan bahasa Arab. Pengumpulan data dilakukan dengan menggunakan metode simak dengan teknik simak bebas libat cakap. Analisis data dilakukan dengan metode agih dan padan. Hasil penelitian ini menunjukkan makna jamak secara sintaksis dalam bahasa Indonesia dan bahasa Arab dibentuk dengan adanya kata sandang, numeralia, adverbia, dan kata yang bermakna jamak secara leksikal tanpa penanda. Keempat penanda tersebut ditemukan dalam kaidah pembentukan jamak bahasa Indonesia, tetapi dalam bahasa Arab hanya ditemukan penanda berupa numeralia dan kata yang bermakna jamak secara leksikal. Contrastive analysis between two or more languages is intended to provide an objective explanation of the difference law between two or more languages being compared. This study identifies the formation of plural meanings syntactically in Indonesian and Arabic. The purpose of this study was to determine the similarities and differences in the plural meaning markers of Indonesian and Arabic. The methods of data collection used was the observation method with the simak bebas libat cakap technique. The data analysis method used agih and padan methods respectively. The results of this study show that the syntactic plural meaning in Indonesian and Arabic is formed by the presence of the article, numeralia, adverbial, and words that have the lexical plural meaning without a marker. The four markers are found in the rules for the formation of the Indonesian plural, but in Arabic, only a marker is found in the form of a numeralia and a word that has a lexical plural meaning.

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EFFECT OF PRODUCTS, PROMOTION, AND DISTRIBUTION OF PURCHASING DECISIONS ON FIGHTING BRAND

Widya Cipta - Jurnal Sekretari dan Manajemen ◽

10.31294/widyacipta.v4i2.8379 ◽

2020 ◽

Vol 4 (2) ◽

pp. 161-168

Author(s):

Slamet Heri Winarno ◽

Nurvi Oktiani

Keyword(s):

Data Analysis ◽

Path Analysis ◽

Market Share ◽

Significant Influence ◽

Soft Drink ◽

Statistical Techniques ◽

Analysis Method ◽

Purchasing Decisions ◽

Purchasing Decision ◽

Data Analysis Method

The presence of the fighting brand is the company's strategy to capture market share. In addition to releasing superior products that already exist in the market, it is also important for companies to fill the niche of business that is still empty, one of which is by introducing the fighting brand. Soft drinking products are currently favored by various groups of old, young, and children. This research is intended to determine the significant influence of marketing factors consisting of products, promotions, and distribution on the purchasing decision of S-tee soft drink brand fighter products produced by PT. Sinar Sosro. The study used respondents who have a habit of consuming S-tee products as many as 320 people. The data analysis method uses path analysis statistical techniques, which analyze the effect of each of the variables studied. Partially, promotion and distribution variables have a significant influence on purchasing decisions. The results also showed that 41.7% of the purchasing decisions of S-tee fighter brand products were influenced by product, promotion, and distribution, while 58.3% were influenced by other factors.

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Pengaruh Penggunaan Media Sosial (Instagram) Terhadap Prestasi Akademik Mahasiswa

JURKAM Jurnal Konseling Andi Matappa ◽

10.31100/jurkam.v3i2.372 ◽

2019 ◽

Vol 3 (2) ◽

pp. 81

Author(s):

Joy Maranatha Tarigan ◽

Tritjahjo Danny Soesilo ◽

Sapto Irawan

Keyword(s):

Academic Achievement ◽

Social Media ◽

Academic Performance ◽

Data Analysis ◽

Path Analysis ◽

Significant Influence ◽

Analysis Method ◽

Effect Data ◽

Data Analysis Method ◽

Share Information

Social media has become one part of the society, social media users, especially students, make everyone communicate with each other and share information. This research aimed to identifying the influence of using social media (instagram) on academic achievement. The subjects of the study were the 2015 SWCU FKIP BK students. The data analysis method used was path analysis. Based on data analysis, the results obtained sig = 0.711> 0.05 so that it can be said that there is no significant effect. Data values t = 0.373 < 2.002 and the value of R Square is 0.002, according the results, the concluded that there is no significant influence between the using of social media (instagram) on academic performance because of the influence of 0.2% and 99.8% influenced by other factors not explained in this research.

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UNSUR PEMBENTUK FRASA EKSOSENTRIS DALAM HIKAYAT HANG TUAH

RETORIKA Jurnal Bahasa Sastra dan Pengajarannya ◽

10.26858/retorika.v12i2.9468 ◽

2019 ◽

Vol 12 (2) ◽

pp. 154

Author(s):

Kartika Bintari ◽

Sumarlam Sumarlam

Keyword(s):

Data Analysis ◽

Data Collection ◽

Data Sources ◽

Analysis Method ◽

Literary Works ◽

Basic Technique ◽

Data Analysis Method ◽

Descriptive Qualitative

Exocentric Phrase Forming Elements in Hikayat Hang Tuah. The purpose of this study was to describe the exocentric phrase forming elements in Hikayat Hang Tuah. This type of research is descriptive qualitative with the object of research in the form of phrases in Hikayat Hang Tuah. The data in this study are sentences containing exocentric phrases from data sources in the form of Hikayat Hang Tuah book documents. Observation techniques are used in data collection techniques, while the data analysis method in this study is the agih method with techniques for direct elements as a basic technique and advanced techniques in the form of sloping techniques. In Hikayat Hang Tuah there are three types of exocentric phrases (1) exocentric phrases directive with phrase-forming elements in the form of prepositions+nouns; (2) nondirective exocentric phrases with phrase-forming elements, namely particles/designations +adjectives and particles/word designations+nouns; and (3) connective exocentric phrases which form the phrase in the form of conjunctions+verbs. The diversity of linguistic elements in Hikayat Hang Tuah shows the manifestation of literary works as a manifestation of the richness of language.

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Decks Range Gola Village Community Begun District Buton District North

International Journal of Engineering and Advanced Technology - Regular Issue ◽

10.35940/ijeat.a9797.029320 ◽

2020 ◽

Vol 9 (3) ◽

pp. 1196-1202

Keyword(s):

Data Analysis ◽

Data Collection ◽

Analysis Method ◽

Village Community ◽

Data Analysis Method ◽

The People ◽

Qualitative Descriptive ◽

The Village ◽

Descriptive Method ◽

Recording Techniques

Language means to give opponents meaningful speeches so that they can be understood and understood because in language, of course, requires excellent and correct linguistic tools. This study aims to analyze the deixis of the people of the village of Rante Gola, Bonegunu District, North Buton Regency. This study uses a qualitative descriptive method carried out by not prioritizing the numbers, but prioritizes the depth of appreciation of the interaction between the concepts being studied independently. The population in this study was the community of Rante Gola Village, Bonegunu District, North Buton Regency, the sample in this study amounted to 14 people. Data collection techniques in this study were recorded and recording techniques. Based on the approach used, the data analysis method used is the contextual method. The contextual way is a method of analysis that is applied to data by basing, calculating, and linking contexts. The results of the above research are deixis found in the Kulisusu Dialect of the Rante Gola Village Community, Bonegunu District, North Buton Regency, namely six types, namely: Deiksis People or Persona, place, time, discourse, social, and pointer.

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