scholarly journals MARKETING ASPECTS OF DEVELOPING TOURISM SERVICES MARKET IN UKRAINE & THE BALTIC COUNTRIES

2019 ◽  
Vol 5 (1) ◽  
pp. 39
Author(s):  
Ganna Gorina ◽  
Valentina Barabanova
Keyword(s):  
Functional Model ◽  
Tourism Industry ◽  
Methodological Principle ◽  
Baltic States ◽  
Baltic Countries ◽  
Marketing Activities ◽  
European Standards ◽  
The Baltic ◽  
Tourism Services

Under the conditions of modern European integration processes, the quality of providing tourism services, which should meet the requirements of the population as much as possible, gains momentum. The regulation of tourism development in Ukraine according to European standards and regulations impose the task of upgrading the tourism industry, search for innovative instruments to improve its functioning based on the best European practices example of the Baltic States. Marketing approaches in managing the demand for tourism services by means of innovative technologies are insufficiently defined. Among the scholars who investigated the marketing aspects in the field of tourism activities should be distinguished the following: N. E. Kudla, I. Yu. Martynov, O. M. Pravyk, I. M. Shkoda and so on. The methodology is based on a systematic approach to the market for tourist services, marketing analysis as a management concept for this market, on the use of modelling as a methodological principle and a method of scientific knowledge. The mechanisms of increasing the efficiency of marketing activities in the field of tourism through the structural-functional model and model of management of the marketed approach system are determined. At the present stage, the issues of finding and implementing modern mechanisms for the formation and management of demand for a tourism product remain unsolved. Results. The article is aimed at developing innovative methods for managing the process of implementing marketing approaches to the market for tourist services in Ukraine. Priority is the development of mechanisms for the formation of demand for tourism products through marking technologies. The authors developed a system of marking approaches, which includes the factors of the effectiveness of travel services; marking methods and techniques; forms of realization of tourist services. The mechanism of formation and management of demand for a tourist product, as well as communicative and social methods of increasing the efficiency of marking activity in the tourist services market in Ukraine, is determined. Practical implications. The article considers mechanisms of increasing the efficiency of marketing activities in the field of tourism. The expediency of using the European experience of the Baltic States for the development of tourism in Ukraine is emphasized. Directions of further researches are offered. The structural-functional model of the system of marketing approaches and the organizational model of operational management of the process of realization of marketing approaches to the market for tourist services are developed. Value/originality. The use of the proposed models will more effectively increase the efficiency of marketing activities in the modern market for tourist services. The authors prove that modelling, development, and implementation of models of marketing approaches is a powerful mechanism for achieving a new quality of tourism services market and Ukraine.

Russian students in universities of Baltic countries

2021 ◽  
pp. 89-94
Author(s):  
A.L. Arefiev ◽  
◽  
Keyword(s):  
Higher Education ◽  
Russian Federation ◽  
Professional Training ◽  
Educational Institutions ◽  
Quality Of Education ◽  
Russian Regions ◽  
Baltic Countries ◽  
The Russian Federation ◽  
The Baltic

In recent years, higher educational institutions of the Baltic countries have become more and more popular among Russian youth wishing to get higher education (or take a certain course of professional training) abroad. The article, covering the period before the onset of the coronavirus epidemic, highlights the education of Russian students in universities in Latvia, Lithuania and Estonia. It is noted that a significant part of the students from the Russian Federation come from the Russian regions bordering on the Baltic states. The appendix presents the opinions of Russian students about the learning process and the quality of education received in Latvian, Lithuanian and Estonian universities.

scholarly journals EXPLORATION OF HEALTHY AGEING DETERMINANTS IN BALTIC STATES

2021 ◽  
Vol 4 ◽  
pp. 414-427
Author(s):  
Madara Miķelsone ◽  
Diāna Baltmane ◽  
Ieva Reine ◽  
Sigita Sniķere ◽  
Andrejs Ivanovs ◽  
...  
Keyword(s):  
Functional Ability ◽  
Healthy Ageing ◽  
Older Individuals ◽  
Baltic States ◽  
Psychological Determinants ◽  
Baltic Countries ◽  
Preventive Actions ◽  
Intrinsic Capacity ◽  
The Baltic

According to the WHO, healthy ageing is characterized by such interrelated determinants as intrinsic capacity, functional ability and environment. An individual's intrinsic capacity is a powerful predictor of the future ageing process and includes 5 areas - cognitive, psychological, sensory, locomotion and vitality. Exploration of these areas can provide necessary information for therapeutic and preventive actions that can be tailored to an individual's needs, priorities and values to support participation and quality of life. The objective of this study was to evaluate and compare healthy ageing determinants of older individuals in the Baltic States. The research was based on the sample of older individuals (50 years and older) from wave 8 of the Survey of Health, Ageing and Retirement in Europe (SHARE) during the period from November 2019 to March 2020. The obtained results indicate a low level/poor results in such determinants as locomotion, sensory, vitality and functional ability (more than 50% of the respondents among the Baltic countries has poor health, various long-term illnesses, limitations in daily activities, suffer from moderate or severe pain, requires help to meet daily needs, etc.), has various behavioral risks, however has higher assessment of cognitive and psychological determinants.

scholarly journals Russian soft power in the Baltic States through the lens of research: traditions, competition, confrontation

Baltic Region ◽  
2019 ◽  
Vol 11 (3) ◽  
pp. 107-124
Author(s):  
Vladislav V. Vorotnikov ◽  
Natalia A. Ivanova
Keyword(s):  
Mass Culture ◽  
Soft Power ◽  
Russian Language ◽  
Ruling Class ◽  
Baltic States ◽  
Hard Power ◽  
Baltic Countries ◽  
Bilateral Relations ◽  
Russian Speakers ◽  
The Baltic

In this article, we aim to analyse the research discourse in the Baltic countries (Estonia, Latvia, and Lithuania) as regards Russian soft power, which is considered as hard power, and to compare the theses that dominate this discourse with the actual interactions between Russia and the three states in media, education, and culture. Each Baltic country has built a system of political and legal restrictions to diminish the effect of Russian soft power, which is considered in terms of hard power, i.e. as a threat to national security. The current forms of Russian soft power are becoming less productive in the region and their use in the negative political context of bilateral relations has the opposite effect for Russia – the country loses in reputation and image. The main factor at play is the information content of the Russian-language media space. At odds with the historical and political views of a significant part of the Baltic States’ ruling class, it is becoming the target of counteraction. At the same time, Russian high and mass culture and, partly, educational services are in demand from both Baltic Russian speakers and ethnic Lithuanians, Latvians, and Estonians. Our analysis shows that the views of Baltic researchers that Russian soft power is politics-driven and foreign to the region are exaggerated and biased. In its turn, Russian soft power in the Baltics retains the potential to aid the country’s foreign policy, being a complement to the latter rather than its direct tool.

scholarly journals Measuring tourists' satisfaction with quality of life issues at an arts festival

2008 ◽  
Vol 8 (1) ◽  
Author(s):  
S. Kruger ◽  
D. Petzer
Keyword(s):  
Quality Of Life ◽  
Service Providers ◽  
Population Group ◽  
Target Population ◽  
Tourism Industry ◽  
The Arts ◽  
Life Issues ◽  
Arts Festival ◽  
Tourism Services

Purpose: The purpose of this paper is to measure tourists' satisfaction with quality of life issues at an arts festival - the Aardklop National Arts Festival in Potchefstroom. Problem investigated: Understanding satisfaction with quality of life issues could assist Festival organizers and other businesses to improve services for tourists by tailoring these to meet their needs. Satisfied tourists spread positive word-of-mouth communication and are more likely to return in the future. Methodology: A self-administered survey developed and validated by Neal, Sirgy and Uysal (1999:156 & 2004:245) was fielded at the 2007 Aardklop National Arts Festival in Potchefstroom. The target population included all visitors to the Festival who were staying for two or more days, and who had travelled to Potchefstroom from elsewhere. Findings and implications: Respondents were satisfied with travel / tourism services and experiences at the Festival, and with their leisure time and life in general. However, certain things at the Festival led to lowered levels of satisfaction. Demographically, respondents did not differ significantly in their levels of satisfaction with travel / tourism services, travel / tourism experiences, leisure life, and life in general at the Festival except in terms of population group and region from which they came. Organizers of the Festival and other businesses should take cognizance of the fact that all parties involved in providing services to tourists attending an arts festival impact on their satisfaction levels with travel / tourism services and experiences - and ultimately also on their quality of life. Tourists attending the arts festival are not homogenous and differ substantially in terms of their demographic profile. Tourist service providers should tailor their offerings in order to satisfy the varied needs of the different types of tourist attending the Festival. Originality and value of the research: This research focused on measuring tourists' satisfaction with quality of life issues at an arts festival. Such research has never before been conducted in South Africa; the results contribute to the deeper insight of interested parties (such as the tourism industry and arts festival managers) into what they need to offer at such events.

scholarly journals Comparative analysis of methods to identify road sections with high accidents risk: a case study of E67 Estonia–Latvia–Lithuania corridor

2021 ◽  
Vol 334 ◽  
pp. 02001
Author(s):  
Maria Pashkevich ◽  
Anton Pashkevich
Keyword(s):  
Safety Management ◽  
Black Spot ◽  
Core Network ◽  
Baltic States ◽  
Safety Issues ◽  
Baltic Countries ◽  
Efficient Management ◽  
North Eastern ◽  
The One ◽  
The Baltic

E67 road is a strategically important part of a North Sea – Baltic Core Network Corridor, connecting the three Baltic States with Finland, on the one hand, and with North Eastern Poland, on the other. So-called Via Baltica corridor services more than 30 000 vehicles per day being one of the major arteries for transit and heavy good vehicles transport in the region. Annually around 8 000 road accidents with casualties occur in the three Baltic States with more than 500 fatalities a year. Relatively high road safety risk exposure requires more efficient management of infrastructure safety issues. The three Baltic States use either black spot management (BSM) or network safety management (NSM) or a combination of these two approaches to treat dangerous road sections of the network. In this article three methodologies used in the Baltic countries for dangerous road sections and spots identification were described. Quantitative analysis of dangerous sections/spots identified by the three methodologies was performed for the whole Via Baltica corridor to reveal the differences between the methods used.

My address is the Soviet Union – or is it? Baltic identity in souvenir production within the Soviet discourse

2021 ◽  
pp. 135918352110524
Author(s):  
Triin Jerlei
Keyword(s):  
Soviet Union ◽  
Baltic States ◽  
Baltic Countries ◽  
The Soviet Union ◽  
Vernacular Culture ◽  
New Type ◽  
The 1960S ◽  
The Baltic ◽  
Local Materials

In the 1960s, tourism in the Soviet Union underwent radical changes. While previously the focus had been on showcasing the rapid modernization of the empire, this new type of tourism focused on introducing foreigners to the regional vernacular culture in the Soviet Union. As the number of tourists increased, the need for wider mass production of souvenirs emerged. This research focuses on the identity of souvenirs produced in Baltic states as a case study for identifying the existence and nature of regionalism within the Soviet system. This study found that within Baltic souvenir production, two separate types of identities manifested. Firstly, the use of national or vernacular symbols was allowed and even promoted throughout the Soviet Union. A famous slogan of the era was ‘Socialist in content, national in form’, which suggested that national form was suitable for conveying socialist ideals. These products were usually made of local materials and employed traditional national ornament. However, this research identified a secondary identity within the souvenirs manufactured in the Baltic countries, which was based on a shared ‘European past’. The symbol often chosen to convey it was the pre-Soviet Old Town, which was in all three states based on Western and Central European architectural traditions. This research suggests that this European identity validated through the use of Old Town as a recurring motif on souvenirs, distinguished Baltic states from the other regions of the Soviet Union. While most souvenirs manufactured in the Soviet Union emphasized the image of locals as the exotic ‘Other’, Baltic souvenirs inspired by Old Town conveyed the idea of familiarity to European tourists.

scholarly journals Comparing the socialist rural architecture of the Baltic States: the past and the future of the administrative-cultural centres of collective farms.

2019 ◽  
Vol 63 ◽  
pp. 11004
Author(s):  
Laura Ingerpuu
Keyword(s):  
Field Work ◽  
Architectural Heritage ◽  
Baltic States ◽  
Baltic Countries ◽  
Collective Farming ◽  
Independent States ◽  
Rural Architecture ◽  
The 1960S ◽  
The Baltic ◽  
Collective Farms

Collectivisation of agriculture in Estonia, Latvia and Lithuania was a drastic change that shaped rural built landscapes of the Baltic countries for five decades. Although Estonia, Latvia and Lithuania have been independent states, and collective farming has been abolished for almost thirty years now, the physical legacy of collective farms still exists. This paper examines what are the present processes in terms of preservation and valorisation of collective farm architectural heritage in the Baltic States. The focus of the analysis is on the administrativecultural buildings of the collective farms, built between the 1960s and 1990s, which represent the modernist and postmodernist rural architectural gems. I compare the context of the establishment of the administrative-cultural centres in Estonia, Latvia and Lithuania as well as developments in reuse and protection of these buildings after the abolishment of collective farming. I also analyse today's situation in terms of acceptance of this socialist legacy as a meaningful part of the history. My study is based on the field work in the relevant countries, available literature and data, and interviews conducted with the heritage conservation experts and researchers in this field.

scholarly journals THE OVERHEATING OF FIVE EU NEW MEMBER STATES AND CYCLICALITY OF SYSTEMIC RISK IN THE BANKING SECTOR

2009 ◽  
Vol 10 (3) ◽  
pp. 219-232 ◽  
Author(s):  
Mejra Festić ◽  
Sebastijan Repina ◽  
Alenka Kavkler
Keyword(s):  
Economic Activity ◽  
Banking Sector ◽  
Foreign Currency ◽  
Baltic States ◽  
Economic Activities ◽  
Loan Portfolio ◽  
Tradable Sector ◽  
The Baltic ◽  
Productivity Gains

Rapid credit growth has been one of the most pervasive developments in recent years in Central and Eastern Europe. We tested for the significance of macroeconomic and banking sector variables that condition non‐performing loan ratios and the hypothesis of procyclicality between economic activity and improving banking‐sector results in the Baltic States, Bulgaria and Romania. The theory of procyclicality between economic activity and the non‐performing loan ratio was proven. The increased economic activity improved the loan portfolio quality of the banking sector, as indicated by a lower NPL ratio. Due to a high share of loans denominated in a foreign currency and the fact of productivity gains in the tradable sector, the appreciation of the real exchange rate contributed to an improvement in loan portfolio quality. The procyclicality of banking sector performance and high economic activities growth could be a signal of an economy overheating and therefore a slowdown in economic activity is likely to accelerate the growth of the non‐performing loan ratio in the Baltic States, Bulgaria and Romania.

scholarly journals ANALYSIS OF FACTORS AFFECTING THE DEVELOPMENT OF COMMUNITY TOURISM SERVICES IN HA GIANG PROVINCE

2021 ◽  
pp. 1-6
Author(s):  
Nguyen Thu Thuy ◽  
Nguyen Quang Hop
Keyword(s):  
Positive Impact ◽  
Tourism Industry ◽  
Infrastructure Development ◽  
Factors Affecting ◽  
Organization And Management ◽  
Community Tourism ◽  
Human Resource Training ◽  
Tourism Resources ◽  
Tourism Services

With 450 questionnaires, the authors used SPSS software to analyze and found that the researched factors all had a positive impact on the development of community tourism services in Ha Giang province. In particular, the degree of influence on the development of CBT services in Ha Giang province in the order of importance is as follows: The level of organization and management of the tourism industry (QL), The participation of the community in the development of community tourism (TG), Tourism Resources (TN), Infrastructure Development (HT), Human Resource Training Development (NL). This result is the basis for us to choose appropriate solutions to improve the quality of community tourism services in Ha Giang province in the future.

scholarly journals The Role of the Elites in Choosing the Foreign Policy Priorities of the Baltic States

2020 ◽  
Vol 22 (4) ◽  
pp. 603-616
Author(s):  
Vadim A. Smirnov
Keyword(s):  
Foreign Policy ◽  
Large Scale ◽  
Soviet Period ◽  
Political Elites ◽  
Baltic States ◽  
Political Transformations ◽  
Baltic Countries ◽  
Political Interaction ◽  
The Baltic

The author analyzed the role of the elites of the Baltic countries in the choice of foreign policy priorities in the period after the declaration of independence. The process of determining the course towards the Euro-Atlantic is inscribed in the sub-regional context, taking into account the current Russian-Baltic political interaction. The study of power groups was carried out on the basis of an examination of large-scale socio-political transformations along with an analysis of individual practices. A comprehensive study of the transformation of the political elites of Baltic states as small countries, involves consideration of both the domestic and foreign policy aspects. The thesis is put forward that, despite a number of differences in the Baltic states, since the 1990s there were similar processes of transformation of political elites. The elite formation was due to the principle of state continuity as continuity with the pre-war regimes of Latvia, Lithuania and Estonia and as a break with the Soviet period, including the EuroAtlantic course as the key priority of the foreign policy. The consolidation of deep divisions in the societies of the Baltic states - ethnic, linguistic, political - was the result of the elite struggle for power in the 1990s. After the implementation of the idea of Back to the West the elites of the Baltic states replaced it with a Russian threat, which made it possible to postpone overcoming internal divisions fraught with weakening of their power.

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