scholarly journals NEUROMARKETING IN THE CONTEXT OF SUSTAINABLE DEVELOPMENT PHILOSOPHY

2021 ◽  
Vol 2 (3) ◽  
pp. 61-67
Author(s):  
Olena Martyniuk ◽  
Tetiana Poplavska
Keyword(s):  
Sustainable Development ◽  
The United States ◽  
Marketing Ethics ◽  
Modern World ◽  
Economic Science ◽  
Self Healing ◽  
Main Research ◽  
Goods And Services ◽  
The World ◽  
The Way

This document aims to conduct a literature review in order to identify evolution and research trends in the area of neuromarketing end marketing ethics. The fact of deep systemic crisis of the modern civilization has been discussed by politicians, scientists and philosophers for at least last fifty years. Since then, more than forty of them have been published, that was base for the scientific thought development towards the formation of the concept of sustainable development of mankind. Self-healing changes are extremely slow, despite the enormous efforts of scientists, politicians and public figures. This is partly caused by the fact that in modern politics and economics the neuroscience achievements are used widely but these achievements are applied for narrowly selfish purposes that contradict the main goals and objectives of the concept of sustainable development. Therefore, it is relevant to turn to the analysis of a relatively new direction in modern economic science – neuromarketing, which is gaining the more influence in the society and is actively developing in use. As the world history experience shows, the most important prerequisite for the new civilization formation is a radical transformation of the spiritual (value-semantic) sphere of life. In turn, such transformation is unthinkable without the philosophical project of reconstruction and neoholism, the fundamental value of which is the eidos of harmony, can become such a project. In the modern world dominates the ideology of consumption, the products of which are the presence of fashion, wastefulness, profit orientation in decision making, etc. Consumption is the act of receiving goods or services. Overconsumption (or irrational consumption) that dominates in the world and is imposed by the entire marketing system is the phenomenon of receiving goods and services more than need – to a greater extent than a person needs. This is a dead end, because of which the entire system is going through a deep crisis. Some scientists believe that the way out of the crisis is possible through the interaction of science and economics, or rather neurosciences and economics, which leads to overconsumption of goods and services, which means the growth of incomes of large and medium-sized capital. Others see the way out in the new thinking development, a new philosophical paradigm, which must be introduced into the mass consciousness by means of education, thereby raising the level of consciousness and expanding the potential of a person. The most famous firms that have used neuromarketing techniques to achieve their goals are Coca-Cola, General Motors, Google Mars, Nestle and many other corporations. It is important to mention that the neuromarketing cost is increasing every year, for example, in 2015 the United States spent $25 billion on neuromarketing research. At the present stage, there are three main research methods in neuromarketing: electrical activity of the brain (EEG), oculography (eye movement, eye tracking) and analysis of facial expressions and non-verbal gestures. For example, in the evaluation process of the TV commercials effectiveness, specialists monitor the eyes and determine the speed of pupil movement. Analyzing the above, it can be argued that neuromarketing in the modern world is one of the leading and promising technologies for the society influencing. It is possible that its potential has not yet been fully formed and studied, but these studies are the highly paid item of expenditure in the large corporations.

scholarly journals Corruption and Combating Corruption: A Framework for Peace, Human Rights and Sustainable Development in Post-Independent Africa

2018 ◽  
Vol 9 (5) ◽  
pp. 9-17
Author(s):  
Eric Che Muma
Keyword(s):  
Decision Making ◽  
Sustainable Development ◽  
Economic Development ◽  
Human Rights ◽  
Sustainable Peace ◽  
The World ◽  
Decision Making Processes ◽  
Global Peace ◽  
The Way

Abstract Since the introduction of democratic reforms in post-independent Africa, most states have been battling corruption to guarantee sustainable peace, human rights and development. Because of the devastating effects of corruption on the realisation of peace, human rights and sustainable development, the world at large and Africa in particular, has strived to fight against corruption with several states adopting national anti-corruption legislation and specialised bodies. Despite international and national efforts to combat corruption, the practice still remains visible in most African states without any effective accountability or transparency in decision-making processes by the various institutions charged with corruption issues. This has further hindered global peace, the effective enjoyment of human rights and sustainable development in the continent. This paper aims to examine the concept of corruption and combating corruption and its impact on peace, human rights and sustainable development in post-independent Africa with a particular focus on Cameroon. It reveals that despite international and national efforts, corruption still remains an obstacle to global peace in Africa requiring a more proactive means among states to achieve economic development. The paper takes into consideration specific socio-economic challenges posed by corruption and the way forward for a united Africa to combat corruption to pull the continent out of poverty, hunger and instability, and to transform it into a better continent for peace, human rights and sustainable development.

DIGITAL FINANCIAL TOOLS FOR SOCIALIZING PRIVATE LAW

2021 ◽  
pp. 208-224
Author(s):  
Julia S. Kharitonova ◽  
◽  
Larisa V. Sannikova ◽  
Keyword(s):  
Public Relations ◽  
The United States ◽  
Legal Regulation ◽  
Private Law ◽  
Property Relations ◽  
The World ◽  
The Law ◽  
Private Investors ◽  
The Way

Nowadays, the law is being transformed as a regulator of relations. The idea of strengthe-ning the regulatory role of technologies in the field of streamlining public relations is making much headway in the world. This trend is most pronounced in the area of regulation of private relations. The way of such access to the market as crowdfunding is becoming increasingly widespread. The issuing of the so-called secured tokens is becoming popular for both small businesses and private investors. The trust in new ways of attracting investments is condi-tioned by the applied technology - the use of blockchain as a decentralized transparent data-base management system. Under these conditions, there is such a phenomenon as the democ-ratization of property relations. Every individual receives unlimited opportunities to invest via technologies. Thus, legal scholars all over the world face the question about the role of the law and law in these relations? We believe that we are dealing with such a worldwide trend of regulating public relations as the socialization of the law. Specific examples of issuing tokens in Russia and abroad show the main global trends in the transformation of private law. The platformization of economics leads to the tokenization and democratization of property relations. In this aspect, the aim of lawyers should be to create a comfortable legal environment for the implementation of projects aimed at democratizing property relations in Russia. The socialization of private law is aimed at achieving social jus-tice and is manifested in the creation of mechanisms to protect the rights of the weak party and rules to protect private investors. Globalization requires the study of both Russian and foreign law. To confirm their hypothesis, the authors conducted a detailed analysis of the legislation of Russia, Europe and the United States to identify the norms allowing to see the process of socialization of law in the above field. The generalization of Russian and foreign experience showed that when searching for proper legal regulation, the states elect one of the policies. In some countries, direct regulation of ICOs and related emission relations are being created, in others, it is about the extension of the existing legislation to a new changing tokenization relationship. The European Union countries are seeking to develop common rules to create a regulatory environment to attract investors to the crypto industry and protect them. Asian countries are predominantly developing national legislation in isolation from one another, but most of them are following a unified course to encourage investment in crypto assets while introducing strict rules against fraud on financial markets. The emphasis on the protection of the rights of investors or shareholders, token holders by setting a framework, including private law mechanisms, can be called common to all approaches. This is the aim of private law on the way to social justice.

Transformations of the world order in the run-up to the third decade of the XXI century

2020 ◽  
pp. 13-24
Author(s):  
I. V. Bocharnikov ◽  
O. A. Ovsyannikova
Keyword(s):  
New World ◽  
World Order ◽  
The United States ◽  
Modern World ◽  
New World Order ◽  
World Community ◽  
The Third ◽  
The World ◽  
Main Factors ◽  
Run Up

Тhe article reveals the main directions of transformation of the modern world order caused by the decline of the American-centric system, as well as the crisis of European integration. The main factors that determine the development of these processes, problems and prospects for the formation of a new world order at the beginning of the third decade of the XXI century are determined. The most significant aspects of the transformation of the policy of the United States and its European allies in relation to Russia are considered, and historical analogies are drawn with the processes of transformation of the world community in the XIX and XX centuries.

Re-Constructing the Map: NBC's Geographic Imagination and the Opening Ceremony for the 2012 London Olympics

2014 ◽  
Vol 19 (1) ◽  
pp. 121-128 ◽  
Author(s):  
Andrew Shears ◽  
Emily Fekete
Keyword(s):  
United States ◽  
Screen Time ◽  
Olympic Games ◽  
Visual Representation ◽  
The United States ◽  
Opening Ceremony ◽  
The World ◽  
London Olympics ◽  
The Way ◽  
The Olympic Games

The 2012 Olympic Games was an event watched on television by billions of viewers worldwide. In the United States, approximately 40 million people viewed a tape-delayed opening ceremony of the games on the NBC network. With such a high viewership, NBC was in a position of power to influence and educate their audience on the various countries across the globe who participated in the Olympic Games and opening ceremony. Drawing on Gregory's notion of a ‘geographic imagination’, we suggest NBC editors put their version of the world on display to the American audience, thus influencing the way in which American viewers may understand the world. In this paper, we have constructed a map to provide a visual representation of NBC's geographic imagination. We find this map, based on total screen time the countries received during the ‘Parade of Nations’ segment of the opening ceremony, to suggest a unique geographic imagination worthy of further study because of its potential wide influence.

Healing the Self to Heal the World

2017 ◽  
Author(s):  
Monica M. Emerich
Keyword(s):  
Personal Development ◽  
New Age ◽  
Positive Thinking ◽  
Self Healing ◽  
New Thought ◽  
Goods And Services ◽  
Self Development ◽  
The World ◽  
Spiritual Self ◽  
The Mind

This chapter examines how LOHAS salvages its “New Age” focus on self-development or actualization. It examines the Mind Cure, New Thought, and New Age movements in terms of their relationship to capitalism to show how LOHAS extends and expands these movements through the LOHAS category of Personal Development (also referred to as the Mind/Body/Spirit market). In Personal Development goods and services, physical and spiritual self-healing reflects a moral pragmatism by linking self-healing work with that of healing the world. Threaded through the LOHAS discourse is a popular American theme—the power of positive thinking—and this healing modality is put to use in so-called the quantum spiritualities, the latest incarnation of the American therapeutic tradition. The end of the chapter shows how the LOHAS texts use examples of healed selves as testimonials to show that it is indeed possible for individuals to transform themselves to social warriors.

The Language of Security in Philippine-us Relations

2014 ◽  
Vol 13 (1-2) ◽  
pp. 121-146
Author(s):  
Charmaine G. Misalucha
Keyword(s):  
United States ◽  
International Relations ◽  
The United States ◽  
The Philippines ◽  
Language Games ◽  
The World ◽  
The Creation ◽  
The Way

Abstract There is a need to reformulate the way in which we view international relations. Rather than simply a play at an obscure theater with the same characters reprising their respective roles based on an old script, international relations need to be seen as a play at the world stage whose script is always being reviewed, revised, rewritten, and renegotiated by characters who are actively searching for ways to be accommodated. In this way, the characters and the roles they play are provisional: they become who or what they are because of actions they take, and not necessarily because they are fated to be revered or condemned. To achieve the fluid nature of this script, one must pay attention to language games. These games allow for the participation of both sides of the equation – the Philippines and the United States – in the creation of the structure and direction of their relationship.

Using Government Performance Management Data to Identify New Business Opportunities: Examples from Government Services Outsourcing in the United States

2004 ◽  
Vol 70 (1) ◽  
pp. 65-76 ◽  
Author(s):  
Lawrence L. Martin ◽  
Karun K. Singh
Keyword(s):  
Private Sector ◽  
Performance Management ◽  
The United States ◽  
Government Performance ◽  
Goods And Services ◽  
Performance Budgeting ◽  
The World ◽  
Business Opportunities ◽  
New Business ◽  
And Performance

This article describes how the private sector can utilize government performance management data to identify business opportunities. Governments around the world today are making increased use of outsourcing, performance management and performance budgeting. Utilizing readily available data that can often be accessed via the World Wide Web, private sector businesses can identify current business opportunities in terms of what services governments are outsourcing, in what amounts and at what costs. Additionally, potential future business opportunities can be identified in terms of what services governments are currently providing in-house, at what costs and with what results. Armed with this information, private sector businesses can readily identify markets for their goods and services.

scholarly journals Rodney Stark, Subjective Religiousness and a Prolonged Farewell to Secularization Theory

2021 ◽  
Vol 5 (3) ◽  
pp. 101-112
Author(s):  
A. V. Appolonov
Keyword(s):  
United States ◽  
The United States ◽  
Modern World ◽  
Social Changes ◽  
The Past ◽  
Secularization Theory ◽  
Current State ◽  
The World ◽  
Negative Role ◽  
Long Term Trends

In 1999, Rodney Stark announced that the secularization theory had died and should be buried in a graveyard of failed doctrines. He presented the rationale for this verdict in Secularization, R.I.P., which was supposed to show that the theory of secularization is not capable of correctly describing either the past or the current state of religiosity in European countries, and even more so in the rest of the world. While Stark’s findings have been accepted by many scholars, the current researches show that Stark was too hasty with his conclusion, and the theory of secularization still has significant descriptive and explanatory potential. Thus, the results of recent research by Ronald F. Inglehart show that, although religions continue to play an important role in the modern world, their importance is steadily declining even in countries and regions that were previously considered permanently religious (for example, in the United States or in South America). Accordingly, Inglehart speaks of “recent acceleration of secularization” as the reality in which most countries in the world live. In the situation of the ongoing discussion about how fully and accurately the secularization theory is able to describe the laws and mechanics of social changes, it also becomes relevant to consider the question of why the previous criticism of the theory, including that of Stark, was not very effective. It seems that in Stark’s case the following factors have played a negative role: an ideologized approach equating the theory of secularization with secularism, the interpretation of the subjective religiosity of some societies as an unchangeable constant, which, moreover, should be accepted as constant for all other societies, and an extremely simplified interpretation of fundamental principles of secularization theory, which, according to Stark, is no more than the prophecy about the end of religion. The incorrectness of some Stark’s critical ideas is demonstrated by a statistical analysis of long-term trends in the religiosity of Iceland, Great Britain, and the United States. The most telling example seems to be that of Iceland, whose religious landscape has changed dramatically over the past three decades and bears little resemblance to the image of rural religiosity of the 1980s that Stark drew in Secularization, R.I.P., and which he considered unchanged.

scholarly journals Christian-orthodox view of the world and environmental problem

Sabornost ◽  
2020 ◽  
pp. 13-22
Author(s):  
Ignatije Midić
Keyword(s):  
Environmental Problem ◽  
Human Life ◽  
Modern World ◽  
Orthodox Church ◽  
Way Of Life ◽  
The World ◽  
Orthodox View ◽  
Entire Planet ◽  
Ecological Catastrophe ◽  
The Way

Pollution of environment and the irreversible destruction of nature has become the way of life of the modern world. The consequences of that are obviously tragic for human life and for the survival of the entire planet Earth. This article has an aim to answer the question: what can the Orthodox Church do to stop this problem, if it cannot regain what has already been lost? To answer this question, the author first analyzes the causes of the ecological catastrophe, and then offers a theological answer to the posed problem.

scholarly journals The conceptual sphere of the modern English pedagogical discourse

2020 ◽  
pp. 69-74
Author(s):  
Gayane R. Nersesyan
Keyword(s):  
Functional Role ◽  
Wide Scope ◽  
Social Phenomena ◽  
Pedagogical Discourse ◽  
Main Research ◽  
Wide Range ◽  
The World ◽  
The Given ◽  
The Way

The given article investigates the conceptual sphere of the modern English pedagogical discourse. The purpose of the paper is presented by the identification of the main concepts of discourse and the ways they are verbalised by means of language. In order to meet the aim the author touches upon the main approaches to the notion “concept”, as well as the concepts already identified in the pedagogical discourse. The main research is represented by the linguacognitive, pragma-semantic, and discourse analyses of the English pedagogical discourse, represented by the authentic pedagogical articles, along with the identification of its main concepts which reflect a wide range of both social and pedagogical processes. The results of the analysis represent the English pedagogical discourse to be rather independent conceptual sphere showing its own features. The identified concepts TOLERANCE, MULTICULTURALISM, PROFICIENCY and LANGUAGE show the strong interconnection between current social phenomena and the pedagogical sphere affecting the way individuals explore the world. The actualization of these concepts becomes possible with the help of language that implements dominant lexemes, derivatives, synonyms, evaluation, and other language means to deliver the functional role of the English pedagogical discourse. The research allows us to conclude that this very type of the discourse, its conceptual sphere and complex pragmatic-communicative charge still represent a wide scope for further research that is yet to be conducted.

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